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A Study on Purchasing Behavior of Shade Cosmetics (색조화장품 구매행동에 관한 연구)

  • Cho, Byoung-Sook;Kim, Ju-Duck
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.1 s.12
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    • pp.56-70
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    • 2007
  • Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

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Tourist Experiences Characteristics on Performance Arts -Focus on JeJu 'Nanta' as Cultural Contents- (관광객의 공연체험 특성 -문화콘텐츠'난타'를 중심으로-)

  • Jang, Hye-Won;Kim, Hyoung-Gil;Oh, Sang-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.458-466
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    • 2011
  • JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

Assessment of the Wear Comfort of Outdoorwear by ECG and EEG Analyses (아웃도어웨어의 착용 쾌적성 평가를 위한 심전도 및 뇌파 분석)

  • Jeong, Jeong-Rim;Kim, Hee-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1665-1672
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    • 2009
  • This study examines the comfort of outdoorwear by electrocardiogram (ECG) and electroencephalogram (EEG) analyses. An experiment that consisted of rest (30 min), exercise (30 min), and recovery (20 min) periods was administered in a climate chamber with 10 healthy male participants. Two kinds of outdoorwear made of 100% cotton fabrics ('Control') and specially engineered fabrics having the feature of quick sweat absorbency and high speed drying fabric ('Functional') are evaluated in the experiment. ECG and EEG signals were obtained during the rest and recovery periods for the two outdoorwear conditions. The ECG analysis identified a smaller decrement of high frequency (HF) power for the 'Functional' when compared with the 'Control' during the recovery period. Next, the EEG analysis showed that the relative band powers of slow $\alpha$ and mid $\alpha$ increased for the 'Functional' while they decreased for the 'Control' and that the ratio of $\alpha$ power to high $\beta$ power was higher for the 'Functional'. The evaluation results indicate that the participants could remain relaxed more with less stress while wearing the functional outdoorwear that demonstrated the positive effects on autonomic nervous system (ANS) activities. The present study is significant in regard that use of ECG and EEG for the assessment of wear comfort is the first in the field of clothing and textile.

A Study on Facility, Program, Institution of Water-familiar Space developed on the Manned Lighthouse - Focused on the Manned Lighthouse in Young-Nam Area - (유인등대를 활용한 친수공간의 시설, 프로그램, 제도에 관한 연구 - 영남권 유인등대를 중심으로 -)

  • Ahn Woong-Hee
    • Journal of Navigation and Port Research
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    • v.29 no.3 s.99
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    • pp.275-282
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    • 2005
  • The year 2003 is the centennial of the birth of the modem lighthouse in Korea the lighthouse was originally surrounded by a beautiful nature and it contains the romantic sensitivity which relates with the ocean. And in some case it is a environment-friendly architectural facility which uses a alternative energy like a solar cell. Now the properly developed manned lighthouse is not only functioning as a traditional aids to navigation for the vessel, but also it becomes the new facility and space for all civilians who might visit and experience. If we want to vitalize the traditional lighthouse into water-familiar space, we must reconsider the facilities, various operational programs and the institutions for future-oriented development. For this situation we intended to reveal in this study that all the issues which relate to the proper use of the manned lighthouses in the whole country, since the project of water-familiar space started by MOMAF.

A convergence study on the properties of hair coated with Ginkgo biloba extract (은행잎 추출물 도포 모발의 물성(物性)에 관한 융합적 연구)

  • Park, Jang-Soon
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.223-228
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    • 2020
  • The need to steadily manage healthy hair for a beautiful hairstyle is emerging, and it is time to develop hair cosmetics using natural antioxidants that are harmless to the human body according to the needs of the times. Therefore Max. Load, Max. Stress, Max. Elongation, and breakage on the hair coated with the extract of Ginkgo biloba L. According to the Break Load, Break Stress, Break Elongation, Max. Various convergence property experiments such as modulus and Tangential modulus values were conducted. As a result of research, the hairs coated with Ginkgo biloba extract had an overall increase in intrinsic properties including tensile strength compared to the control group. Through this study, we intend to study the potential of Ginkgo biloba L. as a useful material for hair cosmetics such as permanent wave preparations as well as health supplements and medicines that have been released, and we expect that it will be provided as useful research data for the subsequent development of various hair cosmetics.

