• 복식문화연구
• /
• 제21권5호
• /
• pp.708-725
• /
• 2013

In the 2010s, skinny jeans were trendy, and they became a must-have for young women. The styles, clothing pressure and buying behavior of skinny jeans have been studied, but the patternmaking of skinny jeans has not been researched yet. To analyze skinny jeans patterns, we grouped skinny jeans into nine brands. They were sorted into three groups: special jeans brand, trendy jeans brand, and SPA brand. This study compared skinny jeans' sizing systems, product dimensions and pattern measurements in three brand groups. The appearance and fit of skinny jeans were evaluated by random groups of people in their 20s and 30s. The sizing systems for skinny jeans were different with KS K0051, and they were shown waist girth in inches. The waist and hip circumferences were different among brand groups. In product dimensions, trendy jeans brands had a shorter crotch length, a lower crotch depth, a narrower back crotch width, and a longer inseam than the others. The measurements of skinny jeans flat patterns were significantly different in as below; front crotch depth, front crotch height, front crotch length, back crotch extension, gap between back and front crotch depth, back crotch height, back crotch length, and center back angle. In the sensory survey results, trendy jeans brands were evaluated well in the fit of the waist line, hip line, crotch line, midthigh line, outseam, inseam, side waist line, crotch length and overall fit.

• 한국실내디자인학회논문집
• /
• 제21권2호
• /
• pp.123-132
• /
• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• Human Ecology Research
• /
• 제58권2호
• /
• pp.215-228
• /
• 2020

Underlying dress forms for high coverage patterns are very important in the dress industry. Size 9 from brand D was chosen according to the analysis that it was the best option because a dress should have a large allowable range in one size. The criteria for selection were the dress form with a waist circumference of 63.50 centimeters, which is close to the standard size of women in Korea. Brassieres for dresses were included to enhance the aesthetic value of the correction process in producing a basic dress pattern. An experimental torso pattern was applied to evaluate the fit and suitability of the dress form that was also later verified in the process of the dress works. Three dresses were produced and presented on the chosen study dress form. The research procedures are as follows. First, the sell-through rates and feedbacks were collected from the dress form vendor. Second, a literature survey on dresses and a dress company investigation were conducted. Third, the amount of body dimension changes due to the use of a bra in the dresses were examined. Fourth, after the correction of the dress form, the torso pattern was made by draping. Fifth, the torso experimental clothing made of muslin material was evaluated. Sixth, the dress works of the top design were presented using the size 9 basic pattern developed by brand D.

• 복식문화연구
• /
• 제23권1호
• /
• pp.32-44
• /
• 2015

Increasing of Korean old women's rate is demographic characteristics attributed an aging society, silver generation would lead to silver fashion market with steady competitiveness and interest in fashion. So the study attempts to use foundation material for silver's fashion design by analyzing design characteristics and processing development of design representative women's top. Selecting brand for collecting photo using study represents a mid- and premium-priced with reference Brand Yearbook. After selecting brand on domestic and foreign I have collected picture from Internet shopping mall and web-site of fashion brand, from October 2013 to July 2014, but I selected 840 pictures based on front poses for easy decision. In order to search design characteristics according to sort of silver blouse design on domestic and foreign. I have examined shape, color, pattern, fabric sensation, inside composition line and decoration with reference standard of analysis in preceding research. Data analysis method was conducted on analysis of frequency and cross analysis using SPSS statistical package 21.0. The conclusion of design characteristic according to type of blouse design for silver, H-silhouette in shirt blouse seems to fit in body transformation and expose silhouette with correcting the body flaw. Using soft material in T-shirt blouse they are able to conceal a body defect and express beautiful silhouette. By using detail in pullover shirt blouse and tunic blouse for point of design, it express glamour and luxurious. Most of blouse are printed various pattern, it would looks more gorgeous using pattern.

• 디자인학연구
• /
• 제17권4호
• /
• pp.259-268
• /
• 2004

요즘은 브랜드전쟁의 시대라고 한다. 정보와 기술발달에 의한 21세기 시장환경 하에서 기업간 경쟁요소와 소비자의 선택기준이 변화함에 따라 브랜드자산은 기업의 가치를 결정하는 중요한 요소로 등장하게 되었다. 소비자의 머릿속에 브랜드의 변별력을 제고하는 방법으로써 TV광고를 통한 브랜드광고에서의 캐릭터 사용은 일반적이고 유용한 방법으로 오래전부터 활용되어 왔다. 마케팅차원에서 브랜드의 인지도를 높이는 수단으로서 캐릭터의 역할과 가능성을 좀더 상세히 알아보고 미국 광고대행사인 FCB사의 그리드 모델을 통해 TV광고에서의 카테고리별 캐릭터 사용패턴과 관여도와의 상관관계를 분석해 보았다. 또한 캐릭터 사용소재별 분석, 그리고 표현양식에 따른 분석을 통해 최근의 카테고리별 캐릭터 사용태도와 기법 등을 조사하였다.

