• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.227-242
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• 2021

It is common to say that Korean journalists' professionalism including the public broadcaster KBS is immature. This study used the Q methodology to explore the subjectivity that KBS reporters and citizens have formed about reporters' occupational achievements. we tried to find out the background and reasons of the subjective dimensions of journalists regarding the immature state of Korean journalists' professionalism. Under a condition for sorting of 'a reporter most likely to be promoted', using 95 statements related to the reporter's occupational achievements, 30 KBS reporters, 10 university students who were eager to be a journalist, and 40 ordinary people of various ages, a total of 80 participants took part in the Q sorting. A total of 3 Q factors were extracted, then analyzed in detail into a total of 6 reporter types divided into (+) and (-) sub types for each factor. As a result, six types of perceptions and attitudes were named as 'a professional reporter','a schemer reporter','an organizational loyalty reporter', 'a passionate reporter','a careerist reporter', and 'a reliable worker'. This study can be meaningful in that it further deepened and expanded the existing researches concerning Korean journalist's professional identity.

• Knowledge Management Research
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• v.22 no.1
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• pp.269-286
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• 2021

As the un-tact and on-tact consumption culture has proliferated due to the impact of COVID-19, 'live commerce', a form of shopping while communicating with customers through real-time streaming broadcasting, is emerging in the commerce and distribution industry. Live commerce provides an environment where customers can get the convenience of online shopping and enjoy un-tact shopping more realistically while communicating with the broadcaster in real time, as if purchasing directly from an offline store. Therefore, purchases using live commerce are expected to increase further. In this study, based on the characteristics of live commerce, the main factors influencing the increase in purchase intention through live commerce were derived and their influences were verified. In particular, this study examined these factors in multiple dimensions with focusing on strong interactivity, realistic presence, and providing detailed reviews with high credibility for products as the features of live commerce. This research collected sample data from actual users of live commerce and empirically analyzed the significance of the factors influencing the purchase increase of live commerce, thereby providing implications for knowledge management in a newly changed commerce environment in the un-tact era.

• Convergence Security Journal
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• v.22 no.4
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• pp.119-127
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• 2022

A movie information program has a positive effect on the viewer's intention to watch the movie by providing an indirect experience of the movie based on trust. In order to increase the effectiveness of a movie information program, a data service that provides the additional information on the movies introduced in a movie information program has been studied. However, since the study limited the data service to one movie information program, it was difficult to apply it to the actual environment of general cable broadcasting companies or satellite broadcasting companies that transmit multiple movie information programs. Therefore, this study expanded the existing research limited to one movie information program to provide additional information of several movie information programs. This study is meaningful in that it suggests a data service that can be operated in the realistic environment of a broadcaster that actually transmits several movie information programs.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.579-589
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• 2020

The purpose of this study is to understand the effects of ego-resilience, empathic ability of preliminary broadcasters on communication ability and to explore what university should do. The subjects of the study analyzed the relationship between self-resilience, empathic ability and communication ability among 333 preliminary broadcasters in the journal and broadcasting, media related departments of five universities in Busan. As a result of the research analysis, first, the preliminary broadcasters had the highest empathic ability, followed by communication ability and ego-resilience. Second, ego resilience according to the general characteristics of preliminary broadcasters was significantly different according to gender, major satisfaction, and club activities. There were significant differences according to satisfaction and club activities. Third, the correlation between ego resilience, empathic ability, and communication ability of preliminary broadcasters has a significant static correlation, and the correlation between empathic ability and communication ability is the highest. Fourth, the factors influencing communication ability were empathic ability, ego resilience, and gender. It will be meaningful as a study that the factors influencing communication ability related to preliminary broadcasters are empathic and ego resilience. Therefore, it is necessary to prepare a plan such as opening a curriculum to improve the communication ability of preliminary broadcasters.

• Korean Security Journal
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• no.44
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• pp.139-167
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• 2015

It is known that Psychopathy is excessively selfish, using as a tool to achieve the purpose to others, irresponsible, easy liars in common. They were recognized that it is people of harmful to society, impulsive, attacking others body, ignorant others safety, enjoying or callousing others suffers. But, another aggressive behaviors are described as pro-social aggressive acts as the cops bring under control by firearms to hostage committing a crime in social norms. The proper aggression is related with national security and safety of the people that is pro-social aggression for nation and human society. Security service with the legal grounds and the convinced commitment needs self-giving works, self-sacrificial security-activity is in the center of security service. These days, psychologists reveal the people of psychopathy are CEO, politician, broadcaster, surgeon, special forces, police officer. And they distinguish themselves and contribute to a community in various fields. Therefor, this research wanted to find out the relationship between fearlessness, coldheartedness in the PPI-R(applying to the university student for checking psychopathy, except anti-social traits) and pro-social aggression, self-sacrificial security-activity.

• Korean Business Review
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• v.18 no.2
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• pp.133-149
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• 2005

DAB is meeting with mixed success. Denmark is performing similarly to the UK thanks to the innovation of the public broadcaster but where DAB is not so strong, the problem can usually be pointed at the lack of enabling regulation. The UK's example, whilst not appropriate everywhere, has valuable lessons including licensing incentives for existing analogue commercial broadcasters and a market-building obligation on the national multiplex licensee. Despite the obvious success of DAB, it would be an omission to leave some of the continued criticisms unanswered, whether of its slow start or the underlying technology. True, there was much over-optimism in the mid-1990s, coupled with unrealistic promises and expectations of receiver pricing and consumer take-up. Governments across Europe have legislated for DAB digital radio in a variety of ways but few as successfully as the UK. It is essential that both public and private broadcasters are encouraged equally to participate in digital radio. The UK is fortunate because, for the last 10 years, there has been a progressive government policy towards digital broadcasting. The 1996 Broadcasting Act set out a full licensing regime for both digital television and digital radio. The 1996 UK legislation contained a number of key elements which have been cornerstones of its success. DAB digital radio began test broadcasting around ten years ago but it has not been a universal consumer success across Europe. In the UK, however, digital radio receivers are one of the fastest-selling consumer electronics products and sales have overtaken those of analogue radios. Why has the UK succeeded with DAB digital radio when other European countries have yet to see their markets take off? This article explains what steps the UK took to make DAB digital radio a success.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.

• Korean journal of communication and information
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• v.32
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• pp.147-168
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• 2006

This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.137-144
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• 2015

This study tried to anticipate the near future changes of domestic online video, music service and media usage through the status quo. The research group was focused on the twenties, University students because they are the active media contents users. It surveyed the students in Busan, and used the method of descriptive statistics analysis for the understanding of the present state and near future prospect. This study shows that almost half of them use both services, and three people out of ten are the heavy users who use the services for over 3 hours a week. The streaming method is higher proportion than download method in using type. They are getting accustomed to pay contents cost, but it couldn't be said the paying content cost has been established. Preferred contents genre appears to be the RMC(Ready Made Contents) such as existing broadcaster contents and movies. Notable result on media usage was the proportion of the so-called 'Zero-TV'. It was 32%, significantly higher than the proportion of the total population(4.4%). Integrating the analysis results, we can expect that the usage pattern will be changed gradually, thus the advent of various revenue models will emerge.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.