• 유통과학연구
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• 제20권5호
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• pp.75-84
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• 2022

Purpose: The paper employs the theory of planned behaviour, social identity theory, social presence theory, and social exchange theory to propose a model for using the social media platform Facebook in distributing information in universities. Research design, data and methodology: Data were obtained from 618 students at Hanoi University of Industry (HaUI) in Vietnam. The study used structural equation modeling in SPSS and the statistical analysis software AMOS version 24 to explore the information distribution role of Facebook. Results: Findings reveal that subjective norms and social presence play a key role in driving students to use Facebook for studying. In addition, university administrators can boost student satisfaction and academic achievement through Facebook. Interestingly, students who strongly identify with the brand name of the university have a strong connection with the university are more likely to engage in behaviors supportive toward the university. Conclusions: These findings show that Facebook had played a key information distribution role in universities. Thus, the study provides the executive board of the university and teachers can gain new understanding of why students employ Facebook for studying as well as capitalize on the platform to improve several operational metrics such as brand identification, student satisfaction, and academic achievement.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.431-441
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• 2022

Many new challenges in different sectors have emerged due to societal growth, and researchers are needed to help solve them; and Google Scholar is a tool to assist researchers in doing so. The goal of this study is to figure out what characteristics influence how effective the Google Scholar tool is for Vietnamese university students. The study focuses on analyzing and explaining the interplay between the independent variables Perceived of Google Scholar, Perceived ease of use, Comprehensiveness and subjective norm, Perceived Satisfaction for the dependent variable Perception of usefulness. The study was carried out using quantitative and qualitative methods with 280 data points collected online through the survey link. The methods used to test the scale such as Cronbach alpha, CFA, SEM, One sample T-test, Independent Sample T-test, and One-way Anova are used to find the correlation between factors such as gender, Age, and Majors that affect the students' perception of the usefulness of google scholar. The results show that all the factors suggested in the model have a significant impact on the perceived usefulness of Google scholar. Furthermore, research shows that Google Scholar is an important academic search engine for Vietnamese students.

• 산학경영연구
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• 제15권
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• pp.1-24
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• 2002

최근 대학을 둘러싼 환경의 급격한 변화와 더불어 국내의 많은 대학들은 교육방침을 일반기업과 마찬가지로 공급자 중심에서 수요자 중심으로 전환시키고 있다. 고객지향은 고객만족의 핵심이다. 그러나 지금까지 고객으로서의 학생의 생활만족에 초점을 둔 연구는 거의 이루어지지 않았다. 따라서 본 연구의 목적은 고객만족의 관점에서 대학생들의 학교생활만족도, 이에 영향을 미치는 요인, 그리고 이들 사이의 관계를 살펴보는 데 있다. 이러한 목적을 달성하기 위하여 A대학의 학생 전원을 대상으로 설문조사방식에 의한 실증연구를 한 결과 대학생활 만족도의 주요 구성요인에는 학생관련서비스, 복지시설서비스, 교육서비스, 학사행정서비스, 학과서비스 등이 있으며, 학생생활만족의 영향요인에는 기대감, 자긍심, 학업실력, 특별활동 등이 있음을 알 수 있었다. 끝으로 이들 중 대학에 대한 자긍심이 대학생들의 학교생활만족에 가장 중요한 요인임을 알 수 있었다.

• 문화기술의 융합
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• 제7권4호
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• pp.599-605
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• 2021

대학생들을 대상으로 그들이 대학에서 제공받는 창업지원프로그램에 대해서 전공만족과 창업의지에 어떠한 영향을 미치며 실증적으로 검증해 보고자 하였다. 연구대상자는 서울/경기, 충청, 경북, 전라도의 2년 및 4년제 대학교 5개 대학에 재학중인 248명이었다. 자료분석은 SPSSWIN 26.0 통계프로그램을 활용하였다. 분석방법으로 기술분석, 탐색적 요인분석, 신뢰도 분석, 다중회귀분석, 조절회귀분석을 실시하였다. 연구결과 대학생 창업프로그램 지원중 창업교육지원/창업활동지원이 기회동기와 성취동기에 통계적으로 긍정적인 영향을 미치는 것으로 나타났다. 그리고 기회동기, 성취동기, 독립동기 모두 창업의지에 긍정적인 영향을 미치는 것으로 나타났다. 또한 대학생 창업프로그램 지원중 창업교육지원/창업활동지원이 창업의지에 통계적으로 긍정적인 영향을 미치는 것으로 나타났다. 본 연구결과에 의하면 대학생들의 전공만족 및 창업의지를 향상시키기 위해서는 창업교육지원과 창업활동지원 프로그램 중심의 프로그램 개발과 활용이 요구된다.

