• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2010.11a
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• pp.150-153
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• 2010

• Journal of Information Science Theory and Practice
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• v.1 no.2
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• pp.36-57
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• 2013

Blogs are readily available sources of opinions and sentiments which allows bloggers to exert a certain level of influence over the blog readers. Previous studies had attempted to analyze blog features to detect influence within the blogosphere, but had not studied in details influence at the blogger-level. Other studies studied bloggers' personalities with regards to their propensity to blog, but did not relate the personalities of bloggers to influence. Bloggers may differ in their way or manner of exerting influence. For example, bloggers could be active participants or just passive shares, or whether they express ideas in a rational or subjective manner, or they are received positively or negatively by the readers. In this paper, we further analyze the engagement style (frequency, scope, originality, and consistency of the blog postings), persuasion style (appeals to reasons or emotions), and persona (degree of compliance) of individual bloggers. Methods used include similarity analysis to detect the sharing-creating aspect of engagement style, subjectivity analysis to measure persuasion style, and sentiment analysis to identify persona style. While previous studies analyzed influence at blog site level, our model is shown to provide a fine-grained influence analysis that could further differentiate the bloggers' influence style in a blog site.

• Journal of KIISE:Databases
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• v.37 no.5
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• pp.258-266
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• 2010

In this paper, we introduce a novel method to predict next update of blogs. The number of RSS feeds registered on meta-blogs is on the order of several million. Checking for updates is very time consuming and imposes a heavy burden on network resources. Since blog search engine has limited resources, there is a fix number of blogs that it can visit on a day. Nevertheless we need to maximize chances of getting new data, and the proposed method which predicts update probability on blogs could bring better chances for it. Also this work is important to avoid distributed denial-of-service attack for the owners of blogs. Furthermore, for the internet as whole this work is important, too, because our approach could minimize traffic. In this study, we assumed that there is a specific pattern to when a blogger is actively posting, in terms of days of the week and, more specifically, hours of the day. We analyzed 15,119 blogs to determine a blogger's posting preference. This paper proposes a method to predict the update probability based on a blogger's posting history and preferred days of the week. We applied proposed method to 12,115 blogs to check the precision of our predictions. The evaluation shows that the model has a precision of 0.5 for over 93.06% of the blogs examined.

• The Korean Journal of Applied Statistics
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• v.26 no.6
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• pp.903-913
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• 2013

Social network services generate a considerable amount of social data every day on personal feelings or thoughts. This social data provides changing patterns of information production and consumption but are also a tool that reflects social phenomenon. We analyze negative emotional words from daily blogs to detect the change in blooger sentiment using multivariate control charts. We used the all the blogs produced between 1 January 2008 and 31 December 2009. Hotelling's T-square control chart control chart is commonly used to monitor multivariate quality characteristics; however, it assumes that quality characteristics follow multivariate normal distribution. The performance of a multivariate control chart is affected by this assumption; consequently, we introduce the support vector data description and its extension (K-control chart) suggested by Sun and Tsung (2003) and they are applied to detect the chage in blogger sentiment.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.551-558
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• 2017

The growth of blogs has two aspect of providing various information and marketing. This study collected the rankings of blog posts of large portal using OpenAPI and investigated the features of blogs ranked through the exploratory data analysis technique. As a result of the analysis, it was found that the influence of the blogger and the recent creation date of the post were highly influential factors in the top rank. Due to the weakness of these evaluation algorithms, there was a problem of showing the search results which is concentrated to the power blogger's post. In this study, we propose an algorithm that improves the reliability of content by adding the reliability DB information which is verified by the experts and reflects the fairness of the application of the ranking score through the trend index indicating various public interests. Improved algorithms have made it possible to provide more reliable information in the search results of the relevant field and have an effect of making it difficult to manipulate ranking by illegal applications that increase the number of visitors.

• Journal of the International Relations & Interdisciplinary Education
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• v.3 no.1
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• pp.87-103
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• 2023

In the era of self-media, short videos are developing strongly. In addition to its rapid development, it has brought new development opportunities for the dissemination of Chinese traditional culture through innovative cultural expressions. In this environment, the video blogger Li ziqi has rapidly become popular among many other types of self-media, which provides good material for us to analyze the reshaping and dissemination of Chinese traditional culture in the age of self-media. This paper discusses the reshaping and dissemination of Chinese traditional culture in the age of self-media by combining the case of the famous short video blogger "Li ziqi", reveals the problems of the current traditional culture dissemination through the content analysis of the reshaping and dissemination of traditional culture in the age of self-media, and puts forward the optimization strategies.

• 한국정보교육학회:학술대회논문집
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• 2004.08a
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• pp.595-604
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• 2004

블로그는 개인의 사용과 타인의 접근이 모두 용이하여 정보를 쉽게 정리, 공유할 수 있기 때문에 교육적 활용가치가 매우 높다. 특히 블로그의 주제별 컨텐츠 정리 기능과 RSS, 트랙백 기능은 괄목할 만한 교육적 가치를 지닌다. 본 연구에서는 이러한 블로그를 개인학습장으로 활용하여 학생의 자기주도적 학습력을 높일 수 있는 학급 커뮤니케이션 체제를 구축함을 목적으로 한다. 이를 위해 본 연구에서는 블로그 네트워크라는 개념을 도입하였으며 교사와 학생 모두가 블로거(blogger - 블로그를 운영하는 사람)되는 것을 전제로 하고 있다. 본 연구는 블로그의 교육적 활용에 대한 연구를 통해 효과적인 교육 전용 블로그를 설계하는데 밑받침이 되고자 한다.

• International Journal of Costume and Fashion
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• v.13 no.1
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• pp.1-10
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• 2013

This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion. The case of these six bloggers were drawn from popular media publications such as CNN, Wall Street Journal (WSJ), Time, Women's Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business opportunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportunity for marketing and promoting fashion brands and products to the younger generation.

• Journal of Digital Convergence
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• v.5 no.2
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• pp.135-154
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• 2007

Web 2.0 is a platform which produce various service offered data from many people and it is activity open space depend on user focused community in diversity web environment. Web 2.0 is simple link structure with web site connectivity in informations such as page to page in other words, it is meaning of developing of semantical and circumstantial connection. The core of web 2.0 is user participation. RSS, Mash-up, UCC are main service of web 2.0 which make user directly participate from center of service offer to center of user manufactured an informations and then they offer re-information to other areas, also user freely express what they want through UCC and blogger. However, recently it comes the argument of skeptic of web 2.0 problem. Thus, In this research I will try to give an right comprehension and will try to have more accurate prediction of web 2.0 with the study of open service of web which is the key of web 2.0 success in a future.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.