• Asia Marketing Journal
• /
• v.7 no.2
• /
• pp.23-46
• /
• 2005

Social marketing emerged as a significant paradigm in the late 1960s when the conceptual boundaries of marketing were broadened by some scholars. Accordingly, social marketers have tended to apply traditional marketing tools, albeit within a vastly different context. After reviewing and classifying the social marketing literature into traditional and interdisciplinary approach, the author found out that both approaches disregarded the special context in which social marketing operated. In this regard, the author maintains that social marketers, operating in an environment that is characterized by intricate exchange and amplified market failure brought about by externalities, may be ill-equipped to foster change utilizing conventional marketing tools. Therefore, this paper proposes that social capital is an appropriate theory to supplement traditional notions of marketing to further enhance the field of social marketing as it takes into account market failure, intricate exchange, and behavioral and social phenomena.

• The Journal of Information Systems
• /
• v.32 no.4
• /
• pp.137-147
• /
• 2023

Purpose The domestic aquaculture industry in South Korea utilizes both formulated feeds and live feeds for the cultivation of fish. While nutrient-rich live feeds, particularly using fry, have been preferred since the past, formulated feeds are gaining attention due to issues related to overfishing and environmental concerns. Formulated feeds are advantageous for storage and supply but require a sustained feeding regimen due to the comparatively slower growth rate compared to live feeds. As the aging population in rural areas leads to a shortage of labor, automated feeding systems are increasingly being adopted in aquaculture facilities. To enhance the efficiency of such systems, it is crucial to quantitatively analyze the behavioral changes in fish based on the presence or absence of feed. Design/methodology/approach In the study, RGB cameras and infrared cameras were used to analyze fish activity according to feeding, and an outline extraction algorithm was applied to analyze the differences resulting from this. Findings Unlike RGB cameras, infrared cameras are more suitable for analyzing underwater fish activity as they convert objects' thermal energy into images. It was observed that Canny, Sobel, and Prewitt filters showed the most distinct identification of fish activity.

• Korea Trade Review
• /
• v.48 no.3
• /
• pp.151-176
• /
• 2023

This paper critically examines the role performance of local distributors within the Stimulus-Organism-Response (SOR) model, while also considering the moderating influence of market competition on the organism (O) and response (R) elements. Adopting a holistic approach, the SOR model provides a comprehensive framework for analyzing how external stimuli, including distributive, procedural, and interaction unfairness, interact with internal psychological processes, such as perceived unfairness, to shape the long-term orientation of importing agents. Moreover, this study acknowledges the pivotal role of market competition in the operational context of local distributors. It posits that competitive market dynamics play a crucial role in intensifying the relationship between behavioral factors and the long-term orientation of distributors, thereby revealing contingent effects within the SOR model. Through the exploration of these dynamics, this study contributes to a comprehensive understanding of the interplay among external stimuli, internal psychological processes, and market competition within the SOR framework, advancing our knowledge in this field.

• Health Policy and Management
• /
• v.33 no.4
• /
• pp.389-399
• /
• 2023

Background: The purpose of this study is to analyze the factors affecting the unmet healthcare needs of older people with chronic diseases in Korea and provide a basic research report to strengthen their access to medical care. Methods: In the 2020 older people survey data, 8,182 older people aged 65 or older who were diagnosed with one or more chronic diseases were the final subjects of the study. According to Andersen's behavioral model used in unmet healthcare needs, independent variables were composed of predisposing factors, possible factors, and necessary factors, and whether or not unmet healthcare needs was set as dependent variable. Results: Of the older people with chronic diseases, 1.6% experienced unmet healthcare needs, of which 55.9% experienced unmet healthcare needs for reasons related to economic burden, 31.6% physical constraints, and 12.5% time constraints. As a result of the analysis, older people with chronic diseases were more likely to experience unmet healthcare needs if they were relatively low in age, low in education level, no spouse, low in household income, poor subjective health, complex chronic diseases, and functional restrictions. However, by major reasons for experiencing unmet healthcare needs, living in rural areas were more likely to experience unmet healthcare needs due to physical constraints, and those who participated in economic activities and who had were more likely to experience unmet healthcare needs due to time burden. These results were not derived when only unmet healthcare needs was set as the dependent variable. Conclusion: This study emphasizes the need for an approach by cause of unmet medical occurrence by suggesting that there are differences in influencing factors by reason for experiencing unmet healthcare needs.