A Survey of the Role of Thalassotherapy Program in SPA Salon (스파살롱내 딸라소테라피 프로그램에 대한 연구)

  • Hong, Ran-Hi;Heo, Eun-Young
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.51-59
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    • 2006
  • Today, SPA fills many of the same needs as they did thousands of years ago, including relaxation, wellness and stress relief by incorporating many of the same methods embraced by the ancients such as a multitude of hydrotherapy treatments, thalassotherapy and massage therapy, one of the most widely used SPA treatments. The definition is as follows: SPA is entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit. It was from here that the concept of modernday SPA evolved, incorporating full health and beauty services along with sport, aquatic and rest facilities. Todays SPA, a absolute concept, is being specialized and spread as fast as undefinable just in a word. Thalassotherapy, a kind of SPA therapy, contains minerals and trace elements. Born more than 4,000 years ago in ancient Egypt, thalassotherapy comes from the Greek words for thalasso(sea water) and therapeia(to heal). Thalassa was the Greek personification of the Mediterranean Sea that surrounded them and gave them so much of their sustenance. It helps to nourish, hydrate and refine skin texture and also eliminate metabolic waste and toxins in the body. Thalassotherapy is recommended for post-natal and postsurgery recovery period, chronic fatigue, circulatory problems, cellulite control and dermatological problems. It's also possible to enjoy the thalassotherapy SPA as a day guest. Be sure to try the jansu massage, given in the heated sea water pool. As a trained therapist gently whisks clients through the womb-warm water, clients can practically feel the toxins leave their body. Many women from all over the world have been kept up beautiful skin with applying thalassotherapy to their faces and bodies since long times and these days in France, they are getting great curative clinical effects from renovative and scientific technological combination. Thus thalassotherapy will be absolutely ultimate form of natural healing which can keep and recover human's health and beauty.

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A Study on the Formation Factors of Grotesque Image expressed in Fashion (복식에 표현된 그로테스크 이미지의 형성 요인에 관한 연구)

  • 남미현
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.3
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    • pp.43-54
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    • 2002
  • Some factors had influence upon the grotesque image formation expressed in fashion: for instance, thanatos, religions, fin de siecle (end of the century), the aesthetics of ugliness, subculture group's resistance and technology development, etc. Those factors have formed a grotesque while exchanging influence each other, and have following features: First, the thanatos, which is destructive and aggressive instinct of the inner world of human being, creates frightening object and motif to form the images of grotesque. Second, from religious point of view, the church made the Devil a tool for maintenance of power: They manipulated physical body and give a damage to it to sublimate it in holy existence, so that they could feel catharsis. Third, there was fin de siecle (end of the century) to let people have negative life attitude, such as uneasiness on following century, eschatology, skepticism and nihilism, etc. Fourth, the ugliness having unpleasantness and disharmony occupies governing position when our society becomes corrupted and uneasy, and the aesthetics of ugliness discloses the inconsistency of ideal and beautiful life in the grotesque images. Fifth, subculture groups, i.e., the lower classes, homosexual and the youth's group, etc, form the grotesque images by political and ideological resistance, complaints and specific identity, etc concerning governing culture keeping traditional ethics consciousness. Sixth, recent technology development has destroyed a boundary between human being and machinery, and bio-technology development has created transplant operation, plastic operation and other human body transformation operations, and genome research, etc has raised human being's identity.

