• 유통과학연구
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• 제14권10호
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• pp.127-136
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• 2016

Purpose - This study investigated the effects of lectures in the English medium (EML) on understanding and learning outcomes. Sixty percent of EML lectures in Korea also use Korean for further support. Thus, this situation needs to clearly distinguish the specific impacts of the EML classes on learning outcomes. Here, we use the same English materials, including PowerPoint slides and video content, given in the Korean and English lectures. The difference between the lectures becomes only whether the lecture is delivered in Korean or English. Thus, we can clearly identify whether the language difference makes any difference in learning outcomes. Research design, data, and methodology - Our sample consisted of 91 students taking an international business course the spring of 2015. All course materials, including textbooks, PowerPoint slides, exams, video, and support content, were presented in English. Survey data and exam results were used. Students filled out their student identification number and name, so we could match the surveys against the exam results. Results - First, results show that whether the lecture was delivered in English or Korean was an important factor when students chose the class. Second, English proficiency related to international business and general English levels were higher in the English class than in the Korean class. However, the understanding of key concepts and reading abilities of international business newspapers were the same for students in both classes. Third, teaching materials and lectures were the most important material for the understanding of key concepts in the business major. Fourth, the exam results showed no difference in performance of the students in the English versus the Korean class. This shows that EML classes were not necessarily detrimental to the understanding of major concepts of the lecture. Thus, it is important that researchers carefully design empirical settings to study the effectiveness of EML. Conclusions - The English lecture can be as helpful for enhancing knowledge in the business major as the Korean lecture. For further research, various English lecture forms can be considered to distinguish the effects of the English lecture.

• 벤처창업연구
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• 제7권2호
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• pp.1-8
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• 2012

최근 청년층의 창업이 화두가 되고 있다. 창업에 있어서 사업계획 수립은 기본이 된다. 따라서 본 연구는 우리나라 대학생들의 사업계획 수립행태에 대해 살펴보았다. 특히 우리나라 대학생들이 교내, 외에서 사업계획을 접하고 있는지 살펴보고 그들이 사업계획과 기업성과를 관련이 있다고 생각하는지, 관련이 있다면 얼마나 밀접하게 생각하고 있는지를 알아보았다. 한편, 기존 연구들과 관련 서적들은 사업계획과 기업성과 간에는 높은 상관관계가 있다고 주장하고 있으나 이를 실증적으로 분석한 연구들은 국내외적으로 많지 않다. 본 연구는 이러한 문제에 대한 답을 찾기 위하여 실증적으로 접근하였다. 우선 사업계획의 구성요소들을 기존 연구들을 포함한 광범위한 문헌 연구를 통하여 선정하고 요인분석을 통하여 이들 구성요소들을 제품관리 요인, 제품개발 요인, 경영지원시스템 구축 요인, 조직관리 요인, 거시적(macro) 계획화 요인으로 분류하였다. 아울러, 본 연구에서는 기업성과를 계량적 성과와 비계량적 성과로 구분하여 각각에 미치는 사업계획 구성요소들의 영향을 살펴보았다. 연구결과, 우리나라 대학생들은 사업계획서 구성요소들이 기업의 계량적 및 비계량적 성과에 정(+)의 영향을 미친다고 인식하고 있었다. 아울러 우리나라의 내국인 대학생들은 창업에 대한 관심도가 높으며, 서비스업 창업을 희망하고 있으나 대부분 사업계획서를 작성해본 경험은 없는 것으로 나타난 반면, 외국인 학생은 상대적으로 높은 창업관심도와 사업계획서 작성경험을 가지고 있었으며, 창업희망 산업도 다양했다. 하지만 창업관심도나 창업희망 산업, 사업계획서 작성경험에서 성별에 따른 차이는 나타나지 않았다. 본 연구는 기업의 관점이 아닌 우리나라 대학생들의 시각에서 사업계획서의 구성요소와 기업 성과와의 관계를 살펴본 실증적 연구로서, 청년창업 성공률을 제고하기 위한 효과적인 창업교육의 방향을 제시하고 있다.

