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The Impact of Consumer Knowledge/Familiarity with Private Label Brands (PLBs) and Store Image on Perceptions and Preferences toward PLBs and Patronage Intentions: Case of Midscale Department Store PLBs

  • Seock, Yoo-Kyoung;McBride, Jennifer
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.6
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    • pp.616-630
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    • 2012
  • This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

Supplementation of Dairy Cows with Nitrogen Molasses Mineral Blocks and Molasses Urea Mix during the Dry Season

  • Plaizier, J.C.B.;Nkya, R.;Shem, M.N.;Urio, N.A.;McBride, B.W.
    • Asian-Australasian Journal of Animal Sciences
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    • v.12 no.5
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    • pp.735-741
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    • 1999
  • The effects of supplementation with nitrogen molasses mineral blocks and molasses urea mix during and immediately prior to the dry season on the production of dairy cows were studied on-station and on-farm near Morogoro, Tanzania. Supplementation of blocks to on-station cows also receiving ad libitum grass hay and 6 kg/d of maize bran increased milk production from 6.7 L/d to 11.2 L/d (p<0.05), increased dry matter intake from 10.1 kg/d to 12.0 kg/d (p<0.05), but did not significantly affect milk composition, intake of hay, and live weight changes. This increase in milk yield is mainly explained by increased intakes of energy and nitrogen. Supplementation with the molasses urea mix increased daily milk yield from 6.7 L/d to 8.8 L/d (p<0.05), but did not significantly affect the other measured production parameters. The on-farm supplementation of the blocks increased daily milk yield by 1.5 L/d in the dry season (p<0.05). This supplementation did not increase milk yields prior to the dry season, since quality forage was still available. Taking the production costs into account, supplementation with the blocks and supplementation with mix were cost effective if milk yields increased by 0.7 L/d. Hence supplementation with blocks and supplementation with mix were effective on-station, and supplementation with blocks was cost effective on-farm during the dry season.

A Short Test of English Silent Word Reading for English Language Learners

  • Kalindi, Sylvia C.;McBride, Catherine;Chan, Shingfong;Chung, Kien Hoa Kevin;Lee, Chia-Ying;Maurer, Urs;Tong, Xiuhong
    • Child Studies in Asia-Pacific Contexts
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    • v.5 no.2
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    • pp.95-105
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    • 2015
  • We developed a test of English silent word reading, following work by Mather, Hammill, Allen and Roberts (2004) and Bell, McCallum, Krik, Fuller, and McCane-Bowling (2007), in order to tap Hong Kong Chinese children's reading of English as a foreign language. We created one subtest of individual word reading and another of word reading contextualized within sentences; together, these tests require no more than 10 minutes for administration. In Study 1, we administered the entire test to 552 second grade Hong Kong Chinese children between the ages of 70 and 121 months old, from five different primary schools. The association between the subtests of English silent word reading and contextual reading was positively correlated (.78). In Study 2, 77 Hong Kong Chinese second graders were tested on our newly developed English silent word reading test, together with non-verbal IQ, an English word reading and a Chinese character recognition test (both read aloud). With age and non-verbal IQ statistically controlled, there was a significant correlation between English silent word reading and the more standard English word reading, read aloud, (.78); the association between English silent word reading and Chinese character recognition was also positively correlated (.49). This newly created test is a quick and reliable measure, suitable for both educators and researchers to use to identify poor readers who learn English as a foreign or second language.

An Implied Meaning of Family Ethics Consciousness of Early Marriage Discourse During the Enlightenment Period of Korea (개화기 조혼 담론의 가족윤리의식의 함의)

  • 전미경
    • Journal of the Korean Home Economics Association
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    • v.39 no.9
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    • pp.189-207
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    • 2001
  • The purpose of this study is to explore an implied meaning of family ethics consciousness from the interpretation of early marriage discourse during the enlightenment period of Korea. For the analysis, the estimated time frame of the enlightenment period wile be from 1860 to 1910 that was the time when the Japanese annexed Korea. The discourse of newspapers, Shinsoseols and magazines which are the text of the study have been analysed with the qualitative research technique. The major findings were as follows: 1. The intellects stated that the traditional practice of early marriage should be abolished, and should be replaced by a marriage that the groom and the bride dually agree upon. This argument meant that marriage was not an event for the parents or the family, but a life event for the couples themselves. 2. The practice of early marriage was criticized as it was one of the main reason of making marital relationship miserable. Also it was stated that the children could not follow the role of husband and wife. The importance of marital relationship was emphasized with the recognition that the marital relationship was the basic relationship within family and society. 3. The discourse, criticizing the parents'behavior that enforced the early marriage of children, stated that the children should not be the possession of parents but the public being of society. 4. The discourse also stated that the society and the parents should recognize their children as the human being to be protected from the early marriage which would result in physical damage of their children. Also the discourse asserted the rights of the children including their rights of education. The childhood were being formed in these discourses.

