• 제목/요약/키워드: application effect

검색결과 12,291건 처리시간 0.047초

스마트폰 기반 증강현실 특성이 프레즌스, 플로우 및 관계지속행동에 미치는 영향 (The Effect of Augmented Reality Traits on Presence, Flow, and Relational Continuance Behavior with Smart-Phones)

  • 전태유;박노현
    • 유통과학연구
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    • 제13권5호
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    • pp.45-52
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    • 2015
  • Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

융복합 시대 스마트폰의 접속성과 편리성이 구전의도에 미치는 영향연구 : 어플리케이션을 매개효과로 (A Study on the Influence of Connectivity and Convenience of Smartphones of Word-of mouth Intentions in the Convergence Era : Focused on the Mediating Effects of Application)

  • 조영준
    • 디지털융복합연구
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    • 제13권5호
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    • pp.69-78
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    • 2015
  • 본 연구에서는 구전의도에 영향을 미치는 요인을 스마트폰 접속성과 편리성, 어플리케이션 요인들이 구전의도에 미치는 영향을 살펴보았다. 이 과정에서 접속성과 편리성 각 차원들이 구전의도에 미치는 영향에 대한 어플리케이션의 매개효과를 검정하고자 하였다. 실증결과 본 연구에서 사용된 접속성 및 편리성과 어플리케이션이 구전의도에 유의한 정(+)의 영향을 알 수 있었다. 그리고 어플리케이션의 매개효과를 검증한 결과 어플리케이션은 매개효과가 있는 것으로 검정되었다. 이와 같은 결과는 어플리케이션에 대한 요인이 구전의도에 일정관리, 유용한 어플리케이션, 동영상, 음악, 게임이 영향을 미치는 것으로 나타났다. 특히, 접속성 및 편리성과 어플리케이션이 구전의도 간의 영향관계를 확인하였다는 데 의의가 있다. 이 연구를 위하여 스마트폰 이용을 많이 하는 대학생들을 대상으로 설문조사 및 연구결과를 도출하였다. 이와 같은 결과는 융복합 시대의 스마트폰 사용자들을 만족시킬 수 있는 어플리케이션 개발전략에 대한 시사점을 제공한다.

Effect of Soil Salinity Levels on Silage Barley Growth at Saemangeum Reclaimed Tidal Land

  • Lee, Sanghun;Bae, Hui-Soo;Lee, Soo-Hwan;Kang, Jong-Gook;Kim, Hong-Kyu;Lee, Kyeong-Bo;Park, Ki-Hoon
    • 한국토양비료학회지
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    • 제46권5호
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    • pp.365-372
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    • 2013
  • Crop development and nutrient availability are strongly influenced by soil salinity levels. This study was conducted to investigate the effect of rice straw and nitrogen (N) fertilizer for silage barley under various soil salinity levels at Saemangeum reclaimed tidal land. Three levels of rice straw (0, 2.5, 5.0 ton rice straw $ha^{-1}$) and N (0, 150, 225 kg N $ha^{-1}$) were applied at 0.04, 0.23, 0.35% soil salinity levels. Biomass yield of silage barley was influenced by the interactions between rice straw application and N fertilization. Although there was no single effect of rice straw application on biomass yield, it was significantly increased with N application and a rice straw application of 5.0 ton $ha^{-1}$. Sodium content in silage barley was significantly lower at 0.04% salinity level, and but it was statistically increased with increasing soil salinity levels. Forage qualities such as total digestible nutrients and relative feed value of silage barley were significantly higher with N application at 0.04% salinity level, but there was no effect of rice straw application. Soil organic matter content was increased with N and rice straw application regardless of soil salinity level. The results of this study showed that the effect of rice straw and N fertilization on silage barley was influenced by soil salinity levels, which indicates that the management practice of silage barley at Saemangeum reclaimed tidal land should consider soil salinity levels.

뒷다리 현수 유도 위축근에 대한 저빈도 전기자극의 VEGF 발현에 미치는 영향 (Effect of Low Frequency Electrical Stimulation on VEGF Expression of Suspension Induced Atrophic Muscle)

  • 강종호;한종만
    • 대한물리의학회지
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    • 제5권2호
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    • pp.273-280
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    • 2010
  • Purpose : The purpose of this experiment was to evaluate the pre-application effect of low frequency electrical stimulation(LFES) on VEGF expression of atrophic muscle and to determine the optimal pre-application period of LFES for prevent muscle atropy Methods : Twenty-five adult sprague-dawley rats were randomly assigned to weight bearing group, hindlimb suspension for 14 days group, hindlimb suspension with pre-application of LFES for 14 days group, hindlimb suspension with pre-application of LFES for 11 dsys group and, hindlimb suspension with pre-application LFES for 7 dsys group. 16Hz of Biphasic pulse current was applied to gastrocnemius for 15min per days. Results : VEGF were decreased expression in HSG groups, whereas VEGF were significantly increased in HS+ES14G, HS+ES11G, HS+ES7G groups Conclusion : LFES during the hindlimb suspension showed a positive effect in VEGF induction and early application is strongly encourage VEGF induction. This indicated that pre-application of LFES could prevent muscle atrophy.

스마트폰 애플리케이션 개발자의 마켓결속 요인에 관한 연구 (A study on Factors Affecting the Relational Commitment of Application Developers to the Market)

  • 박수용;이정훈;박재범
    • Journal of Information Technology Applications and Management
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    • 제18권4호
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    • pp.183-202
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    • 2011
  • Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

유기질비료의 시용이 한국잔디(Zoysia matrella L. Merr.)의 생육에 미치는 영향 (Effect of Application of Organic Fertilizer on the Growth of Korean Lawngrass(Zoysia matrella L. Merr.))

