• Fashion, Industry and Education
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• 제14권2호
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• pp.60-69
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• 2016

Visual literacy, a key element of a design portfolio, is achieved by communicating a consistent visual aesthetic with respect to design elements, design principles and individual style. Yet, students often feel challenged in articulating their personal aesthetic or design philosophy in order to create a unifying design identity within a body of artifacts. This paper shares some best practices on overcoming this challenge through students' engagement in self-reflection and identity formation processes. The implemented innovative strategy in a senior-level portfolio development course for apparel designers involved four different phases: 1) one-on-one meetings to self-reflect on previous design work, 2) selection and revision of artifacts, 3) peer-review and critiques of revised portfolio artifacts, and 4) development of a final ePortfolio to showcase a unified design identity. It was evident that recording students' initial self-reflection in the form of a metacognitive oral report encouraged and motivated identity development in their portfolio. Further, students expressed their satisfaction in the ability to participate in the selection process of artifacts by self-reflecting about what they wanted to highlight about themselves and why. Overall, student outcomes from this strategy exceeded expectations and the portfolios developed were successful in creating a cohesive design identity.

• 한국의류산업학회지
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• 제9권5호
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• pp.507-515
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• 2007

The purpose of this study was to investigate conditions conducting continuous business of men and women manager owned small apparel stores, and to compare differences on demographical characteristics of the managers, and then to reveal what conditions were important to make a profit in future by gender. Data were collected from 150 (71 from men and 79 from women) managers owned small apparel stores in Busan. The results showed as follows; Conditions conducting continuous business of women and men manager were five factors such as manger's commitment, grasping capability of the trend, employee, planning and capability on financial control. There were significant differences in the perception of gender, education, managerial period, non employment/employment and non experience/experience between women and men manager on the conditions. Also, in this study we revealed that men importantly perceived planning factor and women grasping capability of the trend to make a profit in future.

• 한국의류학회지
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• 제32권5호
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• pp.729-740
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• 2008

The purposes of this study are to identify service quality elements using Kano's theory, and to examine differences in service quality characteristics among apparel store types. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. The questionnaire was composed of three sections; importance of quality, degree of satisfaction, and demographic factors. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: First, four factors of service quality(sales person, variety of goods, policy, and facilities) were identified. According to Kano's quality elements, sales person was categorized into both one-dimensional quality and must-be quality, and variety of goods, policy, and facilities categorized into attractive quality. Second, sales person, in all store types, was included in one-dimension quality elements and sales person and variety of goods, in local store, were included in attractive quality element. Service policy, in chain store and local store, was included in attractive quality element. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the store service strategies.

• 한국의류학회지
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• 제28권7호
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• pp.904-915
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• 2004

Following the PART I, which explored the concept of ＇Fashion Goods＇ and ＇Basic Goods＇ in terms of design elements and operational differences, this study, PART II, examined the differences in merchandising process of the two different types of goods. Merchandising process was divided into three stages; planning, production, and presentation. The study adopted a qualitative approach by use of eighteen in-depth interviews with merchandisers and designers with a minimum of six years and a maximum of 15 years of career experience in apparel industry. According to the type of goods, different merchandising practices were found. Especially material and production order/reorder practices were noteworthy. Fashion goods had high possibility of using high-quality materials sourced abroad and few of them were reordered. In other words, reorder practices were established for basic goods only; replenishment was actively implemented for higher inventory turn of basic goods; usually materials and production for basic goods were sourced domestically. In conclusion, based on the differences, more refined merchandising strategies of apparel companies and consistent theory building in this field are required for fashion and basic goods respectively.

• 한국의류산업학회지
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• 제3권3호
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• 한국의류산업학회지
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• 제1권3호
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• 한국의류산업학회지
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• 제5권3호
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• pp.260-266
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• 2003

The objective of this study is to compare the general body measurements and shoulder shapes of Korean and American elderly women to supply basic data for the apparel design. The anthropometrics data was collected including both direct and indirect measurements of 283 women over the age of 55 in Korean and the American women. The statistical methods used for the analysis of measurement data are the T-test, Exploratory data analysis, ANOVA and Duncan-test respectively. The results of the T-test indicated that there is a significant difference in the 14 body measurement items except of waist circumference. The results of exploratory data analysis, an independent relationship between shoulder slope angle and forward shoulder roll of Korean women. On the other hand, there is a dependent relationship that the bigger shoulder slope and forward shoulder roll with wide cross back shoulder of American women. Comparison of mean among the three different age groups, aged 55~59 group shows significant differences in the value of difference between cross back shoulders and horizontal shoulder width. This finding indicates that the wide and forward roll shoulder needs to special pattern making like ease amount and curvature for fit and comfort for women's apparel.

• 한국의류학회지
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• 제31권3호
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• 패션비즈니스
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• 제4권1호
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• pp.87-96
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• 2000

Merchandiser continue to play an important role in the exchange process by providing products for consumption. Merchandisers must still understand customer demands, analyze sale trends, select and present salable products. However, due to the competitive pressures in the apparel industry and the innovations required under QR business systems, the demands placed on merchandisers are changing. The purpose of this study is to present of the direction for fashion merchandising education. The direction for fashion merchandising are education summarized as follows; 1) Merchandising technology is the systematic application of information technology and Telecomunications to planning, developing, and presenting product lines in ways that reflect social and cultural value. Statistic Methods are developed and used to analyze data arising from a wide variety of applications. 2) Merchandising technology is to practise the technical and economic aspects of apparel production. Analysis of specific apparel manufacturing and management issues such as efficient manufacturing methods. 3) Merchandising technology is to forecast fashion trend according to consumer preference. Culture influences what people purchase and how those items are used forecasting fashion trend. 4) Merchandising technology is to practise communication skills used in formal and informal organization including interviews in particular language suited to their own business and professionnal careers. 5) Merchandising technology is to planning merchandise budgets and merchandise assortments based on more diverse forms of information. 6) Merchandising technology is to use techniques related hardware and software. 7) Merchandising technology is to learn participate in internship programs.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.213-221
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• 2019

The study aims to investigate some criteria of supplier selection in the textile and apparel (T&A) sector in Vietnam. Most research on supplier selection criteria for T&A sector was mainly conducted based on the review of literature. Therefore, the purpose of this study is to explore these criteria based on a framework in which an integrated approach of qualitative and quantitative was employed. First, an in-depth interview was used to explore what supplier selection criteria T&A companies were utilized after the literature on supplier selection criteria had been reviewed. Next, a prequestionnaire was built and sent to some practitioners and experts for their revision. Then, a pilot survey of 31 T&A companies with numerous statistical tests was conducted to validate the questionnaire. Finally, an official study of 282 respondents was conducted to determine supplier selection criteria which are best suited for T&A companies through exploratory factor analysis. The findings of the study suggest that there are eight supplier selection criteria including Quality, Cost, Delivery, Service, Capability, Company's image, Relationship, and Sourcing country. Each criterion comprises certain sub-criteria to make the supplier selection criteria set more comprehensive. The findings will be a contribution to the selection process of T&A companies as they can utilize these criteria to select capable suppliers.