• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.122-131
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• 2014

This study aimed to conduct an eye-tracking experiment carried with facade images as a medium and to do research on 'the interest of the eyes' resulted from people's gazing phenomena. This study secured gazing data which appeared according to visual response and analyzed gazing phenomena to find the basic theory of 'the interest of the eyes' as a methodological role, which consumer interest and attention could be grafted when a plan and a design for space design was made. Data terms used in eye-tracking backgrounds and the movement of the eyes were investigated in literature review. Twenty (20) facade images were selected through a case study to get experimental stimuli for the related experiment. Thirty (30) subjects (men and women) suitable for the experiment were recruited to conduct an eye-tracking experiment. After the experiment, five (5) areas were set up in the facade image to identify the focus level of interest and attention. The level of interest and focus was connected to the interest of the eyes. The analysis to study the interest of the eyes was based on nine (9) items such as sequence, entry time, dwell time, hit ratio, revisits, revisitors, average fixation, first fixation and fixation count. Through gaze analysis, the following conclusion was drawn about the 'interest level of sight' for gaze frequency. The interest level can be interpreted to be higher for faster sequence, shorter entry time, longer all fixation(ms) for dwell time, faster all saccade(%), higher hit ratio, more revisits, more revisitors, longer average fixation, faster and longer first fixation, and more fixation count, and the person can be said to have felt interest faster and/or more.

• Asia Marketing Journal
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• v.17 no.4
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• pp.21-42
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• 2016

Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.

• The Transactions of the Korean Institute of Power Electronics
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• v.7 no.6
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• pp.546-553
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• 2002

A control of the body posture and movement is maintained by the vestibular system, vision, and proprioceptors. Especially, vestibular system has a very important function that controls the eye movement through vestibuloocular reflex and contraction of skeletal muscles through vestibulospinal reflex. However, postural disturbance caused by loss of vestibular function results in nausea, vomiting, vertigo and loss of craving for life. Lose of vestibular function leads to abnormal reflex of eye movements named nystagmus. Analysis of the nystagmus is needed to diagnose the vertigo, which is performed by means of electrooculography(EOG). The purpose of this study is to develop a computerized system for data processing and an algorithm for the automatic evaluation of the slow component velocity(SCV) of nystagmus induced by optokinetic(OKN) stimulation system. A new algorithm using recursive least square method(RLSM) to detect SCV of nystagmus is suggested in this paper. This method allows a fast and precise evaluation of the nystagmus, through artifact rejection techniques. The results are depicted in this paper.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.6
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• pp.23-30
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• 2018

Gordon Cullen, who tried to understand urban landscapes in terms of visual attention, introduced a concept called 'Space and Infinity' in his book 'Townscape'. According to him, urban images like infinity spreading across the sky are more effectively created when we happen to see an open space while walking along a ground-level street than when we look at the sky. This study aims to quantitatively examine if urban observers pay more attention to spaces like pilotis on the bottom of a building. Thus, this study collected observers on actual urban landscape images and partially-edited images and conducted an experiment by adopting Eye-movement Tracking to find out if they actually pay more visual attention to a space like pilotis. This study selected a total of 50 people as research subjects and divided them into two groups. Image 1 was shown to one group, and Image 2 with the pilotis space edited was shown to the other group. As an experiment to find objective evidences on Gordon Cullen's 'Space and Infinity', this study analyzed difference between Image 1 and Image 2, and it was found that the domain of pilotis showed a value five times higher than the average visual attention since it attracted much visual attention although it was very small in area. That is, it has objectively clarified that people get most fascinated with a place with infinite images in the background like a pilotis space out of all the urban landscapes as Gordon Cullen's theory. In addition, the differences in visual concentration of pilotis space by sex, by subject was examined, and there was no significant difference in visual concentration of pilotis space by gender. As a result of examining the difference of visual concentration by classifying the subjects into architectural related major, the major group showed higher frequency of viewing than the non - major group.

