• Title/Summary/Keyword: campaign

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The Development of Public Campaign Message for Prevention of Hearing Loss (청력손실 예방을 위한 공익캠페인 메시지 개발을 위한 연구 : 20대 대학생을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.329-337
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    • 2019
  • Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.

Event Horizon Telescope : Earth-sized mm-VLBI array to image supermassive black holes

  • Kim, Jae-Young
    • The Bulletin of The Korean Astronomical Society
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    • v.44 no.1
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    • pp.59.1-59.1
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    • 2019
  • Immediate vicinity of a supermassive black hole (SMBH) is an important place to test general relativity in strong gravity regime. Also, this is a place where mass accretion and jet formation actively occurs at the centers of active galaxies. Theoretical studies predict presence of bright ring-like emission encircling an accreting SMBH with a diameter of about 5 Schwarzschild radii, and a flux depression at the center (i.e., BH shadow). Direct imaging of the BH shadow is accordingly of great importance in modern astrophysics. However, the angular sizes of the horizon-scale structures are desperately small (e.g., ~40-50 microarcseconds (uas) diameter for the nearest best candidates). This poses serious challenges to observe them directly. Event Horizon Telescope (EHT) is a global network of sensitive radio telescopes operating at 230 GHz (1.3 mm), providing ultra-high angular resolution of 20 uas by cutting-edge very long baseline interferometry techniques. With this resolution, EHT aims to directly image the nearest SMBHs; M87 and the galactic center Sgr $A{\ast}$ (~40-50 uas diameters). In Spring 2017, the EHT collaboration conducted a global campaign of EHT and multiwavelength observations of M87 and Sgr $A{\ast}$, with addition of the phased ALMA to the 1.3mm VLBI array. In this talk, I review results from past mm-VLBI and EHT observations, provide updates on the results from the 2017 campaign, and future perspectives.

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The Observation of Ozone Vertical Profile in Yongin, Korea During the GMAP 2021 Field Campaign (GMAP 2021 캠페인 기간 용인지역 오존 연직 분포 관측)

  • Ryu, Hosun;Koo, Ja-Ho;Kim, Hyeong-Gyu;Lee, Nahyun;Lee, Won-Jin;Kim, Joowan
    • Atmosphere
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    • v.32 no.3
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    • pp.247-261
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    • 2022
  • The importance of ozone monitoring has been growing due to the polar ozone depletion and increasing tropospheric ozone concentration over many Asian countries, including South Korea. In-situ measurement of the vertical ozone structure has advantages for ozone research, but observations are not sufficient. In this study, ozonesonde measurements were performed from October to November in Yongin during the GMAP (The GEMS Map of Air Pollution) 2021 campaign. The procedure for ozonesonde preparation and initial analysis of the observed ozone profile are documented. The observed ozone concentrations are in good agreement with previous studies in the troposphere, and they capture the stratospheric ozone distribution as well, including stratosphere-troposphere exchange event. These balloon-borne in situ measurements can contribute to the evaluation of remote sensing measurements such as Geostationary Environment Monitoring Spectrometer (GEMS). This document focuses on providing essential information of ozonesonde preparation and measurement for domestic researchers.

Polynomial Time Algorithm for Advertising and Publicity Campaign Problem (광고홍보활동 문제의 다항시간 알고리즘)

  • Sang-Un, Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.1
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    • pp.151-156
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    • 2023
  • This paper deals with the optimization problem that decides the number of advertising for any media among various medium to maximize the perception quality index of new product meets the given budget and over the minimum reached people constraints. For this problem, there is only in used the mathematical approach as linear programming (LP) software package and has been unknown the polynomial time algorithm. In this paper we suggest the heuristic algorithm with O(nlog n)time complexity to solve the optimal solution for this problem. This paper suggests the evaluation index to select the media most economically-efficient way and decides the media and the number of advertisement. While we utilize Excel, the proposed algorithm can be get the same optimal solution as LP for experimental data.

