The purpose of this study was to provide the guidance in more objective and proper clothing design and a strategy of fashion marketing from consumer sensibilities about adult women's town wear in un-limited circumstance. The specific objectives were 1) to investigate relationship between fashion sensibility and consumer sensibility of Good and Bad women's town wear, 2) to compare fashion sensibility with consumer sensibility of Good and Bad women's town wear, and 3) to investigate a dimension of Good and Bad women's town wear in fashion sensibility. Because they can affect estimators, the collected photos at shopping mall, department stores, and churches (S/S, F/W: April 28, 2004~May 1, 2005) were prepared removing face and background and attached on gray board. To investigate consumer sensibilities, the stimulus were 80 photos (40 for 'good', 40 for 'Bad'). The questionnaire consisted of bi-polar 25 pairs adjective scale of consumer sensibility was distributed 600 female (20's~40's) living in Busan (June 28, 2005~July 11, 2005). The data were analyzed by ANOVA, Regression analysis, and MDS. The results of practical study are summarized as follows. Fashion sensibility on the preference in Good and Bad women's town wear is closely related in 'want to buy-do not want to buy' and buying need is 'like-dislike'. For the fashion sensibility dimension at Good women's town wear, X axis showed from Young to Adult and Y axis showed from Hard to Comfortable following positioned design characters. For the fashion sensibilities dimension at Bad women's town wear, X axis showed from Young to Adult, Y axis showed from Normal to Unique, and Z axis showed from Heavy to Light following positioned design characters.
The purpose of this study was to examine how deconstruction, which currently had a great deal of influence on fashion, was actually accepted in view of fashion form or material. In order to track the tendency of deconstructional fashion, an attempt to find out what deconstructional methods were used in fashion design for each formative element was made by looking into earlier studies. Then an analysis was made over the recent fashion magazines. As a result of analyzing four fashion magazines, the most distinctive feature was found to be the use of seethrough cloth. In addition, unsymmetrical form also was immensely used. The next most frequently appeared form was layering, followed by slash or making a hole, lingerie look, padded cloth, indeterminate form, wrinkled cloth and patchworked cloth in the order named. The dominant layering style, the most widely used deconstructional fashion, was that inner cloth could be seen through outer seethrough cloth. The most frequently employed deconstructional cloth was seethrough cloth. Rather than complete seethrough cloth, the shape of lace, net or pattern was employed largely, in which the body could be partially hidden. The most largely used deconstructional method was a slash or making a hole. Most slashes appeared on the front part of the body, to which seethrough stuff was attached in many cases. Based on the above mentional finding. 10 kinds of deconstructional design were proposed for each method.
The purpose of this study was to investigate the wearing situation and satisfaction of school uniforms with the middle and high school boys and girls, who have been in uniforms for one or more years. The subjects for the survey were a total of 560 from the 2nd and the 3rd grade of the middle school, and the 1st and the 2nd grade of the high school. The survey was performed with the questionnaire of 60 questions; 36 questions related to the actual status, such as the purchase, size, repair, and design of a school uniform, and 24 questions related to satisfaction. The results were as follows; 1. Regarding the school uniform purchase, middle school students attached importance to famous brand, while high school students valued design above everything else. The students confused with the school uniform sizing systems were 82.1 % and 72.5 % in middle and high school students. 2. 43% of middle school students and 34% of high school students had experiences of repairing their school uniforms. Regarding the reason for repair, the size misfit was the highest. Boys preferred a single breasted boxy jacket with middle hip line length, and straight trousers, and girls preferred a fitted jacket of waist line length, and flare skirt of the knee line length. 3. School uniform satisfaction score showed that students were not satisfied with their school uniforms so much. Middle school students had significantly lower satisfaction about the design and psychological protection than high school students. Even though high school students showed lower satisfaction about the price and the care of school uniforms, there were no significant differences between them.
