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A Study on a Sales Promotion Strategy for HMR Products in Discount Stores (대형마트 HMR 판매촉진전략 연구)

  • Kim, Kwang-Ji
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.256-267
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    • 2013
  • This study is a case study that drew efficient HMR sales promotions and verified their applications to business. An analysis of customer needs for HMR products in discount stores showed that diverse menu was ranked 1st with 29.1%, followed by packaging with 23.6%, price with 22%, menu information with 14.2%, and quality of food with 11.0%.. Main results of this study are indicated below. First, there were significant differences in sales before (3,932,313 won, a daily average 187,253 won) and after (4,840,063 won, a daily average 230,479 won) packaging improvement. Second, there were significant differences in sales of salad products before (4,627,508 won, a daily average 220,356 won) and after (5,238,365 won, a daily average 249,446 won) information improvement. The implications of this study are shown as follows. From a theoretical perspective, this study identified the sales promotion methods of HMR products through direct observation, interviews, and a survey to the customers who visited the stores. From a practical standpoint, this study measured the effects of theoretically confirmed sales promotion methods such as packaging, menu information, and diverse menu by analyzing the change in sales resulting from application of these methods at HMR business in discount stores.

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A Comparison Between the Tape Switch Sensor and the Video Images Frame Analysis Method on the Speed Measurement of Vehicle (차량 속도 측정의 실무적용을 위한 테이프스위치 센서 방식과 영상 프레임 분석방법의 비교연구)

  • Kim Man-Bae;Hyun Cheol-Seung;Yoo Sung-Jun;Hong You-Sik
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.43 no.9 s.351
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    • pp.120-127
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    • 2006
  • In Korea the vehicle enforcement system(VES) detects speeding vehicle using two inductive loop detectors. And the speed reliability of theirs are evaluated through the analysis of image frame which is captured from video camera. This method is validated to evaluate VES on Korea Laboratory Accreditation Scheme(KOLAS) but it needs much time and expense for the analysis of image frame. Because the number of VES are increasing rapidly, the requirement of new evaluation method is necessary. On this paper, the tape switch sensor as a substitution of existing method was introduced and its application on the site are discussed. On the site test we compared the tape switch sensor on the speed measurement of vehicle with the video image frame. As a result we have founded that the tape switch sensor is evaluated to be feasible system on site in respect to measure the overspeed vehicle.

Balloon Dilatation of Bronchial Stenosis in Endobronchial Tuberculosis (기관지결핵에 의한 기도협착에서 풍선카테터를 이용한 기도확장요법)

  • Chung, Hee-Soon;Han, Sung-Koo;Shim, Young-Soo;Kim, Keun-Youl;Han, Yong-Chol;Kim, Woo-Sung;Im, Jung-Gi
    • Tuberculosis and Respiratory Diseases
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    • v.38 no.3
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    • pp.236-244
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    • 1991
  • The prevalence rate of pulmonary tuberculosis is 1.8% in 1990, and endobronchial tuberculosis may exist in 10 to 40% of active disease. Endobronchial tuberculosis usually leaves bronchial stenosis as the complication despite of modern chemotherapy, and it is often misdiagnosed as bronchial asthma. When bronchial stenosis involves major airway, its treatment needs such special measures as steroid therapy, surgical intervention and/or laser therapy, but the therapeutic result is often disappointing. To exploit a new treatment modality for bronchial stenosis, balloon dilatation was carried out in 12 patients with endobronchial tuberculosis. Under local anesthesia, 4F-Fogarty balloon was inserted via bronchofiberscope in ten cases and 10F-Gruentzig balloon was introduced under fluoroscopic guide in two others. Endobronchial tuberculoses were subdivided into two(16.7%) with actively caseating type, seven (58.3%) with fibrostenotic type, and three (25.0%) with stenotic type without fibrosis, according to the bronchoscopic findings. In 7 healed cases which were all stenotic with fibrosis, three (42.9%) took favorable turn in clinical status but four (57.1%) were not improved with balloon dilatation. In 5 active cases, all (two with actively-caseating type and three with stenotic type without fibrosis) were improved with this method. $FEV_{1.0}$ or FVC increased 10% or more after procedure in seven (70.0%) of ten and bronchial lumen remained enlarged in eight (66.7%) of twelve, in whom follow-up examination was done after the procedure. Balloon dilatation of bronchial stenosis is more effective, when endobronchial tuberculosis is in active stage than in healed fibrotic stage. It is suggested that bronchial stenosis can be minimized by early diagnosis and early application of balloon dilatation in the course of disease.

