Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.
Park, Eun-Ji;Kim, Chang-Gon;Kim, Myung-Soo;Han, Jang-hui
Journal of Distribution Science
/
v.13
no.2
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pp.63-73
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2015
Purpose - Satisfaction with service is evaluated according to customers' subjective judgment. The expected value of customer service and its evaluations depend on the customers' position. The customer recognizes two different forms of service levels. One is satisfaction and the other is dissatisfaction. Customers who are satisfied want to receive the service in future. However, those dissatisfied try to change the service. The service provider tries to improve the service. There are two different service cycles. One is the successful cycle and the other is the failure cycle. This study aimed to empirically determine the effects of the justice and authenticity of service recovery on customer behavioral intention through an integrated approach to cognitive justice and psychological authenticity. Research design, data, and methodology - Based on a literature review, justice of service recovery was categorized into three types: distributive, procedural, and interactive. Then, authenticity was added to obtain four independent variables, along with recovery satisfaction as a parameter. Behavioral intention, as an outcome variable, was divided into the repurchase intention and positive word-of-mouth. The model and hypotheses were created and measurement items were developed. A questionnaire survey of items concerning the service recovery experience at family restaurants was conducted on college students and residents in Gwangju from September 30 to October 31, 2013. A total of 400 copies of the questionnaire were sent out and 385 were returned. Respondents answered questions about the importance of, and satisfaction with service recovery on a 5-point Likert scale. Excluding 174 copies without service failure experiences and 7 inappropriate copies, 204 copies were analyzed using SPSS 21.0 for Windows and AMOS 20.0 to determine the reliability and validity of measurements. The hypotheses were tested through a goodness-of-fit analysis. Results - First, distributive justice positively affected recovery satisfaction. Second, procedural and interactive justice had no impact. Third, authenticity positively affected recovery satisfaction. Fourth, distributive justice had relatively stronger effects on recovery satisfaction than authenticity. Fifth, recovery satisfaction significantly affected repurchase intention and positive word-of-mouth and it proved effective in mediation. Finally, additional analysis was performed for descriptive statistics of the principal variables by various demographic characteristics and significant differences were found in gender, occupation, and so on. Conclusions - This study has academic significance as the fairness and authenticity of service recovery were investigated to reveal the effects on behavior. The findings could be applied to a wide range of service recovery strategies. However, there are some limitations. First, data was collected only from the residents of Gwangju and most respondents were aged 20-30. Future studies should target a wide range of areas and age groups. Second, because the questionnaire used in this study targets only convenience family restaurants, the results of this study cannot be generalized to all services companies. Future research should be done on a wide range of industries such as hotels, airlines, and hospitals, and perform a comparison between sectors.
Journal of Korean Tunnelling and Underground Space Association
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v.14
no.1
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pp.23-35
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2012
Due to the convenience, RMR has been widely applied in civil engineering works such as tunnel, slope, and so on. Many researchers have studied to suggest more simple and trustable RMR by modifying its parameters. However, those researches have just focused on looking for easy modified-RMRs by reducing number of parameters using various statistical analyses. Therefore, this research studied questions of modified-RMRs and gaps between RMR and its parameters. Approximately 2,000 parameters of 400 RMRs from various tunnel sites were normalized respectively and compared with one another to study their relations and divergences. The comparison results showed that there were common patterns among RMR and parameters. Data of uniaxial compressive strength and RQD, qualitative parameters, were located in upper side of RMR line. Discontinuity condition and ground water, quantitative oriented parameters, were opposite to them. It means if both qualitative and quantitative parameters can be properly combined then it can be easy to make simple and easy modified-RMRs without using difficult statistics. This results also show that the majority of field engineers used to estimate RMR conservatively when they did quantitative oriented parameters.
