• Journal of Digital Convergence
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• v.12 no.5
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• pp.13-24
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• 2014

This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

• Journal of the Korean Society for Marine Environment & Energy
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• v.7 no.2
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• pp.89-97
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• 2004

Recently, Namak New Town is under construction adjacent to Mokpo City, and New Great Harbour Bridge between Mokpo City and Koha Island is designed to be built across Inner Harbour of Mokpo. Citizens' concerns about and participations in 「Campaign for Shaping Mokpo into Beautiful Seaport」 are required to make up the sight of Mokpo harbour beautifully. The of 「Master Plan for the Development of Beautiful Mokpo Seaport」 was reviewed. Citizens' levels of consciousness of and participation in 「Campaign for Shaping Mokpo into Beautiful Seaport」 were ascertained through questionnaire surveys of citizenry opinions, and prerequisites and requirements for the success of 「Master Plan for the Development of Beautiful Mokpo Seaport」 were suggested on the basis of the results of questionnaire surveys. As most of citizens are not satisfied with the existing urban environment in Mokpo City, the urban environment and the view of Mokpo are required to be made up according to the natural, social and environmental characteristics of Mokpo and its adjacent Islands in coastal waters. In order to cultivate citizens' basic cultural consciousness and sense of public kindness, cleanliness and orderliness, various educational programs are required to be developed and executed. Only when local government of Mokpo City collects the public opinions and continues to shape Mokpo into international beautiful seaport in the direction of a reflex of public opinion, Mokpo harbour can be made up into international beautiful seaport successfully with citizens' positive participation in citizenry practicable action plan.

• Proceedings of the Korea Air Pollution Research Association Conference
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• 2005.11a
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• pp.338-340
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• 2005

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 2010.04a
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• pp.219-222
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• 2010

• Proceedings of the Korea Air Pollution Research Association Conference
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• 2007.10a
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• pp.436-437
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• 2007

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• International Journal of Naval Architecture and Ocean Engineering
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• v.6 no.4
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• pp.1197-1208
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• 2014

The problem of the oblique water entry of a three dimensional body is considered. Wagner theory is the theoretical framework. Applications are discussed for an elliptic paraboloid entering an initially flat free surface. A dedicated experimental campaign yields a data base for comparisons. In the present analysis, pressure, force and dynamics of the wetted surface expansion are assessed.

• Journal of Soil and Groundwater Environment
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• v.13 no.3
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• pp.1-7
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• 2008

• Journal of Environmental Science International
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• v.29 no.1
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• pp.33-44
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• 2020

Recently, a variety of modeling studies have been conducted to examine the air quality over South Korea during the Korea - United States Air Quality (KORUS-AQ) campaign period (May 1 to June 10, 2016). This study investigates the impact of different meteorological initializations on atmospheric modeling results. We conduct several simulations during the KORUS-AQ period using the Weather Research and Forecasting (WRF) model with two different initial datasets, which is FNL of NCEP and ERA5 of ECMWF. Comparing the raw initial data, ERA5 showed better accuracy in the temperature, wind speed, and mixing ratio fields than those of NCEP-FNL. On the other hand, the results of WRF simulations with ERA5 showed better accuracy in the simulated temperature and mixing ratio than those with FNL, except for wind speed. Comparing the nudging efficiency of temperature and wind speed fields, the grid nudging effect on the FNL simulation was larger than that on the ERA5 simulation, but the results of mixing ratio field was the opposite. Overall, WRF simulation with ERA5 data showed a better performance for temperature and mixing ratio simulations than that with FNL data. For wind speed simulation, however, WRF simulation with FNL data indicated more accurate results compared to that with ERA5 data.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• Archives of design research
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• no.18
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• pp.37-48
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• 1996

For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.