Not only the consumption trend after the COVID-19 pandemic but also low financial interest rates have stimulated people to invest artworks. With the recent noticeable growth, art investments that mainly conducted by younger generation through online platform can be characterized by a fractional ownership in art market which means several people share one piece of artwork. This study explores 4 fractional ownership platforms in the domestic art market including Art Together, Art & Guide, Tessa, and Pica projects, using a business model canvas that describes nine key elements: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure. The four cases have similar business models, but the details of revenue streams are different. The key sources of revenue are the profit and commission of the work. Thus, maximizing the profit margin of artworks is the core of revenue streams, so selecting and purchasing highly profitable artworks are significant. Based on the analysis, there are 3 suggestions to continue fractional ownership platform businesses in art market successfully. First, it is required to have a long-term perspective on art investments, as a way to diverse asset portfolio. Second, business confidence should be increased to maintain customer loyalty. Third, the role of platforms as competent experts is important.
The Journal of the Convergence on Culture Technology
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v.9
no.2
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pp.437-444
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2023
With the development of modern society, society provides people with a quick and convenient life, but it also causes anxiety, depression, other psychological and mental illnesses, so art can also be used as a way and path to treating psychological disorders. Art therapy is a creative method of delivery used in therapy, resulting from the fusion of art and psychotherapy. Art is a service and public art activity, mainly aimed at solving human psychological problems, providing nonverbal expression and communication opportunities, and treating psychological and psychological entanglement by improving emotion, stability, and indirectly inappropriate behavior through multi-disciplinary convergence. Art therapy, as an independent discipline, began in Europe in the 3rd and 40th centuries and was mainly influenced by two psychologists, Sigmund Freud and Carl (Gustav Jung). We Starting with the theoretical foundation of psychoanalysis, this paper explores the effectiveness of modern people's psychotherapy, analyzes the similarities between the two ideas, explores the application of art therapy and the development of science and technology, and provides the public with various ways of art therapy and the validity of science and technology.
A rational and logical sense of design often found in modernism(including minimalism) sometime deal with the criticism that such characteristics which derived from those of modernism, lack emotion31 qualities(arises from human feelings). It consequently took them to adopt traditional designs in the past, creating such conditions that constantly escapes from‘present’ one and back to the‘new’. This mode develops a trend in current interior design which decorative elements such as art work: traditional arts, folk crafts, flowers and green are much evident. Thus, using many decorative elements of the past(what was once banned since modernism), brings up the interesting point of view that needs to be discussed a new decorative trend if today's interior design. It will approach by comparing significances of past decorative expressions with present through which investigation, will show a better understanding of recent characteristics in interior designing, a.k.a, a current trend since minimalism, embracing important qualities of culture, ecology and people - against today's less-inspired, standardizing spaces.
The Mannerism which was born on Italy in 16th century was the critical trend of art influencing the political economical and psychological trends and was the first mo-dality which respected the individual sense of artist. The cultural situation of that time es-pecially the alienation of men is similar to the pluralism of value the coexistency of conflict the acceptance of heterogeneity and uncer-tainty I modern century. This paper analysed the pattern of change in the trend of Mannerism in modern costume by comparing current trend from the past focus-ing th fact that the over-all situation in this century is similar to that of Mannerism in 16th century. In this paper the author suggests the Defor-mation Ambiguity and Irreglarity as the character of manneristic trend which has re-solved the sense of alienation of men by paradoxic expression. The results of comparing the characteristic of mannerism to the modern costume is followd; 1. The Deformation in modern costume is grossly subdivided to the transfrmation of morphology the transformation of scale and the breakdown of equilibrium 2. The ambiguity in the modern costume can be subdivided to the eclecticistic expression and the ambiguity of spatial concept(between inner and outer garments). 3. The illogiclities in modern costume are the technique of illusion structural illogicality and the collage technique.
In the Web 3.0 era, the third generation of web technologies that uses blockchain technology to give creators ownership of data, metaverse is a crucial trend for developing a creator economy. Web 3.0 aims for a value in which content creators are compensated from participation without being dependent on the platform. Blockchain NFT technology is crucial in metaverse, a vital component of Web 3.0, to ensure the ownership of digital assets. Based on the theory that investigates the concept and characteristics of metaverse, this study identifies five features of the metaverse based NFT art ①'Continuity', ②'Presence', ③ 'Concurrency', ④'Economy', ⑤ 'Application of technology'. By focusing on metaverse based NFT art <Hybrid Nature> case study, we analyzed how the concepts and characteristics of the metaverse and NFT art were reflected in the work. This study focuses on the concept of NFT art, which is emerging at the intersection of art, technology and industry, and emphasizes the importance of finding creative, aesthetic, and cultural values rather than the NFT art's potential for financial gain. It is still in its early stage for academic studies to focus on the aesthetic qualities of NFT art. Future academics and researchers can find this study to gain deeper understanding of the traits and artistic, creative aspects of metaverse based NFT art.
