• 제목/요약/키워드: buyer value

검색결과 92건 처리시간 0.019초

Auction Experience, Category Knowledge and Trust in eBay Stamp Auctions

  • Kim, Tae-Ha;Jaju, Anupam
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.33-49
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    • 2010
  • We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.

자산매각의 가치창출 효과: 매각기업과 매수기업의 비교분석 (A Study on the Wealth of Seller and Buyer in Asset Sales)

  • 이상래;오현탁
    • 한국산학기술학회논문지
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    • 제13권4호
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    • pp.1625-1632
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    • 2012
  • 본 연구는 2000년부터 2007년 말까지 일본의 상장제조기업 중에서 자산을 매각한 기업과 그것을 구입한 기업을 대상으로 자산매각의 경제적 성과를 측정하고 이에 영향을 미치는 요인을 분석하였다. 사건연구 방법에 의한 분석결과, 자산매각 공시전후의 단기간에는 매각기업의 경우 양(+)의 초과 수익률을 얻었지만, 매수기업의 주주의 손익에는 변화가 없었다. 하지만, 같은 자산을 매각한 기업과 매수한 기업만을 분석한 결과 매각기업과 매수기업의 초과수익률은 유의한 양(+)이며 합동 초과수익률 또한 유의한 양(+)으로 나타났으므로 자산매각은 기업가치를 증가시키는 거래라고 결론지을 수 있다. 기업성과와 재무적 특성과의 횡단면회귀분석의 결과를 보면, 매각기업의 공시효과와 ROA, 부채는 유의적인 양(+)의 관계를 갖고 있고, 매수기업의 공시효과는 부채, 외국인 주주비율과 유의적인 양(+)을 보였지만 기업규모와는 유의적인 양(-)의 관계를 나타냈다. 그 외의 토빈의 q와 임원주주비율, 은행주주비율은 중요한 요인이 되지 못하고 있다.

The Impact of Information Sharing Under Opportunism in Supplier-Buyer Relationships: An Empirical Analysis

  • Chang, Young Bong;Cho, Wooje
    • 정보화연구
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    • 제9권4호
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    • pp.365-376
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    • 2012
  • We examine the value of information sharing in the context of supplier-buyer relationships after controlling for trading partners' opportunism. Given that trading partners' opportunism is not randomly chosen, we explicitly incorporate their self-selection process into our estimation procedure by employing Heckman's self-selection model. According to our analysis, firms that have built safeguards via mutual trust, commitments and information sharing experience less opportunistic risk in supplier-buyer relationships. Our findings also suggest that information sharing has a positive impact on firm performance after controlling for opportunism. Further, firms that are less exposed to trading partners' opportunistic risk have achieved a higher performance than others that are more exposed. Importantly, higher performance for those firms with less opportunistic risk is driven by safeguards in supplier-buyer relationships as well as information sharing. Our findings can be applied for systems analysts to design information systems of supplier-buyer transactions.

블로그 특성이 관계품질과 구매의도에 미치는 영향 (The Affect of Blog Characteristics on Relationship Quality and Purchase intention)

  • 남은우
    • 유통과학연구
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    • 제8권2호
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    • pp.45-51
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    • 2010
  • 본 연구는 블로그의 특성 즉, 블로그의 명성, 이용자의 블로그와의 일체감, 블로그의 정보가치, 블로그의 상호작용성이 관계품질인 신뢰성과 만족도 및 블로그의 성과인 블로그에 소개된 상품과 서비스에 대한 이용자의 구매의도에 미치는 영향을 알아보기 위한 것이다. 가설검증 결과 블로그의 특성중 불로그가 제공하는 정보가치와 블로그의 상호작용성은 블로그에 대한 신뢰성에 정(+)의 영향을 미치는 것으로 나타났다. 블로그에 대한 만족에 영향을 미치는 블로그의 특성은 블로그와의 일체감과 블로그가 제공하는 정보가치는 만족에 정의 영향을 미치고 있으나 블로그의 명성은 이용자의 블로그에 대한 만족에 부(-)의 영향을 미치는 것으로 나타났다. 블로그의 명성이 높고 타인에게 잘 알려져있다고 해서 그것이 곧 특정이용자에게 블로그에 대한 만족을 주지는 않는 것으로 볼 수 있다. 블로그에 대한 이용자의 만족은 블로그에 대한 신뢰에 영향을 미치는 것으로 나타났으며, 블로그에서 소개된 상품과 서비스에 대한 이용자의 구매의도에 만족은 영향을 주지 않았으나 블로그의 대한 이용자의 신뢰는 영향을 미치는 것으로 나타났다.

