• 제목/요약/키워드: campaign

검색결과 904건 처리시간 0.021초

중복 추천 문제를 반영한 다중 캠페인의 최적화 (Optimization of Multiple Campaigns Reflecting Multiple Recommendation Issue)

  • 김용혁;문병로
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제32권5호
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    • pp.335-345
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    • 2005
  • 개인화된 마케팅에서 고객 만족과 마케팅 효율을 최대화하는 것은 중요하다. 개인화된 캠페인이 수행됨에 따라 여러 캠페인이 동시에 수행되곤 한다. 이 논문에서 우리는 동시에 여러 개인화된 캠페인을 수행할 때 발생하는 중복 추천 문제를 제기한다. 이는 특정 고객에게 상당히 많은 양의 캠페인이 쏟아지게 되는 문제를 말한다. 이 이슈를 해결하기 위한 다중캠페인 할당 문제를 모델링 한다. 그리고 이 문제의 해결 방법으로 동적계획법을 비롯한 여러 휴리스틱 알고리즘들을 제안한다. 필드 데이타의 실험을 통해 제기된 문제 모델의 중요성과 제안된 알고리즘의 효율성을 입증한다.

DRAGON-KORUS-AQ 기간 중 서해안 지역 에어로졸 광학 두께 고도별 PSCF 분석 (Assessing the Altitudinal Potential Source Contribution Function of Aerosol Optical Depth in the West Coast of Korean Peninsula during the DRAGON-KORUS-AQ Campaign)

  • 오세호;김준;손장호;배민석
    • 한국대기환경학회지
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    • 제33권1호
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    • pp.19-30
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    • 2017
  • The altitudinal potential source contribution function (PSCFa) method was developed by considering topography and height of back trajectories. The PSCFa calculated on the contributions of trans-boundary transport to the hourly mean concentrations of aerosol optical depth (AOD) of the Aerosol Robotic Network (AERONET) in the Distributed Regional Aerosol Gridded Observation Networks (DRAGON) KORea-US Air Quality (KORUS-AQ) campaign from March 31 to July 1 in 2016. Eastern China ($33^{\circ}N{\sim}35^{\circ}N$ and $119^{\circ}E{\sim}121^{\circ}E$) can be the major source of trans-boundary pollution to the western area in South Korea resulted from PSCFa (0~700 m). In this study, AOD by Moderate Resolution Imaging Spectroradiometer (MODIS) was compared to verify the source regions. Regionally, the effects of the long-range transport of pollutants from the eastern China on air quality in south Korea have become more significant over this period.

현대 패션 브랜드에 나타난 친환경 경향 연구 (A Study on Eco-friendly Tendency in Contemporary Fashion Brand)

  • 김미금;박희정;간호섭
    • 패션비즈니스
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    • 제14권4호
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    • pp.185-199
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    • 2010
  • Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

The Influence of Aerosol Source Region on Size-resolved Hygroscopicity During the Asian Pacific Regional Aerosol Characterization Experiment (ACE-Asia) Campaign

  • Lee, Yong-Seob
    • Journal of Korean Society for Atmospheric Environment
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    • 제22권E1호
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    • pp.9-18
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    • 2006
  • Aerosol hygroscopic properties were measured by a tandem differential mobility analyzer (TDMA) system during the Aerosol Characterization Experiment (ACE)-Asia campaign from 31 March to 1 May 2001. Two high flow differential mobility analyzers (DMAs) were used to maximize the count rate on board the Center for Interdisciplinary Remotely Piloted Aircraft (CIRPAS) Twin Otter aircraft. Hygroscopic growth factor distributions of particles having initial dry nanoparticle diameters of 0.040, 0.059, 0.086, 0.126, 0.186, 0.273, 0.400, and $0.586{\mu}m$ were measured during 19 research flights. Data collected during 12 of those flights were used to investigate aerosol mixing state and the influence of aerosol source region on size-resolved hygroscopicity. The uniformity in size-resolved hygroscopicity was quantified to facilitate comparison between measurements made in different air masses. Hygroscopic growth factors are strongly dependent on source region and sizes. Mean hygroscopic growth factors were observed to be greatest when the air mass origin was from the south. The mean growth factors for continental sources decreased with initial size from 1.47 to 1.27 for $0.040{\mu}m\;and\;0.586{\mu}m$, but increased with initial size from 1.44 to 1.8 for $0.040{\mu}m\;and\;0.400{\mu}m$ dry diameters for marine sources.

우유 공동 광고 캠페인의 개선 방향 및 제언 (Plan and Suggestion for the Cooperatives Milk Campaign Improvement)

  • 백인웅
    • Journal of Dairy Science and Biotechnology
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    • 제17권1호
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    • pp.39-49
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    • 1999
  • Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.

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Current Status of Nuclear Waste Management (and Disposal) in the United States

  • McMahon, K.;Swift, P.;Nutt, M.;Birkholzer, J.;Boyle, W.;Gunter, T.;Larson, N.;MacKinnon, R.;Sorenson, K.
    • Journal of Nuclear Fuel Cycle and Waste Technology
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    • 제1권1호
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    • pp.29-35
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    • 2013
  • The United States Department of Energy (US DOE) is conducting research and development (R&D) activities under the Used Fuel Disposition Campaign (UFDC) to support storage, transportation, and disposal of used nuclear fuel (UNF) and wastes generated by existing and future nuclear fuel cycles. R&D activities are ongoing at nine national laboratories, and are divided into storage, transportation and disposal. Storage R&D focuses on closing technical gaps related to extended storage of UNF. Transportation R&D focuses on ensuring transportability of UNF following extended storage, and addressing data gaps regarding nuclear fuel integrity, retrievability, and demonstration of subcriticality. Disposal R&D focuses on identifying geologic disposal options and addressing technical challenges for generic disposal concepts in mined repositories in salt, clay/shale, and granitic rocks, and deep borehole disposal. UFDC R&D goals include increasing confidence in the robustness of generic disposal concepts, reducing generic sources of uncertainty that may impact the viability of disposal concepts, and developing science and engineering tools to support the selection, characterization, and licensing of a repository. The US DOE has also initiated activities in the Nuclear Fuel Storage and Transportation (NFST) Planning Project to facilitate the development of an interim storage facility and to support transportation infrastructure in the near term.

