• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 한국방사선학회논문지
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• 제17권3호
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• pp.393-399
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• 2023

본 연구에서는 대학생의 가정환경 및 학습태도, 학교생활, 좌석위치가 학업성적에 미치는 영향을 알아보았다. 대전 소재 D대학교의 OO학과 121명 학생을 대상으로 가정환경, 학습태도 및 학교생활에 대해 설문조사를 실시하였고, 성적을 확인하였다. 모든 참여자로부터 동의서를 받았고, 기관연구심의위원회 승인 후 수행하였다. 참여자의 평균 나이는 21.7세였고, 성별은 남자 54.5% 여자 45.5%로 남자가 많았다. 학교생활과 학습태도는 성적에 의미 있는 양의 상관성을 보였고(p=0.001), 가정환경에 대해서는 학교생활(r=0.486, p<0.001)와 학습태도(r=0.454, p<0.001)가 의미 있는 양의 상관성을 보였다. 학교생활과 학습태도 간에도 의미있는 양의 상관성(r=0.437, p<0.001)을 보였다. 좌석위치에서는 남자 보다 여자가 유의하게 높게 나타났고(3.40 vs. 3.89, p=0.004) 학년 간에 통계학적인 유의한 차이가 있었다(p<0.001). 성적 90%이상그룹과 90%미만 그룹 간에 학교생활(4.35 vs. 4.11, p=0.045), 학습태도(3.75 vs. 3.37, p=0.004), 좌석위치(3.89 vs. 3.45, p=0.007) 에서는 통계학적인 유의한 차이를 보였다. 이상의 결과로부터 대학생은 학교생활와 학습태도, 좌석위치는 학업성적에 의미 있는 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 산경연구논집
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• 제11권10호
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• pp.27-38
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• 2020

Purpose: The public sectors including government and public organizations have put an efforts to improve the quality of people's lives by providing enhanced services. The purpose of this paper is to investigate the factors that affect job attitude, job satisfaction, and job performance in the public sector, that are rarely examined by previous studies. Research Design, data, and methodology: The following research questions have been proposed: i) how do payroll system, personnel management system, cooperative working environment, and self-efficacy affect job attitude?; and ii) how does job attitude affect job satisfaction and performance? This paper used a survey through an online platform and collected data randomly from five classified public institutions. This study applied regression analysis and ANOVA. Results: This study found that cooperative working environment and self-efficacy had significant impacts on job attitude, while payroll system and personnel management system did not affect job attitude. Overall job attitude affected both job satisfaction and performance. Conclusions: The results provide policy implications to the public sector which factors should be considered to improve job attitude, job satisfaction, and job performance. The results also provide managerial implications how such efforts ultimately improve service quality to the citizens.

• 한국가정과교육학회지
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• 제6권1호
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• pp.1-15
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• 1994

This study examined the relations between home-environment, mother´s vacational environment, vocational sense and the career maturity of their child in girls high school. Also the study tried to help the children find the proper vocation and to guide them in school. The subjects of this were 514 couples of mothers and their children in girl´s school (2nd grade) living in In-cheon. Statistics used for data analysis are Frequency, Percentage, One-way ANOVA, DMR(Ducn´s Multiple Range Test), T-test and Pearson´s correlation coefficient. The main results were as follows: 1. To think of the career maturity of child in home-environment variable, it differed significant-ly by mother´s standard of education and father´s vocation. 2. According to the mother´s vocational environment variablees, career maturity of child differed significantly by work-state the degree of vocational satisfication. 3. To think of the general tendency of mother´s view of vocation the attitude of choosing vocaion is independent whether mother has work or not. The attitude of work and sex-role is openhearted whether mother has work or not. The attitude of work-value is more important in the case of mother´s having work. The attitude of work-respect is formal in both case. In general whether mother has work or not there´s no difference in the mother´s vocational sense. 4. The corelations between the mother´s vocational sense and career maturity differed significantly by the attitude of chdoosing vocation. 5. The career maturity of high school student differed significantly whether they are commercial high school student or academic high school student. Based on the findings it is recommended the mother´s age the standard of education the degree of vocational satisfication and the view of vocation are more influenced on the child´s career maturity than the mother´s work itself.

