• Journal of Venture Innovation
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• v.3 no.1
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• pp.1-26
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• 2020

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.This study examined the impact of start-up education and mentoring on the intentions of business start-up, and verified through empirical analysis whether self-efficacy and resilience were mediated between them. The study surveyed 178 people in their 20s to 50s. The result analysis used the IBM SPSS Statistics 21.0 Statistical Package Program. The analysis performed a regression analysis for factor analysis, correlation analysis, and hypothesis verification. Empirical Research Results. First, it was confirmed that start-up education and mentoring affect on the intentions of business start-up. Second, study shows self-efficacy and resilience has an affect on the intentions of business start-up. Third, start-up education and mentoring affect on self-efficacy and resilience. Fourth, self-efficacy and resilience have been proven to be mediated when entrepreneurship education and mentoring affect on the intentions of business start-up. The results of the research proved that start-up education and mentoring provides and acts as a major role in improving the entrepreneurs' willingness when preparing a start-up. Furthermore, the study also shows the importance of start-up education and mentoring as a proactive variable to promote their will to start-up business. In addition, it was confirmed that the self-efficacy investigated in the preceding study translated into the will to start a business. It was particularly meaningful in that it tested the role of resilience, which was mainly studied in new variables, education and psychology.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.151-159
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• 2012

This study performs an empirical analysis of relationships between business start-up factors, product/service level, and business performance of restaurant business start-up. This study has some limitations in that it covers only the restaurants in Kangwon-Do province instead of nationwide, it considers only four start-up factors, and it measures the business performance only by the increase in net-profit and customers excluding other financial performance factors. Some in-depth case study for successful versus nonsuccessful groups considering the features of industrial types is left for further study.

• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.83-112
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• 2008

In this study, the effects of the founder's characteristics on venture's business success factors for pet business was investigated focused on the pet hospitals. The effects of the founder's background and psychological characteristics, the business start-up preparing procedure characteristics, and service factor characteristics for customers on the business performance was analyzed by classifying it into financial business performance and non-financial business performance for the he pet hospitals. The questionnaire survey for 150 pet hospitals located in Seoul and Gyunggi-do area was performed, and the main conclusions was drawn as follows. First, as a result of research model analysis for financial business performance among the business performance, it was analyzed that the founder's academic background factor among the founder's background factors had a statistically significantly negative Influence on the financial business performance, on the contrary, the control locus factor among the founder's psychological factors, and the financing factor among the business start-up preparing procedure factors had a statistically significantly positive influence on the financial business performance. Second, as a result of research model analysis for non-financial business performance among the business performance, it was analyzed that the danger acceptance propensity factor among the business start-up preparing procedure factors and the intangible service quality factor among the service quality factors had a statistically significantly positive influence on the non-financial business performance.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.143-157
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• 2013

The purpose of this study is firstly, to find out the factors of entrepreneurial intention in potential entrepreneurs, and secondly to examine the relationship between objective start-up environment and subjective recognition of start-up environment, and entrepreneurial intention. For this study, investigation has been done to find out if fear of business failure, that is notoriously high among Koreans, acts as an influential factor between objective start-up environment/subjective recognition of start-up environment and entrepreneurial intention. The data is collected from 335 respondents comprised of college students and adults who are interested in starting their own businesses. The results of this study are as follows : (1) Objective start-up environment and subjective recognition of start-up environment, which is self-efficacy, have a positive effect on entrepreneurial intention. (2) Fear of business failure mediates the relationship between objective start-up environment/subjective recognition of start-up environment, and entrepreneurial intention (3) Child-care system, as an explain variable in the objective start-up environment in this study, is an important factor in the process of entrepreneurial commitment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.33-57
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• 2010

This study aims at researching whether business founders' psychological characteristics, behavioral characteristics, and career characteristics have influence upon corporate performance and whether business founders' career characteristics and start-up education experience have influence upon corporate performance targeting business founders of start-up business-incubated companies. As a result of this study, business founders' psychological characteristics(achievement desire, risk-endurance propensity) were indicated to have significant influence upon corporate performance. On the other hand, business founders' behavioral characteristics were indicated to have no influence upon corporate performance. Also, it is seen to have clarified that business founders' career characteristics, past practical-affairs experience during start-up education business, and job-life experience are important factors of having significant influence upon corporate performance. These findings are expected to give many implications even to preliminary business founders as well as establishment in supportive direction and effective development of start-up business-incubated companies. Accordingly, the implication is seen to have been suggested that the services, which the business incubator supports the living-in companies, need to be planned and offered by considering business founders' characteristics of start-up business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.77-86
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• 2017

