• Title/Summary/Keyword: boycott intention

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A Study on Influencing Factors on Consumer Boycott intention by Applying Extended Model of Goal-Directed Behavior (확장된 목표지향적 행동모델을 적용한 소비자 불매운동의도에 대한 영향요인 연구)

  • Zhang, Meng Jiao;Lee, Seung Sin;Ryu, Mi Hyun
    • Human Ecology Research
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    • v.55 no.6
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    • pp.675-687
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    • 2017
  • This study is to apply a goal-directed model for ethical consumption behavior and to see which factors influence consumers' boycott intention. We identify factors related to a goal-directed model for consumers, level of ethical consumption tendency, and boycott desire; in addition, factors that affect boycott intentions were also analyzed. The results of this study are as follows. First, consumers' boycott intentions are not high and public intention motivation is relatively low. Second, negative anticipated emotion shows an indirect effect with boycott desire as a mediator. Third, ethical consumption tendency has a significant effect on boycott desire and boycott intention. Therefore, we have to let consumers know that boycott actually shows a consumer's right and that it is also necessary to conduct various ethical consumption education.

The Factors Affecting Intention of Continuing and Stopping Boycotts: Focused on the Multi-Group Analysis by Participation Duration and Intensity (불매운동 지속의도 및 중단의도에 영향을 미치는 요인: 참여기간 및 강도에 따른 다중집단분석을 중심으로)

  • An, Jin-A
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.163-176
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    • 2020
  • The strong demand for corporate social responsibility has led to growing consumer boycotts of corporate misconduct. Although there are differences over the legality of the boycott, it is important to develop the boycott in an effective and correct way because of its positive effects in terms of consumer rights and society. This study identified the factors and their influences on the intention of continuing and stopping boycotts when the boycott was becoming popular. In addition, in accordance with the duration(low/high) and intensity(low/high) of consumer boycott participation, the relative influence of antecedent factors on the continuous and discontinuous intention of boycotts was examined. A total of 272 questionnaires were collected from consumers currently participating in the boycott and analyzed. The analysis showed that the preceding factors had discriminatory effects on the intention of continuing and stopping the boycott, and the effects of the preceding factors on the intention of continuing and stopping the boycott were different depending on the duration and intensity of the boycott. Based on the research results, this study suggested implications, limitations, and future research directions.

Study on the Factors Affecting the Intention to Participate in the Boycott: Focusing on the Mediating Effect of Anger and the Moderating Effect of Online and SNS News Usage (불매운동 참여의도에 영향을 미치는 요인에 관한 연구: 분노의 매개효과와 온라인 및 SNS 뉴스이용의 조절효과를 중심으로)

  • Lee, Jang-Suk;Kim, Ye-In
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.436-447
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    • 2021
  • The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

Relevance between Consumer Boycott Participation and Perception Types on the Consumer Boycotts (소비자 불매운동에 대한 인식유형과 참여의도와의 관련성)

  • Jeon, Hyang-Ran;Seo, Jeong-Hee
    • Human Ecology Research
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    • v.53 no.2
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    • pp.143-155
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    • 2015
  • This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

The Effects of Animosity toward Japan and Ethnocentrism on Product Satisfaction and Repurchase Intension (일본에 대한 원한과 자국중실주의가 제품만족 및 재구매의도에 미치는 영향에 관한 연구)

  • Lee, Gi-Soon;Lee, Hyung-Seok
    • Journal of Distribution Research
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    • v.10 no.4
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    • pp.69-87
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    • 2005
  • Recently, Japan's territorial claims over the Dokdo Islands and history distortion have provoked the national sentiment of the Koreans. These events make worse political and economic relations between two countries and carry out a demonstration urging a boycott of Japanese goods. This study examines the effects of Korean consumers' ethnocentrism and animosity toward Japan on the product satisfaction perceived after using the Japanese products and repurchase intention. The author hypothesize that animosity toward Japan will affect negatively repurchase intention and positively consumer ethnocentrism, and ethnocentrism will affect negatively product satisfaction as well as repurchase intention Covariance structural equation modeling supports the model and animosity has significant impacts on repurchase intention and consumer ethnocentrism respectively.

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Price Rally of Rare Earth, Material for High-Tech Products (첨단산업 부품소재인 희토류의 가격파동에 대해서)

  • Choi, Pan-Kyu
    • Journal of the Korean Magnetics Society
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    • v.21 no.3
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    • pp.116-119
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    • 2011
  • A Chinese shipping boat collided with two Japanese coast guard boats in waters near the disputed Senkaku islands (known as Diaoyudao in China) in the East China Sea on September 7th last year. The boat was held and captain was arrested by Japanese Government. The incident soon turned into a big political and economic conflict between the two countries. Japan's intention was to show her tight control over Senkaku, whereas China's intention was to make it a disputed territory in the eyes of international politics. While the conflict was going on, a top-rank bilateral talk between the two countries was suspended, boycott of Japanese goods was suggested, numerous rallies were held in both countries. This situation lasted for several months until China used an extreme card of "Cutting Supply of Rare Earth to Japan". Under this pressure, Japan instantly released the captain and closed the case. Over this incident, public noticed the importance of rare earth and its impact on the global economy. Since then, the policy of Chinese Government for the rare earth has created more confusion and turmoil in the global market. The purpose of this article is to overview the price rally and future of the rare earth.