• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.386-403
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• 2021

Preannouncing a new product to its target audiences has been more and more prevalent in a wealth of industries, particularly industries that attach great importance to the speed of entry. Grounded in market signaling theory, the current research advances a theoretical model that takes full cognizance of the relation between preannounced information about an upcoming product and individual customers' behavioral intentions as well as significant moderating effects of prior product knowledge and new product innovativeness. In response, a web-based survey is conducted for data collection and the structural equation model is utilized for data analysis. Results of this study demonstrate that preannounced new product information attributes (i.e., quantity, clarity) may positively influence consumers' attitudes, in turn, lead to a favorable purchase intention. Moreover, the moderating effects of product knowledge and product innovativeness are also confirmed. Specifically, product knowledge moderates the quantity-attitude relation positively and moderates the clarity-attitude relation negatively, whereas product innovativeness does opposite. Both implications and limitations are also described.

• International Area Studies Review
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• v.14 no.2
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• pp.205-227
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• 2010

Where should a plant or service facility be located? The decision is crucial since the capital investment in land, factory construction, and facility is enormous. Once a firm has sunk a large sum of money into a factory, it lives with the decision for a long time. In this age of global markets and global production, this is a key decision problem for contemporary manufacturing and/or service. Using data from Korean and Chinese managers and the AHP (Analytic Hierarchy Process), this paper did study on the actual condition for identifying the differences of opinion between the two group's(Shanghai and Shenyang managers) in how to make decisions on the location problems. Since this study was carried out during recent global economy recession, and the limitation of the collected questionnaires, it is hard to avoid the possibility for those managers to show different view from their ordinary times. Nevertheless, this paper will provide managers with useful informations on successful facility location in China.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.12 no.3
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• pp.49-59
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• 2002

As the electronic commerce increases rapidly in the mobile communication, security issues become more important. A suitable authentication and key agreement for the mobile communication environment is a essential condition. Some protocols based on the public key cryptosystem such as Diffie-Hellman, EIGamal etc. were adapted in the mobile communication. But these protocols that are based on the difficult mathematical problem in the algebra, are so slow and have long key-length. Therefore, these have many limitation to apply to the mobile communication. In this paper, we propose an authentication and key agreement protocol based on NTRU to overcome the restriction of the mobile communication environment such as limited sources. low computational fewer, and narrow bandwidth. The proposed protocol is faster than other protocols based on ECC, because of addition and shift operation with small numbers in the truncated polynomial ring. And it is as secure as other existent mathematical problem because it is based on finding the Shortest or Closest Vector Problem(SVP/CVP).

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.71-78
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• 2013

In this paper, the golf club head hit the golf ball moves at a constant velocity, then move in the same direction at a constant velocity of the golf club head, the velocity of the golf ball was hitting and flying the golf ball is calculated. If velocity is different before you hit the golf ball, each of the velocity of the golf ball is calculated. The purpose of this paper is to make it easy to find out the velocity of a club's head, the mass of a golf ball, the velocity or the direction of a golf ball after impact in playing golf. The results of the experiment are represented in tables and figures. And we also propose the comparison analysis between our research and other traditional ones, the implications, and futhur studies in the future. The results of this study, unlike other studies, it was can be seen that measurements of several factors superior to the measurement of the velocity of the golf ball.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.3
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• pp.91-101
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• 2011

Internet is becoming increasingly popular due to the rapid development of information and communication technology. There has been a convenient social activities such as the mutual exchange of information, e-commerce, internet banking, etc. through cyberspace on a computer. However, by using the convenience of the internet, the personal IDs(identity card, driving license, passport, student ID, etc.) represented by the electronic media are exposed on the internet frequently. Therefore, this study propose a feature extraction method to analyze the characteristics of image files containing personal information and a image retrieval method to find the images using the extracted features. The proposed method selects the feature information from color, texture, and shape of the images, and the images as searched by similarity analysis between feature information. The result which it experiments from the image which it acquires from the web-based image DB and correct image retrieval rate is 89%, the computing time per frame is 0.17 seconds. The proposed method can be efficiently apply a system to search the image files containing personal information and to determine the criteria of exposure of personal information.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.71-80
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• 2016