Purpose - The objective of this research is to investigate whether national culture influences consumers' service evaluations. The services industry is receiving increasing attention from academia and practitioners as its position grows in global markets. Standardization or localization is a traditional managerial decision in global business. As the boundaries of services expand across national borders, firms are required to decide whether to standardize services or adjust to local needs. Though it is imperative to reflect global perspectives in marketing theories, these perspectives are mostly based on Western conceptualization of the world. Through a comparison of consumer groups from two culturally remote countries, service quality evaluation mechanisms are examined based on similar stimuli. The study tries to expand service marketing perspectives across national borders. Research design, data, and methodology - Eastern and Western countries are known to be culturally distinct. One Eastern and one Western country were chosen: an Anglo-Saxon country (the U.S., England, and Australia) and South Korea. In Hofstede's cultural dimensions, the differences between the two are pronounced. The Anglo-Saxon based countries share many similarities. Samples of the same sites are targeted. Questionnaires using a service quality scale (SERVQUAL) and a customer satisfaction scale were distributed. Utilizing Hofstede's typology of culture, the service evaluation mechanisms of the respondents from the two groups are evaluated. Three hypotheses are proposed from the review of the literature. These are service evaluation habits, importance of service quality dimensions for the individualistic/collectivistic countries, and strong/weak uncertainty avoidance cultures. Consumers from the individualistic countries are considered to care about themselves and demand a higher level of responsiveness and assurance. On the other hand, consumers from high uncertainty avoidance cultures are assumed to rely more on tangible questions of service quality, as these are the only predictable service quality indicators. A t-test and regression analysis are applied to validate the constructs. Results - The respondents from the Anglo-Saxon countries are more generous on service evaluations than Koreans. Researchers have indicated that Americans tend to give higher service evolution scores than European, Mexican, and Korean counterparts. The tendency is the same here. The sample from Anglo-Saxon countries demonstrated higher service evaluation scores on every dimension of SERVQUAL. For the second hypothesis, the respondents from the collectivistic culture rely less on core service dimensions (assurance and responsiveness) due to their tendency to place more value on group harmony than individual interest. However, the third hypothesis was not validated. Conclusions - The study attempted to expand the scope of service marketing to reflect cross-national perspectives. Service quality is known to have a strong influence on customer satisfaction and loyalty behavior. However, this research demonstrated that individuals from different cultural territories respond heterogeneously to the same stimuli. Scholars argue that national cultures are main factors in such deviated behavior. Scholars and global managers should be aware of differences in consumer value judgment mechanisms such as satisfaction, expectations, and perceptions.
Journal of the Korea Academia-Industrial cooperation Society
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v.17
no.12
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pp.470-475
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2016
The purpose of this study is to propose the revitalization of the existing senior cultural activity centers as a new venue for the social and cultural activity of the baby-boom generation. Unlike the previous generation of seniors, the baby-boom generation (born in 1955-1963) has a strong desire to actively participate in various social activities, as well as working for their living. In order to meet their needs, it is proposed that the existing senior cultural activity centers be redesigned and transformed from an elderly welfare perspective. The data were collected using a structured questionnaire including questions on the socio-economic background, need for cultural activities, social activities, and job-training programs. The data collected from a total of 229 baby-boomers were used for the final analysis by cross-tabulation. The major findings are as follows: most of the baby-boom generation strongly agreed that they were very different from the previous elderly generation in terms of their education and social and economic environment. Therefore, a new system for the senior cultural activity centers which can integrate these various needs is suggested to encourage the baby-boomers to participate more actively, even after their retirement. Based on the research results, a new paradigm for the senior cultural activity centers is proposed in order to enhance their quality. The application and practice of our research results would be very important, because larger numbers of baby-boomers are gradually retiring from the workforce, and it is necessary to ensure their ongoing integration in society for the further development of society in general.
The common concerns of leadership approaches were focused on finding leadership factors or necessity of leadership change to proper leadership styles adapt to contingent change through observing various leaders' behaviors for improving organizational effectiveness. Basically, they assumed that the human could be adapt to any conditions regardless of his inherent characters though it is perceived generally that human beings have different attitudes and behaviors toward the same fact, condition, situation, etc. In other words, inherent factors that cause individual differences have been neglected but concerned only about postnatal environments which influence human characters in previous leadership studies. A number of studies concerning inherent human characters have been worked in Asia for the past thousands years, which enable answering to the questions; why the human beings have different characters and personalities, and how to manage them in the given life conditions. In this research, four type human theory(called Sasang Theory) which has already been widely used in medical field in Korea will be introduced and applied to leadership theory to indicate inherent causal factors of the human character that are expected to influence leadership styles. In process, two different methods, one is for leadership theory and the other is for Sasang theory, have to be considered to match the different ideas. The theory is so predictable that the result implies possibilities of further future researches in the organizational fields by presupposing human behavior.
Journal of the Korean Academy of Child and Adolescent Psychiatry
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v.9
no.1
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pp.34-46
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1998
This study was designed to develop the scale of paternal parenting attitudes which has become an area of interest in child fostering study recently. Considering various factors extracted from previous Korean and foreign studies, the authors constructed a questionnaire composed of total 57 questions. It was applied to 126 mothers from families with no psychiatric patient in Seoul and Pusan who had at least onechild older than age 12 by random sampling. Then the authors extracted the factors which were able to compose the scale and evaluated the concurrent reliability. Also the authors selected mothers of 47 schizophrenic patients and 29 bipolar I patients diagnosed with the criteria of DSM-IV who have treated in Seoul National Mental Hospital and 46 controls which consisted of randomly selected mothers from normal families for the discriminative validity test. The results were as follows. The authors extracted 5 subscales of active participation, democratic guidance, warmth, hostility, devotion for education and Cronbach’s ${\alpha}$ value of each subscale which shows its internal consistency was .82, .78, .65, .78, .61 respectively. In the discriminative validity test, all subscales except ‘devotion for education’ subscale significantly discriminated between fathers of schizophrenics and control group. Furthermore ‘active participation’ subscale and ‘warmth’ subscale showed significant difference between fathers of control group and resting both father group of schizophrenics and biopolar I patients.