The purpose of this study(Part I) was to provide the guidance in more objective and proper clothing design and wearing rule to make good image making by analysis of fashion sensibilities about adult women's town wear in unlimited circumstance. The specific objectives were; 1)to investigate about fashion sensibility of women's town wear at season 2)to investigate about fashion sensibilities of women's town wear of properties which are age, marriage or not, job, average income per month, and schooling. 3)to compare fashion sensibility between Good and Bad women's town wear. The collected photos at shopping mall, department stores, and churches(S/S, F/W:2004.4.28~2005.5.1) were prepared removing face and background that can affect in estimator and attached on gray board. To investigate fashion sensibilities, the stimulus were 80 photos('good':40, 'Bad':40). The questionnaire consisted of bi-polar 25 pairs adjective scale of fashion sensibilities was distributed 60 female(20's~40's) living in Busan. The data were analyzed by t-test, ANOVA, and Scheffe. The results of this study are summarized as follows; For fashion sensibilities at 'Good' and 'Bad' wear, the variances(season, age, marriage or not, job, average income per month, and schooling) are important. Especially, the fashion sensibility at 30's women are very unique and importance age zone to catch both young women's fashion sensibility and old women's fashion sensibility, Through that age zone, we could read women's various fashion sensibility and prospect complicate consumers' fashion mind. This study result will be utilized in the clothing design for target age zone of women's town wear, database of wearing rule and good image making, and planning fashion marketing strategies.
The purpose of this study is to examine the types of and figurative characteristics of in women's embroidered handicrafts of Korea. It also aims to revive Korean traditional beauty, to examine the applicability of Korean traditional design that has both modern beauty and practicality, and to develop Korean women's embroidered handicrafts. The types of women's embroidered of Korea include Jumoni (pouches), Bojagi (wrapping cloths), and other accessories made by sewing. Jumoni consisting of 55.51% of them was the most frequently used handicraft followed by Bojagi (8.66%), and other accessories (35.83%). In terms of the patterns used, animal pattern and plant pattern were used the most frequently. In addition, complex patterns using two or three patterns together(70.49) were more frequent than singular patterns (29.53%). Pictorial type of pattern arrangement (58.24%) was used the most frequently and dense type (39.76%) and sparse type (2.00%) were followed. In terms of the materials on which embroidery was used, Dahn (85.82%) was used the most frequently followed by wool (5.67%), cotton (4.26%), silk (3.55%), and Sa (0.70%). Various techniques of stitches were used such as outline stitch (40.56%), satin and running stitch (29.32%), French nut stitch (28.11%), long and short stitch (21.28%), double leaf stitch (20.88%), and so on. Among them, satin stitch (63.05%) was the most popular type of stitch techniques. Strings (23.56%), maedeup (Korean traditional knots, 8.62%), or tassels (9.77%) were also attached for the purpose of both practicality and of decoration. There were some cases that added cloissone or red-pepper shaped decorations.
In this study the swimwear pattern focused on a typical middle-aged women's body was developed and discussed. To determine the characteristics of a typical middle-aged women's body, their actual bust were cast. According to a generated flattened body surface shell, the right side of pattern was designed considering stretching ratio of swimwear materials as shown in the figure 3. Special features of the developed swimwear pattern are a bust dart, a particularly designed lining, a power-net, and a brassiere-cup. Against a commercial swimwear pattern, the darts were applied to bust area considering its volume. The lining was attached on the entire right side except brassiere part, and power-net was added twice on belly and hip part. As a result, silhouette and body shape were improved. The new brassiere-cup was designed and made to satisfy the middle-aged women's demand about their bust volume. Swimwear fitting test was performed, and it was evaluated. The developed swimwear rated activity, body support, entire silhouette, pressure, comfortable fitting, suitability with body figure, nudity higher by comparison with a commercial swimwear, as shown in the Table 6. Specially the developed swimwear satisfied future customers about a bust, a hip, a waist, a belly area, which the middle-aged women are not confident. Reducing exposure of an armhole and upper leg area, it also satisfied them. New developed swimwear pattern will provide useful reference to swimwear businesses targeting middle-aged women.
This study analyzed the expressive phenomenon of a blurred boundary in fashion jewelry focused on the relationship between fashion jewelry and costume or fashion jewelry and body. The method of this study was to analyze recent documentaries about jewelry theories in regards to 607 cases of fashion jewelry design in fashion books, fashion magazines, fashion internet sites from 2000 to 2014. The results were: First, phenomenon of blurred boundary between fashion jewelry and costume was expressed in a see-through wear form made of luxury material (gold and diamond) or paste material, a similar form (like fashion accessories made of crystal, bids, and gold chain), an integration of fashion accessories and jewelry, and an attached jewelry on fashion accessories. It reflected a rearrangement of conventional relationships, a blurred relation of function and meaning, dissolution of jewelry form stereotypes, jewelry styling, a harmony of function and decoration, and an alteration to the central role of a fashion image. Second, the phenomenon of a blurred boundary between fashion jewelry and body was expressed in a body organ wrapping, body surface adhesion and sculptural jewelry based on body pose. It reflected a separation from conventional space of jewelry expression, a realization of mystery and fantastic, an expression of new body surface and a blurred boundaries of fashion jewelry and body art. Aesthetic characteristics were analyzed into metaphor and integration by separation from the conventional relationship of fashion jewelry and costume or fashion jewelry and body.