Comparative Economic Analysis of RE100 Implementation Methods in South Korea (국내 RE100 이행방안의 경제성 비교분석 연구)

  • An, Sang Hyo;Woo, JongRoul
    • Current Photovoltaic Research
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    • v.10 no.2
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    • pp.62-71
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    • 2022
  • The Global RE100 campaign is a one of the voluntary campaign, but it has a lot of influence on domestic companies that have not yet joined the Global RE100. Accordingly, the Korean government introduced the Korean RE100 (K-RE100) system to prepare an institutional mechanism for domestic companies to respond to RE100. However, in Korea, due to the high LCOE of renewable energy and institutional limitations of the power transaction system, there is a limit for companies to implement RE100 in various ways. Therefore, in this study, the implementation cost of RE100 for green tariff, REC purchase, third-party PPA, direct(or corporate) PPA, and self-generation was compared and analyzed to derive the order of implementation with the net present value (NPV) of costs incurred over 20 years. As a result, self-construction was analyzed as the most economical method, but the implementation through the green tariff seemed to be the most realistic implementation method so far. However, considering the gradually falling LCOE, third-party PPA and direct PPA could be secured competitiveness against green tariff in 2025 and 2026. Then it could allow the companies to have various portfolios for implementation of RE100.

An Analysis of 'One Book's Selected in Twenty Years of 'One Book, One City' Reading Campaigns in the U.S.A. (미국 '한 책, 한 도시' 독서운동 20년과 '한 책'의 분석)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.3
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    • pp.45-64
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    • 2017
  • The purpose of this study is to understand the direction of the community reading campaign in the U.S.A. known as 'One Book, One City' reflected in the books selected for this campaign for the past 20 years in terms of their classification numbers, subject headings, publication dates, and genres. Analyzed are the author and state lists of 'One Book, One City' Reading Promotions Projects available from the website of the LC (Library of Congress) Center for the Books, and bibliographic records of 735 books selected in only one 'One Book' program, accessed from LC OPAC. Major findings include continuing influences of the all-time favorite 'One Book' selections, including To Kill a Mockingbird and the extension of their span of life through The Big Read, preference for the recent publications, importance of P (Literatures and Languages) Class (530 titles, 72.1%) and PS(American Literatures) subclass (307 titles, 57.9%) in the LC Classification Scheme, distribution of books in 43 genres, including domestic fiction, historical fiction, and psychological fiction, etc., the use of 535 unique LC subject headings and much interests in "City and town life" (10 titles) and "World War, 1939-1945" (8 titles), and prominence of subject groups which begin with "African American..." and "Woman..." out of 96 groups of subject headings. It is found that the subjects and focus of the selected books expand from integration, understanding, integrity to human rights, environment, peace, etc. The limitations of this study is that the influence of the selected books and the changes in communities are not properly analyed.

Study on Characteristics of Snowfall and Snow Crystal Habits in the ESSAY (Experiment on Snow Storms At Yeongdong) Campaign in 2014 (2014년 대설관측실험(Experiment on Snow Storms At Yeongdong: ESSAY)기간 강설 및 눈결정 특성분석)

  • Seo, Won-Seok;Eun, Seung-Hee;Kim, Byung-Gon;Ko, A-Reum;Seong, Dae-Kyeong;Lee, Gyu-Min;Jeon, Hye-Rim;Han, Sang-Ok;Park, Young-San
    • Atmosphere
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    • v.25 no.2
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    • pp.261-270
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    • 2015
  • Characteristics of snowfall and snow crystal habits have been investigated in the campaign of Experiment on Snow Storms At Yeongdong (ESSAY) using radiosonde soundings, Global Navigation Satellite System (GNSS), and a digital camera with a magnifier for taking a photograph of snowfall crystals. The analysis period is 6 to 14 February 2014, when the accumulated snowfall amount is 192.8 cm with the longest snowfall duration of 9 days. The synoptic situations are similar to those of the previous studies such as the Low pressure system passing by the far South of the Korean peninsula along with the Siberian High extending to northern Japan, which eventually results in the northeasterly or easterly flows and the long-lasting snowfall episodes in the Yeongdong region. In general, the ice clouds tended to exist below around 2~3 km with the consistent easterly flows, and the winds shifted to northerly~northwesterly above the clouds layer. The snow crystal habits observed in the ESSAY campaign were mainly dendrite, consisting of 70% of the entire habits. The rimed habits were frequently captured when two-layered clouds were observed, probably through the process of freezing of super-cooled droplets on the ice particles. The homogeneous habit such as dendrite was shown in case of shallow clouds with its thickness of below 500 m whereas various habits were captured such as dendrites, rimed dendrites, aggregates of dendrites, plates, rimed plates, etc in the thick cloud with its thickness greater than 1.5 km. The dendrites appeared to be dominant in the condition of cloud top temperature specifically ranging $-12{\sim}-16^{\circ}C$. However, the association of snow crystal habits with temperature and super-saturation in the cloud could not be examined in the current study. Better understandings of characteristics of snow crystal habits would contribute to preventing breakdown accidents such as a greenhouse destruction and collapse of a temporary building due to heavy snowfall, and traffic accidents due to snow-slippery road condition, providing a higher-level weather information of snow quality for skiers participating in the winter sports, and estimating more accurate snowfall amount, location, and duration with the fallspeed of solid precipitation.

