• 지식경영연구
• /
• 제10권3호
• /
• pp.81-98
• /
• 2009

The purpose of this study is to investigate the effect of Hallyu(Korean Wave) and marketing mix elements on brand equity based on the Korean cosmetic brand in China Market. It will provide the constructive suggestions to build Korea brand equity in overseas market through empirical research. At the beginning of this study, in order to analyze the effect of Hallyu and marketing mix elements on brand equity, we studied literature reviews on relationships between brand equity and marketing mix elements, culture, Hallyu and its influences on marketing. And then, we set up the research model, hypotheses and variables. The chosen variables to investigate are price premium, price deals, store image, distribution intensity, advertising, Hallyu, perceived quality, brand loyalty, brand awareness/associations, and brand equity. The results of the study reveal that Hallyu and advertising had a positive influence on perceived quality, brand loyalty and brand awareness/associations, but the other marketing elements had partial influence. All of perceived quality, brand loyalty and brand awareness/associations showed positive effects on brand equity. Additionally, theoretical and managerial implications of brand equity and Hallyu based on the results of this study are discussed. And limitations and future research issues are also presented.

• 한국진공학회:학술대회논문집
• /
• 한국진공학회 1999년도 제17회 학술발표회 논문개요집
• /
• pp.160-160
• /
• 1999

To reduce the fouling of heat exchangers, the plasma polymerized films was coated on the heat exchangers, and an effect of plasma polymerized film on fouling of heat exchangers was investigated. Monomer and reactive gases were used as the precursors of plasma polymerization. Plasma polymerized films were deposited with process parameters of pressure, power, and ratio of gases. Plasma polymerized films could be served as functional layers of good wettability and high resistance to corrosion. Wettability of plasma polymerized film could be controlled by the ratio change gas mixture. Hydrophilicity of plasma polymerized films on heat exchanger in air conditioner can provide improvement in performance of heat exchanger which results from good water drainage, decrease of pressure drop. DC-plasma polymerized films improve resistance to corrosion whcih is related to deposit formation in heat exchangers. The difference in the build up of fouling deposits between bare substrate and plasma polymerized substrate was investigated by scanning electron microscopy (SEM). An effect of plasma polymerized film on fouling of heat exchangers was discussed in terms of surface properties such as wettability, surface chemical state.

• 유통과학연구
• /
• 제21권12호
• /
• pp.91-102
• /
• 2023

Purpose: This study analyzed the structural relationship between interaction quality and relationship satisfaction, towards providing managerial implications for effective relationship management in the B2B market. Research design, data and methodology: The following survey was conducted only if respondents had used the airline's B2C more than twice. A total of 398 copies were collected and empirical analysis was conducted using AMOS 18.0 and PASW 18.0. Results: The flexibility, quickness, and fairness that make up the interaction quality in airline B2C have been shown to have a significant impact on trust, relationship performance and relationship satisfaction. Conclusions: Usefulness, quickness, and fairness, which are sub-variables of airline B2C mutual quality, have a positive effect on trust. In addition, trust was found to have a positive effect on relationship performance and relationship satisfaction. We draw implications for the importance of interaction quality in order to strengthen and sustain relationships with users in the airline B2C distribution market. In addition, in order to build meaningful relationship performance and relationship satisfaction, interaction quality and trust level should be examined first, and interaction quality improvement should be the top goal.

• 한국실천공학교육학회논문지
• /
• 제2권1호
• /
• pp.52-57
• /
• 2010

온라인 강의가 제공되는 운영체제 교과목을 활용하여 면대면 강의와 온라인 강의를 혼합한 혼합형 학습을 진행하였다. 혼합형 학습의 효율적인 운영방안을 찾기 위하여 01분반은 2시간의 면대면 교육과 1시간 온라인 교육으로 강의를 구성하였고, 다른 02분반은 2시간의 온라인 교육과 1시간의 면대면 교육을 구성하였다. 중간고사 평가 결과 두 집단의 Cohen's d는 0.165로 큰 차이는 없었지만, 면대면 교육 시간이 많았던 01분반의 평균이 온라인 교육 시간이 많았던 02분반의 평균보다 조금 높았으며, 학생들의 점수 분산이 작았다. 반면 고득점자는 02분반이 많았다. 자기 주도형 학습이 용이한 온라인 교육이 많은 분반에서 더 많았다. 자기 주도 학습을 잘 수행할 수 있는 상위권 학생은 온라인 교육이 강조된 혼합형 학습이 적합하고, 그렇지 않은 학생들은 면대면 중심의 학습이 적합한 것을 알 수 있었다.

