• Culinary science and hospitality research
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• v.15 no.2
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• pp.108-120
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• 2009

This study intends to examine the effect of the teenagers' selection attribute and satisfaction of fast food menu. Sampling was taken among the students of high schools at Changwon in Kyungnam province, and a total of 400 samples were distributed, among which 306 valid samples were used for analysis. After date cording, answers were processed by SPSS 12.0. As a result of the IPA analysis, the 1st quadrant included 8 variables, the 2nd quadrant 6 variables, the 3rd quadrant 5 variables, and the 4 quadrant 8 variables. Also, as a result of the factor analysis for menu selection attribute, 5 factors(atmosphere, food, staff, comfort, compensation) were extracted. It was found that only food has a statistically significant impact on satisfaction with fast food.

• Management & Information Systems Review
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• v.32 no.3
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• pp.61-81
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• 2013

The sharp increase of number of the smartphone users has drawn the attention of both academia and industry. The objectives of this research is to seek for the answers of what is the most important and relatively important function from the point view of smartphone users through empirical analysis. The goal is to provide valuable information for the smartphone developing and manufacturing industry. To reach the results, AHP method is applied in this study. First of all, the questionnaire survey was prepared based on the respondent in the basis of the extraction of the smartphone functional attribute factors from the references. Then, the importance of the functional attribute was attained by the Expert Choice program. In addition, customers satisfaction of the functional attribute of the present smartphone was analyzed. Furthermore, the research results were presented by the inspiration and limitation practically.

• Journal of Korean Society for Quality Management
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• v.45 no.1
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• pp.55-64
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• 2017

Purpose: A large number of attributes with mixed levels are often considered in the conjoint analysis. The respondents may have difficulty with scoring their preferences accurately because of many attribute items involved in each survey question. We research on the technique for reducing the number of attribute items. Methods: In order to reduce the number of attribute items in a survey question, we make a new attribute by merging two original attributes. A 'No question' option is also included as a new level in a merged attribute. Results: We propose BIB $6^4$ design in the case where we have four attributes with 2 levels and 3 levels, respectively and then analyze all the respondents survey data generated by the repeated simulation study in order to compare various model selection methods. Conclusion: How to reduce the number of attribute items is proposed and how to design and analyze the survey data are illustrated.

• Korean Journal of Community Nutrition
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• v.9 no.5
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• pp.654-662
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• 2004

The purpose of this study was to assess the structure of the decision and the importance of the attributes in choosing food-related tour program. Questionnaires were developed in three languages- Japanese, Chinese, and English- given to 300 foreign tourists who have visited Korea in 2002. Statistical data analysis was completed using SPSS Win (ver 11.0) for descriptive analysis and conjoint analysis. The results of this study showed that the 'price' was the most important attribute (35.62%) in choosing a hypothetical food tourism program, followed by 'place' (27.35%), 'time' (26.01 %), and 'type of program' (10.22%). With respect to the relative importance values for each attribute by different groups, English- and Chinese-speaking tourists considered 'price' more than other factors, while 'time' was regarded as the most important factor for Japanese tourists. Therefore, it indicated the need to recognize the different needs among tourists and put these factors into consideration in developing the programs.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.137-145
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• 2017

The purpose of this study is to suggest the measures to measure the shopping satisfaction and to increase the shopping satisfaction. We conducted surveys and conducted empirical analysis on Chinese tourists visiting duty free shops in Busan using direct survey method. The results of this study are as follows. First, factor analysis for subdividing the duty - free choice attribute was analyzed as store attribute, product attribute, and service attribute. Second, based on this analysis, the effect of each attribute on shopping satisfaction showed statistically significant positive results. Third, the analysis of the relative size of the effects of analytic attributes on satisfaction showed that store attributes were the highest. That is, the quality of duty-free shops, services, and products increases overall shopping satisfaction. Therefore, it can be said that the strategy implementation that improves the quality of the attributes affecting the satisfaction is expected to contribute to the improvement of the management performance, and suggests the management implications for the activation of the operation of the duty - free shop. Future studies will be more meaningful if more variety of shopping places are studied.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.215-228
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• 2020

The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry's brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1396-1405
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• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.131-138
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• 2022

In this paper, we propose an FA-RBAC (FA-RBAC) model based on flexible properties. This model is assigned attribute-role-centric, making it easy to manage objects, as efficient as access control, and as the network environment changes, it can provide flexible access control. In addition, fine-grained permissions and simple access control can be achieved while balancing the advantages and disadvantages of the RBAC and ABAC models, reducing the number of access control rules by combining static attribute-based roles and dynamic attribute-based rules, and verifying the validity and performance benefits of the proposed model through comparison analysis and simulation.

• 한국신재생에너지학회:학술대회논문집
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• 2005.06a
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• pp.656-659
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• 2005

his paper develops the systematic and quantitative priority-determining method for national investment using the framework of evaluating R&D. This study proposes multi criteria for evaluating the R&D of New & Renewable Energy through analysing the attribute of 11 types of energy. The framework is constituted by 4 criteria, the political urgency, economic impact, regional constraint. and technological attribute and the each criteria has 3 or 4 sub-criteria. These sub-criteria are weighted using AHP.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.26 no.3
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• pp.18-23
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• 2003

This research deals with an object-oriented task description(OOTD) method to solve problems such as being hard to understand and a lack of description in existing task description methods. The OOTD method includes an object-oriented task structure diagram and an object-oriented task attribute diagram. The former shows some relationship between a task and a derived task. The latter includes important attributes to define each task. Finally, a sample case is introduced to show how efficient these two diagrams are for the task description.