• 한국보육학회지
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• 제18권3호
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• pp.141-157
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• 2018

본 연구는 지속가능발전 내용이 포함된 그림책을 활용한 토의활동이 유아의 자연환경 감수성과 환경친화적 태도에 미치는 영향을 살펴보는데 있다. 연구대상은 전라북도 G시에 소재한 H유치원에 재원 중인 만 5세의 유아 39명(실험집단 19명, 비교집단 18명)으로 선정하였다. 실험집단 유아를 대상으로 지속가능발전의 내용이 포함된 그림책을 활용한 토의활동을 12주 동안 실시하였고, 비교집단에는 누리과정 지도서에 제시된 지속가능발전 관련 활동을 실시하였다. 결과분석을 위하여 독립표본 t-test와 공변량 분석(ANCOVA: Analysis of Convariance)을 실시하였으며, 통계적 분석은 SPSS WIN 18.0 프로그램을 이용하였다. 연구결과 첫째, 지속가능발전 내용이 포함된 그림책을 활용한 토의활동이 유아의 자연환경 감수성에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 지속가능발전 내용이 포함된 그림책을 활용한 토의활동이 유아의 환경친화적 태도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 지속가능발전 내용이 포함된 그림책을 활용한 토의활동이 유아의 자연환경 감수성과 환경친화적 태도 증진을 위한 효과적인 대안이 될 수 있음을 시사해준다.

• 유통과학연구
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• 제12권3호
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• 한국학교보건학회지
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• 제4권2호
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• pp.146-158
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• 1991

There is no doubt that the school health education in school health services is the most important component. But the concept and scope of the school health education is still not recognized and accepted satisfactorily in Korea. It is generally accepted that health education is a process of changing of attitude and behavior forward health practice. The term attitude refers to certain regularities on the part of an individual in feelings, thoughts, and predispositions to act toward some aspect of his environment. Attitudes have three components: affective, cognitive, and behavioral. The strategies of attitude change in school health education consist of incentive, justification, and coersion. In this study I explained reinforcement and motivation as the strategies of attitude change. The attitude change is not built in a day. When the teachers give the pupils knowledge, comprehension, or skill through school health education proper to each stage, then the attitude change will be realized.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.13-23
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• 2019

Purpose - The recent franchise industry is rapidly developing. Some franchisees have a low barriers to entry and competition among companies is intensifying. In this dynamic competitive environment, companies need to focus on customer preferences, quality, and technical interfaces to gain competitive advantage. As a result, companies are required to measure the performance of service values in order to provide differentiated services from competitors. In the franchise industry, customer experience marketing of service values will enable companies to create new businesses. Franchise firms should explore a variety of services to increase service value and reduce failures. Research design, data, methodology - The questionnaire of this study was based on the previous research. Surveys were conducted on panels of online surveys. Surveys were conducted on the panel who had visited the restaurant franchise within the past month. The survey was conducted for about 7 days from February 13, 2019 to February 19, 2019. Total 300 samples, 293 were used in the analysis except for seven unfair questionnaires. Results - The findings of this study are as follows: Emotional, monetary, and reputation values have positive effects on cognitive and affective attitudes. Quality value and behavioral value did not effect cognitive attitude and affective attitude significantly. In addition, affective attitude has positive effect on loyalty, but cognitive attitude did not significant effect on loyalty. Conclusions - First, food-service franchise company should develop a service that enables customers to use the store conveniently. We need to develop a comfortable environment for our customers and provide intangible services. Second, food-service franchise company should provide a reasonable price service. Food-service franchise company needs to sell a high quality menu at a reasonable price to generate profits. Third, food-service franchise companies need to strategically respond to their reputation. In other words, food-service franchise company needs to constantly monitor the reputation of its customers and respond appropriately to market conditions. Fourth, food-service franchise company needs to develop a service method capable of emotional interaction with customers. Food-service franchise firms need to develop ongoing service methods and educate their staff.

• 가정과삶의질연구
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• 제30권4호
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• pp.49-57
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• 2012

This study aims examining a few elements representing a family-friendly corporate environment such as the attitude of CEOs, corporate culture, the support from direct supervisors and their influence on the sense of self-efficacy and career success of women managers. The summary and conclusion of the result of this study is as follows; first, the positive attitude of CEOs as one of the representing elements for family-friendly corporate environment was found to affect the sense of self-efficacy and the career success of married women managers with positive effects. Second, the support of superiors turned out to have a positive effect on career development of women managers. Finally, the sense of women's self-efficacy turned out to affect career success of women managers. For the use of female resources as a growth power, the attitude of CEOs who promote gender equality, and the support of supervisors will play a very important part, and in order to build a corporate culture with gender equality, promotion and policy-making on corporate as well as government level are required.