• 제목/요약/키워드: business implementation strategy

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Flexible Working Arrangements: A Case Study of IT-SMEs in Thailand

  • Tanlamai, Intara
    • Journal of Information Technology Applications and Management
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    • 제24권3호
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    • pp.23-49
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    • 2017
  • This paper is part of the dissertation for an MSc in Project Management and Innovation of Strathclyde Business School The research aims at understanding how IT-SMEs (Small and Medium-sized Enterprises in Information Technology Business) implement and use Flexible Work Arrangements and Flexible Working Hours (FWH/FWA) in their organisations. In-depth interview data was collected from managers and business owners of 31 companies whose needs for Work-Life Balance varied. Results show that many factors positively influence IT-SMEs to use FWH/FWA. For example, customers and partners working at different work-hours, traffic congestions between home and office, and the general stereotype of IT personnel. However, the results also found several concerning factors that may hamper the success of FWH/FWA implementation. They include the inadequacy of management skills in tracking, monitoring, and assessing employee's real performance, contextual factors for Thai IT-SMEs, i.e. conflict resolution culture, IT people's protocol of communication exchanges, and shortcoming of technology infrastructure. The findings also show that many companies that had used FWA eventually stopped. Thus, a four-phase cyclical framework called PLIC (Purpose-Limitation-Implementation-Consequence) has been developed as an approach to FWH/FWA implementation.

제조업의 성공적인 고객관계경영(CRM) 구현 전략;L 기업의 사례 (Successful CRM implementation strategy for a manufacturing company;A case of firm L)

  • 임성식;권영식
    • 한국IT서비스학회:학술대회논문집
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    • 한국IT서비스학회 2002년도 창립기념 학술대회
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    • pp.238-243
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    • 2002
  • With the advancement of information technology and the proliferation of e-Business, CRM has been emerging as a powerful concept or strategy for dealing with customer relationship, though not a new concept. Most CRM applications have been focused on business situation where there are direct channels with customers, as in retailing and banking industry, etc. In this paper, we analyze the case of a manufacturing company where the primary concern lies on indirect channels management, such as selling agencies and distributors. Some issues related to the characteristics of the manufacturing company and the interface with ERP and SCM need to be investigated. Based on the consultation project with L company, we propose a successful CRM implementation strategy and point out some issues in implementing the CRM for a manufacturing company.

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프랜차이징정보시스템 활용 능력이 CRM구축 의도에 미치는 영향 (He Effects of Utilization Ability of FIS on the Intention of CRM Implementation)

  • 조용길
    • 한국산학기술학회논문지
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    • 제9권2호
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    • pp.523-528
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    • 2008
  • 최근 프랜차이징(Franchising)은 소매업에 있어 대규모화 할 수 있는 사업 분야의 하나이다. 프랜차이즈 사업은 외식업을 시작으로 숙박업, 부동산업, 교육사업 등 다양한 분야로 확산되고 있다. 프랜차이징 산업에 있어 고객관리는 매우 중요한 이슈이며, 프랜차이즈 기업들은 CRM시스템을 적극적으로 도입하고 있다. 따라서 본 연구에서는 프랜차이즈 기업의 고객관리를 위한 CRM구축의도에 대한 분석을 하였다. 프랜차이즈 사업의 관리를 위한 정보시스템을 프랜차이징정보시스템(Franchising Information Systems, FIS)으로 정의하고, FIS의 기술수준, 교육수준, 활용전략이 FIS의 활용능력에 영향을 미치는 것과 FIS의 활용능력은 CRM구축의도에 영향을 미치는 것에 대해 연구하였다. 연구결과 FIS활용전략은 FIS활용능력에 영향을 미친다고 할 수 없으며 FIS기술수준, FIS교육수준은 FIS활용능력에 영향을 미치며, FIS활용능력은 CRM구축의도에 영향을 미친다는 결론을 도출하였다.

정보화 전략과 기업 전략의 연계가 정보기술 하부구조 구축에 미치는 영향: 전략적 성과평가시스템의 역할 (The Effects of IS Strategic Alignment on the Development of IT Infrastructure: The Roles of Strategic Performance Measurement Systems)

  • 최종민
    • 한국정보시스템학회지:정보시스템연구
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    • 제22권1호
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    • pp.89-116
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    • 2013
  • The influence factors on the development of information technology(IT) infrastructure for knowledge management(KM) were not empirically investigated and identified. This study empirically examines the relationships among strategic performance measurement systems(SPMS), organizational learning, the strategic alignment of business strategy with information systems(IS) strategy, which is the necessary condition to provide the kinds of knowledge required for the successful realization of business strategy, and the active construction of IT infrastructure for KM. This study demonstrates that SPMS directly affects the organizational learning, with which the members of an organization acquire the types of knowledge about strategic goals or objectives and the ways attaining these goals, and indirectly influences the IS strategic alignment through organizational learning. Thus, the alignment between business strategy and IS strategy can be facilitated and activated by the adoption and implementation of SPMS. According to the results of this study, it is observed that the IS strategic alignment and organizational learning positively affect the activation of the development of KM IT infrastructure in a firm. The results of this study also shows that the construction of KM IT infrastructure, which supports the realization of KM activities, such as knowledge creation, transfer and sharing, can enhance the strategic position of a firm, and the intensified competitiveness of a firm can lead to the improvement of performance.

