• Journal of Korea Game Society
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• v.17 no.3
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• pp.7-20
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• 2017

MMORPG users can create their own identity that they will use to act through in the virtual world utilizing the avatar creation system. The MMORPG customization process, divided into the creation and transformation stages, provides a sandbox for the identity play by users. In this study, analysis of the users' customization attitudes using the Q methodology especially in the transformation stage was conducted. The users' attitudes were found to be categorized into 4 types: 1) fulfilling attitude, 2) customization immersed attitude, 3) customization challenging attitude, and 4) community oriented attitude. Of particular interest are the immersed customization type, where the attitude is driven by the internal motivation of "self-satisfaction" unlike the fulfillment and community oriented attitudes which are driven by instrumental motivation of the avatar, and the continuous desire towards transformation revealed by the challenging customization attitude. This study provides valuable insight in the design perspective for developers in instilling critical immersion elements to the users while preparing to update the level.

• 한국노년학
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• v.34 no.2
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• pp.333-348
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• 2014

This study seeks to probe the effects of attitude toward the elderly and knowledge of dementia on attitude toward dementia of care workers who work in nursing homes in Korea and Japan. Furthermore, this paper compares and analyzes whether there's a difference between Korea and Japan in terms of factors that determine the attitude toward dementia. Data were collected from 320 careworkers in korea and 350 careworkers in japan. The collected data has been analyzed by t-test and multiple regression analysis. The following results were found. First, as a result of comparing the level of attitude toward the elderly, as well as knowledge and attitude toward dementia, no meaningful difference was found in terms of knowledge of the dementia, but for attitude toward the disease and toward the elderly, the care workers in Japan were generally found to be more positive. Next, in terms of factors that determine the attitude toward the dementia, first, a careful examination of variables that influence the attitude towards the dementia found that the knowledge of dementia in Korea is (β=.305 p<0.001) and the attitude towards the elderly in Japan is (β=.348 p<0.001). Second, attitude toward the elderly and knowledge of the dementia was found to be a variable that influences attitude toward the dementia, both in Korea and Japan.

• Journal of Families and Better Life
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• v.25 no.3 s.87
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• pp.169-185
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• 2007

The purpose of this research is to analyze Korean and Japanese junior high school and high schools students to inquire into the attitudes these students have towards credit, the importance of credit related education, and the necessity of education on online credit. This will provide an insight into the problems associated with teenage credit related consumer education, and allow a solution to be brought up. The results of the research and the proposal are as follows. First, younger Korean teenagers are more passive in consumption than the same age group in Japan. Second, for Korean teenagers, the amount of allowance and savings were an important factor in the attitude towards credit. In Japan there was a discrepancy between gender groups in the attitude towards credit. Third, personal education sessions for teenagers and follow up is necessary. Fourth, since the current teenage population have been familiar with the internet all their lives, credit education should utilize this medium as a tool. Fifth, when looking into the requests Korean and Japanese young teenagers made on credit web sites, the contents and quality of information is more important than the outlook of the site itself. Sixth, there is a need to provide teenagers, who are accustomed to visual data, information, an experience opportunity, and access to related web sites.

• Journal of the Korean Home Economics Association
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• v.46 no.9
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• pp.71-85
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• 2008

This study examined the effects of a picture book literature education program in order to assess preschool children's recognition of and attitude towards picture books. The subjects were 56 five-year-old children, 30 of whom allocated to the experimental group and 26 to the control group. The literature education program lasted for 14 weeks. The control group children participated on the national early childhood education curriculum. Children were interviewed about their concepts, preferences, and attitudes towards picture books. The results indicated that compared to control group, children who participated in this program developed enhanced and richer concepts of picture books, displayed specific preferences, and put forward clearer reasons for their preference. ANCOVA result showed significant overall differences between the two groups. Children who participated in the ptrgram displayed more voluntary and active reading and applied the contents of the picture books to their real life situations.

