• Title/Summary/Keyword: awareness measure

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CONSORTIA INITIATIVES IN ENGINEERING EDUCATIONAL INSTITUTIONS IN TAMIL NADU(INDIA) : A PROTOTYPE DESIGN MODEL (인도 타밀 나두 주 공학교육기관의 컨소시엄 사업의 프로토타입 설계 모형)

  • Babu, B. Ramesh;Vinayagamoorthy, P.;Gopalakrishnan, S.
    • Journal of Korean Library and Information Science Society
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    • v.38 no.4
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    • pp.325-340
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    • 2007
  • This paper aims to present a brief overview of consortia' initiatives that have been taking place at national and International level. The developed countries witnessed the progressive growth of consortia initiatives; on the other hand, the situation is not encouraging in developing countries like India. Therefore in this paper an attempt has been made to trace the current developments in consortia awareness in Engineering Educational Institutions. For this purpose, a survey of Engineering Educational Institutions in Tamil Nadu has been considered to measure the consortia awareness and also the attitude towards Joining any consortia. Based on the results of the survey a model consortium has been proposed for the Engineering Educational Institutions in Tamil Nadu.

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A Study on Consumer Behaviors by Types of Lifestyle for Fashion Marketing Strategy (패션잡지 마케팅 전략을 위한 라이프스타일 유형에 따른 소비자 행동연구)

  • Kim, Chil-Soon;Lee, Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.11
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    • pp.1500-1509
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    • 2007
  • The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

How to Measure Customer Based Brand Equity of Casual wear (캐주얼 브랜드 자산의 측정에 관한 연구)

  • 김혜정;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1660-1671
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    • 2002
  • The purpose of this study is to develop and test the casual brand equity measurement, utilizing Heller 5(2001) ‘CBBE(Customer Based Brand Equity) Model' as a theoretical framework. The research was conducted in three steps from May to November in 2001. In the exploratory step, focus-group interview was conducted 5 times for gathering responses related to fashion equity. In Pilot study, 945 university students were surveyed and the data were analyzed to identify the components of fashion brand equity and to develop questionnaires. In the main research, 696 university students evaluated three brands in order to compare their equity that were formed in customers' perception. Statistical analyses were performed with SAS and LISREL 8.12 program using factor analysis and covariance structural equation model. The results were as follows: First, casual brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Second, casual brand equity was multi-dimensional brand attitude, which could be measured by 23 items that were different from previous measurement such as Aaker's ‘Brand Equity Ten' and K-BPI.

Theoretical Approach of Development of Tracking Module for ARPA system on Board Warships

  • Jeong, Tae-Gweon;Pan, Bao-Feng;Njonjo, Anne Wanjiru
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2015.10a
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    • pp.53-54
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    • 2015
  • The maritime industry is expanding at an alarming rate and as such there is a perpetual need to improve situation awareness in the maritime environment using new and emerging technology. Tracking is one of the numerous ways of enhancing situation awareness by providing information that may be useful to the operator. The tracking system described herein comprises determining existing states of own ship, state prediction and state compensation caused by random noise. The purpose of this paper is to analyze the process of tracking and develop a tracking algorithm by using ${\alpha}-{\beta}-{\gamma}$ tracking filter under a random noise or irregular motion for use in a warship. The algorithm involves initializing the input parameters of position, velocity and course. The actual positions are then computed for each time interval. In addition, a weighted difference of the observed and predicted position at the nth observation is added to the predicted position to obtain the smoothed position. This estimation is subsequently employed to determine the predicted position at (n+1). The smoothed values, predicted values and the observed values are used to compute the twice distance root mean square (2drms) error as a measure of accuracy of the tracking module.