This study is based on the previous research which proved that "seeking convenience", "seeking low-cost" and "pleasures of shopping" are the major shopping motivation of online shopping. Research is conducted by using the trust as mediator, purchase intention as dependent variable. Also, differences between Chinese and Vietnamese consumers are applied in analysis of the model. The results were as follows: First, "seeking low-cost" and "pleasures of shopping" have positive effects on trust. Second, all shopping motivation have positive effect on purchase intention. Third, the trust has positive effect on purchase intention. Fourth, consumers' shopping motivation have significant difference in trust and purchase intention according to Chinese and Vietnamese consumers. The results of this study presented the strategic implications for operators at online shopping area.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2005.06a
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• pp.143-146
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• 2005

Many data mining techniques have been proved useful in revealing important patterns from large data sets. Especially, data mining techniques play an important role in a customer data analysis in a financial industry and an electronic commerce. Also, there are many data mining related research papers in a semiconductor industry and an automotive industry. In addition, data mining techniques are applied to the bioinformatics area. To satisfy customers' various requirements, each industry should develop new processes with more accurate production criteria. Also, they spend more money to guarantee their products' quality. In this manner, we apply data mining techniques to the production-related data such as a test data, a field claim data, and POP (point of production) data in the automotive parts industry. Data collection and transformation techniques should be applied to enhance the analysis results. Also, we classify various types of manufacturing processes and proposed an analysis scheme according to the type of manufacturing process. As a result, we could find inter- or intra-process relationships and critical features to monitor the current status of the each process. Finally, it helps an industry to raise their profit and reduce their failure cost.

• Proceedings of the Technology Innovation Conference
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• 1999.12a
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• pp.281-295
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• 1999

This paper analyses the effects of the increase of logistics outsourcing on the economy which are largely classified into three parts. The firm level and industry level are two among them which will be summarized below. The another is consumers level. On the fm level, the logistics outsourcing of a manufacturing firm not only helps to increase the efficiency of itself and but also confront the competitive environments by weakening the entry barriers, i.e., the emergence of contestable market. The reasons why the efficiency of the firm enhances are also largely divided into two parts. One is due to the reduction of inventory cost by replacing it by the information cost resulting from internet use. The other is owing to reducing the life cycle of production process by the emergence of virtual enterprises which are located in one point in De process of supply chain management. The weakening of entry barriers is directly affected by the drastic increase of internet users in twofold reasons: one is based on the restricted competitive characteristics due to the long-term transaction relationship between logistics providers and the companies who offer logistics services and the other, due to the weakening of the restriction of space and time. The effect of industry level is due to the transition of traditional to virtual vertical integration system The firms corresponding to a connection point in the process of supply chain management would try to realize both the scale of economy and the scope of economy for strengthening the competitiveness. We indicated above the emergence of contestable market however, it is a short-term phenomenon and result in the oligopoly market due to the entry barriers in the long-run sense.

• Journal of Distribution Research
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• v.9 no.1
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• pp.25-45
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• 2004

As electronic commerce establishes itself as a viable and competitive channel, this research compares the attractiveness of online and offline purchase from a transaction cost perspective. In the process, we propose a framework that integrates transaction cost with purchase decision process and product type. Specifically, the paper proposes and tests hypotheses regarding the difference between online and offline channels with respect to the transaction costs incurred in each stage of the purchase decision process. These differences are further compared across different product types categorized according to the FCB Grid. A total of 24 hypotheses were tested by conducting a questionnaire survey on university students. The results showed that 19 out of 24 hypotheses were supported. Following a detailed presentation of the analysis results, the paper concludes by discussing the academic and managerial implications of the findings.

• Journal of the Korea Society of Computer and Information
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• v.13 no.6
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• pp.243-251
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• 2008

This study is to suggest the extraction algorithms of fingerprint corepoint and region separation using the labeling for gate security in order that it might be applied to the fingerprint recognition effectively. The gate security technology is entrance control, attendance management, computer security, electronic commerce authentication, information protection and so on. This study is to extract the directional image by dividing the original image in $128{\times}128$ size into the size of $4{\times}4$ pixel. This study is to separate the region of directional smoothing image extracted by each directional by using the labeling, and extract the block that appeared more than three sorts of change in different directions to the corepoint. This researcher is to increase the recognition rate and matching rate by extracting the corepoint through the separation of region by direction using the maximum direction and labeling, not search the zone of feasibility of corepoint or candidate region of corepoint used in the existing method. According to the result of experimenting with 300 fingerprints, the poincare index method is 94.05%, the proposed method is 97.11%.