• 한국식품영양과학회지
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• 제29권6호
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• pp.1169-1176
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• 2000

• 한국의류산업학회지
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• 제17권4호
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• pp.588-596
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• 2015

This study aims to provide the basic reference necessary in improving the fitness of a ready-to-wear brand jacket through a research on the wearing conditions and preferences regarding a tailored jacket by body shape of the women in their 30s. The following results were drawn by implementing the research method of the self-administered type survey targeting 201 women in their 30s from August 14~28, 2014. First, the female consumers in their 30s preferred one button slim fit jacket when purchasing a tailored jacket and chose a close-fitting size. Second, the slim fit tailored jacket consumers preferred a jacket with some extra portion in the bust and hip areas but tightly fit in the waist area. Third, when purchasing a jacket under the ready-to-wear size system, the women with a triangle shape similar to a standard body silhouette had less instances of mending a jacket while the women with a big or small rectangle shape different from a standard body silhouette had more experiences of mending a jacket. Accordingly, it is expected of the manufacturers to increase the fitness satisfaction of the consumers by identifying the problems concerning the fitness and suggesting the improvement plans to produce a jacket of a good fitness reflecting the properties of different body shapes through such research on the wearing conditions and preferences regarding a tailored jacket by body shape of the women in their 30s.

• 패션비즈니스
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• 제18권3호
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• pp.104-116
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• 2014

This study investigated the jacket preferences and actual fit according to body image perception of female university students in their early twenties, using a survey questionnaire method to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poor body image expressed the highest rate of "not satisfied" with purchase, which was significant. On buying preferences, the "Internet" was the primary place of purchase and "design" of jacket had highest consideration on the decision to buy. "Princess with a cinched - in waist" was the most preferred silhouette, and the most preferred length was "below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar of notched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness, students were most dissatisfied with "arm hole." The studies of production of a jacket which fitness and activities is both considered for female university students in their early twenties who use clothes to make them look more like their ideal body image.

• 한국식품영양과학회지
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• 제27권5호
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• pp.1007-1014
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• 1998

A questionnaire was administered to 850 middle school students in Jinju city and Hamyang province to asses their body shape preferences. Their mean current BMI(body mass index, Kg/㎡) in males(19.23±2.77) was higher than that in females(18.61±2.59). On the other hand, significant differences in BMI were not found between areas. The perceived desired weights for their current height were about+0.22kg(males) and -4.32kg(females) of their actual weights. In spite of the average weight group, many wished to lose weight because of their tendency to perceive themselves as overweight, especially among rural females. Their ideal body shape as perceived by them were 'normal' in males and 'a bit thin' in females, independent of the areas. As for the 'contentment' regarding their current weight and health, the most satisfied group in males were estimated average weight and slightly overweight group, respectively. While, the most satisfied group in females were estimated slightly underweight and overweight group, respectively. Their extreme slim-body preference might have its root in the lack of proper understanding of what the 'standard' body weight was.

• 한국식품영양과학회지
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• 제32권2호
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• pp.302-306
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• 2003

사상의학에 대한 인지도는 조사대상자의 50% 정도였으며, 체질비율은 전체적으로 태음인이 51.5%로 가장 높았고 소양인은 3,3.0%, 소음인은 15.4% 였으며 태양인은 한 명도 없었다. 체질별 체형만족도에서는 체중, 신장, BMI 수치가 가장 높았던 태음인의 만족도가 가장 낮았으며 이는 체형관심도가 태음인이 가장 높게 나타나는 것과 연관성을 보였다. 식생활태도에서는 태음인, 소양인에 비해 소음인이 음식을 적당히 먹는 편이었으며, 음식을 먹는 속도에 있어서도 태음인, 소양인에 비해 소음인은 천천히 먹는 편이었다. 스트레스시 식사량에는 태음인이 가장 큰 영향을 받았고 소음인은 영향을 덜 받는 편이었다. 맛의 선호도에서는 태음인과 소양인은 매운맛에 대한 선호도가 높았고, 소음인은 단맛에 대한 선호도가 높았다. 전체적으로는 매운맛에 대한 선호도가 가장 높았으며 신맛과 짠맛에 대한 선호도는 비교적 낮았다. 체질별 식품기호도는 육류에서 P<0.01의 유의차를 보였으며 소양인의 육류 기호도가 가장 높았고 소음인은 육류에 대한 기호도가 가장 낮았다. 이상의 결과에서 사상체질과 식생활태도에서는 문헌에 기재된 내용과 일치하는 항목이 많았는데, 이는 체질별로 식생활을 개선시키는데 참고가 되리라보며, 식품기호도에서는 체질간 뚜렷한 차이를 보이지 않았는데 이는 단일식품이 아닌 큰 범주의 식품군으로 보았기 때문으로 사료된다.

