• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.939-947
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• 2006

The purpose of this study was to identify the relationships between vanity and materialism and fashion orientation. This study identified underlying factors of vanity and then grouped respondents into clusters based on the low factors of vanity. This study also examined their materialism and fashion orientation according to clusters. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 313 questionnaires were used in the statistical analysis. In analyzing data, factor analysis, cluster analysis, t test, correlation, and one-way ANOVA were conducted. Regarding vanity, low factors, 1) a concern id. physical appearance, 2) a positive view of physical appearance, 3) a concern for achievement, and 4) a positive view of achievement, were identified. Correlation analysis showed all four factors of vanity were significantly related with underlying dimension! of materialism and fashion orientation. Based on the factor scores, three clusters were identified. There were also significant differences in the dimensions of materialism and fashion orientation according to the clusters.

• Korean System Dynamics Review
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• v.10 no.2
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• pp.5-27
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• 2009

Multiplex is a representative culture facility of citizens. Therefore, a lot of researches and investment on multiplex are carried out to improve benefits of service suppliers and users. Especially, focused on main services of a theatre such as ticket booking and issuing within multiplex, examination of tickets, admission information of movie screens and screening information inquiry, improvement activities are carried out. However, it is not enough to evaluate on what efficiency the above efforts have in the viewpoint of customer benefits and business. Therefore, this study analyzed value and limit of the newest service of multiplex applying the existing ubiquitous concept(u-multiplex service), and proposed a model and a plan for improving the existing services. The study interviewed with specialists in the related field and applied workshop-shape group interview to 110 university students and simulated service models. The contribution of the study is to analyze the value and limit of the existing multiplex service objectively, and to propose a new service model and plan to improve its limitation. In the future, the study plans to research on service models by extending space and functional roles of multiplex to the whole subsidiary facilities including movie screens.

• Journal of the Korean Society of Food Culture
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• v.28 no.2
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• pp.195-203
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• 2013

The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2879-2885
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• 2009

Internet is a major source of data on consumer behavior and a medium in which marketers use their knowledge of consumer behavior to influence consumers. The focus of this research has been college students by assuming the constant of the special traits of internet shopping and the shopping tastes of the consumer, in order to closely examine the influences behind the degree of satisfaction of the internet shopping through the shopping value of internet shopping.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.157-166
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• 2013

The purpose of this paper is to develop and test a conceptual model of purchase intentions, positive emotion, and e-servicescape that is defined as the online environment factors that exist during service delivery. Survey research method was used to gather data regarding consumers' perceptions of e-servicescape. Surveys were administered to 681 college students who experienced purchasing fashion products on the Internet. The results showed that e-servicescapes perceived by fashion consumers were composed of three dimensions: (1) Aesthetic appeal, (2) Ambient conditions, and (3) Layout & functionality. These dimensions of e-servicescape influenced consumers to lead positive emotions and purchase intentions. Additionally, positive emotions constituted a key variable for the purchase intention of fashion products during online exchange. The study revealed that consumers' interpretations of online environments exerted a powerful influence over positive emotion and purchase intentions. Also, it strongly endorsed the view that the purchase intentions of customers were linked to the extent to which they feel positive emotions by the e-service provider. This study provides insights into how consumers' interpretations of e-servicescape affect their subsequent positive emotions and ultimately their intentions to purchase. The findings of this study also have numerous implications for both services managers and internet developers related to fashion products.

• Journal of Korean Society of Rural Planning
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• v.21 no.3
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• pp.47-58
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• 2015

This study aimed to explore how to lead locals to join rural downtown regeneration projects on the basis of the downtown of Obuse Town located in Nagano Prefecture in Japan. What well depicts the outcome of Obuse Town Project joined by residents are revitalized downtown districts and open gardens. Actors that facilitated residents' participation are administration, "a-la Obuse Co. Ltd. and "Machizukuri Institude of TUS and Obuse Town". "a-la- Obuse Co. Ltd." is a middle support organization in the form of community business and "Machizukuri Institute of TUS and Obuse Town" is a professional research institute set by Tokyo University of Science and Obuse Town. This study presented activities, types and roles of residents' participation in the rural town activation project that started in 2015 by researching the activities of residents, shop owners and students with regard to Obuse Town Project, administrative actions for their participation and activities of middle-level supportive institutions, which are exports' research groups.

• The Korean Journal of Applied Statistics
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• v.27 no.3
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• pp.487-500
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• 2014

The elementary school curriculum includes some statistical concepts and many graphical methods. However, statistical concepts are difficult to understand; consequently, many of those graphs and numerical summaries are obtained by hand. We develop an intuitive statistics education package called Tong-Gramy focused on 5-8 graders to help students and teachers study statistics. This software covers numerical and graphical statistics that appear in 5-8 graders' textbooks. The graphs provided are dynamically linked to data and every graph is linked to every datum. The graphs of Tong-Gramy are dynamic graphs and morphing technology is used where applicable.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.476-487
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• 2010

The purpose of this study was to identify the determinants of decision-making confidence of clothing. As determinants, this study examined consumer susceptibility to interpersonal influence, vanity, and clothing knowledge. Data were collected through surveying university students in Seoul metropolitan area using convenience sampling method. Out of 324 distributed, 300 useful questionnaires were returned. The results showed that identical conformity among consumer susceptibility to interpersonal influence factors significantly influences, both directly and indirectly, decision making confidence through vanity. Although normative conformity does not influence decision-making confidence directly, it does significantly influence decision-making confidence indirectly through influencing vanity and clothing knowledge. The results suggest clothing is a manifestation tool for managing public self, which finally leads to increased clothing knowledge and decision-making confidence of clothing. These findings may be used by marketers in developing strategies for product development and promotion.

• Journal of Environmental Science International
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• v.18 no.2
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• pp.177-186
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• 2009

The changes in the worldwide paradigm of the sustainable development have started to be applied in the entire industry fields, and they come out as the sustainable tourism in the field of tourism. And the ecotourism has emerged as a practical method to meet the needs of the actual practice and the intellectual system for the sustainable tourism. In the type of tourists based on tourist attitude, 82.3% has the environment-friendly tourist attitude as a potential ecological tourist or an ecological tourist. In addition, there are the potentials of increase in ecological tourists as well as the revitalization of ecological tourism. First, the ecological tourists are mostly the well-educated and married professional workers at 40, housewives, and people earning a high income. Next, the potential ecological tourists are mainly the well-educated and married professional workers at 30, workers in the service industry, and middle-class citizens. Lastly, the general tourists are the students at 20 who are single, earn a low income, and has low level of education. This study presents useful data to the tourist business in terms of the development, operation and management of sustainable ecological tourism.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.8
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• pp.1805-1810
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• 2012

As mobile devices have rapidly spread to consumers, services with location information have been developed. The service that they provide related information by positioning automatically is referred to as 'Location-Based Service'. This paper suggests the ways that users instruct the students proper ethics in advance, after saving their moving course and offensive businesses in database, with 'Location-Based Service', by positioning their movements, especially the degree of breaking away from their course and the cases of their access to an offensive business and their stay in crime-prone areas, and comparing them to those in the database.