• 제목/요약/키워드: behavioral approach

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레스토랑 서비스 제공 단계별 실패에 따른 서비스 회복 노력과 행동의도에 관한 연구 (Service Recovery and Behavioral Intentions in the Restaurant Industry: A Service Process Stage Perspective)

  • 최수지;남궁영
    • 한국식품조리과학회지
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    • 제29권5호
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    • pp.605-616
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    • 2013
  • A multistage approach for service recovery enables restaurant managers to do the most effective recovery strategies to reduce customer dissatisfaction and lead to positive behavioral intentions. The purpose of this study was to identify the most effective service recovery strategies in terms of service stage and examine the relationship between service strategies and behavioral intentions. A total of 227 diners examined the customer perceptions to recovery strategies (tangible strategy and intangible strategy) following service failures in each of the four stages:1) reservation and parking, 2) seating and ordering, 3) meal consumption, and 4) payment and exit. The one-way ANOVA showed that intangible strategies were relatively more effective than tangible strategies regardless of service stages. Free meal or free dessert were most effective in service stage 1 and stage 2 whereas correct the failure and reperformance of service found to be the most effective service recovery strategy. Regarding the association between service recovery strategies and behavioral intentions, multiple regression analysis showed that intangible strategies influenced diners' likelihood of positive behavioral intentions whereas tangible strategies lead to diners' willingness to positive behavioral intentions only in service stage 1. The findings enable restaurant practitioners to improve service recovery activities from a service stage perspective.

Factors Influencing Actual Usage of Mobile Shopping Applications: Generation Y in Thailand

  • RATTANABURI, Konrawan;VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.901-913
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    • 2021
  • This study examines the factors that influence the actual usage of mobile shopping applications among Generation Y (Gen Y) users in Thailand, determined by behavioral intention, compatibility, perceived cost, perceived ease-of-use, perceived usefulness, perceived risk, and personal innovativeness. The researcher carried out the analysis based on a quantitative approach and used a non-probability sampling as the convenience sampling tool. A total of 502 Gen Y respondents who experienced using the top-four ranking mobile shopping applications in Thailand were invited to participate in the study. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the model fit, reliability, and validity of the variables. The primary result revealed that perceived usefulness has the strongest positive significant effect on behavioral intention, followed by personal innovativeness and compatibility. Conversely, the perceived cost has a significant negative influence on behavioral intention. Besides, perceived ease-of-use has a significant positive effect on perceived usefulness. The direct relationship between perceived usefulness and behavioral intention is, however, insignificant. Similarly, the result showed no effect of perceived risk towards behavioral intention. Finally, the result also revealed that behavioral intention determined the actual usage of mobile shopping applications of Gen Y users in Thailand.

Experiences of Special Education Teachers in Dealing with Behavioral Problems Presented by Students with Disabilities

  • Alhwaiti, Mohammed M.
    • International Journal of Computer Science & Network Security
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    • 제22권3호
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    • pp.129-134
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    • 2022
  • The primary goal of any classroom is effective teaching and student learning, with an emphasis on changing negative students' behaviors into positive ones. This change can occur when students' behavior is always at the forefront of teachers' educational goals. The current study aimed to reveal the experiences of special education teachers in dealing with the behavioral problems that students with disabilities show by identifying behavioral problems among students with disabilities and investigating the efficacy of the application of behavior modification plans and strategies designed to address the behavioral problems presented by students with disabilities. The researcher used a qualitative phenomenological approach, and the study tool consisted of semi-structured interviews that consisted of (13) questions directed to (10) special education male and female teachers who work in special education centres and institutes. The data were analyzed using the thematic analysis method. The findings of the study showed that the most undesirable behaviors prevalent among students with disabilities in the classroom were aggression, bullying and ADHD. The actions taken by teachers in confronting these behaviors were not systematic and were carried out randomly, as no behavior modification plans were applied. The most important strategies used by teachers in facing behavioral problems were applied behavioral analysis (ABA) strategies such as reinforcement, punishment and ignoring. The results have many important implications for future practice, including the need to conduct practical training courses for special education teachers to implement behavior modification plans and develop methods of measuring inappropriate behavior.

