• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.145-155
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• 2020

This study analyzes the degree of competition in the oil refinery market in Korea, which is considered an oligopoly market. The price of gasoline and diesel and the quantity of supply are used to identify the market competition. We also analyze whether the oil tax reduction policy has affected market competition. The competitiveness of the market was examined using monthly data from 2008 to 2019. Bresnahan-Lau method was employed to estimate the degree of competition in the oil refinery market, which is frequently used in the industrial studies. The analysis shows that the gasoline and diesel markets seem close to a perfect competitive market. Also, the tax cut has weakened market competition. In other words, the monopolistic power has increased in the market, so consumers have not benefit from the price cuts as much as tax cuts. Although the oil refinery market where four major companies are competing, the government's monitoring and price disclosure system help the market to be highly competitive as much as a perfect competition market. The tax cut, in the high oil price era, has a negative effect on the competition because of an information asymmetry about the price-setting process between suppliers and consumers.

• 한국의류학회지
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• 제21권1호
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• pp.82-92
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• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Management Science and Financial Engineering
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• 제21권1호
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• pp.31-39
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• 2015

Financial integration is a phenomenon in which global financial markets are closely connected with each other. This article investigates the integration of Korean stock market with other stock markets using a multivariate GARCH analysis. We chose total seven countries including Korea for this paper based on the amount of export and then we chose major stock indices which can be thought as representative stock markets of those countries. The empirical analysis has shown that countries' financial integration.

• KDI Journal of Economic Policy
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• 제39권4호
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• pp.69-94
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• 2017

This paper re-examines the impacts an institutional arrangement may have on labour market outcomes such as the employment and unemployment rates. Based on the results from a generalized econometric model, the generosity of unemployment insurance benefits, organized labour and active labour market policy have effects on a labour market in line with previous findings. However, taxes on labour and the degree of employment protection are found to affect neither the employment rate nor the unemployment rate. Thus, some findings in this paper validate earlier findings, whereas others do not.

• 복식문화연구
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• 제25권5호
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• pp.593-610
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• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

• 무역학회지
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• 제47권1호
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• pp.145-161
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• 2022

For multinational manufacturers, China is an attractive consumer market, but the unique attributes and tastes of Chinese customers present challenges in achieving desired investment performance. In this paper, the influence (mediating function) of consumer-centered market orientation adopted as a strategic means by multinational companies entering China on investment performance was examined utilizing samples collected through questionnaires and statical analysis through structural equation models. This paper, based on value chain and product attributes, divided market orientation into two types: production impacted market orientation and service impacted market orientation. The empirical analysis results of 233 samples showed that, service impacted market orientation with downstream activities and support service (as a variable) has a greater impact on investment performance than production impacted market orientation with upstream activities and product attributes. This indicates to managers that focusing on service impacted market orientation when implementing consumer-centered marketing strategies in the Chinese local market is an efficient/effective localization strategy to increase expected investment performance.

• 자원ㆍ환경경제연구
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• 제23권2호
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• pp.187-224
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• 2014

본 연구에서는 담합의 경제분석에서 고려해야 할 쟁점들을 논의한 후, 이러한 쟁점들을 반영한 방법론을 특정 수송용 연료시장의 분석에 적용하였다. 가상 경쟁가격과 과잉징수를 산정하는 5가지 방법 중 표준시장비교방법에 기반한 회귀분석방법이 최선이다. 수송용 연료시장에서와 같이 국제가격과 환율이 국내가격에 영향을 미치는 제품의 실거래가격을 분석하는 경우 논리에 부합하면서 유연한 함수형태는 로그-로그 함수형태이다. 경제분석의 대상이 되는 자료가 시계열자료인 경우에 ARDL 모형을 시장별 회귀분석모형의 근간으로 채택하는 것이 필요하며, 표준시장비교방법에 기반한 회귀분석방법에서는 구성 회귀식 간에 모수제약이 포함된 ARDL 회귀식 체계를 구축하고 system FGLS로 추정하여야 한다. Friedman 동질성 검정을 통하여 표준시장 여부를 판별할 수 있다. 통계적 유의성은 불확실성 하에서 입증하고자 하는 명제를 확립하는데 요구되는 최소의 요건이다. 담합관련 소송의 경제분석에서는 민감도 분석은 그다지 유용성이 없으며, 최적모형 선별과정이 더 중요한 절차이다. 위 방법론을 특정 수송용 연료시장의 분석에 적용한 결과, 해당 시장에서는 담합에 기인하는 손해액이 없다는 귀무가설을 기각할 수 없었다.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.97-110
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• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• International Journal of Computer Science & Network Security
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• 제23권12호
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• pp.181-186
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• 2023

The main purpose of the study is to analyze the features of state regulation of the labor market in a crisis. Structural shifts in the labor market are due to the transformation of public and economic relations in today's globalized world. Increasing competition, the development of the knowledge economy, information technology, changes in the content and forms of labor require updating the labor market regulation system. The research methodology implies the use of modern methods of analysis. The analysis of the features of state regulation of the labor market in crisis conditions is carried out.

• 아태비즈니스연구
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• 제14권2호
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• pp.153-165
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• 2023

Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.