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A Study on Semantic Association between Transmitted Information and Design Parameters of Vibrotactile Signals

  • Kim, Sangho;Lee, Hyunsoo
    • Journal of the Ergonomics Society of Korea
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    • v.32 no.4
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    • pp.371-380
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    • 2013
  • Objective: The aim of this study is to investigate the effects of design parameters of vibrotactile signals on semantic association with transmitted information conveying different meanings. Background: As information communication relying on human visual channel becomes excessive, the utility of vibrotactile signals is being interested as a substitute measure of delivering information. Properly designed hapticons may relieve burden of visual communication by rendering distinct and meaningfully compatible haptic sensations. Method: A typical Kansei engineering approach was adopted in this study. Ten most distinctive hapticons were selected among those having different frequencies and amplitudes. Associations between the hapticons and twenty four pairs of adjectives used to describe the state of automobile in control were gathered from thirty subjects using semantic differential scales. Results: The selected pairs of adjectives were summarized by factor analysis into two semantic dimensions named 'Awareness' and 'Directionality'. The experimental hapticons matched with the semantic dimensions were presented as a haptic emotion map. Conclusion: The results from this study support that frequencies and amplitudes of haptic signals play important roles in arousing different human perceptions regarding the two haptic emotional dimensions. Application: Properly designed hapticons with respect to the contents of transmitted information will increase human operator's situation awareness as well as system performance. The result from this study can be used to develop standardized hapticons for active haptic communication.

Factors affecting stigma communication towards people living with HIV/AIDS (HIV 감염인 및 에이즈 환자에 대한 낙인 의사소통 영향요인)

  • Kim, Hye-Won;Yang, Hyejin
    • The Journal of Korean Academic Society of Nursing Education
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    • v.27 no.2
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    • pp.163-174
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    • 2021
  • Purpose: This study aims to identify factors influencing the stigma communication concerning HIV (Human Immunodeficiency Virus)/AIDS (Acquired Immune Deficiency Syndrome) patients between health and medical college students. Methods: In this descriptive study, the participants were 158 college students from a certain university. Data were collected from September 18 to September 30, 2018. Self-reported questionnaires were used to measure AIDS-related knowledge, homosexual awareness, fear of HIV/AIDS patients and stigma communication. The collected data were analyzed with descriptive statistics, an independent t-test, one way analysis of variance, Pearson's correlation and a stepwise multiple regression analysis using the SPSS 23.0 program. Results: The factors influencing the stigma communication between health and medical college students were a fear of HIV/AIDS patients (β=.47, p<.001) and homosexual awareness (β=-.15, p=.040), which together explained 28.0% of the variance in the model. Conclusion: The study findings suggest that an education program for health and medical college students should be developed. Additionally, when designing the education program, it is recommended that the contents for inducing attitude changes should include affective areas as well as knowledge-oriented contents. The study suggests that it is necessary to provide a systematic education program to decrease the stigma for HIV/AIDS patients before health care providers enter clinical practice.

The Impact of Psychological and Environmental Factors on Consumers' Purchase Intention toward Organic Food: Evidence from Vietnam

  • NGUYEN, Dinh Toan;TRUONG, Dinh Chien
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.915-925
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    • 2021
  • The study investigates some psychological and environmental factors affecting the intention to purchase organic foods of consumers in the inner-city of Hanoi. Impact factors applied for the study include three psychological factors (health concern, environmental concern, consumer awareness of organic foods) and seven environment factors (family's opinion, friends and colleagues' opinion, influence of celebrities, expert's opinion, social status, mass media, state's encouragement). We analyzed research data from 396 consumers to measure the impacting level of these factors. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1-completely disagree to 5-completely agree. Based on previous studies, the research model was recommended. We had estimated the reliability of the scales through Cronbach's Alpha and composite reliability. The research data is analyzed by using Structural Equation Model method (SEM). The findings of the study suggest that psychological factors (health concern, environmental concern, consumer awareness of organic foods) had a significantly positive influence on consumer's purchase attention toward organic food. The results also revealed that environmental factors (family's opinion, friends and colleagues' opinion, influence of celebrities, expert's opinion, mass media) were positively linked to consumer's purchase attention toward organic food.

