• Journal of Preventive Medicine and Public Health
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• v.36 no.2
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• pp.108-116
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• 2003

Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residents of Seoul, Bun-dang, Il-san and Pyung-chon city, under 65 years, who were stratified by sex and age. A covariance structural analysis was used to identify the structural relationships between attitude towards health promotion programs or services, their subjective norm and their intention to use the aforementioned services. Results : The subjective norm for using the health promotion programs or services provided by hospitals was a significant predictor of the intention to use, but the attitude towards the services was not significant Conclusions : Our results suggest that a customer's reference group affects their use of the hospital-based health promotion services. Because the subjects of this study were restricted to specific urban areas, there are limitations to generalizing the study results. Despite the limitations of these results, they can serve as baseline information for the understanding of consumers behavior toward hospital-based health promotion services.

• Child Health Nursing Research
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• v.22 no.1
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• pp.11-20
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• 2016

Purpose: This study was conducted to identify knowledge about asthma, attitude to asthma, and empathy for children with asthma as held by university of education students, and to examine the relation between these variables and factors that influence them. Methods: Participants were 347 third and fourth year students from a national university of education in G city. Data were analyzed using Pearson correlation coefficients, ANOVA and Tukey test with SPSS/WIN 18.0. Results: The score for participants' knowledge about asthma was 0.53 out of a possible 1, for empathy, 3.63 out of a possible 5, and for attitude towards asthma, 3.33 points of a possible 5. The attitude towards asthma showed significant differences according to year, satisfaction with major, and satisfaction with practice teaching. Knowledge about asthma and empathy showed a positive correlation with attitudes to children with asthma. Year and Knowledge about asthma, and empathy showed a significant influence on attitudes to children with asthma. Conclusion: Results of this study indicate that development of appropriate knowledge and empathy in students in a university of education should lead to positive attitudes to children with asthma. This development could be enhanced with structured and on-going education about asthma.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.257-267
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• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• The Journal of Information Systems
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• v.30 no.2
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• pp.79-103
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• 2021

Purpose Based on consumers' economic, psychological, self-development and conversion costs, this study discusses the relationship between consumers' negative attitude to their shadow work during the course of using self-service in unmanned supermarkets and their behavior. Design/methodology/approach Along with the Hirschman(1970)'s EVLN(Exit, Voice, Loyalty, and Neglect) reviewed, the proposed model of this study is based on the S-O-R model(Mehrabian and Russel, 1974) and mental accounting theory(Thaler, 1999), having empirical validation. Findings In the process of visits and consumption in unmanned supermarkets, increasing economic and psychological benefits can effectively reduce consumers' negative attitudes towards shadow work. In addition, the increase in switching costs will also effectively reduce consumers' negative attitudes towards shadow work. When shadow work holds a negative attitude, all the three kinds of actions will occur. Unmanned supermarket operators use consumers to create value while giving a certain return to them, which is conducive to the sustainable development of unmanned supermarket enterprises.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.71-79
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• 2006

The study of young people's attitudes towards appearance management has special significance for understanding young people's living, thought and attitudes. It was handed out 600 questionnaires in the three cities and look 573 questionnaires back, out of which 552 were used as the basic material for the analysis. These 522 questionnaires included 178 in Beijing, 200 in Shanghai, 175 in Dalian. 154 questions in four aspects were raised in the questionnaires. The purpose of this study were to identify the Chinese generation' lifestyle and fashion attitudes. Questionnaires developed by researcher were distributed and collected from 552 chinese new generation of the three cities(178 in Beijing, 200 in Shanghai, 175 in Dalian). 1) Life attitudes of new generation men and women in China were classified into five factors, which were extravagant pleasure-seeking, sports-oriented, marriage-oriented, appearance-oriented and study-oriented attitudes. 2) Fashion attitudes of new generation men and women in China were classified into eight factors, which were fashion attitude of being conscious of others, others-dependent fashion attitude, rational fashion attitude, brand-pursuing fashion attitude, active appearance management fashion attitude, unique fashion attitude, fashion attitude of being conscious of sex role and individuality-oriented fashion attitude.

• International Journal of Computer Science & Network Security
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• v.21 no.11
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• pp.157-164
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• 2021

This endeavor is an attempt to explore the effect of flipped classroom strategy (FCS) on (a) academic achievement in the computer and information technology course and (b) students' attitudes towards this strategy. The sample of the study consisted of 64 students, divided into two groups: experimental and control groups. Two instruments were used to collect the data: a test and a questionnaire. The test was used to measure the students' achievement and the questionnaire to measure their attitudes towards the FCS. The results show statistically significant differences at the level of 0.05 in support of the experimental group at all Bloom's levels. Similarly, students' positive attitude towards the FCS was evident. Therefore, expanding this strategy in different courses is highly recommended because it positively impacts students' achievements. Organizing workshops and designing courses that encourage teachers to implement the strategy in the classroom and develop their technical skills are also recommended.

• Korean Management Science Review
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• v.29 no.1
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• pp.115-129
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• 2012

Service Encounter employees play a crucial role in service delivery and building relationships with customers and their attitudes and behaviors towards customers determine customers' perceived service quality and satisfaction. Past research indicates that TQM managerial practices are a critical determinant of employee's attitude and performance in the workplace. Therefore, this study investigates a model examining the relationship among TQM, employees' attitude and service performance in a hospital. Our measurement results were acceptable in terms of reliability and validity. The statistical testing shows significance on the positive relationship in the sequential order of TQM, employee's attitude and service performance. In conclusion, the theoretical and practical implications of this study were discussed, along with its limitations.

• The Korean Journal of Emergency Medical Services
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• v.25 no.3
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• pp.93-109
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• 2021

Purpose: This study aims to investigate the knowledge and attitudes regarding adverse drug reactions (ADR) of emergency medical services (EMS) students, so that suggestions for further education on ADR can be made. Methods: A survey on knowledge and attitude was created and modified according to Lee's and Kim's test tool. In total, 149 students' data were collected and compared with previous studies. Results: Knowledge of ADR was relatively low (54%) but attitude was relatively high (75%). Clinical experience was important in knowledge and attitude. Knowledge and attitude showed a positive correlation. Conclusion: Increased knowledge of ADR leads to a more active attitude towards it. Hence, modification of the education system to provide a more personalized education is required.

• Journal of Distribution Science
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• v.12 no.3
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.341-350
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• 2011

This study aims at providing basic data on organ donation by analyzing factors of influencing toward intention to organ donation and further at improving people's consciousness on organ donation, subject to citizens of Busan City. The data was collected for 47 days from 14 July to 31 August, 2009. Among a total of 2200 cases of the questionaries, only 2042 cases were used. For data analysis, SPSS 17.0 was used, and for the specific analysis method frequency analysis to understand general characteristics of the participants. In addition, examination on T-test and ANOVA analysis were conducted after analyzing the factors for participants' consciousness on organ donation, and logistic regression analysis for understanding of relations between participants' will to donate organs and general characteristics. The results of this study are summarized as follows; First, among the participants, those who have heard about organ donations were 71.6%. Second, the factors that general characteristics influence on the attitudes towards organ donation include gender, chronic diseases or incurable diseases in the respondents or their family, religion, acceptive attitude factor, exclusive attitude factor and positive attitude factor towards organ donation. Based on the results, in order to raise people's consciousness on organ donation and form social sympathy, more than anything else, public mass media like broadcasting is important. In addition, as organ donation centers and related institutions prepare nationwide events, we should endeavor to prepare the opportunities in various ways to converse people's consciousness on organ donation and further put organ donation into practice.