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The Effect of the on the purchase behavior of the Software Quality (소프트웨어 품질이 소비자 구매 행동에 미치는 영향)

  • Kim, Dae-Sung;Oh, Sung-Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.1
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    • pp.29-65
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    • 2009
  • This study is The Effect of the on the purchase behavior of the Software Quality. To have purchased the software in a Consumer surveys were conducted. The following is a summary of results of this research. First, the software quality and significant consumer purchasing behavior (+) of influence. Functionality, usability, portability of software quality attributes the impulse buying and buy more of both the (+) showed the influence. Second, software quality is urge consumers to purchase significant (+) of influence. Functionality, reliability, usability, portability of software quality (+) showed the influence. Third, the software quality In the consumer buy more significant Chung (+) showed the influence. Software quality, functionality, usability, portability name (+) influence. In conclusion, the quality of the software in consumer purchasing behavior (+) were of significant influence. In particular, factors that functionality, usability factors, portability factor in the relatively large influence on the purchasing behavior. Software technology development, planning, development, testing, and in each step must keep in mind the following. First, the software, when used in certain conditions, Inherent ability to meet the needs and requirements set forth to provide the appropriate functionality and accuracy as the ability of software products each other with the capabilities to the effective and thorough security features should be required. Second, software, a user-specified criteria to use in understanding and learning, and must, and the ability to prefer. Software for users to understand and easy to use, whether the check. In particular, understanding the interface, Help understanding, understand the input and output data, and interface consistency, the user information, the message must be equipped and easy to understand. In addition, ease of learning to be self-learning, and help ease of access shall be required. Third, in certain circumstances, a different environment to transfer be equipped with the functionality of the software. Applying data structures and application environment, helping transplant convenience must keep in mind sex.

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The Effect of Ear Reflexotherapy on Back Pain of Working Women in Middle Age (귀 자극요법 적용이 중년 여성 근로자의 요통에 미치는 효과)

  • Park, Kyung-Sook;Ha, Eun-Ho;Kim, Yu-Na;Kwon, Soo-Jin;Ru, Lee-Jung;Song, Ju-Hyun;Woo, Yong-Wha;Lee, Jae-Yeon;Chun, In-Hee;Kang, Hyun-Kyung;Park, Hee-Jung;Lee, Eun-Joo;Lee, Jae-On
    • Journal of muscle and joint health
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    • v.17 no.1
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    • pp.14-24
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    • 2010
  • Purpose: The purpose of this study was to investigate the effect of ear reflexotherapy on back pain of working women in middle age. Methods: The quasi-experimental, nonequivalent control group pretest-posttest design was used for the study. Total of 56 participants composed of experimental group (n=26) and control group (n=30), who were working in four hospitals in urban area. The degree of back pain after ear reflexotherapy was measured by VAS. The data were analyzed by frequency, percent, t-test and $X^2$-test. Results: The degree of back pain after ear reflexotherapy in the experimental group was significantly reduced, while there was no difference in control group. There was a significant difference between the experimental group and control group in the degree of back pain after ear reflexotherapy (t=3.702, p=.001). Conclusion: Application of ear reflexotherapy was effective for employed women in middle age and it needs to be further evaluated among the other population.

The Legal Structure of Guard & Security Contract and the Prevention & Resolution Method of Security Disputes (경호경비계약의 법적 구조 및 분쟁의 예방과 해결 방안)

  • Ahn, Sung-Cho
    • Korean Security Journal
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    • no.11
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    • pp.129-157
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    • 2006
  • With rapid social change, by culminating the social hazards and the safety problems about it are on the increase too. According to the needs for the safety the demand of the private guard & security provided the safety and security service against danger is also increasing. As the need for the safety is increasing, so recently the private guard & security industry is extended. Therefore the purpose of this study is to grasp and carry out researches into the legal structure on the Security contract, is to analyze the formation of contract and find out the ensuing problem in order to prevent or settle the dispute which is apt to occur between the specific client and the security companies. In order to minimize the dispute going with security relationship in particular, it is necessary that one should write down the agreed contents as the document explicitly to make a security contract with the parties. Hereupon in the plan which standardizes the security contract with each parties autonomously, it is suggested that this study should present the model of Dispute Resolution Clause Especially it is the best means that it is amicable consultation or negotiation as the effective way of settlement methods of private dispute arising from the concerned parties. In inevitable case it recommends the method which solves the dispute by means of an arbitration than litigation at administration of justice(in terms of jurisdiction). If the parties wish to settle the disputes by arbitration, they must come to an arbitration agreement in the form of a arbitration clause in the security contract. After the test and evaluation through application utilizing it in actual security field, the security standard contract regulates about it and this terms should widely apply a individual case to whole industry.