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A study on the demographic characteristics and socio-psychological factors affecting willingness to take health foods among elderly (노인들의 건강식품 섭취의도에 영향을 미치는 인구통계학적 특성 및 사회.심리적 요인에 관한 연구)

  • Kim, Hyo-Chung;Kim, Mee-Ra
    • Korean Journal of Human Ecology
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    • v.18 no.1
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    • pp.201-210
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    • 2009
  • The purpose of the study is to examine the demographic characteristics and socio-psychological factors affecting willingness to take health foods among elderly, which is to get the basic materials of educational program for helping their desirable intake of healthy food. The data were collected from 1,032 elderly subjects and analyzed by SPSS Windows Version 12.0. About forty-one percent of the respondents were taking health foods in the period of survey. The main reason of taking health foods was to maintain and improve their health. The elderly subjects were classified into three groups: (1) a group having willingness to take healthy food, (2) a group having unwillingness to take healthy food, and (3) a group having a wait-and-see attitude. According to the results of chi-square and analysis of one-way variance, there were significant differences among three groups in the variables of 'sex', 'age', 'educational level', 'marriage status', 'monthly allowance', 'eating habit', 'concerns about health', 'self -evaluation of health condition', 'self-evaluation of health condition compared to the same age', 'concerns about health foods', and 'awareness of health foods'. In addition, the result of multinomial logistic regression analysis showed that the factors affecting willingness to take health foods in the future are 'age', 'concerns about health', 'self-evaluation of health condition compared to the same age', 'awareness of health foods', and 'intake of health foods in the period of survey'.

Changes in Plant Species on a Grass Roof over Time (초지지붕에서의 시간경과에 따른 식생변화)

  • Lee, Young-Moo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.6 s.119
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    • pp.39-53
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    • 2007
  • Unlike conventional roof landscaping, where various kinds of plants and structures are employed, a grass roof is a roof on which herbaceous plants are grown in planting medium and which is not accessed or maintained, mainly because it doesn't have sufficient load capacity to support a regular roof garden. They are mostly built on existing roofs, whether flat slab or gabled. Planting on roofs has numerous advantages, such as creating a biotope, purifying urban air, adding moisture to the atmosphere, storing rain water, preventing flash floods, reducing energy use for heating and air conditioning, enhancing the urban landscape and providing relaxation to the city dwellers, not to mention the alleviation of global warming by absorbing $CO_2$. In addition to the general merits of roof planting, the grass roof has its own unique qualities. Only herbaceous species are planted on the roof, resulting in light weight which allows roofs of existing buildings to be planted without structural reinforcement. The species chosen are mostly short, tough perennials that don't need to be maintained. These conditions provide an ideal situation where massive planting can be done in urban areas where roofs are often the only and definitely the largest space available to be planted. If roofs are planted on a massive scale they can play a significant role in alleviating global warming, heat island effects and energy shortages. Despite the advantages of grass roofs, there are some problems. The most significant problem is the invasion of neighboring plants. They may be brought in with the planting medium, by birds or by wind. These plants have little aesthetic value comparing to the chosen species and are usually taller. Eventually they dominate and prevail over the original species. The intended planting design disappears and the roof comes to look wild. Since the primary value of a grass roof is ecological, a change in attitude towards what constitutes beauty on the roofscape is necessary. Instead of keeping the roof neat through constant maintenance, people must learn that the wild grass with bird's nests on their roof is more beautiful as it is.

A Research on Comparing the Women's Portrayal between Chinese Family Dramas and Korean Family Dramas (한국 드라마와 중국 드라마의 며느리 이미지에 나타난 여성상 비교)

  • Lee, Moon-Haeng;Xia, Yi-Dan
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.63-73
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    • 2014
  • The article compares the women's portrayal between Korean family drama and Chinese family drama. The two dramas are Korean family drama 'the Golden Days of Daughter-in-law ' and Chinese family drama 'the Beautiful Days of Daughter-in-law'. There are many ways to see dramas but dramas are the basement which express the society and the culture in that country, and here the women's portrayal is the main theme. The article follows steps: first, through the dramatic episode of two dramas, show the characters of main images. And through the main characters analyze the reared culture and show the same points and differences between the two chosen episodes. As a result of the women's portrayal analysis through the sex-role model, there were some differences between two dramas : new generation of Korean daughter-in-law tend to be very independent and they make effort to develop themselves even though they got married ; for Chinese daughter-in-law, very dependent, family is prior to everything without opportunity of self-development.