• Journal of Digital Contents Society
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• v.15 no.2
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• pp.181-189
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• 2014

In this paper, using the demographic information of each member of a family, we figured out which member of a family has more influence on channel selection. We conducted an experiment which subdivide each breadwinners' income into 7 phases, and analysis the influence when they watch TV. The breadwinners' influence on TV channel selection is increased as breadwinners' income is getting higher. In the case of spouses, they have consistent influence on TV channel selection without reference to their breadwinners' income. We conducted another experiment which subdivide the youngest person's age in each family into 4 phases to watch the influence on TV channel selection. As the youngest person grows, they have more influence. With the experiments conducted in this paper, we could draw an interesting result, and this result is expected to provide good services such as content recommendation by considering the context of each family.