• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.267-278
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• 2005

Fashion luxury products, which used to mean high-quality, handcrafted not-so-trendy items, are nowadays regarded as expensive fashion merchandise produced under the name of imported well-known brands. People cunsuming fashion luxury products distinguish themselves from other people according to the luxury fashion brands they are using, and as a result, advertisements of fashion luxury products are taken as a kind of international language. The purpose of this study is to point out the socio-cultural meanings of consuming fashion luxury products, by analyzing images shown in advertisements of fashion luxury products focusing on women's images. To do so, this study is based on general theoretical background on fashion, consumer culture advertising and analysis advertisements of fashion luxury products shown in fashion magazines in recent three years. The result of this study is as follows; The images of the advertisements of fashion luxury products could be categorized as (1) elegance, (2) kitsch and (3) fetish. Elegance is a taste of high society, aesthetically chic and feminine. Fashion luxury products, which are merchandise of extravagance, dignity, refinement, feminity and harmony, exhibit high-quality grace through their advertisements. Kitsch represents the vulgar and popular images of trivial commodities of industrial society. In the advertisement of fashion luxury product, it is shown as inappropriateness, excessiveness, stereotyped pleasantness, exaggeration an playful satisfaction. Finally, fetish images represent erotic or perverted sexuality, based on psychoanalytic fetishism which objects are regarded s substitute of sexual orgasm. The advertisements of fashion luxury product are characterized as (1) popularization of luxury, (2) objectification of sex and body, and (3) re-aestetification of anti-aesthetics. The asvertisements of fashion luxury products are actually targeted to the middle class with successful career women's images. They objectify female bodies through fetishistic images. Also, the deviant subcultural style, represented a new kind of cultural capital, is now reproduced as a new commodity aesthetics.

• Journal of Arbitration Studies
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• v.25 no.1
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• pp.87-105
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• 2015

Intellectual property law is slowly fighting to keep pace with the rapid growth of the fashion industry. Copyright and patent law have proven only minimally effective in fashion, even in the US and other top fashion nations, forcing designers and fashion companies to rely on their trademarks to protect their work. Litigating trademark disputes in the fashion industry presents a host of problems as witnessed in a recent Christian Louboutin case, leading the parties to resort to Alternative Dispute Resolution(ADR) and Online Dispute Resolution(ODR). ADR methods, especially arbitration, are increasingly emerging as substitutes to litigation. Using these methods, the fashion industry (CFDA in the US case) should sincerely consider a self-regulating program in which its members, both fashion designers and corporations alike, can resolve disputes in a manner mutually beneficial to all parties in order to preserve the industry's growth, solidarity, and esteem In particular, for the US fashion industry, the ongoing Innovative Design Protection and Privacy Prevention Act(IDPPPA) anti-counterfeit legislation could have caused a chilling effect against innovation. New designers with no name and less resources who could normally flourish producing inspired-by designs may find themselves subject to copyright infringement legislation since the IDPPPA may expand the protection of established designers and brands with more resources. This fear and its implication could be solved by the fashion industry itself since fashion experts know best how to handle these fast-paced issues arising in the field. Therefore, stakeholders in the fashion industry should commit to protecting innovation within fashion on a long-term basis by establishing a panel handling an ADR process. This can mitigate the uncertainty created by the IDPPPA or any other legislation from elsewhere, which could result in a shying away from experimentation with inspired-by designs.

• Journal of Fashion Business
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• v.4 no.1
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• pp.73-85
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• 2000

The purpose of this study is for considering about Zen fashion in the point of view of culture transition. Through this research, the Far-East including Korea will be confirmed as a center of fashion culture in 21st century. The contents are the meaning of culture transition in Post Modern period, the meaning of Zen and changing of fashion trend as the background of Zen Fashion, and the characteristics of Zen fashion design. The results are as follows: Anti-western movement or dismantlement of culture has been represented the limitation of western centered culture. So the interesting about East means the changing to east from west in ideas. To make new creation in fashion field, the comprehension about the western fashion which has been preceeded and new trials using the our tradition will be needed. Zen is a kind of Buddhism and the essence of it is to find myself and express individual experiences. The change of one's sens of value, new age movement and concerning of environment and ecology make more comfortable, simple and healthy elements in clothing. The fusion style is under a vogue in life style and Zen is the core of this trend. The characteristics of Zen fashion are flat dismantlement which has been know as a Japanese style, oriental minimalism and nature beauty of ecology. This characteristics are found not only the shape, color but the will of the behind. The pursing temperance and naturalism are represented the fashion culture transition from the West to Far-East. Therefore multi points of fashion research is very important and the identify about Korean fashion is required in lately for new fashion paradigm.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.51-60
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• 2016

