• Title/Summary/Keyword: attitude context

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The Role of Motives, Flow, and Social Influence in Attitude and Purchase Intention to Emoticons (이모티콘 사용동기, 플로우, 사회적 영향력이 이모티콘 사용태도 및 구매의도에 미치는 영향)

  • Jung, Bo-Hee;Kim, Han-Ku
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.27-44
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    • 2016
  • In recent year, graphic emoticons in MIM(Mobile Instant Messenger) play an important role not as a valuable communication methods, but as main business model for MIM service providers. Although the graphic emoticons in MIM are regarded as a commercial product, there has been little systematic research reflecting consumers' perspectives. In order to fill this theoretical and practice gap, the study is designed to explore the structural relationships among emoticon use motives, attitude, and purchasing intention to emoticons in context of MIM. The results showed that emoticon use motives in MIM were composed of two main factors, perceived usefulness and perceived enjoyment. And we also verified that both perceived usefulness and perceived enjoyment positively impact flow in communication with using emoticons and social influence. Lastly, flow and social influence were positively related to attitude toward using emoticons and attitude also was related to purchase intention to emoticons in MIM, positively. However, flow and social influence did not have a positive influence on purchase intention to emoticons directly. The implications and limitations of this study are also discussed.

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The Development and Application of Strategies using Fairy Tales in Elementary School Science Instruction (초등학교 과학수업에서 동화를 활용하는 전략의 개발과 적용)

  • Kwon, Nan-Joo;Lee, Kyong-Mi
    • Journal of The Korean Association For Science Education
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    • v.30 no.1
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    • pp.1-12
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    • 2010
  • The purpose of this study was to investigate the development and application of strategies using fairy tales in elementary school science. For this study, many fairy tales were searched in terms of various characteristics and educational value of the tales. Five fairy tales were selected and reconstructed to suit the 'mirrors and lenses' unit of 5th graders' school science, and teaching strategies using the fairy tales were developed to be used in six lessons. To investigate the effects of instruction using fairy tales, pre/post tests for scientific attitude were administered. To analyze students' perception of their classes, a simple survey was administered through questionnaires. We found from this study that the students related the fairy tales with their own experiences and took an active part in the class that used them. Also, instruction using fairy tales had positive effects on their scientific attitude. Many students said that the science classes were interesting, and the method using fairy tales encouraged students to study hard as well as helped them to understand the context. It was concluded that instruction using fairy tales was an effective method in terms of enhancing learning motivation, encouraging more inquiries, more opportunities to apply the scientific concept, and more positive scientific attitude. We discussed the strategies using fairy tales for implementation in elementary science classes as well.

The Effects of Social Exclusion and Social Network on Parental Attitude and Behavior of Adolescents Female Single Parent - To Investigate Moderating Effects of Public Support for Single-parent Family - (청소년 여성 한부모의 사회적 배제와 사회적 관계망이 양육 태도 및 행동에 미치는 영향: 한부모가족 정책 지원의 조절효과)

  • Lee, Yoon-Jung
    • Korean Journal of Family Social Work
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    • no.57
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    • pp.125-157
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    • 2017
  • The purpose of this study was to analyse effects of public support for single-parent family for adolescent single-parent who experienced social exclusion and social network. This study utilized a part of National Youth Policy Institute's 'Research on the Actual Condition of the Adolescent Pregnancy, Birth and Rearing Children'. Participants of the study were 262 adolescent single-parents at the age of 24 and below. In order to understand the effect, this study verified the moderating effect of public support for single-parent family in the context of social exclusion and social network on parental attitude and behavior(parenting efficacy, parenting stress, negative parenting behavior). Results of this study are as follows; First, Nearly half of adolescent single-parent has economic hardship in original family and most they lived with preschool children on unemployed state that the average monthly income of them was about 600,000 won. It means that their financial independence difficult. Second, family support was only significant factor for parenting efficacy and positive relationship with family and acquaintances was major influence factor for causing positive parental behavior of adolescent single-parent. As a result, social network was verified more important factor than social exclusion on parental attitude and behavior. Lastly, public support for single-parent family was confirmed as social mitigation mechanism that has the moderating effect of social exclusion and social network on parental attitude and behavior.

