• Title/Summary/Keyword: ancillary effect

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Validity and Expected Effect of International Marketing Cooperative for Korean Animation (애니메이션 해외 배급 활성화를 위한 마케팅 협동조합 도입의 타당성 연구)

  • Kim, Young Jae
    • Cartoon and Animation Studies
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    • s.36
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    • pp.121-145
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    • 2014
  • Operating under the principle of user-benefit maximization and democratic user-control, cooperatives are being spot-lighted as a business model satisfying the various social, financial needs. In Korea, the Law of Cooperative was enacted as of December 2012, which has enabled the establishment of cooperatives in variety of industry fields. This study is to discuss the expected effect and validity of marketing cooperative as a solution for insufficient sales revenue in international distribution of Korean animation. The interviews with Korean animation studios found out the key problems of overseas distribution, which are; 1) lack of marketing expertise and weak organization, 2) lack of ancillary rights exploitation due to the deals based upon all rights package with the broadcasters who are not interested in ancillary business, 3) lack of localized marketing support in each territory. The solution for these problems takes large and long-term marketing investment and it is far beyond the capabilities of small Korean animation studios. Marketing cooperative can provide services not available otherwise such as in-depth market research which will help the improvement of international marketing expertise. Also. as the cooperative carries enough volume of animation catalogue, it can increase negotiation power satisfying the various needs of buyers. Also, it can provide the precise marketing support for each territory by integrating every process of value chain, from TV broadcasting, merchandising, and digital media platform. Above all, a clear benefit of marketing cooperative is that, because of its user-benefit and user-control principle, the principal-agent problem can be minimized while it maximizes the profit for member studios.

Ecological Effect Area Research of DMZ using NDVI (식생지수를 이용한 DMZ의 생태적 영향권 조사)

  • Kim, Sang-Wook;Jeong, Jong-Chul
    • Journal of the Korean Association of Geographic Information Studies
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    • v.5 no.4
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    • pp.24-34
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    • 2002
  • The purpose of this study is to estimate the ecological effect of DMZ for development and conservation of this area. Because of the political reason, field research and estimation of the ecological effect using field data is very difficult. Then we carried out the estimation of the ecological effect using Landsat ETM+ and ancillary data of digital maps. Because of military disturbance and agricultural activity of common people, NDVI of DMZ was very low value except the interior area of DMZ. According to the distance of DMZ, the variance of NDVI didn't show the logistic curve. This result has the reason as follows. The developing force at level plane of west and middle area reached to DMZ and we could concluded in that case of east area had been effect of regular cutting for view.

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Effect of Visual Merchandising in Fast Fashion Retailing (패스트패션 리테일링에서의 비주얼머천다이징 효과)

  • Kang, Yoo-Jin;Lee, Mi-ah;Kim, Hyunsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.716-732
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    • 2016
  • Focusing on the communication effects of fast fashion visual merchandising (VM), this paper examines the effects of a fast fashion store's VM attributes on consumer's perceptions of store image towards newness and prestige that influence the time spent at stores as well as the frequency of visits. This study was conducted by collecting data online using males and females in their twenties to forties; subsequently, a total of 382 samples were analyzed. The VM communication effect model utilized in fast fashion stores was developed and tested on structural equation modeling. The findings of the study were as follows. First, the show window presentation and ancillary facilities of VM elements have a positive effect on the perception of newness, while merchandise display, layout, and signage have a positive influence on the perception of prestige. Therefore, the VM elements in the fast fashion stores that affect the perception of newness and prestige are unique. Second, the perceptions of newness and prestige have a positive impact on time spent in fast fashion stores; however, only the perception of store's newness has a significant effect on the frequency of visits. Third, show window presentation and facilities are VM elements that directly influence the time spent and frequency of visits. Finally, we confirm that store image partially mediate between VM elements and shopping behavior at a fast fashion store.

Cricopharyngeal Dysphagia (윤상인두연하장애)

  • Park, Young-Hak;Song, Chang-Eun
    • Korean Journal of Bronchoesophagology
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    • v.13 no.2
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    • pp.9-16
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    • 2007
  • Cricopharyngeal dysphagia(CPD), a common condition in the dysphagic patient, refers to the dysfunction of the upper esophageal sphincter complex(UESC), which is composed of the cricopharyngeus, inferior pharyngeal constrictor and the upper segment of the cervical esophagus. Primary CPD is the disease entity solely confined to dysfunctional UESC, while secondary CPD encompasses various conditions that accompany UESC dysfunction. For proper diagnosis and treatment of such entity, a thorough understanding of the complex anatomy and physiology of the upper esophageal sphincter. Adequate relaxation of the cricopharyngeal muscle in conjunction with anterosuperior excursion of the larynx by suprahyoid muscles and propulsion of food bolus are prerequisite for normal swallow, mechanisms of which if altered result in cricopharyngeal dysfunction. Of the various methods used for the diagnosis of cricopharyngeal dysphagia, videofluoroscopy remains the method of choice. Mechanical dilatation of the cricopharayngeus, cricopharyngeal myotomy and botulinum toxin injection and head-lift exercise have been used in clinical practice to relieve dysphagia in such patients. Such procedures have therapeutic effect in primary CPD, but so often fail to relieve swallowing dysfunction in patient with secondary CPD. We herein explain ancillary procedures that support these primary treatment options, which lead to successful treatment of dysphagia.