• 한국컴퓨터정보학회논문지
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• 제25권8호
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• pp.89-98
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• 2020

본 연구에서는 Q방법론을 적용하여 65세 이상 노년 여성을 대상으로 노년 여성의 의복 선호도에 대한 주관적 평가와 인식에 따른 유형별 특성을 알아보고자 하였다. 제1유형의 경우 부드러운 니트 소재와 천연소재, 파스텔 색상, 스커트 착용을 선호하였다. 제2유형의 경우 체형을 커버해주고 젊어 보이는 바지를 선호하였다. 제3유형은 착용감이 편안한 의복을 선호하는 유형이다. 제4유형은 단순한 스타일과 착용감이 편안한 옷을 선호하는 유형이다. 제5유형은 디자인이나 색상이 중요하고 젊어 보이는 스타일을 선호하는 유형이다. 노년 여성의 ZIGTECHnology의복 개발을 위해서는 등의 굽음, 허리의 굽음 등의 체형을 커버하면서 아름답게 보일 수 있는 디자인 개발이 필요하고, 움직임에 장애가 없는 동작 기능성을 고려한 의복 개발이 필요할 것으로 생각된다.

• Asian Journal for Public Opinion Research
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• 제9권4호
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• pp.352-367
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• 2021

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. Methodology: The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. Finally, a survey was conducted to solicit responses from respondents (N=412). Findings: Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Men models were preferred in men-specific products, and women models were required in women-specific products. Some product categories (including personal care for men and sporting goods) were ranked higher for men advertising models, while for women advertising models, other product categories (including personal care for women and cosmetics for women) were ranked higher. Masculinity was ranked highest as the preferred personal characteristic for men advertising models, while voice quality was highest for women advertising models. Finally, there is a significant difference between the preferred personal characteristic for men and women advertising models for three characteristics, including face beauty, Islamic dress, and masculinity and femininity. Implications: Saudi Arabia is a unique society with predominantly unique cultural dominance. Consequently, local culture greatly influences advertisements. It has stereotyped gender roles even in advertisements. This study will establish a baseline for further research on the subject area.

• 복식문화연구
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• 제24권1호
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• 한국의상디자인학회지
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• 제14권2호
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• pp.171-183
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• 2012

This research attempted to examine whether there were differences in preference for the shoes according to fashion lifestyle and age by conducting survey on 200 women of 20s and 40s among the adult women who were expected to have interest in not only functionality but also aesthetic aspects of shoes. First, the results of comparing the preferences according to fashion lifestyles showed that those who pursued practical group preferred loafer, strap shoes, and baggy boots, indicating that they preferred low and comfortable shape of shoes which are easy to put on/take off and easy to coordinate with any clothes. Those who pursued personality group and ostentation group were more sensitive to fashion than practical group preferred high heel shoes, which could express their own personality, it would be great to have various designs by reflecting the trendy materials and details focusing on pumps, strap and walker boots which can express individuality and supplement the body shape and height as matching to the trendy clothes. Second, as women in 20s have tendency to show more preference of a certain trendy shoes shape than women in 40s, the shoes designs for 20s should focus on certain types of shoes preferred by them by varying materials and details, rather than having various designs. However, it would be great to show various designs for the shoes for 40s. Most of the 20s are the individual and complex fashion-seeking types while the 40s have the most of practical fashion-seeking type and the least of individual fashion-seeking type.

• 한국의류학회지
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• 제34권9호
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• pp.1479-1490
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• 2010

This study provides basic data for the development of jacket patterns which reflect designs corresponding to the body shape features and preferences of obese women in their 20s and 30s by understanding problems they may encounter in wearing a ready-made jacket by researching the reality of ready-made tailored jacket wearing and their design preferences. A survey was conducted by sampling 82 obese women (over $25kg/m^2$ BMI) between the ages of 20 to 39. The details of the survey consists of general information, interest rate and importance rate on clothes, reality of wearing and purchasing jackets, measurement fits per each part, and preferred designs. SPSS 14.0 was used to analyze the data. The results showed that 76.8% of obese women wore their jackets less than 5 times a month. Those in the 20s wore the jackets more frequently than those in the 30s. The reasons for not wearing jackets frequently included uncomfortableness in activities and unavailability of the correct size. A total of 55% of the total preferred the fitting to be relatively smaller than the body size or tightly fitting. Although in the past, there was a tendency to wear a loose fit to cover the body shape, currently even obese body shapes avoided the loose fit as the tight fit is the trend. In terms of the satisfaction rate for the measurements per each part of jackets, there was a low satisfaction rate for most of the items. For the circumference items such as waist length and chest size, people responded that they were too small and for the length of items such as the length of jacket and sleeve length, people responded that they were too long. This was because the readymade clothes brands increase the length of items and circumference items in uniform in the same intervals when producing large sizes. Both those in the 20s and the 30s preferred a tight fit. In terms of preferred fabric, a wool/spandex mix was most popular and then cotton/spandex. This shows that they prefer those fabrics which allow an excellent activity while maintaining the exterior well. In addition, they preferred black color with no patterns because they wanted their body size to look reduced and did not want to receive any attention.