• 유통과학연구
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• 제19권8호
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• pp.101-112
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• 2021

Purpose: This study aims to explain the effect distribution strategy and competitiveness of entrepreneurial personality on marketing capabilities and performance, the effect of marketing capabilities on marketing performance, the role of marketing capabilities as a mediating variable on the effect of entrepreneurial personality on marketing performance, and the role of credit access moderating effect of entrepreneurial personality on marketing capabilities and performance. Research design, data, and methodology: This research was conducted in Bali, on a small clothing industry. The sample size was set at 150 respondents, using a cluster random sampling approach. Data were analyzed using descriptive analysis techniques and partial least square. Result: The findings show that; entrepreneurial personality and marketing capabilities have a significant effect on marketing performance, entrepreneurial personality has a significant effect on marketing capabilities. Another result shows that marketing capability mediates the effect of entrepreneurial personality on marketing performance, access to credit acts as a moderating predictor, and as quasi moderating the effect of entrepreneurial personality on marketing performance. Conclusions: Entrepreneurs should try to increase their knowledge and skills in marketing formally or informally. Competence in terms of individual knowledge and skills can indicate social capital investment, which indirectly contributes to one's mindset and insight.

• 유통과학연구
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• 제21권9호
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• pp.35-42
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• 2023

Purpose: The research aims at examining the impact of marketer capabilities and persistence on marketer performance and distribution of agricultural product facilities. Research design, data, and methodology: The research employs quantitative methods using a cross-sectional design survey by analyzing the marketer of agricultural production facilities. Sampling was done using the purposive sampling technique and data were taken from 235 respondents. The data were then processed using SEM-PLS. Results: The findings reveal that both marketer capabilities and marketer persistence significantly impact the performance of agricultural product facility marketers. Notably, marketer persistence exerts a more dominant influence on marketer performance than marketer capabilities. Effective communication and coordination between the sales team and the distribution center emerge as crucial factors determining the success of distributing agricultural equipment to reach farmers' land at the optimal time. Conclusions: The findings offer valuable managerial insights for agricultural product facility companies seeking to enhance marketer performance. To achieve this, companies should focus on increasing marketer persistence, with an emphasis on nurture-focused persistence rather than closure-focused persistence. Additionally, improving marketer capabilities is crucial, starting with relationship development, followed by trust building, customer retention, responsiveness, and acquisition. These strategies can collectively contribute to boosting marketer performance within the organization.

• 국제학술발표논문집
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• The 5th International Conference on Construction Engineering and Project Management
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• pp.308-314
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• 2013

Although global construction spending has experienced slow growth due to consecutive economic crises, global contractors have consistently attempted to expand their overseas market share, leading to more intense competition among contractors in the international construction market. In this market environment, owners, clients and financial institutions require reasonable and systematic criteria to effectively assess the business capabilities of international construction firms. However, the existing evaluation methods for construction firms rarely consider overseas-focused business capabilities. To address this problem, this study proposes a quantitative approach to assessing the overseas business capabilities of international construction firms. The limitations of existing approaches are reviewed, and the capabilities required to perform overseas businesses are analyzed through expert interviews. Finally, 18 evaluation indices are suggested in four categories: technology resources, project management, experience and performance, and sustainability. The relative weight of each index is determined according to the Analytical Hierarchy Process (AHP) method, and a preliminary investigation of 11 Korean construction firms is conducted. The proposed method is expected that it will provide the rational criteria for international owners, clients, and financial institutions for decision-making and for evaluating international contractors.