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Determinants of Inpatients Satisfaction and Intent to Revisit Oriental Medical Hospitals

  • Park, Hyun-Suk;Seo, Young-Joon
    • The Journal of Korean Medicine
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    • v.35 no.4
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    • pp.65-73
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    • 2014
  • Objectives: This study aimed to investigate the determinants of inpatients satisfaction and intent to revisit oriental medical hospitals. Methods: The independent variables of the study contain the level of satisfaction with doctors, nurses, staffs, medical fee, environment, facilities and hospital life. Each variable was measured by three to eight items about the level of satisfaction with various aspects of hospital ward life. The level of overall patient satisfaction was used as an intervening variable and the level of intent to revisit was used as a dependent variable. The sample used in this study consisted of 268 inpatients from 3 oriental medical hospitals located in Chungnam Province. Data were collected with a structured and self-administrated questionnaire and analysed using path analysis. Results: The major findings of the study were as follows : First, it was found that the 3 variables of hospital life satisfaction, ancillary staffs satisfaction, and metropolitan residents has significant positive effect on the level of overall patient satisfaction. Second, the overall satisfaction and the satisfactory level of facilities, medical fee, and quality of ward life were found to have significant effects on the level of intent to revisit of respondents. Conclusions: The results of the study indicate that oriental medical hospitals should make an effort to improve the overall satisfaction of inpatients, especially focusing on the facilities convenience, medical price, and hospital ward life which will lead to high level of intent to revisit of inpatients.

2011, The Analysis Operating Characteristics of Photovoltaic System in Naju-city (2011년 나주시 태양광 발전 시스템의 운전특성)

  • Hyun, Jeong-Woo;Lee, Nam-Jin;Cha, In-Su;Kim, Dong-Mook;Choi, Jeong-Sik
    • 한국태양에너지학회:학술대회논문집
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    • 2011.11a
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    • pp.359-363
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    • 2011
  • Building-integrated photovoltaics(BIPV)are increasingly incorporate into new domestic and industrial buildings as a proncipal or ancillary source of electrical power, and are on of the fastest growing segments of the photovoltaic industry. This paper presents operational features analysis and PCS(Power conversion System) factors of grid-connected 30kW BIPV on library of Dongshin University. The data consisted of insolation, Temperature, solar-cell performance and inverter performance are collected by IVIsion web monitoring system and analyzed. The analyzed data gave this paper effect elements of optimal operation.

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Frequency and Voltage Control Strategies of the Jeju Island Power System Based on MMC-HVDC Systems

  • Quach, Ngoc-Thinh;Chae, Sang Heon;Song, Seung-Ho;Kim, Eel-Hwan
    • Journal of Power Electronics
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    • v.18 no.1
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    • pp.204-211
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    • 2018
  • At present, one of two LCC-HVDC systems is responsible for controlling the grid frequency of the Jeju Island Power System (JIPS). The grid voltage is regulated by using STATCOMs. However, these two objectives can be achieved in one device that is called by a modular multilevel converter-high voltage direct current (MMC-HVDC) system. Therefore, this paper proposes frequency and voltage control strategies for the JIPS based on a MMC-HVDC system. In this case, the ancillary frequency and voltage controllers are implemented into the MMC-HVDC system. The modelling of the JIPS is done based on the parameters and measured data from the real JIPS. The simulation results obtained from the PSCAD/EMTDC simulation program are confirmed by comparing them to measured data from the real JIPS. Then, the effect of the MMC-HVDC system on the JIPS will be tested in many cases of operation when the JIPS operates with and without STATCOMs. The objective is to demonstrate the effectiveness of the proposed control strategy.

