• Title/Summary/Keyword: assessment of competition

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Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.47-56
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    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

Impact of Competition on Physician Behavior Clinics - Focused on Acute Otitis Media in Children - (의원급 의료기관 간 경쟁이 진료행태에 미치는 영향 - 유·소아 급성중이염 중심 융합연구 -)

  • Lee, Chae-Kyung;Suh, Won-Sik
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.151-159
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    • 2018
  • This study analyzes the impact of competitions clinics on the total treatment cost and anti-biotics prescription rate. The result of implementing the basic statistics, correlations, and regression analysis by facilitating the evaluation data by Health Insurance Review & Assessment Service in 2015 for acute otitis media in children is shown as follows. First, there is a significant difference for each si-gun-gu for the competition index between total treatment cost and clinics, but there is almost no significant difference for the anti-biotics prescription rate. Second, competition in clinics has statistically important impact on the total examination cost And, third, competition in clinics has no statistically important impact on the anti-biotics prescription rate. There is a need for additional studies on re-examination rate, treatment cost per visit and so forth in order to clarify other factors of competition for medical institutions impacting on the physician behavior in the future studies.

A Study on Performance Analyses of Korea's Bidding and Contract Systems for Public Construction Projects

  • Beak, Seung-Ho;Kang, Tai-Kyung;Park, Wonyoung;Lee, Yoo-Sub
    • Journal of Construction Engineering and Project Management
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    • v.5 no.3
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    • pp.18-28
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    • 2015
  • Bidding and contract systems are used for public construction projects to select contractors following fair competition principles and to execute national budgets effectively. Many challenges have arisen due to a lack of transparency and fairness and because bidding practices have been luck-based. Few comprehensive or comparative analyses have been conducted on the performance and limitations of bidding and contract systems, and empirical analyses designed to improve policies on and the practice of such systems are lacking. This study empirically analyzed current bidding and contract systems to seek ways of improving them. The study proposes several alternatives to resolve the problems with and irrationalities of the current system: 1) improving bidding and selection systems by changing them from a luck-based price competition into a technical merit- and value-based competition; 2) improving the assessment criteria to meet the current market level of bid and winning prices; 3) adjusting contractual responsibilities and sharing structures to meet the current trend; and 4) strengthening the competitiveness and expanding the social responsibility-based procurement systems of construction companies.

On The Licensed Dealer in Landing Markets (중매인에 관한 연구)

  • 유충열
    • The Journal of Fisheries Business Administration
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    • v.5 no.1
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    • pp.9-42
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    • 1974
  • Korea is a peninsular country surrounded by seas on three sides, and the fishing industry has carried out the service of suppling to the people with important anima protein. The distribution of fishery products has very complicated structures, because the production is in charge of small producers scattering along the coast all over the country, while consumpstion is made by separate homes in areas away from producing district. The relation between these two factors the structures make very complicated. The most typical and special structures of fishery distridution are distinguished in two, that is, one is landing market, the other is inland market. Landing markets have been monopolized by fishermen's cooperatives, providing with landing facilities and building sites. Fish markets played not only an important role in the landing, but distribution and price determination of catches by auction or tender. Inland markets are two types of wholesale market in consuming center, one is the terminal market for urban consumers, the other type is the local market for rural consumers. Fundamental functions of landing markets are gathering, assessment, and distribution functions. Gathering function is in charge of wholesaler in fishery cooperative. Gathering amounts are equal to gathering capacity of wholesaler and transact ability of licensed dealers as shown below model. Gathering amount=f.gathering capacity(=pre price.landing facility.account of wholesaler.distance of fishing ground.conveniency purchasing.home port)=fㆍ transact ability of licensed dealers≒f.population or port, and table 1 indicates these relationship. Assessment and distribution functions are in charge of licensed dealers in consumption side. Assessment function should bring the value in production activity through the auction between the cooperative seller and the licensed dealer as buyer. For fair trade transaction in auction, the free competition is supposed to be a prerequisite among the licensed dealers. The ideal condition for free competition is sameness in the scale of buying amount by licensed delaers, but it is almost impossible to attain its goal in actual marketing.

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A Study on the Process Improvement of ICT Technological Innovation System : with the Focus on Classification and Assessment of R&D Projects (ICT 기술혁신체계 프로세스 개선방안 연구 : 과제구분 및 선정평가를 중심으로)

  • Rim, Myung Hwan;Koh, Soon Ju;Lee, Jung Mann
    • Korean Management Science Review
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    • v.33 no.3
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    • pp.53-64
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    • 2016
  • The government is mapping out R&D innovation measures aimed at improving the qualitative level of the performance of national R&D projects that are supported by grants or public funds. This paper proposes ways of making improvements in technology planning, project assessment, performance management, and results evaluation in order to boost the efficiency of the country's promotion of ICT R&D projects, as well as to upgrade the processes involved with its technological innovation system at each of the commercialization stages of its R&D projects. According to our experts' in-depth survey and interview, it has been found that technology planning is the most important phase in the full cycle-based technological innovation system and that the promotion of a combination of top-down and bottom-up approaches is the most reasonable. This paper also suggests it is necessary to secure a process for exploring technological opportunities as the preparatory phase for technology planning, and that it is desirable to reflect the technology demand map associated with the technology road map. Currently, R&D projects are divided into policy designation, designation contest, and free contest. To minimize the inefficiency associated with indiscriminate competition, this paper proposes the introduction of a general contest system in order to change the project assessment system into one based on the results of the competition in each category(e.g. firms, universities, research institutions, etc.).