• 유통과학연구
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• 제22권1호
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• pp.61-67
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• 2024

Purpose: The study has identified factors affecting dynamic capabilities and the distribution of competitive advantage under the impact of dynamic capabilities of Vietnamese fintech businesses. Research design, data, and methods: The method used in this study is a survey analysis of 120 Vietnamese fintech businesses to test the hypothesized relationships of the research model as well as evaluate its effectiveness. The study uses the Cronbach alpha analysis, factor analyses, and structural equation modeling to assess the research's measurement and structural models. Results: Research results show that 3 critical success factors: "Capacity to develop financial service ideas," "Ability to develop a platform," and "Business capacity" have a positive impact on "Dynamic capabilities." In addition, the study also evaluates the effect of "dynamic capabilities" on the "competitive advantage" of fintech businesses. Conclusion: Theoretically, this result contributes to discovering new, specific factors affecting the dynamic capabilities of fintech businesses. In practice, the research results are empirical evidence of the distribution of competitive advantages of Vietnamese Fintech businesses and their impact on dynamic capabilities.

• 경영과정보연구
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• 제1권
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• pp.363-399
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• 1997

Research in operations strategy has evolved considerably since Wickham Skinner's early conceptual work. Traditionally research in operations strategy has not explicitly recognized the distinction between process and content research. However, separate conceptual models for process and content are extracted from the literature Recent research in operations strategy has focused on showing the extent to which manufacturing's competence in developing and executing one or more competitive capabilites affects the organization's overall business performance. This paper takes a approach to examining the relationships among competitive capabilities, and the relationships among between those capabilities and business performance.

• 산업경영시스템학회지
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• 제41권3호
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• pp.30-40
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• 2018

The purpose of this study is to examine the effect of project-based organizational resources on the business performance in the resource-based view (RBV) and dynamic capability one and analyze their relationship through an integrated model. The RBV argues that firms get competitive advantages when they have VRIN characterized resources but dynamic capability view argues that RBV has its limitation under volatility so it enables them to obtain competitive advantages in ever changing environments. This study analyzes data collected from 270 survey questionnaires on the project management related staff at the project-based organization among major companies in Korea. The result demonstrates that two project organizational resources on strategic and executional management with VRIN characteristics are found to bring positive effects on the organizational dynamic capabilities and also the dynamic capabilities such as integration & reconfiguration, organizational learning are verified to bring meaningful positive effects on the business performance. On the other hand, unlike previous studies, ambidexterity has quite a weak effect on the business performance. Therefore, we expect that the resources of the project-based organization with VRIN lead to strengthen the firm's business performance through organizational dynamic capabilities and produce high performance through the integrated model of RBV and dynamic capability one. The study has academic meanings that widely confirm the effects and characteristics of main elements of VRIN project organizational resources on the business performance of competitive advantage through the dynamic capabilities of the organization by the regression on the precedent studies regarding the project management resources and their relationship with the VRIO characteristics. The practical implication is that it is preferentially necessary for the organization to obtain VRIN resources and organizational dynamic capabilities, especially organizational learning to have sustainable competitive advantages.

• Asia pacific journal of information systems
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• 제24권1호
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• pp.1-29
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• 2014

To provide a fundamental understanding on the inherent relationship between IT capabilities and sustainable firm heterogeneity, we investigate the dual roles that institutional pressures play, namely, as antecedents of IT capabilities and as moderator of the relationship between IT capabilities and IT innovation success, where IT innovation success plays a mediating role between IT capabilities and firm performance. The structural model was tested, and the results of the PLS analysis provided general support for the proposed hypotheses. IT capabilities had an indirect effect mediated by IT innovation success on firm performance. With IT activities assumed to be embedded in the institutional context, the dual roles of institutional pressures are verified. This study contributes to the literature on IT capabilities by considering both the determining role of institutional pressures on IT capabilities and the institutional context of the chain that connects IT capabilities to firm performance. The results suggest that a firm not only manages various institutional pressures to foster its IT capabilities but also adapts to different contexts with a certain level of institutional pressures to facilitate its IT capabilities and outperform its competitors, which could be sustained through IT innovation success.