• Journal of the Korean Institute of Intelligent Systems
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• v.12 no.5
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• pp.442-450
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• 2002

In measuring EEG, which is widely used for studying brain function, EEG is frequently mixed with noise and artifact. In this study, the signals relevant to the artifact were distracted by applying ICA to EEG signal. First, each independent component which was assumed to be the source was separated by applying ICA to EEG which involved artifact relevant to the eye movement of a normal person. Next, the signal which was assumed to be artifact was removed from the separated 18 independent components, and the nonlinear analysis method such as correlation dimension and the Iyapunov exponent was applied to each reconstructed EEG signal and the original signal including artifact in order to find meaningful difference between the two signals and infer the anatomical localization of its source and distribution. This study shows it is possible not only to analyze the brain function visually and spatially for visually complex EEG signal, but also to observe its meaningful change through the quantitative analysis of EEG by means of the nonlinear analysis.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.6
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• pp.209-214
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• 2010

In this paper, We analyzes the image along the platform (Open Eye), through prevention of dementia or stroke patients and cognitive rehabilitation for the proposed system. This way through the camera image according to user's movement gained OpenCV image processing library, which is based on motion analysis, a part of this rehabilitation is to apply to cognitive rehabilitation. Therefore, this paper proposes a new image analysis system has been exposed to the elderly or stroke patients with dementia, their hand gestures through which patients can detect the image of the cognitive rehabilitation to help them in the analysis of the image analysis system is proposed.

• Journal of Biomedical Engineering Research
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• v.13 no.1
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• pp.65-68
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• 1992

In the present study, an attempt is presented to define the power spectrum of the saccades recorded in man by using bitemporal EOG. In this study, it was found that the estimated bandwidth of the spectrum of the saccades decreases for increasing saccade amplitude. This study could show a reference value about the minimum bandwidth needed to correctly measure even small saccades by bitemporal EOG. It also showed that EOG method is not appropriate to measure microsaccade.

• Proceedings of the IEEK Conference
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• 2002.07c
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• pp.1886-1888
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• 2002

Non-verbal information plays an important role not only in human-to-human communications but also in human computer interaction. In this paper, we examine effects of human-like agent's primitive movements on user's impression, where the human-like agent's primitive movements include eye, mouth, and head. SD (Semantic Differential) method was used for evaluation, and two factors were extracted as a result of the factor analysis. It is found that the first factor influenced the user's impression particularly.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.10B
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• pp.1117-1123
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• 2009

Head fixed type multi-focus display system using Galvano-scanner and DMD(Digital Micro-mirror Device), which is able to perfectly accommodate, can solve eye fatigue due to conflict between convergence eye movement and accommodation action in stereoscopic display. This system is able to accommodate through making convergence point about each view point and offering it in front of observer's pupil by using laser scanning method. In this paper, we analyzed laser scanning method of this multi-focus display system. And multi-focus display system based on this analysis was made, which showed that focus adjustment was possible through video camera. As a result, formation principle of view point of multi-focus system by laser scanning method was verified.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.115-124
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• 2014

This study has carried out scanning tests in order to figure out the features of scanning search by sex of space users, with the result of which the validity of data has been estimated. In this research, the scanning patterns were set up for verifying the typology of scanning paths and then the reason for determining scanning paths and the validity of estimation method were reviewed. Since the observation features depends on sex, the analysis of visual activities for acquiring any information in a space will reveal the intention and purpose of space users. The findings by analyzing the features of scanning pattern by sex which were found at the determination of scanning patterns can be defined as the followings. First, for estimating the process of space-information search, the movement distance at each point of continuative-observation data from the angle of eye-movement has been extracted, on the ground of which the fixation and movement of eye have been defined for the establishment of scanning-cut characteristics. Second, the scanning times were estimated for the extraction of effective observation data that would be used for comparative analysis, which showed that men had more data (3,398.2/64.4%) than women (2,998.2/55.6%). This enables the acknowledgment that the scanning cut of men was relatively less, which indicates that men will acquire more information on space than women in the process of observing any space. Third, men's scanning times (58.0 times/2.02 seconds) were less than those of women (71.9 times/1.39 seconds) while the scanning time of the former was longer than that of the latter, which shows the feature that it takes longer for men than women in scanning while the scanning times of the former is less than those of the latter. Fourth, the observation features can be determined that the combination of this result with the predominance character by sex for a general viewpoint to be employed indicates that while men employ mixed-scanning for observation activities to acquire space-information spending for longer time, women, by concentrated-scanning, focus on a single point for shorter time or stay at one location for a considerably long time for space-information acquirement.