According as the fashion at the latter half part of the 20th century is diversified and made into high-class gradually, it is demanding the individuality of each one. Especially, since the beginning of 1980s, fashion came to represent the restoration mood in a modern style because of the popularization of post-modernism. And with this, it came to result in the reappearance of minimalism which was one of anti-culture in 1960s. In this study, this researcher grasped the appearance background, concept and structural concept of minimalism, and tried to study the influence that he minimalism had on fashion in the flow of fashion over the first half period of the 20th century. Minimalism is the fine art trend of American characteristic which quicked by the meeting of European culture and American culture, according as the new avant-grade art of Europe moved to America after World War II Minimalism which appeared, refusing the mechanisation, industrialization and mass production of America and the falsehood of consciousness and sensitivity under existing system remained obscure by the pop art which is the commercial fine art of same period, but it came to expand the domain of work possibility of modern fine art, and it became the basis of appearance of post-modernism. Minimalism has 4 kinds of structural features which are nonside nature, repetitiousness and environment nature with 3 dimensional feature which is issue nature. Minimalism is appearing in the exfcellent and future-oriented fashon of Andre Kureju t the time of 1960 well. Then science revolution and minimalism aroused the mini-revolution, and they made the compact radio in electric home appliances and the miniskirt in fashion appear. The features of minimal fashion as Retro '60' which appeared in the decedent mood with the 21st century just before on are as follows: First, the are the pursuit of concise plastic line. Second, it is the use of high tech material Third, the miniaturization in size amy be enumerated. Minimal fashion will appear s the positive confrontation from of mankind as the optimistic viewpoint about feature in the situation hat environment was destroyed and the resources were exhausted.
Journal of the Korea Academia-Industrial cooperation Society
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v.15
no.11
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pp.6472-6477
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2014
This study examined the trends of an illustration artist's art marketing widening its area in recent years and proposes a design concept of color cosmetics. Art marketing is a type of culture marketing and means marketing through exhibitions, performances and other artistic activities. Free artistic sensibility expression in which the artistic motif is melted into a product beyond the works of a particular artist, and the product, in turn, can be reflected in the canvas, has attracted attention. The works of illustrators are widening their area into the item in life not canvas. This paper proposes the color cosmetics design that reflect art marketing. The main target who proposed the design concept was trend-oriented and in their early to mid-20s with a strong personality, showing a strong tendency of attracting attention and being recognized. To emphasize the design concept of color cosmetics packaging design, the progressive image of the target class was reflected through brilliant and intense color combination. The cultural value and meaning are provided as the artistic mood becomes a part of life.
The following paper deals with the interaction between an Austrian art trend from the late 19th century until World War I, the Vienna Separatist Movement, and the Vienna Workshop dress and its ornaments in part designed by the artists belonging to the former mentioned school. Gustav Klimt′s paintings along with his photographs and pictures and articles published in the "Wiener Mode" magazine were subject of analysis. The focus was on Klimt′s paintings with female themes whereby a comparative analysis was made between the development of the forms, hues and ornaments of clothing and the style of paintings at that time. The whole development was classified into three phases. The first period from 1897∼1905 marks the birth of the Vienna Separatists along with the clothing reform movement. The heyday of the Separatists represents the second phase from 1906∼1913 and the decline of the very school and the Vienna Workshop period lasts from 1913∼1918. Refromed dresses were started to be recognized as alternatives, from 1897 when the Separatists started to gain foot until 1o05, and Kimt and Van de Velde published designs that were comfortable and elegant. From 1906 to 1913 the expressionism and Reform Mode of the Vienna artists started to flourish. But during the War the Separatist Movement, which triggered the modernazation of Vienna declined and instead the decorative art of Vienna Workshops started to develop. The asymmetric design of the dress, exotic patterns, shades of complementary colors and reformed clothing were frequently used by Kimt and other Separatists. This is an instance where fashion design directly influenced art and different branches can reflect the same aesthetic standards within the same time frame.
The 21st century is the age of culture and sensitivity. As the interest in the art and culture grows, Artygen who prefers artistic designs grow in number. The desire to enjoy life from the increase of leisure time and financial afford ability created a new trend of party culture. This study analyzes the characteristics of Artygen who pursues artistic sense and sensitivity and suggests party-wear designs that please Artygen and accentuate individuality and personal preferences in a party, which is a type of popular entertainment these days. Through literature review, the background of Artygen and party was examined; First, in order to analyze the feature of art designs, photos of products that were in fashion from 2007 to 2009, (during which the term, 'Artygen', was coined) were collected. Second, in order to analyze the party-wear designs, photos of party-wear in wine party and club party popular among young people in the 20~30's were collected. Through the analysis, the party-wears targeting Artygen was developed based on the characteristics of popular art designs. The results of this study were as follows. First, from the result of analyzing the art design shown in product, casual, romantic, modern, dynamic and gorgeous images were. Second, art design shown in fashion, casual, romantic, chic, dynamic and gorgeous images were. Third, in wine party, romantic, elegant, gorgeous and formal images were in order and in club party, casual, gorgeous, chic and romantic images were in order. Fourth, the study displayed design by connecting aesthetic factor of artistic design to 2 wine party-wear of romantic and gorgeous images and 3 club party dresses of casual, gorgeous and chic images.
The purpose of this thesis is to understand Henry Jame's theory of the novel and to clarify the importance of him as a theorist. He developed many literary techniques through his dozens of works. But it is more important that he is a theorist who established the unique theory of novel through his critical essays. I arranged Jame's early theories, focusing on "The Art of Fiction" that was one of his major essays written in 1884. His main idea was that the purpose of novel was to represent life. The "experience" that James emphasized was composed of characters, impression and consciousness. "Psychological Realism", which is Jame's unique realism, reflected his interests in the inner mind of man. James believed in the capacity of human imagination as the source of creative inspiration and its ability to perceive reality in a manner that is more intense and comprehensive and transform it into a more balanced and orderly ideality. Henry James always insisted on the importance of writer's imagination. Another important imagination in Henry Jame's novel is the character's imagination. It is closely related with the consciousness, the heart of the Jame's literary world. James devised the new form of novel as well as the possibility of representation of mind. At this point, it is said that James was the pioneer of literary criticism. He evoked the trend of the early 20th century.
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