Concept of 'original form' in architectural heritage and its relationship with conservation - Focusing on the critical analysis on the past practices of timber buildings in Korea - (건축문화재의 원형(原形) 개념과 보존의 관계 - 한국 목조건축문화재 수리 역사의 비판적 검토를 중심으로 -)

  • Kang, Hyun
    • Korean Journal of Heritage: History & Science
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    • v.49 no.1
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    • pp.120-145
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    • 2016
  • An understanding of 'original form' plays an important role as it is the starting point of heritage conservation. This paper delineated several types of understanding on 'original form' over times, and aims at analyzing the way how such concepts has provided a platform of repair works of timber buildings in Korea over times. Conservation in Korea was initiated by the attitude of the Japanese authority during the Colonial period and 'restoring into the earliest form', which had been set in the early stage of the Japanese conservation, has strongly influenced on Korean practice during the period. Such attitude has lasted even after the independence of Korea. In Japan, however, the attitude has shifted to taking a careful decision on the alteration of the existing form during the 1930s. In addition, examination and research in the repair work became essential steps to conduct along with the publication of the report of works. In Korea there has been lack of understanding on the importance of examination and research in repair works and the publication of report of the works has not been mandatory so that it has emphasized on the 'form' in conservation aiming at 'restoring the earliest form'. Such attitude has created the problem of replacing original material during the work which should aim at preserving and maintaining heritage in Korea. Because of these circumstances in preserving the architectural cultural properties in Korea, cultural buildings had succeeded in preserving the outer appearance but there are remaining questions on preserving the original states of them. This paper has pointed out that it is necessary to set out the principles of conserving 'original condition' through further study and discussion based on the careful consideration on both the international principles and Korean context.

Screen Performance and Social Attitude of Song Gang-Ho (송강호의 스크린 퍼포먼스와 사회적 태도)

  • Kim, Jong-Guk
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.123-132
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    • 2019
  • This paper analyzes the performances of actor Song Kang-Ho in the background of interdisciplinary and integrated film acting, using performance rather than acting as a general term. If the act is a concept limited to acting training or acting skills, performance is a broad concept that includes expressions, movements, and emotions. The performance on the screen can be explained in the context of film and can be extended to the social attitude of acting. In addition, I used the term screen in terms of representation rather than film referring to medium. Song Kang-Ho expressed the performances of various characters in more than 30 films. Although his facial expressions, gestures, and voices suitable for individual characters in various genres are represented in various ways, personality inherent in the actor Song Kang-Ho integrates persona with character. What drives it is the social attitude of screen performance. As a sign, acting is an ideological construct and foregrounds a character who describes a certain social and historical moment. Song Gang-Ho as actor, persona and character, who asserts the popularity, speaks to society and makes discourse. His comic performance is always confronting the tragedy of life, his face is the spirit of the times, and it expands into social meaning. The face of the close-up does not laugh at all, the gesture symbolized by the curved rear view is exaggerated disorderedly and disturbingly, and the voice using dialect accent does not follow the standard of the vocal.

Development of an Alternative In-Service Program for Professional Development for Teachers of Science through STS/Constructivist Approach (과학교사들의 전문성 향상을 위한 대안적 현직 교육 프로그램의 개발-STS/구성주의 모듈 개발 및 적용)

  • Cho, Jung-Il;Park, Heon
    • Journal of The Korean Association For Science Education
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    • v.19 no.2
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    • pp.340-352
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    • 1999
  • Constructivist theory and teaching science in the social context are a main stream in science education. This study was purposed to introduce the STS in-service program implementing in Chonnam National University. and to analyze the results of the program in terms of changes of teachers' and students' perceptions and attitudes. The major features of the STS in-service program were as follows: teacher-centered. teaching in the social context. emphasis on constructivist approach. development of STS module and implementations. A total of 20 secondary science teachers participated in the in-service program. and filled out two questionnaires. Science Education Reform Inventory and Constructivist Teachings Survey. Three of the 20 teachers were selected to gain information from their implementations of a STS module into their respective classrooms. The students completed two instruments. Constructivist Learning Environment Survey. and Scientific Attitude Survey. The responses from teachers and students are as follows: 1. The participating teachers were very aware of the necessity of reform in science education. and the degree of the perception of the necessity increased after the STS in-service program. 2. The STS program significantly improved constructivist teaching techniques. 3. The perceptions of the students about constructivist learning environments improved significantly after the STS in-service program. 4. Students' scientific attitudes improved significantly through STS approach. The STS in-service program with the above mentioned features was found to be effective in our current school system. and could be implemented successfully if teachers were willing to learn and participate in the reforms of science education.

