• 디지털융복합연구
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• 제17권5호
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• pp.109-115
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• 2019

본 연구에서는 기존의 선행연구를 바탕으로 학업스트레스가 취업 불안감을 초래할 것이라고 가설을 설정한 후, 자기효능감과 자존감이 학업스트레스와 취업 불안감 간의 관계에서 조절효과가 있는지 여부를 검증하였으며 분석결과는 다음과 같다. 첫째, 학업스트레스가 증가할수록 취업 불안감도 커진다는 것을 확인하였다. 둘째, 자기효능감은 학업스트레스와 취업 불안감과의 관계에서 조절역할이 없는 것으로 나타났으나 자존감은 조절역할을 수행하는 것으로 나타났다. 이상의 분석결과로부터 자기효능감은 조절역할은 하지 못하지만, 자기효능감이 증가할수록 취업 불안감은 감소된다는 것을 확인하였다. 또한 자존감은 일반적으로 취업 불안감을 감소시키지만, 학업스트레스를 받는 상황에서는 취업 불안감을 증가시키는 것으로 나타났다.

• International Journal of Internet, Broadcasting and Communication
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• 제13권4호
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• pp.79-89
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• 2021

Electronic learning (e-learning) empowers the higher education in providing sustainable instruction during the infrequent circumstance when the wide-spreading disastrous challenge of the COVID-19 results in the closure of various sectors in the society. During this time, e-learning serves the levels of the education sector such as higher education well by delivering and receiving materials from distance with respect to movement restrictions imposed by the government, for example the Movement Control Order (MCO) in Malaysia. In this qualitative survey, the existing e-learning challenges and the recommended solutions to the problems from the senior lecturers' perspectives were collected through an online open-ended questionnaire. A number of five senior lecturers out of eight at the Universiti Teknologi Malaysia (UTM) answered the questionnaire. The UTM has been capable of providing e-learning courses for all of its lecturers and students during the closure of higher education institutions owing to the pernicious health conditions stemmed from the crisis of the COVID-19. The major existing challenges found in the e-learning program at the UTM and the suggested solutions to address them are listed and the main themes are illustrated in the word cloud format using the NVivo software. In the end, the conclusion is paragraphed and the future work is proposed. Overall, the purpose of this study is to address the e-learning challenges and to prepare a list of recommendations that can serve as solutions from the standpoint of the UTM senior lecturers during the MCO in Malaysia.

• 문화기술의 융합
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• 제7권1호
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• pp.545-550
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• 2021

본 논문에서는 기업의 디지털 전환을 위한 여러 목표 중에서 로보틱스 프로세스 자동화를 위한 대학 교육과정을 개발한다. ICT 기술의 발전과 4차 산업혁명의 과정에서 기존의 아날로그 정보들은 이산화, 디지털화, 디지털 전환의 단계를 거쳐 변화해 왔다. 최근 디지털 전환은 기존의 산업 시스템과 비즈니스의 패러다임을 변화시키는 파괴적 혁명에 따른 필수적인 생존 전략으로 언급되고 있다. 이는 기업이 새로운 비즈니스 모델, 제품 및 서비스를 창출하기 위해 디지털 역량을 활용함으로써 고객 및 시장의 파괴적인 변화에 적응하거나 이를 추진하는 지속적인 프로세스로 정의되고 있는데 이를 위해 기업이나 단체의 프로세스 자동화가 중요한 요소로 자리 잡고 있다. 따라서 이러한 변화에 따른 대학에서의 로보틱스 프로세스 자동화를 위한 교육과정의 필요가 제기되고 있어 기업체를 중심으로 이루어져 왔던 관련 교육 내용을 대학교를 위한 교육과정으로 도입하기 위해 재설계하였다. 교육과정은 수강생들이 오토메이션 애니웨어의 이센셜 또는 고급 자격증을 취득할 수 있도록 구성되었다.

• Journal of Korea Trade
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• 제23권8호
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• pp.89-109
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• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• Safety and Health at Work
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• 제11권4호
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• pp.537-542
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• 2020

Background: Personal protective equipment (PPE) has been designed in such a way to reduce accident rates. Unfortunately, existing PPE is rather ineffective as it is not able to provide warning signals when hazard is around. The integration of intelligent systems is envisaged to increase the efficiency of existing PPE. Methods: This project designed a safety vest incorporated with metal detectors which can provide immediate warning to the field workers when there is metal hazard around. This product has greater freedom of design via smart manufacturing as it involves the assembly of few commercially available parts into a single entity. Briefly, the metal detector is a do it yourself (DIY) kit, and the safety vest is purchasable from any local market. The DIY kit was connected to a copper coil and being sewed into the safety vest. Results: The metal detector induces beeping sound when there is metal hazard around. A total of 121 engineering students were introduced to the prototype before being requested to answer a survey associated with the design. Respondents have rated >3.00/5.00 for the design simplicity, ease of usage, and light weight. Meanwhile, respondents suggested that the design should be further improved by increasing the metal detection range. Conclusion: It is envisaged that the introduction of this smart safety vest will allow the workers to carry out their duties securely by reducing the accident rates. Particularly, such design is expected to reduce workplace accident especially during night time at construction sites where the visibility is low.