담장허물기로 인한 주택지 외부공간의 열환경 평가 (Evaluation of Thermal Environment of External Space following the Fence Demolition Campaign in Detached Housing Area)

  • 류지원;정응호;시미즈 아키;오상학;호야노 아키라
    • 한국주거학회논문집
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    • 제23권1호
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    • pp.19-26
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    • 2012
  • This study examines how fence demolition may change the thermal environments of external spaces of houses and suggests what factors need to be considered when a fence is demolished. The results of the research are summarized as follows. In terms of the surface temperature, there was no significant difference in all time plots after the removal of all materials. However, applying greening methods (changing the surface materials, planting trees, and building a green roof following fence demolition) could lower the surface temperatures, calling for proper plans for various greening methods. The MRT results indicates that walls block solar radiation and provide shade, reducing radiant heat from roads and surrounding structures during the daytime when solar radiation directly effects surface temperatures. Also, the application of greening methods such as planting vegetation and trees could have shading and evapotranspiration effects, leading to a lower temperature distribution. The HIP results were similar to the MRT results. They indicated that walls block solar radiation within the residential sections and provide shade, resulting in a lower temperature distribution during the daytime. However, areas where greening methods such as a green roof or tree planting were applied showed $1{\sim}2^{\circ}C$ difference in temperature distribution.

한·중 소비자의 공정무역에 대한 인식, 제품 구매의도와 소비자교육 요구 (A Study on Korean and Chinese Consumers' Cognition, Product Purchase Intention and Consumer Demand for Fair Trade Education)

  • ;이승신
    • Human Ecology Research
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    • 제53권3호
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    • pp.279-291
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    • 2015
  • Fair trade is international trade that pays just wages, supplies stable and eco-friendly products, and supports the sustainable development of economies. This study examined consumers 'cognition of fair trade, product intention of fair trade products, and consumer demand for fair trade education. We compare these variables between Korean and Chinese consumers and explored variables that affect consumers' cognition, purchase intentions and consumer education demand. This study randomly targeted 428 adult consumers in Seoul (219) and Beijing (209) to grasp the demand of customer education and a purchasing intention for fair trade products. The results of this study are as follows. First, participants showed a low cognition of fair trade and purchase intention, while consumer demand for fair trade education on concept, campaign and effect had a comparatively higher level. Chinese consumers showed a higher level of purchase intention, but a lower level of consumer education demand for fair trade concepts. Second, a higher education level resulted in a higher cognition of fair trade by Korean consumers and more experienced Chinese consumers had a higher cognition. Third, the cognition of fair trade affected the purchase intentions positively for both in Korean and Chinese consumers. Finally, cognition and purchase intention showed positive effects of the consumer demand for fair trade education on concept, campaign, and effect.

Election Prediction on Basis of Sentimental Analysis in 3rd World Countries

  • Bilal, Hafiz Syed Muhammad;Razzaq, Muhammad Asif;Lee, Sungyoung
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2014년도 추계학술발표대회
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    • pp.928-931
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    • 2014
  • The detection of human behavior from social media revolutionized health, business, criminal and political prediction. Significance of it, in incentive transformation of public opinion had already proven for developed countries in improving democratic process of elections. In $3^{rd}$ World countries, voters poll votes for personal interests being unaware of party manifesto or national interest. These issues can be addressed by social media, resulting as ongoing process of improvement for presently adopted electoral procedures. On the optimistic side, people of such countries applied social media to garner support and campaign for political parties in General Elections. Political leaders, parties, and people empowered themselves with social media, in disseminating party's agenda and advocacy of party's ideology on social media without much campaigning cost. To study effectiveness of social media inferred from individual's political behavior, large scale analysis, sentiment detection & tweet classification was done in order to classify, predict and forecast election results. The experimental results depicts that social media content can be used as an effective indicator for capturing political behaviors of different parties positive, negative and neutral behavior of the party followers as well as party campaign impact can be predicted from the analysis.

중국의 '문건·당안 일체화' 개념 분석 (An Analysis for basic Concepts of The Integrated Management of Records and Archives in China)

  • 서석제
    • 기록학연구
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    • 제10호
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    • pp.198-226
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    • 2004
  • This paper analyses the theories and practices of the integrated management of records and archives in china which means that records and archives management departments should be interrelated each other with organic association and their records and archives be managed in an integrated manner. In 1930s chinese nationalist regime had conducted a campaign for reforming documents and archives management system to increase administrative efficiency called "The Connection of Documents and Archives Management Act(文書檔案連鎖法)". Although this campaign has not been continued to the present, It has been proved to be a quite successful attempt at that time in china and also regarded as an origin of the integrated management of records and archives in china. The practical types of the integrated management of records and archives as follows: first is to establish institutional documents/archives department in charge of managing records and archives in an integrative manner; second, to reform filing system, that is, to file on a case basis or abolish filing system and arrange records on an item level instead; third, to install software application for the integrated management of records and archives in order to make arranging operations convenient by increasing data processing efficiency. The chinese case shows us that the integrated management of records and archives could not be realized until records and archives departments make united efforts to build up a new national records and archives management system based on advanced and scientific principles.