• 한국융합학회논문지
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• 제10권5호
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• pp.249-256
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• 2019

본 연구는 대학교육의 수요자인 고등학생들의 '경상대학', '경영계열'에 대한 인식이 어떠한가에 대한 의문에서 출발하였다. 연구를 위해 인간의 주관성연구에 적합한 Q방법론을 활용하였다. 연구대상은 경기도에 소재한 S고등학교 학생 30명을 편의표집 하였고, 경영과 관련한 30개 단어를 Q표본으로 활용하였다. 분석결과 3개의 유형으로 정의되었다. <유형 I>은 '경영전반', '장사', '돈관리' 등을 강조하고 있어 "경영전반관심형", <유형 II>는 '돈관리', '사람관리' 등을 강조하고 있어 "돈/사람관리형", <유형 III>은 '장사', '마케팅', '판매영업' 등의 경영 내지는 비즈니스 용어를 강조하고 있어 "비즈니스인식형"으로 명명하였다. 또한, 유형별 응답자의 분포에 대한 교차분석결과 표본수를 2배수로 한 경우에 유의미한 차이를 보임으로써, 대학입시 수요자인 고등학생들의 경영계열에 대한 인식은 응답자의 특성에 따라서 차이가 있을 것이라는 가설을 발견하였다. 이로써 가설발견적 접근방법으로써의 유용성을 제고하였다.

• Industrial Engineering and Management Systems
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• 제13권3호
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• pp.267-277
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• 2014

In this paper, we propose an educational system that involves a business game simulator and related curriculum. To develop these two elements, we examined the decision-making process related to business management and identified some significant skills thereby. In addition, we created an original simulator, named BizLator (http://bizlator.com), to help students develop these skills efficiently. Next, we developed a curriculum suitable for the simulator. We confirmed the effectiveness of the simulator and curriculum in a business-game-based class at Aoyama Gakuin University in Tokyo. On the basis of this, we compared our education system with a conventional system. This allowed us to identify advantages of and issues with our proposed system. Furthermore, we proposed a speech recognition support system named BizVoice in order to provide the teachers with more meaningful feedback, such as level of students' understanding. Concretely, BizVocie fetches students' speech of discussion during the game and converts the voice data to text data with speech recognition technology. Finally, teachers can grasp students' parameters of understanding, and thereby, the students also can take more effective class using BizLator. We also confirmed the effectiveness of the system in the class of Aoyama Gakuin Universiry.

• 동아시아경상학회지
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• 제9권1호
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• pp.71-81
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• 2021

Purpose - This study verified the mediating effect of volunteer activities in the influence of global citizenship consciousness on human rights sensitivity of university students majoring in business administration. Research design, data, and methodology - The survey was conducted on 172 4-year college students in G City, Korea. SPSS 23.0 program was used to perform frequency analysis, descriptive statistics analysis, correlation analysis, reliability analysis, and multiple regression analysis. In addition, path analysis was conducted to confirm the mediating effect of volunteer activities. Result - First, the "justice domain" had a statistically significant effect on human rights sensitivity. Second, the "cognitive domain" had a positive and significant effect on volunteer participation. Third, the volunteer participation of university students majoring in business administration had a positive and significant effect on human rights sensitivity. Fourth, in the relationship between global citizenship consciousness and human rights sensibility of university students, volunteer participation had a partial mediating effect. Conclusion - The period of college enrollment is an important time to establish life goals and strategies as adults. Therefore, if the university environment is built to grow into a healthy global citizen, it will help to cultivate global competence and the "sensitivity to human rights" that is more emphasized in the era of the 4th industrial revolution.

• Journal of East Asia Management
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• 제3권2호
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• pp.65-82
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• 2022

The purpose of this study is to analyze the effects of start-up risks on university students's entrepreneurial intention. In particular, the start-up risk considers the recent ongoing Covid_19 Pandemic along with the level of awareness of the start-up risk of business administration university students. For this purpose, a total of 204 questionnaires collected for two months from October to November in 2020 were used to verify this relevance empirically through multiple regression analysis. The empirical analysis results are as follows. First, the level of students' awareness of start-up risks has no statistically significant relevance to their entrepreneurial intention, but the higher the level of negative perception of Covid_19 Pandemic, the lower the entrepreneurial intention. On the other hand, additional analysis showed that the students with low self-efficacy majoring in business administration, it was found that negative perceptions of start-up risk had a negative effect on start-up willingness. This study is timely and different from previous studies in that it empirically verified the effect of start-up risk on business administration university students' entrepreneurial intention at a time when negative perceptions of start-up risk increase and COVID_19 Pandemic make it increasingly difficult to start a business administration universit student.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.77-82
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• 2022

