• 한국의상디자인학회지
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• 제10권3호
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• pp.149-161
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• 2008

Internet shopping provides convenience to consumers, however, in recent years the consumer's return rate and return-related disputes continue to increase. This article examines the characteristics of return behavior through return experiences of internet clothing purchases. For an empirical study, questionnaires were handed out to 317 undergraduate male and female students, in which the results had been used for data analysis. Data were analyzed through SPSS 12.0 software, descriptive statistics, factor analysis, t-test, ANDVA analysis, Duncan test, and $x^2-test$. The results are the following: The analysis of consumers' return factor for clothes in Internet shopping showed there are five factors: product and quality, delivery, impulse buying, change of mind, and service. There is a significant difference in product quality of return factors depending on the availability of the return experience. Thus, consumers with return experience showed more return tendency owing to product quality factor than consumers without return experience. The availability of consumer's return experience was significantly related to information search. Consumers with return experience showed more consistent information search than consumers without return experience. There were significant differences in perceived risks depending on the availability and degree of consumer's return experience. In other words, consumers with return experience perceived more account related risk than consumers without return experience. Moreover, the more return experience the consumer has, the more risks consumers perceived in product performance.

• 정보관리학회지
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• 제37권2호
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• pp.353-379
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• 2020

본 연구에서는 정보매체 및 정보서비스 연구영역에서 새로운 분석기준으로 대두되고 있는 이용자 경험의 관점에서 지식정보자원시스템을 분석하기 위한 경험요인을 개발하였다. 문헌분석을 통해 선정한 분석 기준을 기반으로 이용자 경험 샘플링 방법을 적용한 실험연구를 통해 지식정보자원시스템 이용에 영향을 미치는 시스템 지각요인과 이용자 경험요인을 도출하였다. 수행결과 총 9개의 경험요인에 대한 55개의 세부 경험요인, 138개의 시스템 지각요인으로 구성된 이용자 경험요인이 도출되었다. 본 연구는 추상적 개념인 이용자 경험을 실험을 통해 실제적이고 구체적인, 측정 가능한 요인으로 도출하여 제시하였다는데 의의가 있다. 도출된 이용자 경험 요인은 지식정보자원시스템 이용자들이 지각하는 이용자 경험 정도를 측정하기 위한 기준으로 활용될 수 있을 것으로 예상한다.

• 보건행정학회지
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• 제32권1호
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• pp.94-106
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• 2022

Background: The efforts to build more "people centered," "patient centered" health system has been emerging all over the world. Aligning with it, the Korean government is conducing the survey called "Medical Service Experience Survey (MSES)." There are critics, however, that MSES is not scrutinizing the medical experiences of patients in various healthcare settings. For this reason, this study aims to perform an empirical analysis of the differences in answers of patients responding to various healthcare settings. Methods: There are two steps in this study. First, explanatory analysis is conducted to compare the tendency of statistical concentration on questionnaires by divided healthcare settings. Second, confirmative analysis is carried out to evaluate the construct validity, reliability, and discriminant validity of the questionnaire in each healthcare setting. The raw data of MSES, which was conducted in 2020 by the Ministry of Health and Welfare in Korea and the Korean Institute for Health and Social Affairs is used. Results: As a result of exploratory factor analysis for all outpatients, the items were classified into four factors statistically: "doctor experience," "nurse experience," "outpatient service experience," and "patient satisfaction." It was confirmed that the reliability of all factors extracted was secured. However, for patients who visited hospitals, questionnaires related to personal privacy, such as "experiences on medical staffs considering physical exposure" or "experiences related to personal information exposure," were answered in conjunction with items of "nurse experience." Besides, patients responded that administrative elements of medical services, such as "experiences of comfort in medical institutions" and "experiences of satisfactory administrative services," were related to the items of "nurse experience." The answers of patients who visited traditional medical hospitals and clinics about "doctor experience" and "nurse experience" were not discerned statistically, and the answers to "doctor experience," "nurse experience," and "medical institution experience" were entangled with the responses of patients who visited dental hospitals and clinics. On the other hand, as a result of the confirmatory factor analysis, it was found that the inquiries of MSES generally had intensive validity. Conclusion: The collection of objective and scientific data is the prominent component to enlighten the patient-centered healthcare system alongside with change of the worldwide paradigm of measuring the healthcare system performance as follows the transition of perspective of health care from provider-centered to patient-centered. This study empirically shows that the patient experience can vary as the healthcare settings. Furthermore, to make an advance in measuring the experience of patients with medical services, this article proposes the deliberate consideration of the different kinds of healthcare settings and articulate design of the survey.

• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.644-656
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• 2018

이 논문은 중국 정주의 도시 공원을 중심으로 여가 관여도, 체험의 질 그리고 행동의도간의 관계를 연구하였다. 총 335개의 설문지를 8개의 정주의 도시공원에서 수집하였다. 조사에 참가한 335명의 주민을 대상으로 설문지를 수집하였고, 데이터 처리과정에서 부분 응답과 일관성 없는 (불일치) 39개의 설문지를 제거하여 분석목적으로 296개의 설문지를 코드화하였다. 연구 분석을 위해서 SPSS 24.0을 이용하였으며 기술분석, 빈도분석, 요인분석, 다중회귀 분석을 하였다. 연구 결과 주민들의 도시공원에서의 체험의 질은 여가 관여도의 자기 체험의 질보다 여가 관여도의 매력요인(유인요소)과 중심성 요인에 더 많은 영향을 받는 것으로 나타났다. 또한 체험의 질을 구성하는 모든 요인들이 도시공원에서 행동의도에 긍정적 영향을 유의미하게 미치는 것은 아니라는 점을 이 연구의 결과는 보여주고 있다. 교육의 질 요인, 심미요인, 회피체험 요인이 행동의도를 예측하는데 중요하다는 점이 연구결과 도출되었다. 반면, 오락 체험의 질은 행동의도와 유의미한 긍정적(+)인 관계를 나타내지 않았다. 도출된 연구결과를 바탕으로 몇 가지 중요한 연구시사점이 제안되었다.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.109-120
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• 2016