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비교쇼핑을 위한 판매자 추천 방법에 관한 연구 (Seller Recommendation for Comparison Shopping)

  • 노상규;안정남
    • 경영정보학연구
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    • 제9권2호
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    • pp.109-127
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    • 2007
  • 소비자와 판매자간의 거래에서 화폐가치는 소비자의 구매의사결정시 중요한 기준이 된다. 화폐가치는 소비자가 지불한 가격에 대해서 제품과 서비스로부터 얻게 되는 가치의 복합적인 척도이다. 본 연구의 목적은 화폐가치를 기반으로 한 소비자의 판매자 선택을 지원해 주기 위한 것이다. 이를 위해서 본 연구에서는 소비자와 판매자간의 거래를 위한 DEA 모형을 제안하고 국내 비교쇼핑 사이트에서의 적용방안을 제시하였다. DEA 모형을 기반으로 한 판매자 추천정보는 최상의 제품과 서비스를 최저의 가격으로 구매하고자 하는 소비자들에게 유익한 정보로 활용될 것이다. 또한 본 기법은 경쟁이 치열해지고 있는 판매자들에게 경쟁우위를 갖추기 위한 전략으로 활용 될 것으로 기대된다.

가족커뮤니케이션과 의복 구매유형에 따른 청소년의 마켓가치 평가 및 구매 영향력 연구 (A Study on The Evaluation of Market Values and Purchase Influence of Adolescent According to Family Communication and Apparel Purchase Style)

  • 조희라;이선재
    • 한국의류학회지
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    • 제25권1호
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    • pp.25-36
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    • 2001
  • The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

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국제물품매매에서 매수인의 대금감액권에 관한 고찰 (A Study on the Buyer's Right of Reducing the Price in International Sale of Goods)

  • 하강헌
    • 무역상무연구
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    • 제71권
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    • pp.37-58
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    • 2016
  • CISG Article 50 contains the remedy of price reduction but limits it if the seller has a right to cure. Reduction of price presupposes that the seller delivers non-conforming goods, and that the buyer decides to accept them nevertheless. The remedy of price reduction differs from all other remedies provided in CISG with regard to it effects and to the time-limits. As to the time-limits, unlike Articles 46 and 49, Article 50 does not contain the element within a reasonable time. CISG imposes no period of time for his reducing the price. The buyer's right to declare a reduction of the price is expressly subject to the seller's right to remedy any failure to perform his obligations pursuant to Articles 37 and 48. The problem lies in determining from where to take the figures for comparing the value of the goods contracted and of those delivered. The price level in this place will usually determine his considerations as to resale or repair of the defective goods. The buyer must examine the goods, or cause them to be examined, within, as short a period as is practicable in the circumstances. The buyer loses the right to rely on a lack of conformity of the goods if he does not give notice to the seller specifying the nature of the lack of conformity within a reasonable time after he has discovered it or ought to have discovered it.

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When Does Auto-Parts Suppliers' Innovation Reduce Their Dependence on the Automobile Assembler?

  • Kang, Jihoon;Choe, Soonkyoo
    • Journal of Korea Trade
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    • 제24권3호
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    • pp.37-54
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    • 2020
  • Purpose - This study is to investigate the determinants of suppliers' dependence on buyers in the home country by developing a theoretical model of innovative activities. The high dependence of auto parts suppliers on a single local buyer in South Korea due to firm ownership issues and incremental innovation is examined using data from a set of organizations that supply intermediate goods to this automotive manufacturer. Furthermore, we tested the moderating effect of FDI and global knowledge sourcing on the relationship between firm ownership and suppliers' dependence on the local buyer. Design/methodology - To test the hypotheses, we examined a sample of 101 suppliers over 10 years in the Korean automobile parts industry. In this empirical analysis, we utilized a fixed-effects generalized least squares model using panel data. Findings - In this study, domestic firms (automobile parts suppliers) were more dependent on a single local buyer (automobile assembler) than foreign-owned suppliers operating in Korea. In addition, incremental innovation was the mediating mechanism between domestic firms and dependence on the local buyer. To reduce this dependence on the buyer, we suggest two different international strategies: geographical diversification through FDI and global knowledge sourcing. Originality/value - Previous studies showed that asymmetric dependence between firms has many adverse effects. This study proved that domestic and foreign-owned suppliers have different levels of dependence on local buyers due to their heterogeneous characteristics and business strategies. We distinguish two different types of innovation - radical innovation and incremental innovation - that previous studies have often treated as equal when it comes to firm autonomy. Finally, we propose that both FDI and international knowledge sourcing as global strategies to weaken suppliers' asymmetric dependence on a single buyer.