This study aims to contribute to development of women's incontinence panties with anti-aging effect meeting customers' requirements by examining types, sorts, sizes and specifications of women's incontinence panties currently sold in the market. The results of analysis of a total of 22 commercial products are as follows. 1. Among the samples, 21 incontinence panties were slip on type like regular underwear; only 1 was pad insertion type. With respect to the length of side seam, 17 (77.3%) incontinence panties were above 14 cm which is classified as maxi; the rest of them (5, 22.7%) were 7~11 cm which is classified as middy. 2. With respect to size, the percentage of Size 3 was 40.9% showing the largest, followed by Size 4 (31.8%), Size 2 (18.2%), Size 5 (9.1%). To produce the incontinence panties considering various ages and body shapes, it is recommended to select above Size 4 as a minimum. 3. With respect to materials of the incontinence panties, natural fibers such as cotton or rayon were mostly used and a polyurethane, nylon or polyester was mixed to enhance the wearing sensation and stretchability of the panties. Finally, for structure of the crotch area, single knit was the largest (9, 40.9%), terry weave 7 (31.8%), sofe pile weave 4 (18.2%), and waffle weave or diamond weave 2.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.283-289
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• 2001

Shrink resist finishing of wool fabric was carried out with Monoethanol aminesulphite (MONAMIN BTN) shrink resist agent after chlorination with Dichloro isocyanuric acid (DCCA). The purpose of this study is to investigate the effect of treating conditions, such as concentrations of DCCA and MONAMIN BTN, pH of treating bath, dyeing times, curing times and temperatures, on dyeing property of wool fabrics. K/S values and fastness properties of dyed wool fabrics were measured. The K/S values of dyed fabrics were increased gradually with increasing concentration, and decreased with increasing curing time. The optimum dyeing time and curing temperature were 60 min and $140^{\circ}C$, respectively. Also it seems likely that the shrink resist finishing carried out at 3% (o.w.f.) of MONAMIN BTN and pH 7 of resin treating bath is effective in increasing K/S values. Light fastness of fabric dyed was very poor and the fastness of fabric dyed was not influenced by the treatment conditions.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.11-27
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• 2012

This study explores U.S. consumers' perceptions about fashion counterfeit goods and counter feiting and motivations for purchasing and not purchasing those goods. A qualitative research technique utilizing self-administered essay questions was used to collect data. A convenience sample of female college students(N=128) drawn from classes at Midwestern and Southern universities in the U.S. participated in this study. This study found that a majority of consumers tended to perceive that fashion counterfeit goods are merely imitations of the legitimate goods and that counterfeiting is producing and selling fake goods, but a small number of consumers associated those goods with illegally produced goods and illegal practices or violations of intellectual property rights. The major motivations for purchasing counterfeit fashion goods were found to be price/value consciousness, appearance of counterfeit goods, status consumption, availability of the goods, desire for souvenirs, and social(family and peer) influences. In addition, the major deterrents to purchasing these goods were identified as integrity/ethical judgment, poor quality of counterfeit goods, self-image/status, and unavailability of the goods. This study provides policy makers and anti-counterfeit coalitions with information to develop effective educational programs or campaigns to influence consumers' counterfeit fashion purchasing behavior.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.119-128
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• 2008

The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.836-847
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• 2008

Maximalism in modern fashion has emerged as an anti-conception against Minimaslism which dominated the trend of 21st century. Contrary to the traits of Minimalism which are oriented to constraint and editing, Maximalism expresses human sensitivity, concern to tradition and other culture, and instinctive desire for decoration. The trend of Maximalism is reflected in various areas of fashion and shoes design, and its influence is still enlarging. This idea for designing shoes come from analyzing the related documentaries, fashion magazines and internet sites since 2005, when the maximalism was main concepts in worldwide fashion trends. The traits of Maxmalistic trend expressed in shoes are decentralizing, pluralisml, sensitivity, etc. The molding constituents, such as form, material, color, accessary decoration, have been expressed as diversified and differentiated traits of shoes design through molding modes such as exaggeration and concentration, distortion and modification, removal and mixing-up. This study takes advantage of this opportunity to grasp the diversified and colorful trend and molding traits of Maximalim expressed in shoes design, close up the molding value of shoes design, and finally enlarge the realm of aesthetic expression of shoes design.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1444-1453
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• 2005

In this study, I tried to analyze the characteristics of modem punk fashion by applying characteristics of modem cultural phenomena. The method of this study is the qualitative study: I analyzed collections from 1996 to 2003 by suggesting an analysis frame based on bibliological studies and applying internet photo materials to the analysis frame. As a result, modem punk fashion has the following characteristics. First, it tends to promote things that are entirely different from the previous expression methods by using the overlapping of texts combined with things that are heterogeneous. Second, the scope of its decoration has been expanded with the aid of the expression method, in which the objects that had not been used as decoration previously have been transformed into media. Third, the appearance of non-mainstream group who has suggested the anti-mainstream thought that violates the uniformed beauty of punk group has expanded the scope of classes that accept the punk fashion. Lastly, clothes, wigs and accessories have been commercialized through the permanent modification that used to signify resistance and disgust such as the expression methods of image replicas using tattoo, piercing, and transformation of hair. In doing so, punk fashion has been generalized and popularized. Such modem punk fashion reflects the change of society such as social transformation that is occupied by images thanks to its complexity and pluralism and the development of public media.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.170-176
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• 2004