This study aims to observe the brand personality of foreign airlines and analyze which brand personality best influences service experience satisfaction, price-value satisfaction, and reusing intention. Moreover, it attempts to determine if there is a difference in service experience satisfaction, price-value satisfaction, and reusing intention according to brand personality. A questionnaire was distributed to 1621 consumers; of these, 1500 were used for final data analysis. Results are as follows. First, a factor analysis was used to investigate the brand personality, and three factors were identified: confidence/competence, sophistication, and dynamic. Second, we investigated the influences a brand personality has on service experience satisfaction, price-value satisfaction, and reusing intention. The confidence/competence of a brand personality showed the greatest influence on service experience satisfaction, price-value satisfaction, and reusing intention. Also, price sensitivity satisfaction had the greatest impact on reusing intentions.

• Asia Marketing Journal
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• 제26권1호
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• pp.45-59
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• 2024

Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: "Tourism," "Buying Behavior," "XR Technology Acceptance," "Virtual Space," "Game," and "XR Environment." The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies.

• 웰빙융합연구
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• 제3권2호
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• pp.13-20
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• 2020

The purpose of this study was to empirically investigate the relationship among fashion brand experience, brand loyalty, relationship quality, and repurchase intention. The 420 survey questionnaires were distributed among the consumers in their 30s and 40s who had experience buy fashion brands products through convenience sampling in Seoul. Due to the reliability of data, 120 samples were discarded and 300 samples were put to actual analysis. By using SAS 9.4, data were analyzed for frequency analysis, reliability analysis, correlation analysis. The results of the study are as follows. First, the fashion brand experience which is consist of sensory, affective, behavioral and intellectual experience had positive effects on brand satisfaction and brand trust. Second, brand trust and brand commitment and the relationship quality of brand satisfaction, only satisfaction and commitment affects brand loyalty significantly. Lastly, brand loyalty had significantly effect on repurchase intention. It presented the potential to use the brand as a strategic tool to build strong brand assets, along with providing specific ways to secure differentiated competitiveness in the fashion brand market. It is also thought to be meaningful in that we presented a practical strategy to build and strengthen a lasting bond with consumers by looking at the impact on the quality of the relationship.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.19-39
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• 2023

Purpose This study aims to identify user experience factors that can enhance both metaverse utilization and satisfaction based on the honeycomb model. For this we presented two research questions: first, what are the experience factors of metaverse users? Second, do metaverse user experience factors impact satisfaction? Design/methodology/approach To address these questions, a mixed-methodology approach is employed, including text mining techniques to analyze online reviews and quantitative econometric analysis to reveal the relationship between user experience factors and satisfaction. A total of 69,880 reviews and ratings data were collected. Findings The analysis revealed eight metaverse user experience factors: entertainment, operability, virtual reality, immersion, economic activity, visual performance, avatar, and sociality, all of which were found to have a positive impact on user satisfaction.

• International journal of advanced smart convergence
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• 제10권1호
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• pp.176-183
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• 2021

The purpose of this study is was to analyze customer experience attribute of professional baseball. To achieve objectives of this study, a method was used the in-depth interview and experts' consultation which understanding the attributes and structure of customer experience attribute of professional baseball. As a result, the professional baseball customer experience attributes are 'viewing plan & purchase', 'stadium movement', 'entrance stadium', 'move to seat', 'game viewing', 'amenities/services', 'events/cheering', 'move after match'. The review of the experience section and attributes derived through in-depth interviews with professional baseball fans was verified through an expert' consultation to secure content validity. Through this process, 8 experience section and 41 attributes were analyzed. The customer experience journey was analyzed for a more in-depth analysis of the viewing experience of professional baseball fans. The customer experience journey was presented based on the needs of fans and discomfort in each experience section activity.

• 한국유기농업학회지
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• 제28권3호
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• pp.289-313
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• 2020

This study was conducted to analyze the factors influencing participation intention in urban agriculture. The theoretical foundations of the study were Theory of Planned Behavior (TPB) and Pine and Gilmore's Experiencel Economy. The type of household composition was set as the moderating variable between these independent and dependent variables. In order to test the research model, hierarchical regression analysis was conducted on 439 effective respondents. The empirical analysis results are as follows. Educational experience factors, escapist experience factors, attitudes, subjective norm, and perceived behavioral control, which were set as independent variables to positive (+) influence participation intention in urban agriculture. In addition, the impact of their influence relationship was as follows : perceived behavioral control > attitudes > escapist experience factor > subjective norm > educational experience factor. On the other hand, as a result of analyzing the moderating effect according to the household composition, there was a significant difference in the effect of educational experiences, escapist experiences, and subjective norm on participation intention in urban agriculture. Significant results were not tested on the moderating effects between attitudes, perceived behavioral control, and participation intention in urban agriculture. Based on the results of this empirical analysis, academic and practical implications were presented.