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A Study on Procedure and Costume for a Royal Wedding Ceremony of Princes and Princesses in the 17th Century (17세기 왕자녀 가례 절차 및 복식 연구)

  • Kim, Jiyeon
    • Journal of the Korean Society of Costume
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    • v.66 no.3
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    • pp.162-179
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    • 2016
  • This study examined the 17th century wedding ceremonies of princes and princesses recorded in the "Garyedeungrok(嘉禮謄錄)". The Joseon dynasty royal weddings were held outside the palace, so it could have influenced wedding ceremonies of commoners. Royal weddings for princes and princesses were considered to be on a level between that of a king and commoners. Wedding procedure of princes and princesses was carried out under the leadership of the royal family who officiated at a marriage with the king's approval. In addition, kindred of the king and high-ranking officials participated as the maid of honor in the wedding parade. This was completely different between the royal wedding and the scholar-gentry ones. A difference between the prince and the princess was that the princess paid her respect to the shrine of the house of her groom after the wedding ceremony. However, there was no process for the prince's bride. There also existed a wide disparity in the wedding goods of princes and princesses. The prince and the king's son-in-law both held a wedding ceremony to wear Chopo, but there was a difference in decoration or quantity of Danlyeong(團領) Cheollik(帖裏) Hoseul(護膝) belts. Only princes were allowed to use the ornamental knife and the embroidered pouch. While both the princess and prince's wife wore No-ui(露衣) and Jangsam(長衫) as the wedding clothes, there was discrimination of position in terms of hair decoration, Hwalhansam(闊汗衫), skirt, Hosu(胡袖) and Ni-ui(裏衣). There was also a difference of quantity of Jeogori and skirts, as well as various styles of gold decorations in order to distinguish the Gongju(daughter of the king) and the Gunju (daughter of the crown prince)'s position.

A Study of the Royal Lady's Dress in Late Joseon Dynasty According to the King's Wedding Process (가례시 절차에 따르는 조선후기의 왕실여성 복식연구)

  • Kim, Soh-Hyeon
    • Journal of the Korean Society of Costume
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    • v.59 no.3
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    • pp.96-108
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    • 2009
  • This study is made on the royal lady's dress In late Joseon dynasty according to the King Heon-jong and Lady Kyung-bin's Wedding Diary in the year of Jung-mi(1847) and summarised as follows: Girls' full dress was a set of a red skirt, a violet undo. jacket, and a light yellow jacket and a green Gyeon-ma-gi(a kind of top jacket) with he. hair Saeng-meo-ri hanging Do-tu-rak-daeng-gi(a kind of hair ribbon). At the big ceremony, girls wore a green Dang-ui instead of Gyeon-ma-gi. A girl picked up as a royal concubine wore a green Won-sam, which was decorated with gilt letters meaning longevity, patched emblems of gilt letter meaning longevity on the breast and on the back, belted with Bong-dae(a red sash with gilt phoenexes), like a princess's full dress. At the Kyung-bin's installation of Crown Princess and her first greeting ceremony with royal elders, she wore a green Won-sam as a formal dress, which had an embroidered emblem of phoenix, the belt with crystal ornaments, Pae-ok(佩玉), Kyu(圭) of blue jade, Shou(綬) with an phoenix. At a Dong-wrae-yun(drinking ceremony after bride and bridegroom's bowing to each other), she wore the embroidered red Jang-sam as a formal dress. Kyung-bin wore a purple Won-sam with Bong-dae as a full dress for a royal feast. According to the occasions, the same dress was differentiated with ornaments and rotors. Ji-keum-bal was an attire for ordinary ceremony. The attire was equipped with a woven gold green Dang-ui with an emblem of phoenix, a blue gilt underskirt and a red gilt overskirt. No-ui was worn as outdoor clothes. Jang-sam was worn by various classes, so it was differentiated with materials and names according to her class.

A Study of Folk Costume Culture (II) -Field Research Around the Mt. Kumo Area- (서민복식문화에 관한 연구(II) -경북 금오산 주변지역의 민속조사 결과를 중심으로-)

  • Hong, Na-Young;Lee, Eun-Joo;Lim, Jae-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.1
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    • pp.71-79
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    • 1995
  • Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 1 (199i) p. 71~79 The authors study on the traditional textile production and the formal dress through the field research concerning the folk attitude toward dress style around the Mt. Kumo area. In this area, people produced and wove hemp, cotton, and silk except ramie. Because of poor production of raw materials, they produced textiles only for self-sufficiency. Every household dealt with dyeing on a small scale. In the past, people dyed cloth natually using plants as material. Natural dyeing, however, gradually changed into chemical one since the Japanese rule. The formal dresses, which people wore on particular occasions such as the hundredth day after child's brith, the first birthday, and traditional holidays, were very meager due to poor living standards. People could not see the formal dresses with full decoration. Bride and bridegroom were the village.owned wedding dresses, and if they could not afford to, they simply put cloth on to remember the occasion. People around the Mt. Kumo area, however, provided fully-decorated shroud and ritual robes to the level of other better-off areas. It seemed to be the result of influence of deep-rooted Confucianism in Gyungbuk province. This Phenomenon could be found in the folk dress style in other regions as well as the Mt. Kumo area in Gyungbuk province.

