• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.199-206
• /
• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.9
• /
• pp.454-463
• /
• 2017

Advancement of science and technology have led to development of the media, which has evolved election campaign strategies. Nowadays, media development has made communication more important, and it is a growing trend where smart-device applications are widely used to facilitate communication with electors. Based on Google's Fire base Cloud Messaging (FCM) push service, which keeps up with the fast-changing election trends and supports election campaigns systematically, this research aims to help accomplish the goals of an election campaign by developing an information system and performing empirical analysis of the variables that the information system affects. The system consists of an elector's application and a management system. The management system includes browsing and management of received-and sent-message history, and direct management of the application. By managing the push system in more progressive ways, this system will help to improve the effectiveness of election campaigns and accomplish election goals.

• Journal of the Korean Data and Information Science Society
• /
• v.20 no.6
• /
• pp.1129-1143
• /
• 2009

This paper proposes a recommendation system (Association Rule System for Targeting) which considers target which is not considered by previous Logistic Regression system, and proves that the efficiency of the recommendation system is better than that of the current and previous Apriori algorithm system. Also this study shows that the click and purchasing rate of the proposed Association Rule System for Targeting is much higher than those of current Apriori algorithm system after the purchasing campaign even though the open rate of the former is lower than that of the latter. In comparison with Logistic Regression methodology, this paper proves with experimental data that the purchasing effect of the proposed system for specific items is much higher in accuracy than that of current Apriori algorithm system even though the purchasing rate of current Apriori algorithm system is higher in whole shopping malls than that of the proposed Association Rule System for Targeting.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.50 no.12
• /
• pp.191-196
• /
• 2013

In this paper, the interaural intensity difference (IID)-based sounr source separation method in closely spaced stereo omnidirectional microphones is proposed. First, in order to improve the channel separability, a minimum variance distortionless response (MVDR) beamformer is employed to increase the intensity difference between stereo channels. After that, IID-based sound source separation method is applied. In order to evaluate the performance of the proposed method, source-to-distortion ratio (SDR), source-to-interference ratio (SIR), and sources-to-artifacts ratio (SAR), which are defined as objective evaluation criteria in stereo audio source separation evaluation campaign (SASSEC), are measured. As a result, it was shown from the objective evaluation that the proposed method outperforms a sound source separation method without applying a beamformer.

• Korean Journal of Health Education and Promotion
• /
• v.24 no.4
• /
• pp.241-249
• /
• 2007

Health education aims at behavior change rather than just delivering health knowledge to people. In Korea health education activities in public sector began in 1960 and they were included in the primary prevention program in communities. This article reviewed current health education programs in healthy living practice programs provided by local public health centers in Korea and drew implications for the future role of health education in community setting. Health education has been a core function of the National Health Promotion programs in the nation since the enactment of the National Health Promotion Law in 1995. The National Health Promotion programs are funded by the National Health Promotion Fund which are drawn from tobacco tax. The National Health Promotion programs include healthy living practice programs (smoking prevention and cessation programs, moderate alcohol use programs, physical activity promotion programs, and nutrition programs), chronic disease prevention programs, oral health programs and public hygiene programs. Methods of the National Health Promotion programs include health education, health counseling, health class, health information management, survey and research. Smoking prevention and cessation programs include smoking cessation clinic, smoking cessation education, non-smoking environment program, and non-smoking campaign. Moderate alcohol use programs include alcohol use education, moderate alcohol use campaign, alcohol use counseling, and alcohol free environment programs. Physical activity promotion programs include obesity control, targeted exercise program, and exercise civic group programs. Nutrition programs include nutrition management, obesity management, nutrition education, breakfast eating program, and nutrition counseling and treatment programs. The health education programs in community are not efficient today because there are many overlapping contents and short term goals. Community health education programs needs to be more comprehensive. Workforce development is another big issue at the moment because the National credential program will begin in 2009. Variety of community health education programs should be developed and funded by the national health promotion fund.

• Journal of Advanced Navigation Technology
• /
• v.15 no.5
• /
• pp.714-721
• /
• 2011

In this paper, developing management programs for EMI tracking can navigate the site quickly and solve EMI tracking cause and location to use materials such as analysis of air accidents, EMI site location data of 1000 RF companys, radio wave spectrum analysis and audio data. these data are databased and used comparable data. Also, EMI has been prevented by establishing continuous monitoring system through a 24-hour surveillance. Therefore we were able to provide high quality air waves in order to prevent aircraft accidents. In addition, radar control staff of Korea Airports Corporation against passenger aircraft that will prevent the worst aircraft accident have been established based to continue periodic aviation frequency protection and Portable Electronic Devices(PED) on board aircraft to prevent the culture of safety campaign.

• Journal of Korean Library and Information Science Society
• /
• v.45 no.3
• /
• pp.169-190
• /
• 2014

This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

• Journal of Korean Society for Atmospheric Environment
• /
• v.23 no.4
• /
• pp.405-419
• /
• 2007

A series of tracer experiments for the evaluation of atmospheric dispersion was performed over the urban area of Seoul using two inert, non-deposition perfluorocarbon (PMCH and m-PDCH) gases during three years campaign on 2002, 2003 and 2005. 30 sampling sites for collecting these tracers were located along two arcs of 2.5 and 5 kilometers downwind from the release point. About ten measurements which each lasted for 2 hours or 4 hours were made over the two consecutive days during each campaign. CALPUFF and MM5 meteorological model were applied to evaluate the urban dispersion in detail. Size of Modeling domain was $27\;km{\times}23\;km$ and the fine nest in the modeling domain had a grid size of 0.5 km. The results showed that CALPUFF dispersion model had a tendency to estimate tracer concentrations about $2{\sim}5$ times less than those of ambient samples under many conditions. These consistent inaccuracy in urban dispersion was attributed to inherent inaccuracy and lack of details in terrain data at urban area.

• The Journal of the Korea Contents Association
• /
• v.17 no.7
• /
• pp.170-181
• /
• 2017

The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

• The Journal of the Korea Contents Association
• /
• v.9 no.1
• /
• pp.238-245
• /
• 2009

Korea is a divided country, therefore South and North Korea have different views of division and unification. The state of division is national hurt and the unification is aspiration irrespective of different environment of politics, economy and culture. Unification has been national goal since Korea was divided, it represents for a variety forms. Especially films show the relationship and prejudices of South and North Korea. This thesis focus on representation of different views of unification of South and North Korea on , and . First one is the film of North Korea, and the others are films of South Korea. These are romantic comedy films, we could see the views of unification through marriage. And we would find out the unification in their own two different ways.