수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
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    • 제54권4호
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    • pp.19-45
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    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

한국 영상물의 안정적인 공급을 위한 물류공동화 운영전략에 관한 연구 (Study on the Joint Logistics Operation Strategy of the DVD Industrial in Korea)

  • 이명복;홍상태;강경식
    • 대한안전경영과학회지
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    • 제7권1호
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    • pp.179-198
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    • 2005
  • The purpose of this study is to propose a strategic approach to improve firms competitive advantages by selecting main business body and business sector at the same time. In this study the strategy of an efficient business model for joint logistics is suggested by means of searching for a joint program. The methods applied to this study were literature survey, questionnaire and internet information as well as case studies on advanced domestics and foreign logistics enterprises. The research scope of this study has focused on the joint logistics of SMEs being in the DVD(Digital Video Disk) industry sector. The results of this study are shown as follows ; first, in short terms, main business operating body has, second, in long terms, logistics operating enterprise has a direct effect on the joint logistics operation strategy of the DVD(Digital Video Disk) industry in Korea. The conclusion of this study shows that this method as a model of consequence to increase the joint logistics implementation successfully.

전략적 성과측정 및 평가시스템의 개발과 적용에 관한 연구

  • 이승규;라준영;이수열
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1998년도 추계학술대회 논문집
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    • pp.114-117
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    • 1998
  • Failure to link business or operations strategy with the activities of operations is a critical problem in strategy implementation process. This problem comes from malfunction of a coordination and control mechanism to support the strategic direction by effective communication throughout the firm. A performance measurement and evaluation system (PMES) is thought as a core mechanism to monitor, direct. and induce desirable activities. We have developed a new strategic PMES (SPMES) that can effectively support the manufacturing strategy by utilizing customized performance measures. They are selected from a pool of four distinct but closely related sets of performance measures; financial, market, internal competency, and performance driver. In this paper, we briefly review the structure of the SPMES and explain the change process of PMES into SPMES in manufacturing business units. First we analyze the business environment and manufacturing strategy to identify short- and long-term issues facing the management. Next step is scrutinizing the objectives and activities of every function and process in the business unit. Using the information obtained, we can diagnose the gaps between currently effective PMES and desirable SPMES supporting the strategies. Once the problems in existing system are identified, we reconfigure the existing and new measures to establish a SPMES through a series of analyses, discussions and workshops. In organizing the selected measures in the new system, we use AHP method to reflect the relative importance of the measures in a specific business. Finally, modification or development of information system to support the SPMES wraps up the development process, and implementation begins. We explain the entire process using two cases to clarify the real meanings and the difficulties of PMES change process.

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IT 비즈니스 가치 평가관점 : 사전-사후 평가시점 및 정보시스템 유형별 차이 (Evaluation Criteria of IT Business Value : The Difference Between Ex Ante and Post Implementation Evaluation)

  • 박소현;이국희
    • Journal of Information Technology Applications and Management
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    • 제15권1호
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    • pp.203-224
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    • 2008
  • The purpose of this study is to investigate the evaluation perspectives of IT business value and empirically analyze the differences of evaluation perspectives between ex ante evaluation and post implementation evaluation, and among various information system types. 4 evaluation perspectives which have been used in the previous studies and in the field of industry practices are financial, customer, internal process, and growth, which are based on the BSC model. Data of 98 information systems have been collected from 89 companies including manufacturers, banks, insurances, and stock trading companies. As results of multi-way MANOVA test, 3 out of 8 hypothesis have been accepted statistically. While the order of importance of 4 perspectives in ex ante evaluation is customer, financial, internal process, and growth, the order of post implementation evaluation appears to be much different : that is, internal process, customer, financial, and growth. These findings provide insights for both IT practitioners and researchers.

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Critical Success Factors for Implementation of e-Business in the Public Sector : A Case Study of the Korean ‘Onbid’ Asset-Management System

  • Park, Sang-Hyeok;Kim, Seok-Kyu
    • Journal of Information Technology Applications and Management
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    • 제15권3호
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    • pp.227-242
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    • 2008
  • The purpose of this study is to identify the critical factors for the successful implementation of e-business in the public sector. The paper reports on a case study of the 'Onbid' asset-management system developed by the Korean Asset Management Corporation (KAMCO). 'Onbid' system is an e-marketplace for trading in public assets, including the disposition by public sale of real estate. Through this case study, the paper: (i) explores the changes in organizational culture that are required for successful e-transformation in organizations of public sectors; and (ii) identifies the critical success factors for the implementation of e-business in the public sector.

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Wealth Management Framework Experienced in Korean Financial Enterprises

  • 김학민
    • 통상정보연구
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    • 제8권1호
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    • pp.417-435
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    • 2006
  • A Systematic Wealth Management Framework (SWMF) was developed as a private banking management tool to enable more integrative personal finance management of personal wealth. It is a reference model that provides an unified framework for development, operation, and management and makes provision for personal financial services in today's complex financial environment. This study suggested some practical results from banks and insurance companies that have established SWMF as the differentiation business strategy for wealthy customers. The focus of this manuscript is on capturing the methodological approach most financial institutions in Korea adopted to execute new e-finance planning and implementation based on the SWMF. The alignment between the wealth management business goals and information system architecture at an organization constitutes the main theoretical basis of the study. Relevant discussions are made on the wealth management framework as a general business model for financial industry, on the functional relationship between new information systems and business organizations. Finally, lessons learned from the SWMF implementation are discussed.

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