구매자와 공급자 간 협력활동이 신뢰 및 성과에 미치는 영향: 거버넌스의 조절효과를 중심으로 (Impacts of Buyer-Supplier Cooperation on Trust and Performance: Moderating Role of Governance Mechanism)

  • 김경태;량훼;이정승
    • 유통과학연구
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    • 제14권8호
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    • pp.113-121
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    • 2016
  • Purpose - This paper aims to examine the impact of buyer-supplier cooperation on suppliers' trust on buyers and the moderating role of buyers' governance mechanism between the sharing activities and trust. Research design, data, and methodology - An integrated research model is designed to materialize the research hypotheses. First, the impact of buyer-supplier cooperation is empirically analyzed by looking into how the sharing activities, in the field of information, resource, and knowledge, of buyer with supplier will affect the trust of supplier on buyer. Second, the moderating effect of contract-based governance mechanism of buyer is empirically analyzed. Third, the influence of trust on innovation performance of suppler is empirically analyzed. Results - Our findings provide supporting evidence for some of our hypotheses. First, all of the sharing activities are significantly influential, but in different degree, to trust of supplier. Second, contract-based governance mechanism of buyer have a moderating effect on the relationship between sharing activities and trust, positively in resource-sharing activities, negatively in information-sharing activities, not significant in knowledge-sharing activities. Third, supplier's trust on buyer positively affects supplier's own innovation performance. Conclusions - The strategies applied in supply chain management have become important as the competition among firms has shifted from competition between individual firms to competition between supply chains. A customer's sharing activities with its supplier may contribute to an increase in innovation performance. The supplier's information-sharing activity with its customer could affect its information-sharing activities with its main supplier. Cooperative activity with a partner in the supply chain is cultivated and amassed into relationship knowledge, and this study shows that the cooperative relational knowledge related to information-sharing activities enables firms to participate in sharing activities with their main suppliers. Increasing evidence shows that sharing various activities between buyer and supplier improves trust and performance outcomes, and enables firms to maintain competitive advantage. From the perspective of knowledge theory, external knowledge is becoming more important in firms' innovation activities, because innovative knowledge is acquired primarily through interaction with another organization. In addition, relationship learning could be an important tool in absorbing the supplier's core technology, information, expertise, and core competencies, increasing relational value.

A Comparative Study on Requirements for the Buyer's Right to Withhold Performance for the Seller's Actual Non-Performance under the CISG and the CESL

  • Lee, Byung-Mun;Kim, Dong-Young
    • Journal of Korea Trade
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    • 제24권8호
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    • pp.101-120
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    • 2020
  • Purpose - The buyer's right to withhold performance is a useful and important self-help remedy to protect himself from the seller's breach of contract, and it is also the coercive means to induce the seller to perform his part of contract. However, the buyer's exercise of such a right often exposes himself to the risk of breaching the contract. This is generally due to his ignorance when he is entitled to the right and also uncertainties inherent in the law. Therefore, the purpose of this paper is to examine what the requirements should be fulfilled before the buyer exercises the right for the seller's actual breach of contract. Design/methodology - In order to achieve the purposes of the study, it executes a comparative study of the rules as to the requirements for the buyer's right to withhold performance for the seller's actual non-performance under the CISG and the CESL. It mainly focuses on performance due, the seller's non-performance, the buyer's readiness to perform and the requirement of notice. Findings - The main findings of this comparative study can be summarized as follows: Although the CISG has no expressive provision for the buyer's general right to withhold performance for the seller's actual non-performance, it may be inferred from the general principles the CISG underlies, synallagmatic nature of the contract. In addition, it can be drawn by analogy from relevant provisions of the CISG. On the other hand, the CESL expressively provides that the buyer has a general right to withhold performance where the seller fails to tender performance or perform the contract. Therefore, it seems that the position of CESL is rather easier and more apparent to allow the buyer to withhold performance for the seller's non-performance. Originality/value - Most of the existing studies on the right to withhold performance under the CISG have centered on the right to withhold performance for an anticipatory breach of contract. On the other hand, there have been few prior studies on the right to withhold performance for the actual nonperformance during a contractual period of performance. Therefore, this paper examined the requirements for the buyer's right to withhold performance under the CISG and the CESL in a comparative way for the seller's actual breach of obligation. In this conclusion, it may provide practical and legal considerations and implications for business people who are not certain about the right to withhold performance.