A Case Report on the Immediate Effects of Cytoskeletal Manual Therapy on Pain, Muscle Thickness, and Pressure Pain Threshold in a Patient with Scoliosis

  • Hyunjoong Kim;Dajeong Kim
    • Physical Therapy Rehabilitation Science
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    • v.12 no.1
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    • pp.19-25
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    • 2023
  • Objective: Patients with scoliosis complain of various symptoms such as muscle imbalance, dysfunction, back pain, abnormal posture and gait abnormality. The most basic treatment for scoliosis is to observe the progress based on conservative treatment. Therefore, in this case report, the effect of cytoskeletal manual therapy (CMT), a soft tissue mobilization technique, on pain intensity, muscle thickness, and pressure pain threshold (PPT) in a patient with scoliosis was investigated. Design: A case report Methods: A 25-year-old male diagnosed with scoliosis visited the Neuromusculoskeletal Science Laboratory with chronic back pain. In the laboratory, scoliosis was confirmed through the X-ray image used for his diagnosis, and it was confirmed again through Adam's forward bending test. Pain, pressure pain threshold and muscle thickness were measured to compare the immediate effects of CMT applied in the laboratory for 40 minutes. Treatments were visited two weeks after the first visit and outcome measures were assessed after a total of two visits. Results: After receiving CMT up to the second session, the pain intensity decreased by 4 points and the screening angle decreased by 15 degrees. Muscle thickness decreased in all but 10 mm on the dominant side of the thoracic spine. All of the PPTs increased, and the greatest increase was 3.1 lb on the dominant side of the thoracic spine. Conclusions: CMT showed positive improvement in pain during trunk flexion, spinal curvature, muscle imbalance, and pressure pain, which is considered as an ancillary treatment option for scoliosis management.

Do Low Self-Esteem and High Stress Lead to Burnout Among Health-Care Workers? Evidence From a Tertiary Hospital in Bangalore, India

  • Johnson, Avita R.;Jayappa, Rakesh;James, Manisha;Kulnu, Avono;Kovayil, Rajitha;Joseph, Bobby
    • Safety and Health at Work
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    • v.11 no.3
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    • pp.347-352
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    • 2020
  • Background: Low self-esteem can be an issue among health-care workers due to the hierarchical medical system. Health-care workers are also in a high pressure environment that can lead to stress and burnout. This study was conducted to estimate the proportion of health-care workers with low self-esteem, high stress, and burnout and the factors associated with these in a private hospital in Bangalore city. Methods: This cross-sectional study included a random sample of health-care workers of various cadres - doctors, nurses, nursing aides, technicians, and workers in ancillary departments such as laundry, dietary, central sterile supply department, and pharmacy, with probability proportional to size. Rosenberg Scale for Self-esteem, Cohen's Perceived Stress Scale, and Shirom-Melamed Burnout Measure were used as study tools. Results: Among the 306 health-care workers, there were high levels of low self-esteem (48.4%), stress (38.6%), and burnout (48.7%), with the lowest levels being among doctors. Those aged younger than 30 years had significantly lower self-esteem and greater stress. Conclusions: Health-care workers with low self-esteem were nearly thrice more likely to suffer high stress, Odds Ratio (OR) = 2.84 (1.36-5.92), and those who were stressed had more than three times higher chance of experiencing burnout, OR = 3.6 (2.02-6.55). Path analysis showed that low self-esteem among health-care workers had a direct effect on burnout, as well as an indirect effect through stress (mediator variable). This study indicates the need for screening and counseling for low self-esteem, stress, and burnout as part of a periodic medical examination of all cadres of health workers.

A Comparison of Filtering Characteristics of Various Media considering Particle Size Distribution of Road Runoff (도로면 강우유출수의 입도분포를 고려한 여재특성 비교분석)

  • Koo, Bonjin;Choi, Gyewoon;Choi, Weonsuk;Song, Changsoo
    • Journal of Korean Society of Water and Wastewater
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    • v.27 no.3
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    • pp.299-312
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    • 2013
  • This study investigated the contaminant loading and characteristics of particle size distributions(PSDs) in the rainfall runoff from two different sources, the pavement road and the ancillary parking lot, and then evaluated four different types of filter media(i.e., EPP, EPS, Zeolite, and Perlite) to treat runoff water. The results showed that runoff from the pavement road contains 5.6 and 20 times higher SS and Pb concentrations, respectively, than that from the parking lot. The particles smaller than $100{\mu}m$ occupied 89.8 % of runoff from the pavement road and 81.4 % of that from the parking lot by volume. The effect of the hydraulic loading, at 950 m/day filtering linar velocity and 40 cm head loss, was largest for Zeolite, followed by Perlite, EPS, and EPP. The return period of tested media calculated by the regression equation for head loss indicated that EPP has the longest life time. The average SS removal rate was similar for all media at between 84.9 % and 89 %, while the effect of various filter column heights was different, showing minimal for EPP and maximum for EPS. All filter media tested demonstrated over 95 % of SS treatment efficiency for the particles bigger than $100{\mu}m$, while for the ones smaller than $100{\mu}m$ the efficiency was in order of EPP(82.4%) > Perlite(76.1 %) > EPS(66.2 %) > Zeolite(65.2 %). The results in conclusion implies that EPP is most effective filter media for the highly contaminated fine particles from road runoff.