• Journal of Contemporary Eastern Asia
• /
• v.22 no.2
• /
• pp.1-17
• /
• 2023

The focus of this research is the practice of journalism in relation to the Behavioural Change Journalism Fellowship (JFPP) during the COVID-19 pandemic in Indonesia. Journalists and curators who are participants in the Behavioural Change Journalism Fellowship received fundings from the state. The Behavioural Change Journalism Fellowship is a unique model because it is the only one in the world in journalism practice that involves state's financial assistance during the COVID-19 pandemic. These fundings from the state for the media lead to dilemmas and controversies. This research uses a qualitative approach and a single holistic case study method. The Behavioural Change Journalism Fellowship was held from May to December 2021, involving 7,276 journalists from 857 media (print, television, radio, and online media) and 26 curators. This study found that during the Behavioural Change Journalism Fellowship, journalism experienced a crisis and lost its function as a control overpower. Giving cash to journalists and curators during the fellowship makes journalism lose its independence and objectivity. The Behavioural Change Journalism Fellowship has degraded or eliminated the function of the press as a watchdog. Incentives for journalists while participating in the Behavioural Change Journalism Fellowship is a long-term investment by the government to co-opt Indonesian media and journalists in the future. On the other hand, the Behavioural Change Journalism Fellowship raises another aspect; the crisis of journalism. Journalism work produced in the Behavioural Change Journalism Fellowship does not reflect the values and principles of journalism. Journalism values, such as independence and impartiality, are absent from the Behavioural Change Journalism Fellowship product.

• Journal of Industrial Convergence
• /
• v.21 no.9
• /
• pp.23-32
• /
• 2023

Interest in Serious Games for Healthcare (SGHs) that can improve health through games is increasing. Digital Therapeutics (DTx) is a treatment that must be approved for effectiveness and safety, so it should follow the traditional drug distribution method, but SGHs are wellness products that are more flexible in terms of adoption and diffusion than DTx. SGHs are effective because it can provide customized services through continuous monitoring and feedback. When SGHs are applied to cognitive impairment treatment or behavioral correction, malfunctions and side effects are minor. This study developed research model based on the Valence Framework, gathered data from 142 undergraduates, and demonstrated that only the perceived benefits have a statistically significant positive (+) effect on SGHs acceptance intentions. Based on these results, this study suggests that SGHs companies should promote benefits in accepting SGHs for general users and they need for a distribution and analytics platform strategy based on a data-driven approach.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.18 no.6
• /
• pp.1197-1206
• /
• 2023

To assess the risk level of a public restroom implemented in virtual reality, we sought to evaluate the spatial elements present in the restroom. To provide the theoretical foundation for the evaluation subjects and criteria, we introduced prior research that proposed a checklist to entance the safety of public restroom. To set up evaluation criteria, we analyzed and established based on the theories of Paul J. Brantingham and Patricia L. Brantingham, focusing on the interaction between space and criminals. Ronald V. Clarke's "Routine Activity Theory" was also introduced and incorporated into the evaluation approach. We analyzed based on the correlation between the criminal, user, and spatial elements of the public restroom in terms of the criminal's actions, the spatial relevance to crime, and user exposure during use. Using these criteria, we developed an algorithm to evaluate th spatial elements of public restroom. Based on this, we created an application, demonstrating the feasibility of developing on evaluation tool.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.2
• /
• pp.209-217
• /
• 2024