• Korean Journal of Community Nutrition
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• v.23 no.1
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• pp.1-12
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• 2018

Objectives: The purpose of this study was to examine the impact of a targeted, practical education intervention on university students' knowledge and attitudes toward breastfeeding. Methods: A university curricular intervention was designed for students to increase their knowledge and positive attitude toward breastfeeding issues. The participants attended a breastfeeding education lectures two hours of weekly for fifteen weeks in university; 61 students (female, n=31 and male, n=30) participated. The pre- and post-measurements included future breastfeeding intention, knowledge, attitude and perceived control beliefs scores based on the results of a questionnaire. Results: The statistical analysis results revealed a significant difference in the pretest and posttest scores (0.57 to 5.10 points, p<0.001) in regard to the students' breastfeeding knowledge. For female students, significant differences were observed in the future breastfeeding intention (p<0.05), knowledge (p<0.001), and attitudes towards breastfeeding (p<0.05) between the pretest and posttest scores. For male students, there were no significant differences in the future breastfeeding intention, attitudes towards breastfeeding, and perceived control beliefs scores after the breastfeeding education lecture. Conclusions: This study showed that the implementation of practical breastfeeding educational interventions helped improve university students' knowledge and attitudes toward breastfeeding. In summary, despite the limitations, it is necessary to pay more attention to improving students' knowledge and attitudes towards breastfeeding through university curricula.

• Journal of Fashion Business
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• v.15 no.6
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• pp.56-70
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• 2011

The purpose of the study was to analyze the purchasing status of luxury brand counterfeit goods of female college students, and to investigate the influence of students' social self-concept on their attitude towards luxury counterfeit products. The study was implemented by a descriptive survey method using a self-administerd questionnaire. The sample consisted of 224 female college students residing in Seoul and Busan. The data were analysed through frequency, factor analysis, and regression analysis. The results were as follows. First, it was observed that 42.40% of the respondents have had the experience of purchasing counterfeit items. The major reasons for purchasing counterfeit goods, it was discovered, were not only the low price but also their perceived good quality. Among the reasons for not purchasing counterfeit products, the emotional reason was more significant than the intellectual reason. Second, female college students' social self-concept was found to have an influence on their social negative attitudes towards luxury brand counterfeits. Third, it was found that the social self concept was closely related to the satisfaction with the counterfeit purchases. Fourth, it was discovered that the social self-concept of the students significantly affected the intention to repurchase.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.413-421
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• 2021

This research empirically analyzed whether the foods which came from a non-Muslim majority country, such as South Korea, could play an important role in affecting the consumer intention in a predominantly Muslim country. Online survey methods were used to investigate the proposed hypothesis. 318 responses were used for further analysis. Forty-six reflective constructs were adapted from literature and designed by using a five-point Likert scale to facilitate measurement. Estimation models and structural models were examined through SEM-PLS analysis techniques using SmartPLS 3.0 application as the data processing tool. The results showed that religiosity and halal awareness had a positive and significant effect on attitude toward halal labels, including the mediating effect from consumer attitudes towards halal labels which had a positive but insignificant effect on purchase intention. Halal awareness plays an important role for Muslims in the decision-making process for purchasing food. In contrast to the initial hypothesis, the country of origin actually did not have a positive effect on attitudes towards the halal label. In a Muslim-majority country like Indonesia, findings halal food is not difficult, so this research basically is a reminder to marketers to follow those halal principles in implementing their marketing strategies.

• Journal of Korean Medical Science
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• v.33 no.47
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• pp.302.1-303.10
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• 2018

Background: A considerable amount of research has shown that knowledge and appropriate awareness are essential for encouraging positive behaviors and promoting health. In Korea, the roles that behavioral changes play in the prevention of cancer have been an important issue since the introduction of the 10 codes for cancer prevention in 2006. Thus, the present study investigated the associations of tobacco-related knowledge with awareness and attitudes towards positive smoking-cessation behaviors. Methods: The present study analyzed data from the 2010 national questionnaire survey (n = 1,006). This study evaluated sociodemographic characteristics, smoking status, self-rated health status, health-related interests, and the accuracy of 12 tobacco-related statements to determine knowledge level and to investigate its impact on awareness and behaviors related to smoking. These parameters were examined and staged using the Precaution Adoption Process Model. Results: A higher level of tobacco-related knowledge was significantly associated with a positive attitude towards smoking cessation (5-8 correct answers: odds ratio [OR], 2.53; 95% confidence interval [CI], 1.57-4.08; ${\geq}9$ correct answers: OR, 3.90; 95% CI, 2.22-6.82; reference: ${\leq}4$ correct answers). Interestingly, among current smokers, only those who correctly responded to ${\geq}9$ of 12 tobacco-related statements were significantly associated with a positive attitude towards smoking cessation. Conclusion: This study found that having a higher level of tobacco-related knowledge had a significant impact on positive attitudes towards smoking cessation. This suggests that there is a need to disseminate appropriate knowledge to the general population to encourage positive attitudes and promote healthful behaviors in terms of smoking.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.109-120
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• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.17-38
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• 2012

The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.