• Title/Summary/Keyword: business students

Search Result 1,549, Processing Time 0.028 seconds

The Impact of Country Image on the Chinese Consumers' Purchase Intention (국가이미지가 중국 소비자의 구매의향에 미치는 영향에 관한 연구)

  • Su, Shuai
    • Journal of Distribution Science
    • /
    • v.8 no.1
    • /
    • pp.43-52
    • /
    • 2010
  • Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

  • PDF

Leader's Authentic Leadership and Follower's Project Performance (진성리더십이 구성원의 프로젝트 성과에 미치는 영향)

  • Tak, Jingyu;Seo, Jeongeun;Roh, Taewoo
    • Journal of Digital Convergence
    • /
    • v.17 no.6
    • /
    • pp.105-112
    • /
    • 2019
  • In addition to the recent business field, the importance of leadership in universities is becoming an increasingly important issue. Purpose of our study is to recommend the significance of authentic leadership by analyzing the effect of leader 's authentic leadership on follower' s project work climate and project performance. As a result of the previous studies that authentic leadership among university students as a quasi-social worker mitigates the role of leader and the tension between the members in the team, this study tries to examine the moderation effect of work climate on the relationship between the follower's authentic leadership and project performance. Therefore, a survey was conducted for students enrolled in some universities. A total of 175 questionnaires were used for the structural equation using STATA 14.0. The results of this study is summarized in three points. Our finding is as follow. The authentic leadership of the leader has a positive influence on the follower' s authentic leadership while the followers' authentic leadership had a positive effect on the project performance.

The Effects of NCS Education and Education Transition on Practical Results (국가직무능력표준 교육과 교육전이가 실무성과에 미치는 영향)

  • Choi, Soo Ho
    • Journal of Convergence for Information Technology
    • /
    • v.9 no.3
    • /
    • pp.82-89
    • /
    • 2019
  • The reason why NCS education is conducted in college is because students are expected to improve their skills through practical education. In addition, NCS education is expected to have a positive impact on job competence and competitiveness. The purpose of this study is to explain the necessity of NCS education, and to analyze whether the education transition and practical performance are manifested. For this purpose, the research model was composed of "NCS Education ${\Rightarrow}$ Educational Transition ${\Rightarrow}$ Practical Results" and surveyed about 300 college students in the metropolitan area. If NCS education is necessary in practice, colleges and other educational institutions should plan to make NCS education operate efficiently. As a analysis result, it was confirmed that the internal consistency was secured and both the intensive validity & discriminant validity were confirmed in the validity. As a result of using the structural equation model, this research model was found to be suitable. As a result of the hypothesis test, it is analyzed that the standardization coefficient of the research hypothesis is above the appropriate level and the correlation is highly formed.

Knowledge, attitude, and preventive action on COVID-19 infectious disease of cosmetology major and arts and physical education college students (뷰티전공과 예체능전공 대학생의 COVID-19에 대한 지식, 태도, 예방실천행위)

  • Ahn, Mi Jeung;Park, Sun Ju
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.23 no.4
    • /
    • pp.73-80
    • /
    • 2021
  • This study is a descriptive cross-sectional study to confirm the knowledge, attitudes, and preventive practice behaviors of university students concerning COVID-19 and to identify the factors that influence preventive practice behaviors. The number of study subjects was calculated using G*power program 3.19. The data collected from the study were analyzed using SPSS/WIN version 25. The subject's characteristics, knowledge, attitude, and preventive practices against COVID-19 were analyzed with descriptive statistics, and the difference in knowledge, attitude, and prevention practices against COVID-19 according to the subject's characteristics was evaluated using an independent t-test, ANOVA, and post-hoc test was conducted using a Scheffé test. Correlations of knowledge, attitude, and prevention practices against COVID-19 were analyzed using Pearson Correlation coefficients, and factors affecting COVID-19 prevention practices were analyzed using stepwise multiple regression. The number of subjects analyzed in the study was 232. The general characteristics of the study subjects were 78 males (33.7 %) and 154 females (66.3 %). The subject's knowledge score about COVID-19 was 85.13±6.22 out of 100 points, and the attitude score toward COVID-19 was 12.47±1.31 out of 14 points. The prevention practice score for COVID-19 was 29.36±3.42 out of 32 points. As a result of the study, knowledge about COVID-19 was found to have a significant positive correlation with attitude (r=.34, p<.001); COVID-19 prevention practice behavior was found to have a significant positive correlation with knowledge (r=.54, p<.001), and attitude (r=.62, p<.001). The main factors influencing the COVID-19 prevention practice behavior were knowledge, attitude, and major (Cosmetology major).

The Relationships between College Students' Stress, Coping with Stress and Smart Devices Overdependence in the COVID-19 Pandemic : the Moderating Effect of Mindfulness (코로나19 환경에서 대학생들의 스트레스, 스트레스 대처와 스마트기기 과의존의 관계 : 마음챙김의 조절효과)

  • Goo, Hye Kyoung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.4
    • /
    • pp.591-597
    • /
    • 2021
  • Recently, as education on the use of smart devices increases, there are many side effects such as dependence on smart devices, addiction, and decline of learning effects. This study analyzed the structural relationship between stress and stress coping to understand why dependence on smart devices occurs. Structural equation modeling using Amos was performed to verify the hypothesis. First, it was found that the higher the perceived stress of university students, the higher the stress coping. Second, the higher the active coping, the lower the dependence on smart devices, and the higher the passive coping, the higher the dependence. Third, it was found that there was a difference in the structural relationship according to mindfulness.