Recent years have seen a notable increase in fire incidents in university cafeterias, yet the social attention to these occurrences remains limited. Despite quick responses to these incidents preventing loss of life, the need for large-scale evacuation in such high foot traffic areas can cause significant disruptions, economic losses, and panic among students. The potential for stampedes and unpredictable damage during inadequate evacuations underscores the importance of fire safety and evacuation research in these settings. Previous studies have explored evacuation models in various university environments, emphasizing the influence of environmental conditions, personal characteristics, and behavioral patterns on evacuation efficiency. However, research specifically focusing on university cafeterias is scarce. This paper addresses this gap by employing Pathfinder software to analyze fire spread and evacuation safety in a university cafeteria. Pathfinder, an advanced emergency evacuation assessment system, offers realistic 3D simulations, crucial for intuitive and scientific evacuation analysis. The studied cafeteria, encompassing three floors and various functional areas, often exceeds a capacity of 1500 people, primarily students, during peak times. The study includes constructing a model of the cafeteria in Pathfinder and analyzing evacuation scenarios under different fire outbreak conditions on each floor. The paper sets standard safe evacuation criteria (ASET > RSET) and formulates three distinct evacuation scenarios, considering different fire outbreak locations and initial evacuation times on each floor. The simulation results reveal the impact of the fire's location and the evacuation preparation time on the overall evacuation process, highlighting that fires on higher floors or longer evacuation preparation times tend to reduce overall evacuation time.In conclusion, the study emphasizes a multifaceted approach to improve evacuation safety and efficiency in educational settings. Recommendations include expanding staircase widths, optimizing evacuation routes, conducting regular drills, strengthening command during evacuations, and upgrading emergency facilities. The use of information and communication technology for managing emergencies is also suggested. These measures collectively form a comprehensive framework for ensuring safety in educational institutions during fire emergencies.

• Information Systems Review
• /
• v.20 no.1
• /
• pp.99-114
• /
• 2018

Technical measures for computer security are essential, but they are not a sufficient condition for security. Therefore, a personal approach to user's security behavior should be developed. Personality, which is a human aspect, is a behavioral characteristic that characterizes each individual and facilitates prediction of how an individual will behave in certain situations. Protection motivation theory has been used extensively in the security research on human behavior. The present study discusses how protection motivation was formed from personality traits. Thus, organizations can refer the result of this study for their HRD and HRM concerns.

• Asia pacific journal of information systems
• /
• v.33 no.2
• /
• pp.468-512
• /
• 2023

Sustainable Information Technology (IT) and Sustainable Information Systems (IS) were synonymous with Green IT-IS until recently the studies focused on sustainable IT-IS encompassing the interaction between economy, society, and environment. Here, is an attempt to understand the development in the emerging field of Sustainable IT-IS from Green IT-Green IS. The studies in the area of Sustainable IT-IS spare address diverse topics. This study attempts to provide a framework for the field of research and indicate potential research directions in the sustainable IT-IS domain. A detailed comparative analysis approach of 296 papers has been used to understand the progress of management research in Sustainable IT-IS vis-à-vis Green IT-IS. The review analyses the collated literature to understand the trends across the study period, development across various economies/ geographies, methodological approaches used, behavioral and theoretical aspects investigated, and finally, develop a taxonomy based on identified theses in the field of study. The study highlights that developed countries focus more on studies on the Sustainable IT-IS domain compared to other economies. It was evident that sustainable IS has received very limited focus. The study identifies 7 major themes and 29 subthemes forming the area of study during the evolution of Sustainable IT-IS through Green IT-IS. Subsequently, taxonomy was proposed to identify future research initiatives for investigation. The review comparing the evolution of research on managerial issues on Sustainable IT-IS vis-à-vis Green IT-IS is provided perhaps for the first time. The study provides an avenue for future research in the upcoming domain of Sustainable IT-IS.