  • 함선규;이정재;김인섭
    • 아시안잔디학회지
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    • 제7권2_3호
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    • pp.61-66
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    • 1993
  • This experiment was carried out in order to study effect of organic fertilizer on the growth of Korean lawngrass(Zoysia matrella L. Merr.) and the change of soil chemical characteristics. Results obtained are summarized as follows: l. Organic fertilizer was appropriate for base-dressing in the establishment of turfgrass by means of sod. 2. Chlorophyll contents in mixed application plot of complex organic fertilizer were more abundant than that in single application plot of organic fertilizer. 3. The yield of dry weight in single application plot of organic fertilizer was greater about 40% than that in control plot. 4. As a whole, the growth of Korean lawngrass in mixed application plot of complex and organic fertilizer was more greater than that in single application plot of complex fertilizer. 5. Application of organic fertilizer promote effectiveness of available phosphorous in soil.

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환측 신발 높이기가 편마비 환자의 보행 특성에 미치는 영향 (The Effect of Shoe Lift of the Paretic Limb on Gait Patterns in Hemiplegics)

  • 윤정규;박정미;김종만
    • 한국전문물리치료학회지
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    • 제9권2호
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    • pp.83-96
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    • 2002
  • The purpose of this study was to determine the effect of lift to the shoe of the affected limb on gait patterns in subjects with hemiplegia. The subjects of this study were 18 post-stroke hemiplegics. For the study, insole of the paretic side was lifted 10mm higher, and duration of static weight bearing, dynamic weight bearing and stance phase were measured from one cycle of the gait, before and after the lift application. For the measurement of carry-over effect of lift, we got data of those three items prior to and 3 weeks after lift application and 3 days after removal of the lift. Static weight bearing was significantly increased both just after and continuous application of lift for 3 weeks than before. Dynamic weight bearing was significantly decreased in heel contact and footflat phases only when just after application of the lift, without any change after 3 weeks application. In heel-off phase, dynamic weight bearing did not show any significant difference between before and just after application of lift whereas significantly decreased after 3 weeks application. Duration of stance phase was not changed among anytime of application. According to this study, lift applied to the shoe of the peretic limb was effective in inducing static weight bearing in the paretic limb, but did not significantly effect dynamic weight bearing on gait patterns. This study suggests that symmetry, induced by shoe lift applied to the paretic limb, could help correct abnormal posture that would be caused in standing and prevent development of abnormal muscle tone in subjects with hemiplegia caused by unilateral stroke.

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The Effect of Sound Wave Application Training on the Psychological Skills of Volleyball Players

  • Sunmun, Park
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.286-293
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    • 2022
  • In this study, we extracted sound waves that can improve psychological skills for volleyball players, investigated the changes that the application training of the extracted sound waves has on the brain waves of volleyball players, and the changes in brain waves are the psychological of volleyball players. The purpose of the research is to investigate the effect on technology. In order to achieve this purpose of the study, a total of 10 people from the experimental group and 10 from the control group were selected as the research subjects of university volleyball players with more than 5 years of volleyball experience. The experimental procedure was for the experimental group to listen to sound waves for more than 30 minutes at least 4 times a week for 12 weeks, and brain waves were measured 3 times before, during, and after. In addition, psychological skills were measured twice before and after. The measured data were subjected to t-test and two-way variance repeated measures analysis using SPSS 20.0. The results obtained through this process are as follows. First, as a result of analyzing the differences in psychological skills according to sound wave application training, there were statistically significant differences in goal setting and attention factors of the experimental group. Second, as a result of repeated measurement variance analysis at each time point according to the application of the sound wave application training program, it was found that alpha waves had a synergistic effect at the statistical significance level in the experimental group. Third, as a result of repeated measurement variance analysis at each time point according to the application of the sound wave application training program, it was found that the beta wave had a synergistic effect at the statistical significance level in the experimental group.

우리나라에서의 유기물(有機物) 시용효과(施用效果) (Effects of Organic Material Application on the Growth and Yield of Crops in Korea)

  • 박천서
    • 한국토양비료학회지
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    • 제11권3호
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    • pp.175-194
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    • 1979
  • The soil organic matter contents in arable land are generally low in Korea. Thus it is generally agreed that the application of organic materials to soils would be much beneficial. Present paper is a review on the effectiveness of organic mat ter application in uplands and lowlands. 1. The effect of organic matter application in uplands are of more clear and simple to explain as compared to that in lowlands. In uplands, appropriate application of organic matters such as compost and various crops residues improves the physical properties of soils leasing to increased water holding capacity, better aeration, and decrease in soil erosion. 2. In lowland, rice soils under water logged conditions the effect of organic matter application on rice yield is not straight borward and demands more refined knowledges for the interpretation of it. 3. It is found that the application of compost in rice soils is more effective when nitrogen fertilizer application is limited it dicating that nitrogen contained in the organic maerials can become available to rice plant and plays an important role for increased yield of rice under the condition where nitrogen fertilizer supply is limited. 4. Application of organic matter does not always bring about the desirable effects. Very often the organic matter application results in more intensive soil reduction leading to the accumulation of harmful substances which would can cancel out the positive effects of organic matter. This is partiunlarly true in poorly drained soils. 5. Rice straw or compost, when applied rice soils, supply sizeable amounts of available silicate to rice plant resulting in yield increase. 6. Although the effectiveness of organic matter application on rice yield in short term experiments is not consistent due to many reasons, the long term effect of organic matter is significant. 7. The term of the $O.M/SiO_2$ ratio in rice soils can serve as a criterion for the judgement of whether organic matter or silicate fertilizer is needed to be applied in a certain soil.

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