건강에 대한 새로운 접근인식과 건강생활 효과 (A New Perspective in Health Approach and the Effect of Health Life on Health Status)

  • 변종화
    • 보건교육건강증진학회지
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    • 제7권1호
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    • pp.1-9
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    • 1990
  • This paper discusses a new perspective in health approach and the effect of health life on health status, and suggests some points to be improved in the establishment of health policies hereafter. Today's health problems changed from the acute epidemic diseases caused by simple factor to the multifactorial chronic diseases. Therefore, the health approach tries the holistic health approach, that is, the integrative approach by the interdisciplinary cooperation. With the advent of holistic health and holistic medicine in 1970's, the behavioral medicine was born in 1977, which is the interdisciplinary field concerned with the development and integration of behavioral and biomedical science knowledge and techniques relevent to prevention, diagnosis and treatment. As a means to the reducement of the unnecessary medical utilization and medical expense, the medical self care and self-help movement is well under way in the countries of America, England, and Canada, in which lay persons are encouraged to actively function for themselves to prevent, detect and treat common illnesses and to promote positive health habits through the health activation programs such as The Course for Activated Patients and The Health Activated Person. This study shows that the individual health life gives great positive effect to his health status with the reducement of medical expense. These above facts suggest that the preventive health programs such as health education should be developed and strengthened instead of medical care-oriented health policy.

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家族硏究에 있어서 라이프 코오스(Life Course) 접근에 관한 고찰 (A Study on Life Course Approach in Family Studies)

  • 이인수
    • 가정과삶의질연구
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    • 제9권1호통권17호
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    • pp.1-11
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    • 1991
  • This paper reviews the literature on life course as a perspective in family studies. Life course approach on family studies have been emerged since 1960. This approach, which is challenging accepted knowledge and theory, partly reflects a shift in analytic perspective from structural models to a more behavioral thrust that views as a actor in structured situations, Life course approach is a theoretical orientation for our understanding of the linkage between individual and family development in context of changing historical context. Life course approach contributes time, process, and context to receiving in sociological perspectives on family and kinship.

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An Investigation of Behavioral Intention Towards QR Code Payment in Bangkok, Thailand

  • SUEBTIMRAT, Panupong;VONGUAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.939-950
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    • 2021
  • The purpose of this research is to investigate the factors affecting Thai commercial bank users' behavioral intention towards QR code payment system via mobile banking applications. The researchers conducted the study based on quantitative research approach. Non-probability sampling method such as the quota and convenience sampling was applied as sampling technique. A self-administered questionnaire was distributed. The data was collected from 1,800 respondents living in Bangkok, who have had an experience with QR code payment system with the top-three mobile banking applications in Thailand. This study concentrates on confirmatory factor analysis and structural equation modeling as a statistical tool to examine the data, model accuracy, and influence of critical variables. In addition, the researchers applied the first-order and second-order techniques to examine the relationship between constructs. Adoption readiness and perceived risk were second-order constructs. The results reveled that compatibility has an impact on attitude towards QR code payment. Moreover, adoption readiness, compatibility, attitude, and personal innovativeness are statistically significant that impact behavioral intention towards QR code payment. The strongest antecedents of behavioral intention were compatibility, attitude, adoption readiness, and personal innovativeness, respectively. Surprisingly, perceived risk and perceived trust do not statistically have a significant impact on behavioral intention towards QR code payment.