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Puzzles of Propositional Attitudes:Zalta's Eclectic Solution (명제 태도의 퍼즐들:Zalta 의 타협안)

  • WoosukPark
    • Korean Journal of Cognitive Science
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    • v.6 no.1
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    • pp.31-46
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    • 1995
  • According to the Fregean theory of meaning based on the distinction between sense and reference,the cognitive significance of coreferential names may be distinct or The so-called direct reference theorists. however,claim that unamhbiguous,coreferential names.which have the same denotation from context to context, must have the same cognitive significance.Thereby,Fregean senses,counted as intermediate entities that determine the denotation of a term,are altogether rejected.Once Fregean senses are rejected.however,it is hard to explain why the substitytivity of coreferential names fails in the contexts of propositional attitudes.Thus,the puzzles of propositional attitudes have been the stumbling block for direct reference theorists. Recently, Zalta claimed that by small amendation it is possible to reconcile the conflicting views of Fregeans and the direct reference theorists without losing their important insights.Indeed, he claimed that his suggestion admirably solves the propositional puzzles.In this article,we shall critically examine his eclectic solution only to highlight some of the more basic issues.

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Hermeneutic Phenomenological Study on Caring Experience of the Mothers of Children with Epilepsy (뇌전증 자녀를 둔 어머니의 돌봄 체험에 관한 해석학적 현상학 연구)

  • Joung, Woo Joung;Yi, Myungsun
    • Journal of Korean Academy of Nursing
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    • v.47 no.1
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    • pp.71-85
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    • 2017
  • Purpose: The purpose of this study was to develop a deeper understanding of the experience of mothers caring for children with epilepsy. Methods: Data were collected through individual in-depth interviews and observation from 12 mothers of children with epilepsy. Data were collected from December, 2014 to February, 2015 and analyzed using van Manen's hermeneutic phenomenological methodology to identify essential themes of their experience. Results: The essential themes that fit into the context of the 4-existential grounds of time, body, other people, and space were: Lived time-ongoing influence of the past, living in insecure present, fearful future with no answer; Lived body-bonded body, burned out state; Lived other-burden but also support, shrunken down; Lived space-narrowed range of activity, widened horizon. Conclusion: The findings in this study show in-depth understanding of the hardships of mothers who are caring for children with epilepsy. The beauty and greatness of these mothers are revealed through the analysis of various phenomenological materials such as literary and artistic work reflecting socio-cultural context, as well as vivid care experiences of mothers of children with epilepsy. This will be helpful in increasing understanding of the nature of caregivers' experience for medical professionals dealing with patients and caregivers. Also it helps to improve the understanding of the disease among the general public, followed by a more warming and caring attitude towards patients and family members. Finally, it will enhance psychological well-being and overall quality of life of the epileptic children and their families.

The Effects of Price-Framing and Message-Framing Strategies on Consumer Attitudes: Focusing on Online Travel Products (가격 프레이밍과 메시지 프레이밍 전략이 소비자 태도에 미치는 영향: 온라인 여행상품을 중심으로)

  • Kim, Mi-Kyung;Chung, Nuree;Yang, Sung-Byung
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.119-147
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    • 2017
  • Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

Teacher's acceptance of digital games and related factors (학교 장면에서 디지털 게임 이용에 대한 교사의 수용도와 이에 영향을 미치는 요인)

  • Kim, Jee Yeon;Doh, Young Yim
    • Journal of Korea Game Society
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    • v.17 no.2
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    • pp.123-134
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    • 2017
  • The purpose of this study is to investigate how teachers' acceptance of digital games is constructed in the school context and what factors influence teachers' acceptance. To do this, we conducted a survey on teachers, school counselors, and professional counselors in August 2016. A total of 250 data were analyzed. As a result, it was confirmed that the teachers' acceptance of digital game is composed of 5 factors - need for supervision, willingness to use, concern & monitoring, acceptance as alternative activities, acceptance efficacy. As a result of multi-variate multiple regression analysis, it was found that the teacher's age, the 2 factors of digital media literacy, the teacher's attitude toward student's digital game usage, and teacher's evaluation of the impact of digital games on school achievement have different effects on the 5 factors of teachers' acceptance. This study is meaningful to identify how teachers' acceptance of digital games is constructed and to explore the main factors affecting teachers' acceptance of digital games.