• 한국의상디자인학회지
• /
• 제18권2호
• /
• pp.101-113
• /
• 2016

This study was conducted in order to analyze draping and flat pattern according to jacket design, and provide basic materials for developing a jacket pattern that can enhance fitness, functionality, and aesthetic expression of clothes by reflecting esthetic expression of draping and efficiency of flat pattern at the same time. For the experimental jacket designs of a one-piece sleeve jacket and a two-piece sleeve jacket were selected among the entries of the designer Rubina for 2014 F/W Seoul Fashion Week. Designer brand Rubina usually produced clothes using draping and the designer brand company provided the experimental patterns for the study. We also had flat patterns of the same design and size specifications designed by a flat patternmaker who has 30 year-experience in flat pattern like Rubina. The test apparel jacket was made of 20's cotton yarns. Three models wore the jackets and evaluation on appearance fitness was conducted by 7 members in an expert panel group from August 10, 2015 to September 10, 2015. As a result of appearance fitness analysis on one-piece sleeve jacket, there were significant difference in 4 items among 17 items in terms of overall appearance. The appearance of jackets by draping had higher score than those using flat pattern. As for two-piece sleeve jacket, there were significant differences in 7 items among 17 items related to overall appearance. As for the items related to sleeve, 5 items out of 13 showed significant differences. Except for one item, appearance of jackets using draping had higher score than flat pattern. As for motion fitness, draping was evaluated to be more comfortable. Applying the items with high scores in appearance and motion fitness in draping to flat pattern, The study suggests a new jacket pattern development that would increase the satisfaction of consumers for future research.

• 한국가정과학회지
• /
• 제7권3호
• /
• pp.5-13
• /
• 2004

This study was performed to investigate the characteristics of denim pants preferred by Korean women in their 20's through the analysis of the sensory test(appearance) and garment space length. Four kinds of ready-made denim pants of national and licensed brand on sale in Korea were used as the experimental garment. The results were as follows: 1. The significant difference among brands were found in the appropriateness of ease in the part of waist belt(front), knee (front), ankle(back) and the total silhouette. 2. In the analysis of garment space length. the significant difference among brands was shown in waist belt part $(FL60^{\circ})$, hip $(FL0^{\circ},\;FL30^{\circ})$, crotch(SRR) and knee(BR60^{\circ}). However, total average was not significant difference. 3. According to analysis of pattern size, the brand N was out of balance in crotch depth and girth. by which it can be said that N got the lowest score in sensory test (appearance). On the other hand, Brand GU was large in circumference with short crotch length. 4. Therefore, the most preferred denim pants pattern of Korean women in their 20's was fit in waist belt. hip. crotch circumference and a little bit tight in crotch depth and length. As the design was limited as straight style. more design and brands must be included for future study.

• 복식
• /
• 제12권
• /
• pp.55-67
• /
• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• 한국의류학회지
• /
• 제31권7호
• /
• pp.1020-1029
• /
• 2007

The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

• 대한소아치과학회지
• /
• 제37권4호
• /
• pp.461-466
• /
• 2010

본 연구는 치과 등록상호명을 적절히 활용할 가능성이 있는 2009년 대한소아치과학회 회원 551명의 치과병의원명을 통해 그 유형과 특성을 알아보기 위해 진행되었으며, 연구 결과 다음과 같은 결론을 얻었다. 1. 성별에 따른 치과 등록상호명을 보면 남자는 '전문과목' 33.4%, '인명/지명'유형 31.7%의 순으로 많았으며, 여자는 '전문과목'49%, '친근감'유형 29.9% 순으로 조사되었다(p<0.05). 2. '인명/지명'의 유형이 졸업년대를 기준으로 볼 때 1960년대 이전은 66.7%, 1960년대는 62.5%, 1970년대는 68.8%, 1980년대는 46.5%로 대부분을 차치하였으나, 1990년대는 '전문과목' 유형이 52.2%, 2000년 이후는 59.8%로 졸업년대에 따라 치과 등록상호명에 차이가 있었다(p<0.05). 3. 서울과 부산 및 경기도는 '전문과목'유형의 등록상호명이 가장 많았고, 그 이외의 도시는 '친근감' 및 '인명/지명'의 유형이 가장 많았다(p<0.05). 이상의 결과를 종합해 보면, 2009년 현재 대한소아치과학회원의 치과 병의원 등록상호명은 성별, 졸업년도, 지역에 따라 차이를 보였다.