• 한국진공학회:학술대회논문집
• /
• 한국진공학회 2013년도 제44회 동계 정기학술대회 초록집
• /
• pp.530-531
• /
• 2013

3 MeV protonirradiated SrTiO3 (STO) single crystal exhibits a blue and green mixed luminescence. However, the same proton irradiated STO deposited with very thin Pt layer does not show any luminescence. This Pt layer involved in preventing the damage caused by arcingthat comes from tens of kV surface voltage build-up due to secondary electron induced charge up at the surface of insulator during ion beam irradiation. It implies that luminescence of ion irradiated STO originated from the modified STO surface layer caused by arcing rather than direct ion beam irradiation effect. Atmospheric pressure plasma, a simple and cost-effective method, treated STO also exhibits the same kind of blue and green mixed luminescence as the ion beam treated STO, because this plasma also creates a surface damage layer by arcing.

• 한국추진공학회:학술대회논문집
• /
• 한국추진공학회 2009년도 제33회 추계학술대회논문집
• /
• pp.313-317
• /
• 2009

액체추진제로켓엔진의 추진제 공급유로 내 압력보정을 목적으로 설치된 오리피스는 엔진의 시동 및 정지시, 압력파를 발생시키는 원인이 되며 압력파로 인한 저주파 불안정을 막기 위해서는 오리피스의 개도에 따른 동특성의 변화를 살펴볼 필요가 있다. 오리피스의 동특성 변화를 확인하기 위해 오리피스 공급 압력을 급격하게 증가하도록 하였고 오리피스의 개도를 바꿔가며 동적인 압력변화를 측정하였다. 오리피스의 개도가 증가함에 따라 오리피스에 의한 수격현상은 감소하였으며 오리피스 하류의 수력학적 영향이 지배적으로 나타나는 것을 확인하였다.

• 대한한의학방제학회지
• /
• 제20권2호
• /
• pp.47-54
• /
• 2012

Objectives : This study aimed to build up information system for the 25 cases of Korean Medicine (KM) prescriptions which are used mostly often in clinic and aimed to offer information about its effect and safety to public and researcher. Methods : We used KM prescription data-bank which came from 'The Bio-informatics for herbal formula' and 'The evidence based medicine for herbal formula' projects of Korean Institute of Oriental Medicine (KIOM) Results : First, we analyzed prescription data and categorized 7 classes, then we built up prescription database based on it. Second, we designed and developed user functions of prescription information system, then we link it to OASIS. Third, we developed adminstration system to manage the prescription data. Conclusions : From this study we hope that KM prescription information system will be used for fusion research based on KM. Because the implemented system is linked to OASIS, we expect it will be widely used.

• 한국조경학회지
• /
• 제27권5호
• /
• pp.120-129
• /
• 2000

This main study was the subject of the play facilities of children picnicking place which was installed in apartment complex. As to the production period of the facilities, the materiality and the materials of the play facilities, we examined the safety estimation about them. And we drew up a plan which could build and manage the children play facilities improved the better. According to the installation place, the result of safety estimation, the safety of play facilities in Ga-Kyeong-dong apartment complex which built up after 1997 years was the most excellent, the play facilities of Sa-Gik-Dong apartment Complex which built long ago have showed even poorer in all items of safety estimation. According to the materiality of play facilities, though the safety of association play rod in the safety estimation was the most excellent, the safety of swing was the very poor. According to the materiality of materials, the association of wood, stainless in the safety estimation was the safest. Especially, even though wood is soft and kind materials, as it has a shortcoming, the practical use depreciates. If iron materials like stainless associates with wood, we have thought that they have the good effect of the practical use. We have judged that the distance of contiguity facilities and the safety of corrosion or rottenness within the item of safety estimation as a subordination variable were the poorest. The arrangement of play facilities and the selection of materials happened to these problems. And we have known that they should get accomplished the construction work to make a plan thoroughly from it early.

• Fibers and Polymers
• /
• 제2권3호
• /
• pp.159-163
• /
• 2001

Five yellow disperse dyes were synthesized and their dyeing, fastness and photodegradation behaviors were investigated. It was found that dyes derived from phenylindole and N-alkylaminobenzene showed dye uptake directly proportional to the dye concentration, but the build-up of dyes derived from carbazole and pyridone were not good. The wavelength at maximum absorption. molar extinction coefficient. and the tendency to the photodegradation were strongly dependent on the electron donating ability of the coupling component. The dye, whose coupling component was phenylindole, possessed the excellent dyeing properties and the high degree of lightfastness. UVA had an effect on the inhibition of the photodegradation especially for the easily photodegradabte dyes.

• 대한기계학회:학술대회논문집
• /
• 대한기계학회 2007년도 춘계학술대회B
• /
• pp.2775-2780
• /
• 2007

The ballistic range has long been employed in a variety of engineering fields such as high-speed impact engineering, projectile aerodynamics and aeroballistics, since it can create very high-pressure states in a short time. Since the operation of the ballistic range includes many complicated processes, each should be studied in detail for the best operation of the device. One of the main processes which have a major influence in its operation is the compression of the driver gas. Most of the studies available in this field hardly discuss this process in detail and thus lack a proper understanding of its effect. In the present study, a computational analysis has been made to investigate the compression process in the pump tube of a ballistic range. The results obtained are validated with some experimental data. It is seen that the pump tube parameters and the piston mass significantly affect the compression process and the time to build up the required diaphragm rupture pressure.