• 디지털융복합연구
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• 제20권5호
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• pp.357-362
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• 2022

본 연구는 1인 미디어의 특성을 상호작용성, 오락성 등 2가지 요인으로 구분하여 사용의도에 미치는 영향과 지각된 가치의 매개효과에 대한 규명하였다. 본 연구는 이를 확인하기 위해 1인 미디어 실시간 방송을 시청 경험이 있는 중국인과 한국에 있는 중국 유학생을 대상으로 실증분석을 진행하였다. 분석결과, 1인 미디어의 상호작용성과 오락성은 사용의도에 긍정적인(+) 영향을 미치는 것으로 나타났고, 1인 미디어의 특성과 사용의도 간의 관계에 있어서 지각된 가치의 부분매개 효과도 확인되었다. 이상의 결과를 토대로 1인 미디어의 상호작용성 및 오락성과 같은 특성이 사용자들의 사용의도를 높일 수 있는 중요한 요인으로 확인하였다. 또한 본 연구를 통해 시사점을 제시하고 연구의 한계점 및 후속연구 방향에 대한 검토하였다.

• Asia Marketing Journal
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• 제17권2호
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• pp.39-62
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• 2015

Relatively little studies have investigated employee recovery from internal service failure, especially from the employees' perspective. When handling customer complaints, employees must not only deal with legitimate customer demands after a service failure, such as providing an apology, rectifying the problem, and offering compensation, but they must also manage illegitimate dysfunctional customers, who may yell, threaten, and even physically harm the employee. These negative experiences can have strong effects, and employees can exhibit higher levels of stress such as burnout and emotional labor, which have been linked to dissatisfaction, tension and anxiety, reduced performance and effectiveness, and a greater propensity to leave the firm, ultimately leading to negative financial consequences for the firm. These conditions result in internal service failure and create the need to recover employees-in other words, internal service recovery. However, little research has examined this issue so far. The purpose of the current study, therefore, is to investigate the relationship between internal service recovery and employee outcomes. A pre-test, post-test between-subjects experimental design was developed. Participants were 166 part-time students who were working full-time. The average age of the participants was 36.74 years, and 57.50% of them were female. The average length of employment was 13 years. Participants were randomly assigned to one of four groups of approximately equal size. Three of the groups were subjected to an experimental situation involving an internal service failure, while one group was not exposed to failure, thereby acting as a control group. This study contributes to the service marketing literature in several ways. First, the study extends service failure and/or recovery research by examining recovery in an employee context. Second, this study attempts to measure internal service recovery and to empirically demonstrate its relationship to employee outcomes. Third, this investigation emphasizes the managerial importance of internal service recovery. For example, understanding the nature of the relationships between internal service recovery and its consequences can improve the effectiveness and efficiency of managers' resource allocation decisions.

• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.616-630
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• 2023

본 연구는 관계마케팅이 교육서비스 품질과 학습자의 관계몰입에 미치는 영향을 알아보고, 미용학원 경영전략 수립을 위한 기초 자료 제공 및 미용학원 교육산업 성장과 활성화에 도움이 되고자 연구를 진행하였다. 이를 위해 영남지역의 미용학원 학습자를 대상으로 설문조사를 실시하여 최종 503부를 분석하여 사용하였다. 연구 결과는 다음과 같다. 일반적 특성에 따른 관계마케팅, 교육서비스 품질, 학습자 관계몰입에서는 각 요인에 따라 차이가 나타났다. 둘째, 관계마케팅이 교육서비스 품질에 유의한 영향을 미치는 것으로 나타났다. 셋째, 관계마케팅이 학습자 관계몰입에 유의한 영향을 미치는 것으로 나타났다. 넷째, 교육서비스 품질이 학습자 관계몰입에 유의한 영향을 미치는 것으로 나타났다. 본 연구 결과는 미용학원이 경영전략을 수립하고 미용학원 산업의 성장을 도모하는데 필요한 기초 자료로 활용될 수 있을 것으로 기대된다.

• 벤처창업연구
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• 제18권6호
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• pp.191-199
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• 2023

최근 생성형 AI 기반인 ChatGPT는 상업적·교육적 활용 가능성과 높은 효용가치 기대로 급격히 발전함과 동시에 여러 가지 우려와 문제점도 대두되고 있다. 본 연구는 ChatGpt의 품질이 사용자의 활용만족과 지속적 이용의도에 미치는 영향을 분석하는데 목적이 있다. 이를 위하여 부산경남지역 대학생들을 대상으로 설문조사를 실시하였으며 총 155명의 응답을 표본으로 SPSS 28.0 프로그램을 이용하여 검증하였다. 연구 결과, ChatGPT 품질 요소 중 신뢰성과 안정성은 활용만족과 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 활용만족은 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 신뢰성과 안정성, 지속적 이용의도간에에 활용만족은 긍정적인 매개효과가 있는 것으로 나타났다. 본 연구 결과로 ChatGPT의 품질요소 중 사용자의 지속적 이용의도에 영향을 미치는 요인을 제시함으로서 ChatGPT의 이용 촉진에 필요한 교육적·정책적 방향 제시에 기여고자 한다.