• 아태비즈니스연구
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• 제14권1호
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• pp.93-112
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• 2023

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

• 패션비즈니스
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• 제10권1호
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• pp.148-163
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• 2006

The purpose of this study is to examine differences in university students' spatial behavior and time for purchasing weekdays or weekends according to trading areas they use to purchase casual wears. Theoretical background examined trading areas, in Busan, consumers' spatial behavior. An empirical research developed a questionnaire as a measuring tool to conduct a preliminary survey and a main survey. Data collection was implemented with 507 students from four universities in Busan; and for data analysis, descriptive statistics, cross-tabulation analysis, correspondence analysis, and McNemar test were carried out by using the SPSS for Windows 12.0K program. This study obtained the main results as follows: The characteristics of university students' spatial behavior according to trading areas show significant difference in reasons of trading area selection, time slots for visiting. University students who visited the Seomyeon trading area were found to consider comparison-based purchasing and prominence of the trading area, regardless of the time for purchasing weekdays or weekends. As for trading areas around Busan National University, visits were mainly due to accessibility. Students visited trading areas in Nampo-Gwangbok-dong regardless of the time for purchasing in diverse reasons of trading area selection, time slots. As for trading areas around Kyungsung University, students were visited due to accessibility.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.45-53
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• 2020

Professor's role is one of various ways to improve students' academic achievement. Professors can be role models for students, motivate them to achieve higher performance, and have various influences on them. Therefore, depending on professor's role, students' attitudes and behaviors may be different, and their academic achievements may also be different. In this regard, this research focused on the intellectual growth that can be regarded as Chinese students' academic achievement. Thus, the importance of professor's intellectual stimulation behavior was emphasized and it was clarified as a way to improve the intellectual growth. Furthermore, students with a higher level of growth need strength, they are more likely to have higher intellectual growth because they put a premium on their self-growth. In order to increase the influence of professor's intellectual stimulation, we focused on the student's growth need strength. Thus, this research examined the moderating effect of growth need strength between intellectual stimulation and intellectual growth. The results showed that intellectual stimulation improved intellectual growth. In addition, growth need strength positively moderated the relationship between intellectual stimulation and intellectual growth. Therefore, it suggested the implications that professors should behave appropriate behavior according to students' personal characteristics.

• 패션비즈니스
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• 제15권6호
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• pp.56-70
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• 2011

The purpose of the study was to analyze the purchasing status of luxury brand counterfeit goods of female college students, and to investigate the influence of students' social self-concept on their attitude towards luxury counterfeit products. The study was implemented by a descriptive survey method using a self-administerd questionnaire. The sample consisted of 224 female college students residing in Seoul and Busan. The data were analysed through frequency, factor analysis, and regression analysis. The results were as follows. First, it was observed that 42.40% of the respondents have had the experience of purchasing counterfeit items. The major reasons for purchasing counterfeit goods, it was discovered, were not only the low price but also their perceived good quality. Among the reasons for not purchasing counterfeit products, the emotional reason was more significant than the intellectual reason. Second, female college students' social self-concept was found to have an influence on their social negative attitudes towards luxury brand counterfeits. Third, it was found that the social self concept was closely related to the satisfaction with the counterfeit purchases. Fourth, it was discovered that the social self-concept of the students significantly affected the intention to repurchase.

• 패션비즈니스
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• 제13권3호
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• pp.1-11
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• 2009

This study was intended to look into the actual status of using their own traditional clothes, by Korean and Japanese female college students, and to compare the differences of their perceptions about the traditional clothes of their own and the other countries, and thus to present the ways beneficial for Korean female college students to establish their positive recognition toward traditional clothes. For the study, the questionnaire method was used, by which a total of 375 sheets was collected; Frequency analysis and t-test were conducted with a SPSS 12.0 statistic program. The findings were as follows; Korean female college students, in comparison with their Japanese counterparts, owned less traditional clothes suitable and wearable for their body, and so they had a less number of wearing and renting experiences. In addition, they indicated a low level of realization about the suitability of traditional clothes to the wearers in their 10's, 20's and 30's. While they thought highly of their traditional clothes in the item of 'pride,' they had a low level of recognition in the item of 'knowledge,' and they considered the traditional clothes to be inconvenient. Korean college students revealed a lower level of favorable interest in the other country, but they had a higher level of evaluation for the items of 'design applicability' and 'popularity' than the Japanese college students did.

• 융합경영연구
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• 제10권1호
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• pp.1-14
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• 2022

Purpose: The purpose of this study is to analyze the measurement results of the financial comprehension test conducted ten times in order to study the financial comprehension. Research design, data, and methodology: In this study, correct answer rates in the Economics and Finance Literacy Certification Test were analyzed across ten rounds of tests taken by 6,662 high school students in Korea. Result: The analysis revealed that Korean high school students' level of financial literacy generally increased as the grade level increased, and the correct answer rates of students at autonomous high schools and special-purpose high schools were statistically different from those of students at general academic high schools and specialized high schools. Conclusion: We can therefore infer that students at specialized high schools face limitations in tackling financial problems due to their lack of proficiency in interpretation and calculation of data necessary for real life financial decision-making. In contrast, students at general academic high schools, special-purpose high schools, and autonomous high schools who do not learn finance as a part of their official curriculum at school were lacking in basic financial knowledge as well as knowledge about the financial system compared to students at specialized high schools, highlighting the need for a measure to address the deficiency.