Modeling of Demand Side Bidding in Demand Resource Market using Game Theory (수요자원시장의 입찰경쟁 모형화 및 게임 이론적 해석)

  • Lee, Kwang-Ho;Cho, Sung-Wi
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.12
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    • pp.2143-2149
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    • 2010
  • Market price and curtailment amounts of the Demand Resource Market(DRM) are determined by competition between electricity consumers. An important aspect of the DRM involves the assessment of strategic behavior of participants for maximizing their profits. This paper presents economic equilibrium models for simulating imperfect competition among electricity consumers in the DRM and analyzes the models at Nash Equilibrium of Game Theory. The proposed demand functions and supply functions of DRM are based on the Demand Resource Market Rules in Korean electricity market. Simulation results show that the models are adequate for obtaining Nash Equilibrium of consumers' competitive curtailment.

An Assessment of Infrastructure Investment Policies in Korea (사회간접자본 정책의 성과와 문제)

  • 손재영
    • Journal of the Korean Regional Science Association
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    • v.10 no.1
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    • pp.105-125
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    • 1994
  • This paper reviews the achievements of the infrastructure investment policies since around 1990 and identifies policy area in which further efforts should be made. Traditional definition of social overhead capital has implied that the government should be the main, if not sole, supplier of the service. However, many sectors or sub-sectors of infrastructure investment and service allow room for private sector involvement. Expanding the role of the private sector will supplement the resources of the public sector, but more importantly, introduce competition in infrastructure provision. Competition will enhance the efficiency even a particular service remains in the hand public supplier. Private sector involvement, however, raises special problems in Koran context. They are the concentration of the Capital region and regional imbalance; excessive economic powers of large business conglomerator, so-called land problems. We examine each problems in detail and suggests possible solutions.

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Potential Economic Impacts of the Vietnam-Korea Free Trade Agreement on Vietnam

  • Phan, Thanh Hoan;Jeong, Ji Young
    • East Asian Economic Review
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    • v.20 no.1
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    • pp.67-90
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    • 2016
  • This paper provides an assessment of the potential economic impacts of the Vietnam-Korea free trade agreement on Vietnam, by using general equilibrium modeling. The results show that Vietnam-Korea FTA will increase aggregate welfare for both countries in the long run. The most important gains accrue from better allocation of resources consequent to trade liberalization. All the sectoral differences and changes are consistent with the trade profiles of the two countries, and the long-run results are more pronounced than those of the short-run. In comparison with other ASEAN countries, the CGE analysis suggests that Vietnam's agriculture exports to Korea would especially rise in the long run. However, there will be strong competition in this sector among ASEAN members. Thus, an earlier conclusion of a comprehensive FTA with Korea is expected to be a good strategy for Vietnam, so as to avoid the direct competition with ASEAN members in the future.

Effects of Athlete Career and Competition Participation Frequency on Exercise Commitment of Women University Taekwondo Athletes (여자 대학 태권도 선수들의 선수 경력과 대회 참가빈도가 운동몰입에 미치는 영향)

  • Sung-Min Son;Byung-O Ahn
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.3
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    • pp.476-483
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    • 2023
  • This study aimed to analyze the effects of athletic career and competition participation frequency on exercise commitment of women university taekwondo athletes. Study subjects were 20 women university taekwondo athletes. Athletic career and competition participation frequency was assessed by 4-points scale and the higher points indicate the higher level of each variables. Exercise commitment was assessed by Exercise Commitment Scale. The assessment consists of a total of 8 questions, 4 of which are action immersion and 4 of cognitive immersion, and is evaluated using a 5-point Likert scale. The higher the score, the higher the level of exercise commitment. As the results, positive relationship showed both correlation and casual relationship analysis between competition participation frequency and exercise commitment. Negative casual relationship (-) showed between athletic career and exercise commitment. These results indicated that the increase of competition participation frequency affects the exercise commitment and the longer of athletic career indicates the decrease the level of exercise commitment. Thus, to improve the exercise commitment of women university taekwondo athletes, the competition participation frequency and athletic career should be considered.

A Study for BIM based Evaluation and Process for Architectural Design Competition -Case Study of Domestic and International BIM-based Competition (BIM기반의 건축설계경기 평가 및 절차에 관한 연구 -국내외 BIM기반 건축설계경기 사례를 기반으로-)

  • Park, Seung-Hwa;Hong, Chang-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.23-30
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    • 2017
  • In the AEC(Architecture, Engineering and Construction) industry, BIM(Building Information Modeling) technology not only helps design intent efficiently, but also realizes an object-oriented design including building's life cycle information. Thus it can manage all data created in each building stage and the roles of BIM are greatly expanded. Contractors and designers have been trying to adopt BIM to design competitions and validate it for the best result in various aspects. Via the computational simulation which differs from the existing process, effective evaluation can be done. For this process, a modeling guideline for each kind of BIM tool and a validation system for the confidential assessment are required. This paper explains a new process about design evaluation methods and process using BIM technologies which follow the new paradigm in construction industry through complement points by an example of a competition activity of the Korea Power Exchange(KPX) headquarter office. In conclusion, this paper provides a basic data input guideline based on open BIM for automatic assessment and interoperability between different BIM systems and suggests a practical usage of the rule-based Model Checker.