Kim, Wonsik;Woo, Nam-Sub;Park, Jongmyung;Kim, Hyundo;Kang, Dong-Hyo;Park, In-Seok;Kim, Young-Jun;Joo, Yonghwan;Lee, Ho-Young
Geophysics and Geophysical Exploration
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v.17
no.1
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pp.34-44
/
2014
Because offshore plant industry needs to design, deploy and operate much of equipment especially, the latest trend shows the installation of production facilities is augmented in the subsea. The installed facilities are very difficult to be repaired or changed because they are located in the subsea. For solving these problems, both the directly related information of the production like the optimal number, position and depth of wells and the distribution for effective operation and safety of equipment of subsea should be considered at the preliminary stage of FEED (Front End Engineering Design). The marine exploration is introduced in this paper for providing the fundamental technology to answer the questions related to above considering points. First, some kinds of the offshore plant facilities are enumerated and aims of marine exploration for the offshore oil/gas development are summarized. In addition to it, the main roles of marine survey, in the step of designing and installing offshore oil-gas plant, development are briefly listed. And then foreign examples are shown to help the reader's understand. This paper is hoped to be helpful for understanding the marine exploration that can be applied to offshore oil/gas plant and to be contributed to developing the domestic techniques in this field for the future.
In the present, since a five-year plan for economic development which was started in the early 60's has been successfully promoted for a quarter century, with consolidation in a department of social welfare in our country the participation. in economic society for women is more required than any other times. As a professional occupation for women is incereaing through a high-standard specialization, I think the upbringing for productive woman expert who has a strong motive of accomplishment as a developed person as well as a technical and skilful capacity which can be contributed to the growth of organization is very important. So in this study, I am evaluating the technical disposition of character of professional nurses working with hospital and also trying to supply the basic data being served to th extension of a skillful ability as a nurse, understanding the important factor related to it. The research method applied here is that we used 527 of formed questionnaires which were distributed to 7 University and General Hospitals, somewhat large in a scale, located in Seoul as an analytical material. It was performed between October 11, 1988 and October 18, 1988. An implement which was invented by Cho Moo-Sung is used after being amended and supplemented, which can measure the disposition of professional character. The formation of questionnaires of the disposition of character is 26 totally, 10 for Open-disposition, 11 for Active-disposition, 5 for wise-disposition, and it was measured. 'Ye', or 'No' through an one-half-standard and the environment of hospital organization is composed 12 questions from one point of 'Very Good' to 5 points of 'Very Bad.' Collected materials were analysed through an electronic calculation into the average value, the standard deflection, percentage, person correlative number, $X^2-test, m$ stepwise multiple regression. Summarizing the result from this research is as follows; 1. The average age of the subjective person of this investigation is 28.6 and the average career as a nurse is 6.0 years. 2. The Open-disposition that technical nurses showed is mostly half and half. 3. The Active-disposition of professional nurses was discovered affirmative largely and what they said in their questionnaires describes that they are very active answering $88.2\%$ for the disposition of self-control, $87.3\%$ for the people who think the training more seriously. 4. It was found out that the wise·disposition of technical nurse showed $90.7\%$ of 'Yes' about a new alternative of inquisitive question and we can see a progressive and profound aspect here. 5. As technical character of nurses, mutual relations between Active-disposition, Active-disposition, and wisedisposition were very profitably revealed as 0.42 in justice relations and also suggested that relations between Open-disposition, Active-disposition, and wise-disposition are 0.27 and 0.20 respectively. 6. What nurses recognize about the environment of hospital organization is reasonably acceptable while they feel very bad about rewards and punishments showing average 3.1 comparing to average 2.2 about timecontrol each other. Considering the prosperity of Active-disposition upon the result what I mentioned above, th possibility which is contributed to the productive improvement of hospital organization is very great and I think it can be more developed as a professional woman who has a strong motive of accomplishment, in advance.
Journal of The Korean Association of Information Education
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v.20
no.2
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pp.109-120
/
2016
The purpose of this paper is to develop and apply instructional model to improve awareness of information accessibility for gifted students in computer science. The model applied to class is designed based on Problem-Based Learning(PBL). The class was for 42 students(22 elementary school students, 20 middle school students), and the questions, cognition of the necessity for accessibility, behavior intent for accessibility were given before and after class. Additionally, interest, satisfaction and flow were given after the class. The results of this study are as follows. Firstly, it shows a difference on the changes of cognition on the necessity and behavior intent. As a gender difference, specifically, it shows a difference on the cognition of female students's necessity and behavior intent of male students. As a class level difference, specifically, it statistically shows a meaningful difference on cognitive of the necessity of elementary school students and behavior intent of middle school students. Secondly, after class, it shows a high level of interest, satisfaction. But it shows a general level of flow, so various strategies should be developed for covering the flow level.
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