In Bangladesh, developing students' entrepreneurial intentions have received a lot of attention because of the country's current employment predicament and shifting labor market. Entrepreneurs play a critical part in a country's economic development. This study aims to examine the impact of creativity and innovation on students' intentions toward online entrepreneurship in Bangladesh. The participants in this study were Bangladeshi university students. Based on pre-tested constructs, a survey questionnaire was created. Convenience sampling, which is a common type of non-probability sampling, was used to choose participants for the sample. A total of 150 students from the public university took part in the survey, with 120 replies being accepted as complete, resulting in an 80 percent response rate. Hence, the sample size is 120. Internal consistency was determined using Cronbach's alpha, while correlation and hypothesis tests were analyzed using SPSS version 26.0. The results reveal that creativity and innovation have a statistically significant and positive impact on students' intentions to engage in online entrepreneurship. These two independent factors explained 75% of the variance in intention to engage in online entrepreneurship, resulting in empirical findings and solid information in the present body of knowledge. The study concludes with a conclusion and research implications for the future.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.169-177
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• 2022

The main aim of the paper is to assess the level of financial literacy among business students. It further aims to investigate the role of external factors that may determine financial literacy. The external factors considered in this study are gender, grade point average, specialization, financial education, and financial socialization. Standard scales such as the Test of Financial Literacy, the Big Three, and other instruments were adapted to measure Financial Knowledge. Further, the study also explored relationships between several factors and the financial knowledge of students. These factors included a student's gender, specialization, number of finance or related courses studied, current Grade Point Average, and financial socialization. A total number of 303 valid responses were received through an online questionnaire administered to business students studying in a public university in the country. Statistical tests namely independent samples t-Test, one-way ANOVA, and correlation analysis were performed in SPSS 28.0. Results show that the overall financial knowledge of students is above average. Gender, number of finance or related courses, and financial socialization do not exhibit any significant relationship with financial knowledge. Current GPA and specialization show significant relationships. The findings of this study have important sectoral and research implications.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.649-657
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• 2020

This study aims to describe the perceptions of accounting students and expectations of employers towards the skills and knowledge needed by accounting graduates in Indonesia. Quantitative method using survey is employed to analyze 103 questionnaires from students and 51 questionnaires from employers. The results showed that students' perceived honesty, continuous learning, and work ethics are important skills, while employers stress the importance of work ethics, teamwork, and time management. Knowledge needed by accounting graduates in the perception of students includes financial accounting, financial reporting, and financial statement analysis, whereas employers perceived the importance of financial statement analysis, knowledge of Microsoft Office program, and financial accounting. Further analysis showed that there is an expectation gap between the perceptions of students and the expectations of employers towards skills - not knowledge - needed by accounting graduates. Although investigations of students' perceptions and employers' expectations have been conducted in previous studies, the information should be updated continuously to reflect the current conditions. This study offers the recent perceptions from students and employers to identify the current expectation gap. This study points to the importance of skills development in the university curriculum in order to develop the skillful human resources in accounting and meet the expectations of employers.

• 패션비즈니스
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• 제14권4호
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• pp.102-110
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• 2010

The purposes of this study were to examine the relationship between brand sensitivity and public self-consciousness, and the effects of gender and age on brand sensitivity and public self-consciousness. The subject used for this study were three hundred and thirty-five college students (118 male students and 217 female students). For data analysis, descriptive statistics, Cronbach's alpha, multiple regression, and t-test were used. As the results, first, there were the significant differences between male students and female students on brand sensitivity and public self-consciousness. Female students had higher scores on brand sensitivity and public self-consciousness than male students as expected. Second, there were the significant differences between younger college students and older college students on brand sensitivity and public self-consciousness. Older college students had higher scores on brand sensitivity and public self-consciousness than younger college students. Finally, public self-consciousness influenced on brand sensitivity the most significantly, followed by age variable. Based on these results, brand management marketing strategy of fashion products would be provided.