A Study of Carbonaceous Aerosols Measurement in Metropolitan Area Performed during KORUS-AQ 2016 Campaign (수도권 지역의 탄소 성분 에어로졸 측정 연구: KORUS-AQ 2016 캠페인 기간을 중심으로)

  • Jeong, Byeongju;Bae, Min-Suk;Ahn, Junyeong;Lee, Jeonghoon
    • Journal of Korean Society for Atmospheric Environment
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    • v.33 no.3
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    • pp.205-216
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    • 2017
  • Carbonaceous aerosols such as the equivalent black carbon (eBC), the elemental carbon (EC) and the organic carbon (OC) were monitored at the Seoul Olympic Park site ($37.521^{\circ}N$, $127.124^{\circ}E$) during the KORUS-AQ 2016 campaign using a Multi Angle Absorption Photometer (MAAP) and an OCEC Analyzer. Averaged mass concentrations of eBC, EC and OC were presented as $2.46{\pm}1.52{\mu}g/m^3$, $1.01{\pm}0.60{\mu}g/m^3$ and $4.85{\pm}2.60{\mu}g/m^3$, respectively. OC/EC ratio and mass absorption cross-section (MAC) of light absorbing aerosols were calculated as 2.32 and $14.8m^2/g$, respectively. Diesel OC concentrations were estimated from a source profile of diesel vehicles as well. eBC mass concentrations measured from May $26^{th}$ to May $27^{th}$, 2016 showed 40% higher than averaged eBC mass concentrations during campaign period. $PM_{2.5}$ concentrations measured in this period were also higher than average $PM_{2.5}$ concentrations. High eBC concentrations were observed from May $29^{th}$ to May $31^{st}$, 2016 and from June $9^{th}$ to June $11^{th}$, 2016, possibly due to morning rush hour and the effect of temperature inversion at night. Diurnal variations of eBC, EC and Diesel OC showed a typical pattern of metropolitan area. In the weekend, however, diurnal variations of eBC, EC and Diesel OC mass concentrations were different from those measured in the weekday. It is expected that this study can help to understand the relationship between carbonaceous aerosols in a metropolitan area.

The Impact of Cause Diversity and Fit on Purchase Intention According to Choice of Cause (공익 선택에 따라 공익 다양성과 적합성이 구매의도에 미치는 영향)

  • Shen, Xiangdong;Bae, Byungryul
    • The Journal of Industrial Distribution & Business
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    • v.10 no.3
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    • pp.35-44
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    • 2019
  • Purpose - The purpose of this study is to empirically investigate the effect of choice of cause on the purchase intention by dividing it into the situation selected by the consumer and the company. This study also examines the moderating effect of cause options diversity and company-cause fit on the relationship between choice of cause and purchase intention. This will provide the theoretical information necessary to gain an in-depth understanding of the consumer's intention to purchase the cause-related marketing campaign, and in practice, it is expected that companies will be able to obtain useful information for effective planning and execution of the cause-related marketing campaign. Research design, date, and methodology - This study's survey was carried out on the college students of university located in Shandong, China. It was from November 4-11, 2018, and a total of 440 questionnaires were distributed, with 424 collected. Of them, effective questionnaires used in the final study were a total of 400 except 24 that couldn't be used. In this study, empirical analysis was done with frequency analysis, reliability analysis, analysis of variance and simple effect analysis by using Statistics Package SPSS 20.0. Results - The results are reported below: first of all, in the cause-related campaign consumers are more willing to buy the products when they are allowed to choice the focal cause of charity than when the company selects the cause of charity. Furthermore, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater for high cause diversity to select. Finally, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater when perceived fit between the company and the cause charity is low. Conclusions - This study extends the scope of the consumer perspective from consumer purchase intention research to the choice of cause in the cause-related marketing. When consumers select the cause, it would be better to provide the cause charity in diversifying selection and provide options for low fit between company and cause charity.

SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.