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Disc and underwriting - A proposal of life underwriter in terms of insurance benefits - (디스크질환과 언더라이팅 -보장급부를 중심으로 고찰한 생명보험 언더라이터의 제안-)

  • Byun, Hye-Jin
    • The Journal of the Korean life insurance medical association
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    • v.27 no.2
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    • pp.96-106
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    • 2008
  • Herniate disc disease is one of the biggest problem in claim of insurance as well as in medical. Herniate disc disease have recently increased, and it is ranked 8th in claim reasons recently. As an underwriter and physical therapist, I want to study interrelationship of insurance and disc disease. I think it is necessary to know about knowledge of medical, so this study is given some space to structure of spine, cause of herniated disc disease, role of disc, methods of classification of disable (McBride method and AMA method), and spine disability stage. disc surgery is divided laparoscope disc surgery and spine surgery. I analysis it some factors- gender, age, occupation, re-surgery, and state of after surgery - through searching medical papers. I suggest below conclusion to underwriter because it can be useful to make questionnaire, and underwriter can expect prognosis. conclusion The negative factors of disc surgery (compare to other cases) were as follows: 1. endoscope disc surgery: $20{\sim}40year$ old man, hospitalization period more than 5 days. 2. spine surgery: $45{\sim}70year$ old woman, hospitalization period more than 15 days. 3. re-surgery experience: exist 4. working condition: a person who draws a small income, non-regular worker, working period is less than 1 year. 5. method of surgery: pedicle screw fixation. spine fusion surgery, artificial disc surgery. 6. post surgery condition: appearance of muscle weakness, paralysis, reference pain, lordosis, kyphosis, and complication. smoker or take a drink.

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Proposal for Gem Cutting Design for Wedding Jewelry (웨딩주얼리를 위한 보석커팅 디자인 제안)

  • Kim, Kyung-Jin;Kang, Kyoung-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1026-1030
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    • 2009
  • Western wedding ceremony is generalized and it has been focused on bride's wedding dress and jewelry design as coming in western culture in Korea. Especially, metal design has developed a lot as enlarging the scale of jewelry market but study of gem cutting design is insufficient really. To meet demands of consumers of the 21th century we try fancy not standardizing style gems by using new faceting technique to maximize brilliance as wedding jewelry. In this thesis, we use popular and moderate priced synthetic cubic zirconia(CZ) which is able to alternate expensive diamond and natural gems to make easy approach of consumer as main gem material of wedding jewelry. And we develop various gem cutting design that is used synthetic cubic zirconia(CZ). We will contribute to development of new wedding jewelry design proposing various gems cutting style fitted for gem setting technique of wedding jewelry.

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Dynamic Analysis of PSC Bridge for a High-Speed Railway Vehicle Using Improved 38-Degree of Freedom Model (개선된 38자유도 차량모델을 이용한 고속철 PSC교량의 동적거동해석)

  • Oh, Soon-Taek;Sim, Young-Woo;Lee, Dong-Jun
    • Journal of the Korea Concrete Institute
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    • v.22 no.6
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    • pp.797-803
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    • 2010
  • A dynamic analysis procedure is developed to provide a better estimation of the dynamic responses of pre-stressed concrete (PSC) box girder bridges on the Korea high speed railway. Particularly, a three dimensional numerical model including the structural interaction between high speed vehicles, bridges and railway endures to analyze accurately and evaluate with in-depth parametric studies for dynamic responses of bridge due to the high speed railway vehicles. Three dimensional frame element is used to model the PSC box girder bridges, simply supported span lengths 40 m. The high-speed railway vehicles (K-TGV) including a locomotive are used as 38-degree of freedom system. Three displacements (vertical, lateral, and longitudinal) as well as three rotational components (pitching, rolling, and yawing) are considered in the 38-degree of freedom model. The dynamic analysis by Runge-Kutta method which are able to analyze considering the dynamic impact factors are compared and contrasted. It is proposed as an empirical formula that the impact factors damaged the bridge load-carrying capacities occurs to the bride due to high-speed vehicle.