Excessive crying: behavioral and emotional regulation disorder in infancy

  • Kim, Joon-Sik
    • Clinical and Experimental Pediatrics
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    • 제54권6호
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    • pp.229-233
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    • 2011
  • In the pediatric literature, excessive crying has been reported solely in association with 3-month colic and is described, if at all, as unexplained crying and fussing during the first 3 months of life. The bouts of crying are generally thought to be triggered by abdominal colic (over-inflation of the still immature gastrointestinal tract), and treatment is prescribed accordingly. According to this line of reasoning, excessive crying is harmless and resolves by the end of the third month without long-term consequences. However, there is evidence that it may cause tremendous distress in the mother-infant relationship, and can lead to disorders of behavioral and emotional regulation at the toddler stage (such as sleep and feeding disorders, chronic fussiness, excessive clinginess, and temper tantrums). Early treatment of excessive crying focuses on parent-infant communication, and parent-infant interaction in the context of soothing and settling the infant to sleep is a promising approach that may prevent later behavioral and emotional disorders in infancy.

축제 방문동기, 사전지식, 관여도가 태도 및 행동의도에 미치는 영향에 관한 연구: 중국하얼빈국제빙설축제를 중심으로 (The Relationships Between Motivation, Prior Knowledge, Involvement, Attitude, and Behavioral Intention: Focusing on Harbin International Ice and Snow Festival)

  • 김성범;권기준
    • 아태비즈니스연구
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    • 제13권1호
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    • pp.317-333
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    • 2022
  • Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

MODELING POLITICAL AND ECONOMIC RELATIONS BETWEEN NORWAY AND RUSSIA: A BEHAVIORAL GAME THEORY APPROACH

  • Babaei, Samereh;Gordji, Madjid Eshaghi
    • 한국수학교육학회지시리즈B:순수및응용수학
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    • 제29권2호
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    • pp.141-160
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    • 2022
  • From the past until now, political and economic relations among countries have been one of the most important issues among analysts and numerous studies have tried to analyze these relations from different theoretical perspectives. The dynamic system of games has introduced a new modeling method in the game theory. In this study, we use behavioral models (level- k) along with the dynamic system in games to model rational agent behavior. As an application, we study Russia- Norway economic and political relations (1970-2019). The dynamic system in games along with behavioral games theory can be used to predict the players behavior in the future.

대전 뿌리공원 관광지 선택속성이 관광객 만족 및 행동의도에 미치는 영향 연구 -관광지 이미지를 조절효과로- (Impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions: Image of tourist attraction as a moderated effect)

  • 김효중;김시중
    • 한국경제지리학회지
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    • 제15권4호
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    • pp.735-751
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    • 2012
  • 관광지 관광객의 경험을 중심으로 관광객의 관광지 선택속성에 대해 파악하고, 관광지 선택속성이 만족 및 행동의도에 대한 영향관계를 확인하는 연구는 매우 필요하다. 이에 본 연구에서는 대전 뿌리공원 관광객을 대상으로 방문 후의 설문조사를 통하여 대전 뿌리공원 관광지 선택속성이 관광객의 만족 및 행동의도에 어떠한 영향을 미치는지를 규명함에 목적이 있었다. 이에 실증분석을 통하여 관광지 선택속성이 만족 및 행동의도에 미치는 영향 관계, 그리고 관광지 선택속성이 만족 및 행동의도에 미치는 영향관계에서 관광지 이미지의 조절효과에 대한 분석이 이루어졌다. 본 연구의 가설 검증결과, 대전 뿌리공원 관광지 선택속성과 만족과의 관계에서 '활동 체험성' 및 '접근 비용성' 요인은 만족에 있어 영향관계가 높은 것으로 나타났다. 그리고 관광지 선택속성과 행동의도 관계에서 '활동 체험성', '접근 비용성' 과 '친숙성' 요인이 행동의도에 영향관계가 있는 것으로 파악되었다. 마지막으로 관광지 이미지 조절변수에 따른 관광지 선택속성과 만족간의 관계에서는 유의한 조절관계가 있는 것으로 나타났지만, 행동의도에는 조절역할을 하지 못하는 것으로 나타났다.

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