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A Study of the Behavioral Leadership Theory to apply Efficient Management for the Private Security (민간경비조직의 효율적 관리에 대한 행태론적 리더쉽의 적용에 관한 연구)

  • Gong, Bae-Wan
    • Korean Security Journal
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    • no.14
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    • pp.1-19
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    • 2007
  • Recently the demand for civil bodyguards and security guards shows rapid growth with social development that lead the social structure environment. In recent years, the security industry and market seems to be increasingly affected by new social environment changes. In addition to that, efficient management for the private security needs to many security managers. So, the management for the private security is a matter of primary concern to all security managers. The purpose of this research is to apply efficient management for the private security and how security managers leadership type effects on working attitude for guards. Then, this study is composed of the introduction in the first chapter, theological consideration of leadership and working attitude in the second chapter, research application in the third chapter and finally the conclusion in the fourth chapter. For the security managers, the organization can be altered its efficiency by organizing groups applying what kind of leadership to how it wed. Considering to its characteristic of security organization, the leadership is not only important factor effecting on outcome of organization but also core activity achieving the goal of organization to private security managers.

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Management Practices on Functional Meats and Meat Products in European Countries and the Oceania Area (유럽 및 오세아니아의 기능성 축산물과 식육제품에 대한 운영현황 및 관리방안)

  • Choi, Ji-Hun;Choi, Yun-Sang;Kim, Hack-Youn;Kim, Hyun-Wook;Kim, Jin-Man;Kim, Cheon-Jei
    • Food Science of Animal Resources
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    • v.30 no.5
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    • pp.703-716
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    • 2010
  • It has recently been considered urgent to establish an accurate definition and scope of functional foods in the livestock industry in Korea. The tertiary function of food is gradually emphasized with various changes in conditions such as international competitive power enhancement of the whole world, including Korea. Therefore, the purpose of this study was carried out to gather basic information toward the establishment of standardization, management plans, and a system adapted to the Korean state through researching management systems of functional meat and meat products in the European Union (EU) and the Oceania Area (OA). A brief summary of this study is as follows. In the EU and OA, special management systems and laws about functional livestock and products were once nonexistent; only 'nutrition claims' and 'health claims' operated in the nutritional consolidation side of foods. Also, it was once thought that functional index materials and permissions established in the application of functional products sufficed, because management standards for enriched food were not established. Therefore, standardization of functional live stock products needs to be considered based on the case of developed countries in the EU and OA. It also seems that the above functional indicative substances can be applied, based on normal standards of indicative substances of functional products and the normal standards of indicators of functional substances added to livestock products presented in this study.

Long-Term Performance Evaluation of Concrete Utilizing Oyster Shell in Lieu of Fine Aggregate (굴패각을 잔골재로 대체 사용한 콘크리트의 장기성능 평가)

  • Yang, Eun-Ik;Yi, Seong-Tae;Kim, Hak-Mo;Shim, Jae-Seol
    • Journal of the Korea Concrete Institute
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    • v.15 no.2
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    • pp.280-287
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    • 2003
  • To evaluate the practical application of oyster shells(OS) as construction materials, an experimental study was performed. More specifically, the long-term mechanical properties and durability of concrete blended with oyster shells were investigated. Test results indicate that long-term strength of concrete blended with 10% oyster shells is almost identical to that of normal concrete. However, the long-term strength of concrete blended with 20% oyster shells is appreciably lower than that of normal concrete. Thereby, concrete with higher oyster shell blend has the possibility of negatively influencing the concrete long-term strength. Elastic modulus of concrete blended with crushed oyster shells decreases as the blending mixture rate increases. Namely, the modulus is reduced to approximately 10∼15% when oyster shells are blended up to 20% as the fine aggregate. The drying shrinkage strain increases with an increasing crushed oyster shells substitution rate. In addition, the existing model code of drying shrinkage and creep do not coincide with the test results of this study. An adequate prediction equation needs to be developed. The utilization of oyster shells as the fine aggregate in concrete has an insignificant effect on fleering and thawing resistance, carbonation and chemical attack of concrete. However, water permeability is considerably improved.

The Study on Local Composite Behavior of Connection Member between Steel Pipe Pile and Concrete Footing (강관 말뚝 기초 두부 연결부의 합성거동에 대한 연구)

  • You, Sung-Kun;Park, Jong-Myen;Park, Dae-Yong;Kim, Young-Ho;Kang, Won-Ho
    • Journal of the Korea Concrete Institute
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    • v.15 no.2
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    • pp.288-296
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    • 2003
  • Generally, application of steel pipe pile as deep foundation member needs special requirement for the connection method between steel pipe pile and concrete footing. Even though two types of connection method are suggested in the related specification, type B-method is provident. To investigate real structural behavior of type B connection, several load tests are done with carefully designed experimental system. The purpose of this experiment is mainly focused on the understanding of actual behavior which can be predicted by design theory. At this research stage, vertical and lateral loading test are done for three types of specimen to review stress concentration, formation and behavior of imaginary RC column in the footing and effect of non-slip device installed in the steel pipe pile. The load resistance mechanism in these specific connection method is predicted based on both experimental results. The three-dimensional finite element modeling is also done for the purpose of comparison between numerical and experimental result. With all the results gained from experiment the structural behavior of imaginary RC column in the design concept is confirmed. The role of non-slip device is very important and it affects the resistance capacity with help of composite action of concrete and steel pipe pile.