The concern for living a healthier and more active life has increased and the target market for the leisure-sportswear will broaden. This study suggests ideas and directions to develop horse-riding pants that consider fit satisfaction, demand performance and design requirements. A total of 203 riders were surveyed in Busan, Jeju, and Gwacheon horse racing tracks from November to December 2011 and from September to October 2012. Frequency analysis, ANOVA, t-test, and ${\chi}^2$-test were performed for the statistical analysis of the data using SPSS Win 21.0 program. The results of this study are as follows. The satisfaction of riding pants showed differences according to gender, riding career, BMI, age, and riding level. Females showed lower satisfaction of pant length than males. Riders with 1-4 years riding career showed more satisfaction of the front waist circumference. The group between 10 and 20 years more strongly preferred a rubber band waist than the group over 30 years. Those underweight preferred no pocket on the back. The intermediate-high riding level showed more fit satisfaction than those at the high level. Beginners put more importance on hip cushion, while riders over an intermediate level put more importance to sewing durability. Basic pants with beige and/or black full patch attached to the velcro hem were preferred by most riders. In conclusion, it is confirmed that design strategies in segmented riding pants market are necessary.
This study is designed to understand current wearing conditions of air force mechanic parkas and evaluate their functionality by examining the wearing conditions and wearers' subjective assessment. By doing so, it also intends to identify issues that require improvements; and to provide basic data for future development of air force mechanic parkas. A survey was conducted as a study methodology, and the collected 1,628 questionnaires were analyzed. Findings of this study are as follows. 1. In the usability assessment, it was found that visibility of body sides was needed to be enhanced since reflective tapes were attached only to the front and back of the body; pockets were too big, but not convenient to keep mechanic tools; the design of hiding hood was not suitable for water-proof clothing; and a new design of size-controllable hood was called for since the hood blocked eye sight. With respect to the fabric, dissatisfaction was identified with durability, cold-proof and fire-proof features. 2. In the mobility assessment, respondents showed low satisfaction with collar heights and neck girths. Mobility score was over moderate level on average, except the parka length that obstructs wearers' movement, and neck and collar size. 3. In the wearability assessment, respondents presented moderate satisfaction with pleasantness, weight, pressure and dampness. However, insulation was found unsatisfactory. Based on the result, this study proposed improvement plans on design, pattern and fabric; and is expected to serve as basic data for developing more effective and functional air force mechanic parkas.
This study reviews studies that used skin temperature in order to establish an emotion evaluation protocol based on skin temperature for home appliances. A survey of skin temperature evaluation papers was conducted by the following five stages: (1) keyword search, (2) title screening, (3) abstract screening, (4) full paper screening, and (5) relevance evaluation. Selected papers were reviewed for: purpose, recruitment criteria of participants, the number of participants, apparatus, procedure, measures, analysis methods, and major findings. Thermistor sensors and thermography are used for the measurement of skin temperature. Skin temperature sensors are attached to 4 - 10 locations on the body and their mean of skin temperature is calculated by Ramanatan's 4-point or Hardy & Dubois's 7-point method. Semantic differential (SD) method and thermography measuring facial surface temperature have been used for emotion evaluation. The SD method provides a set of adjective pairs related to a product and evaluates changes in emotion from the use of the product. The range of facial surface analyzed is defined in the thermal image and temperature changes before and after the evaluation are analyzed. The evaluation items of home appliances include form, color, material, aesthetics, satisfaction, novelty, convenience, pleasantness, and excellence. Many existing emotion studies using skin temperature do not apply physiological and psychological methods. This study provides basic data to establish a skin temperature and emotion evaluation protocol by examining literature for skin temperature and evaluation of sensitivity.
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