• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2841-2852
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• 2018

This study examines regression modeling method using zero-inflated distribution in relation to estimation of exposure distribution required in advertisement media planning. Exposure distribution is the percentage of audiences that are exposed each time the ad is repeated. Such an exposure distribution plays a very important role in providing basic information necessary for calculating various indicators for quantitatively measuring the advertising effect. Especially, due to the decrease of advertising price and the spread of various media, the frequency of the advertisement or the broadcasting of specific advertisements has been greatly increased compared to the past. As a result, the frequency of exposure is relatively decreasing. In this situation, the number of individuals who are not exposed to the media, that is, are not exposed to advertising structurally is increasing. This research proposes advertising exposure distribution models using a zero-inflated regression model, and conducts a comparative study using actual cases.

• Journal of the Korean Statistical Society
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• v.21 no.2
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• pp.187-200
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• 1992

Samples are often found to be too heterogeneous to be explained by a one-parameter family of models in the sense that the implicit mean-variance relationship in such a family is violated by the data. This phenomenon is often called over-dispersion. The most frequently used method in dealing with over-dispersion is to mix a one-parameter family creating a two parameter marginal mixture family for the data. In this paper, we investigate performance of estimators such as maximum likelihood estimator, method of moment estimator, and maximum quasi-likelihood estimator in negative binomial and beta-binomial distribution. Simulations are done for various mean parameter and dispersion parameter in both distributions, and we conclude that the moment estimators are very superior in the sense of bias and asymptotic relative efficiency.

• The Korean Journal of Applied Statistics
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• v.6 no.1
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• pp.41-52
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• 1993

In this paper we study numerical behavior of the adjustments for the variances of the pearson and deviance type dispersion statistics in two overdispersed mixture models; negative binomial and beta-binomial distribution. They are important families of an extended quasi-likelihood model which is very useful for the joint modelling of mean and dispersion. Comparisons are done for two types of dispersion statistics for various mean and dispersion parameters by simulation studies.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.12 no.2
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• pp.81-95
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• 2008

In this paper, the negative Polya-Eggenberger distribution has been introduced by compounding negative binomial distribution with beta distribution of I-kind which generates a number of univariate contagious or compound (or mixture of) distributions as its particular cases. The distribution is unimode, over dispersed and all of its positive and negative integer moments exist. The difference equation of the proposed model shows that it is a member of the Ord's family of distribution. Some of its interesting properties have been explored besides different methods of estimation been discussed. Finally, the parameters of the proposed model have been estimated by using a computer programme in R-software. Application of the proposed model to some data, available in the literature, has been given and its goodness of fit demonstrated.

• Journal of the Korean Data and Information Science Society
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• v.26 no.1
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• pp.197-207
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• 2015

In baseball game, the hitting ability of batter is frequently assessed by a batting average, a run batted in, a home run, a run scored, an on-base percentage, etc. Recently, more comprehensive indicators such as OPS, ISO, SECA, TA, RC and XR are often used. But, these measures generally shows large deviations since they are calculated from the data for a certain period of time, and they are not an estimate of a population parameter, either. In this paper, we will presume the pure hitting ability of the korea professional baseball players as a parameter which is depend upon at bat. We will estimate the parameter by using the Bayesian method.