Online pedagogical strategies of a fashion design CAD course - Focused on Adobe Photoshop, Illustrator, and Texpro programs - (패션디자인 CAD의 온라인 교육 방법 연구 - 포토샵, 일러스트레이터, 텍스프로 프로그램을 중심으로 -)

  • Kwon, Sang-Hee
    • The Research Journal of the Costume Culture
    • /
    • v.30 no.5
    • /
    • pp.717-731
    • /
    • 2022
  • The purpose of this study is to suggest effective online pedagogical strategies for a fashion design CAD course to enhance student learning and satisfaction. The study investigated student experience of online learning and compared online learning with a face-to-face learning experience. Student concentration, participation, perceptions of effectiveness of teaching, utilization of learning materials, and satisfaction were analyzed using a 5-point Likert scale. Advantages and disadvantages of online learning as well as advantages of face-to-face learning were also analyzed both quantitatively and qualitatively. Student concentration, participation, and perception of effectiveness of teaching were greater for face-to-face learning with significantly higher concentration on individual practice. Students utilized video recording of synchronous online lectures more actively than PDF lecture notes. The advantages of face-to-face learning were plentiful communication and feedback and easy questioning process as well as high levels of understanding and concentration. Meanwhile, major disadvantages of online learning were the speed of the lecture, lower levels of understanding and concentration, limited peer interaction, and technical problems. Major advantages of online learning were flexibility and convenience, repetitive learning through videos, and instant communication and feedback. Students preferred a blended learning approach for the fashion design CAD course. For effective online learning, it is suggested that instructors frequently question and check student practice through screen share in a private online meeting room and engage activities that are demanding of student interaction. The video recording of synchronous online lectures is also suggested as a supplemental learning material for repetitive learning.

A Study on the Humanities-based Preliminary University Model : Focused on the P University (인문학 기반 예비대학 모델 연구: P 대학 사례를 중심으로)

  • Baik, Sangmi;Jeong, Seonho
    • Journal of the Korea Convergence Society
    • /
    • v.13 no.1
    • /
    • pp.357-364
    • /
    • 2022
  • This study aims to design a humanities model for preliminary universities using an online platform to develop and expand humanities thinking of preliminary university students. P University Expert Focus Group Interview and student surveys are conducted, and based on the analysis results, a preliminary university model suitable for the humanities field is proposed. Expert FGI suggested the necessity of human resources education to build an online platform-based preliminary university model and improve humanities capabilities. As a result of the student survey, it was found that a majority of the respondents had high interest in humanities and recognized the need for a humanities preliminary university. This study proposes a humanities-based preliminary university model that enables interactive communication in virtual space using the cross-platform Photo Server. The implication of this study is that it contributes to strengthening the humanities capabilities of preliminary university students by presenting an online platform preliminary university model that can respond to changes in the external environment. Since this study has a limitation in that it does not present examples of preliminary universities, it is necessary to verify the educational effect of platform-based ppreliminary university management in the future.

Research on development of operation manual for AI convergence education competency strengthening project (AI 융합교육 역량강화 지원사업 운영 매뉴얼 개발 연구)

  • Park, Juhyoung;Cha, Sunghyun;Jung, sungsoo;Lee, Sangshin
    • 한국정보교육학회:학술대회논문집
    • /
    • 2021.08a
    • /
    • pp.425-431
    • /
    • 2021
  • In this study, in order to develop a manual for the AI convergence education competency strengthening project, project personnel were interviewed and an overall analysis of the business process was made. As a result of analysis, the manual includes methods to solve problems currently being raised in the field such as recruitment of graduate students, education program management, academic registration management, and budget management. In order to increase the continuity and efficiency of the project, it is necessary to build an administrative management site that provides information on the overall project, to strengthen publicity for general teachers about AI convergence education, and meet the educational needs and level of enrolled students.

  • PDF

Based on the Analysis of Entrepreneurship Support Policy Information, Establishment of Customized Entrepreneurship Promotion Model for Sports Major

  • Byung-Kwan Lee
    • Journal of the Korea Society of Computer and Information
    • /
    • v.29 no.5
    • /
    • pp.165-175
    • /
    • 2024
  • In this paper, the purpose of this study was to analyze various information related to the government's youth entrepreneurship support policy, propose a customized entrepreneurship promotion strategy for college students majoring in sports, and increase their entrepreneurship efficacy. Through this, the aim was to increase the entrepreneurship efficacy of sports majors. Firstly, a literature study was conducted, and secondly, alternatives for promoting entrepreneurship among college students majoring in sports were analyzed based on expert interviews. Therefore, the following suggestions were made. 1. Recognizing the added value and individuality of the sports field in startup policy. 2. Creation of a start-up network and platform for sports majors to start a business. 3. Sports start-up space composition. 4. Organizing and supporting start-up clubs. 5. Activating entrepreneurship education and competitions in capstone design and employment seminar subjects. 6. Increasing start-up efficacy through start-up mentoring.

Effect of Employment Support Program on College Student's Grit and Employment Preparation Behavior (대학생들의 그릿과 취업준비행동에 취업지원 프로그램이 미치는 효과)

  • Minsun Song;Hunsik Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.10 no.1
    • /
    • pp.89-96
    • /
    • 2024
  • This study confirmed the effect of the employment support program on college students' grit and employment preparation behavior, and confirmed the post-program experience, change, and need for employment support. Data from a total of 39 people who participated in the employment support program were analyzed. The employment support program was conducted for 8 weeks starting August 29, 2022. A survey were conducted before and after the program, and interviews were conducted with 8 people afterwards. Descriptive statistics and t-test were used for data analysis, and interview content was analyzed. As a result of the study, the participants' employment preparation behavior significantly increased after the employment support program was implemented. Also, the employment support program helped prepare for realistic employment and set a direction, and improved confidence in employment. Therefore, expansion of employment support programs and customized employment support to improve college students' employment capabilities are necessary.