The Effect of Dementia Club Activity on College Life Satisfaction, Dementia Knowledge, and Dementia Attitude in Nursing Students

  • Park, Young-Sun;Jee, Young-Ju
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.6
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    • pp.1475-1488
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    • 2020
  • This is a quasi-experimental study with one-group pretest-posttest design to investigate the effect of dementia club activities on college life satisfaction, dementia knowledge, and dementia attitude in nursing students. The subjects were 26 nursing students who participated in club activities for more than three hours per a week. The college life satisfaction was measured using School Life Satisfaction Scale and dementia knowledge was measuring using Questionnaire for Awareness of Dementia used in dementia prevalence survey. Dementia Attitude Scale (DAS) was used to measure dementia attitude. The tests were performed before and after club activity, and collected data were analyzed using descriptive statistics and paired sample t-test. The results showed that the scores of college life satisfaction (t=-2.38, p= .025), dementia knowledge (t=-5.56, p< .001), dementia attitude social comfort that evaluate emotion, behavior, and awareness about dementia (t=-4.50, p< .001), dementia attitude dementia knowledge (t=-2.59, p= .016), and dementia attitude total score (t=-4.20, p< .001) increased statistically significantly after club activity. It is concluded, based on the results, that the club activities in college improve college life satisfaction, dementia knowledge, and dementia attitude thus provide contribute to caring for patients with dementia. The replication studies with larger random samples, however, are necessary to confirm the findings obtained from this study.

The Influence of Biomedical Ethics and Brain-Death Organ Donation Education on Biomedical Ethics Awareness and Brain-Death Organ Donation Knowledge of Nursing students (생명의료윤리와 뇌사자 장기기증 교육이 간호대학생의 생명의료윤리 의식과 장기기증 지식에 미치는 영향)

  • Ju, Se-Jin;Kang, Gyun-Young;Park, Jung-hee
    • Journal of the Korea Convergence Society
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    • v.11 no.10
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    • pp.401-407
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    • 2020
  • This study is the quasi-experimental research of nonequivalent groups and is designed to measure and compare the awareness and knowledge of 2 groups of undergraduate nursing students - one group who received the education of biomedical ethics and brain-death organ donation and the other group who did not receive the education - regarding biomedical ethics and brain-death organ donation. We conducted this research for the 76 undergraduate nursing students of a certain university located in "C" city. Collected data were analyzed by Fischer's exact test and t-test, ANCOVA using SPSS 23.0 program. As result of the research, it was found that there was significant difference in the knowledge of brain-death organ donation between the above 2 groups (t=35.21, p=.000). In this regard, the education of biomedical ethics should be included in the curriculum of undergraduate nursing students in consideration of factors influencing the awareness of biomedical ethics.

Analysis on some company workers' awareness of scaling and related factors (일부 직장근로자들의 스켈링에 대한 인식과 관련요인 분석)

  • Jung, Jung-Ock;Ju, On-Ju;Woo, Seung-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.8 no.1
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    • pp.133-146
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    • 2008
  • Purpose: This research aims to investigate into company workers' awareness of scaling and related factors and provide basic materials for setting up appropriate policies to improve the hygiene of the mouth of industrial workers and developing training programs for the worker's hygiene of their mouth, as part of researches to establish schemes for improving the workers's hygiene of their mouth. Method: Questionnaire was conducted by convenience sampling for 220 office workers belonging to H Group located in Seoul Metropolitan city over about 5 weeks between December 17, 2007 and January 20, 2008. The questionnaire for this study was constructed in consideration of general characteristics of the subjects, behaviors of the dental management. and scaling. The collected questionnaires were electronically processed using SPSS 12.0. Result: The followings are the findings of this research. First, in general, scaling is experienced by male unmarried worker in their 40s. whose monthly average income is 1.00-1.99 million won and have little interest in the hygiene of their mouth and, consequently. whose hygiene of the mouth is not good. Second, scaling is experienced once every six months by the worker in their 50s or older, who are college graduates and have much interest in the hygiene of their mouth and, consequently. whose hygiene of the mouth is good. Third. scaling is not periodically conducted because of high costs of it in terms of almost every parameter of general characteristics. Fourth, they have correct knowledge of scaling since they regard it as 'removing of plaque and tartar' in terms of every parameter of general characteristics. Fifth, the workers' sex (pE0.05), hygienic condition of the mouth (pE0.05) and knowledge of scaling (pE0.001) have a significant effect on their scaling experience. Conclusion: It is considered that dental health management should be continued by training of the importance of prevention through scaling as measure for dental health promotion of workers.

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