• 융합경영연구
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• 제12권4호
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• pp.51-64
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• 2024

Recent studies have introduced that digital transformation positively impacts firm performance. However, research on the relationship between organizational capabilities or attitudes as antecedents or situational variables for successfully driving digital transformation remains limited. Therefore, this study aims to systematically analyze how dynamic digital capabilities and the mutual relationships between organizational members' digital acceptance influence firm performance throughout the process of driving and achieving digital transformation. Research design, data, and methodology: This study developed the concepts and measurement items for each variable based on prior research. A survey was conducted with 258 companies participating in mini clusters within industrial complexes across the county. The data was analyzed using a structural equation model with the AMOS software package. Results: Based on existing literature, hypotheses were formulated regarding the causal relationships among variables, and analysis was conducted. The results indicate that digital transformation and employees' technological acceptance play a mediating role in the relationship between dynamic digital capabilities and firm performance. Specifically, the organization's dynamic digital capabilities enhance both digital transformation and technological acceptance. Moreover, digital transformation leads to higher firm performance when technological acceptance is high. Conclusions: This study has shown the importance of enhancing dynamic digital capabilities as a prerequisite for driving digital transformation and highlighted the significance of organizational members' perceptions and attitudes toward information technology. Particularly, through detailed causal analysis among the specific items of each variable, insights were gained for both academic and practical applications.

• 벤처혁신연구
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• 제5권4호
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• pp.75-90
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• 2022

본 연구는 소상공인의 사업역량과 디지털역량이 사업만족에 미치는 영향관계를 실증 분석하기 위하여 이루어졌다. 이를 위해 사업역량을 세분화해서 소상공인의 업종전문성, 고객관리전문성으로 나누었다. 디지털역량은 SNS활동성, ICT사용용이성, ICT사업활용성으로 세분화하였다. 이들 요인들이 사업만족도에 영향을 미침에 있어서 1인 미디어 교육성과에 따라 어떻게 달라지는지를 동시에 살펴보았다. 이를 실증 분석하기 위해 1인 미디어 교육을 받은 사람을 대상으로 온라인 설문조사를 하였으며 유효한 200개를 분석대상으로 삼았다. 통계분석에는 SPSS 24.0와 Macro Process 4.0을 활용하였다. 본 연구의 실증 분석 결과, 업종전문성, 고객관리전문성, SNS활동성, ICT사업활용성은 사업만족도에 유의한 정(+)의 영향을 미쳤다. 반면, ICT사용용이성은 유의한 영향관계가 검정되지 않았다. 사업만족도에 미치는 영향력은 업종전문성과 ICT사업활용성이 큰 영향을 미치는 것으로 나타났다. 1인 미디어 교육성과는 SNS활동성, ICT 사업활용성과 사업만족도 사이의 조절역할을 하는 것으로 분석되었다. 본 연구 결과는 디지털역량의 중요성이 증대되는 시점에서 소상공인에 있어서도 이러한 역량이 사업만족도에 지대한 영향을 미친다는 점을 실증적으로 분석했다는 측면에서 의의가 있다.

• 인터넷정보학회논문지
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• 제6권6호
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• pp.45-56
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• 2005

IT 발전 및 BPR의 적용과 더불어 많은 회사들이 비용감소와 업무효율화를 위해 ERP 시스템 도입하였지만, ERP 시스템의 실질적인 역할이나 투자효과에 대해서는 명확히 제시하지 못하고 있다. 본 연구는 ERP 시스템의 수행여부를 기준으로 조직간에 정보활용역량과 사업성과의 차이를 분석하여, ERP 시스템이 조직의 사업목표를 달성하는데 있어서 어떠한 역할을 하는지 밝혀 내고자 한다. 본 연구에서는 ERP 시스템의 수행 자체가 사업성과의 향상을 보증하는 것이 아니라, ERP 시스템의 실행을 통해 향상된 조직의 정보활용 역량이 사업성과의 발전을 유도하여 이는 결국 사업목표를 이루게 한다는 사실을 함축한다.