Selection of location in food service start-up business is sure to be a shortcut to achievement of business performance, and in this context, it's no exaggeration to say that food service industry is an real estate industry. This study looked into what influence of the location factor in food service start-up business had on sales performance, and intended to verify whether the location factors ultimately influenced business performance consequent on the influence of location factors on start-up business satisfaction. To this end, this study set food service owner-operators as its research subject, and conducted a survey of the operators (of restaurants) located in Anyang-si from December 1, 2016 until January 30, 2017. This study distributed a total of 300 copies of questionnaires, and collected 245 copes, among which this study used 198 copies for empirical study excluding the copies whose reply was unfaithful. This study did empirical analysis of 198 copies using SPSS 22.0 Statistical Package Program, together with the application of frequency analysis, factor analysis and regression analysis. The major results of this study are as follows: First, this study divided the location factors in food service start-up business stores into the four, i.e. accessibility, clustering property, placeness and visibility, etc. Second, the study results showed that accessibility, clustering property, placeness and visibility had significant influence as one in the influence of locational factors on sales performance. Third, this study could understand that start-up business satisfaction had a partial mediated effect in the influence of location factors on sales performance. Resultantly, this study confirmed food service start-up business's own selection of location, and wished to find major factors and a differentiated point in time of selection of location of stores in other fields. Such a result gives an implication that it's necessary to concentrate all efforts to increase sales performance of food service start-up business from the location selection phase, and to make efforts to increase start-up business satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.73-83
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• 2019

As the awareness of the importance of Start-up increases, the number of entrepreneurs who decide to start their career is gradually increasing. However, the rate of start-up failure is still high and the qualitative level is very low due to lack of start-up performance. In this study, we analyzed the effect of entrepreneurship capability and start-up support system on start-up performance. To that end, 361 valid data were collected from businesses that were established less than seven years ago in Jeollabuk-do on August 1, 2018 and used for study verification through SPSS 21 and AMOS 21. First, the entrepreneurial competence (entrepreneurial competence, managerial competency) has a positive effect on the start-up support system and the technical competency has no significant effect. Second, entrepreneurial competence (entrepreneurial competence, managerial competency, technical competency) has a significant effect on entrepreneurial performance. However, entrepreneurial competence has a meaningful effect on the start-up performance of entrepreneurs with a negative (-) effect. Third, it was found that the start - up support system had a positive effect on the start - up performance. Finally, the start - up support system proved to have mediating effect between entrepreneurial competence and start - up performance. The implications of this study are as follows. In order to increase the start-up performance of the start-up companies, it is proved that increasing the capacity of the start-ups is an important factor. In addition, empirical studies have proved that the use of start-up support system is an important factor that directly or indirectly has a significant effect on start-up performance, We have made meaningful implications that actively supporting and utilizing entrepreneurship is necessary to enhance start-up performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.141-157
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• 2023

Start-ups are the driving force of economic development and play an important role in improving national competitiveness. The country's start-up support policies are increasing every year, but indicators that do not challenge them and do not consider future start-ups can predict employment reduction and unemployment can increase further. You can. The increase in the number of young people doing nothing is causing economic hardship and neglect of future precious human resources, which calls for a more realistic national entrepreneurship policy. Accordingly, this study sought to identify bias and environmental factors in order to reveal factors that influence the will to start a business among potential entrepreneurs in Korea. For this purpose, descriptive statistical analysis was performed using SPSS on a sample of 227 responses from the general public who are potential entrepreneurs interested in starting a business. As a result, prejudice decreased the will to start a business and increased fear of failure. On the other hand, the entrepreneur's environmental factors reduced the fear of failure and increased the will to start a business. Lastly, fear of failure was found to play a mediating role between the two independent variables and the will to start a business. The results of this study showed that prejudice was a negative factor in the will to start a business, and the environment was a positive factor. These research results suggest that in order to revitalize entrepreneurship, positive environmental factors that can provide entrepreneurs' correct recognition and support for entrepreneurship are necessary.

• Korean Journal of Social Welfare Studies
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• v.41 no.4
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• pp.135-160
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• 2010

This study was designed to analyze, by using a hierarchical logistic regression analysis method, how difficulties in business start-ups and personal characteristics independently determine the utilization of micro-enterprise support services. The services were categorized into eight areas: capital, technical service, psychological service, item feasibility and business plan, site selection and interior service, marketing, finance and accounting, employment service. This study found that difficulties in business start-ups were a significant factor in six areas. Personal characteristics were a significant factor in four areas, when difficulties in start-ups were controlled. Among the personal characteristics, higher possibility of service utilization was anticipated in people with start-ups experience than people without experience, and in women than men. This results point out that service strategies should be targeted for people with difficulties in order to improve the accessibility of micro-enterprises support services. The results also indicate that the strategies should be considered for people with no start-ups experience, low academic ability, and female entrepreneurs who are vulnerable.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.333-342
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• 2022

This study analyzed the effects of start-up preparations for start-ups, start-up support for start-ups, and accelerator support on business satisfaction for start-ups. For this purpose, an empirical analysis was conducted on 308 founders. The main empirical study results are as follows. Start-up preparation, start-up support, and accelerator support have positive(+) significance in the start-up satisfaction of start-up companies. Among the variables that had a significant effect, the preparation of the start-up team was found to have the greatest influence. These results are considered to be consistent with the view that the importance of the private start-up support system is gradually increasing in the start-up ecosystem, and that the composition of the start-up team is the most important factor in start-up.