• The Journal of Information Systems
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• v.25 no.1
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• Korean Security Journal
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• no.47
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• pp.61-84
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• 2016

The objective of this study is to closely examine the relationship between intrinsic extrinsic job satisfaction and organizational citizenship behavior and closely examine a moderation effect that job characteristic variable has, focusing on workers in private security guard industry. In order to attain the above-mentioned objectives, a purposive sampling method was used as sampling method. Data on 207 people were used for analysis. A frequency analysis, correlation analysis, reliability analysis, structural equation model analysis, multiple group analysis of the collected data was made by utilizing SPSS 21.0 and AMOS 22.0. The results of study can be summarized as follows. First, it was shown that intrinsic satisfaction, sub-factor of intrinsic extrinsic job satisfaction, had a positive (+) effect on altruism. Second, it was shown that intrinsic satisfaction had a positive (+) effect on conscientiousness. Third, it was shown that intrinsic satisfaction had a positive (+) effect on participation. Fourth, it was shown that extrinsic satisfaction didn't have significant effect on altruism. Fifth, it was shown that extrinsic satisfaction didn't have significant effect on conscientiousness. Sixth, it was shown that extrinsic satisfaction didn't have significant effect on participation. Seventh, it was shown that skill variety had a moderation effect on the relationship which intrinsic satisfaction had with altruism and participation. Eighth, it was shown that task identify had a moderation effect on the relationship which intrinsic satisfaction had with altruism and participation. Ninth, it was shown that task significance had a moderation effect on the relationship which intrinsic satisfaction had with altruism, conscientiousness and participation.

• The Journal of Korean Philosophical History
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• no.29
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• pp.125-152
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• 2010

The main purpose of this dissertation is a introductive proposal to reconstruct confucian moral principles. The most classical question in moral principles is : what is the good. In order to reconstruct confucian moral principles, this dissertation begin with question of what is the good in confucian moral principles. Confucianism believe in reality of the human good mind and good nature. Confucian the human good mind and good nature is comprised of benevolence, righteousness, propriety and wisdom. Benevolence, righteousness, propriety and wisdom(四德) is the origin of morality. Confucian's moral principles of human relationship is none other than conscientiousness and altruism. Conscientiousness is a principle of self-cultivation and self-revelation. As to altruism, confucious said, "the man of perfect virtue, wishing to be established himself", or "do not impose on others what you do not desire others to impose upon you." Altruism is rectified as a principle of reciprocity methodology of the making of whole kingdom peaceful in The Great Learning. Confucian golden rule(conscientiousness and altruism is equal to Kantian categorical imperative in The Fundamental principles of Metaphysics of Ethics. : Act only on that maxim through which you can at the same time will that it should become a universal law ... etc. Kant's three principles of moral philosophy(Categorical Imperatives) imply that the idea of universality, freedom, and the kingdom of ends. We contrast confucian moral principles with Kant's three principles of Categorical Imperatives. In conclusion, confucian moral principles implicate Kant's principle of universalizability and impartiality.

• Journal of Korean Society for Quality Management
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• v.26 no.3
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• pp.108-129
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• 1998

Many empirical research surveys have su, pp.rted that Organizational Citizenship Behavior(OCB) is influenced by or closely related with leadership styles. The primary purpose is to test the moderating effects of structural factors (formalization, centralization) and personal factors(growth needs, sex, age, tenure, rank, occuption, school carrer) between 2 leadership styles and 2 OCB factors. For the analytical purpose of this article, Fisher's Z-transformation and SGC(split groups correlations) methods were introduced. Generally 2 leadership styles are found to influence on altruism and conscientiousness respectively. Out of 36 cases, only 2 cases were significant in moderating effects. Based on empirical results, there is no moderating effects in conscientiousness. But altruism is found to more closely related with employee-centered leadership in low centralized group than in high centralized group, and more closely related with job-centered leadership in low growth-needs group than in high growth-needs group.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.272-283
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• 2020

Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

• Knowledge Management Research
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• v.15 no.1
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• pp.1-19
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• 2014

Absorptive capacity is an ability to acquire, assimilate, transform, and apply external knowledge. Since the objectives of communities of practice(CoPs) are to share task-related knowledge and to apply it to operations, individual absorptive capacities of CoP members are one of the most important success factors of CoPs. The study examined the structural relationship among three groups; antecedents of absorptive capacity, absorptive capacity, and the performance of CoPs. The findings are as follows; Goal interdependence, reciprocal altruism, coordination mechanism and socialization mechanism had significant and positive effects on absorptive capacity. In addition absorptive capacity had significant and positive effects on goal attainment and knowledge application of CoP.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.68
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• pp.37-50
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• 2001

Although the study of OCB has increased greatly in recent years, a little works have focused on the relationship between leadership and extrarole behavior, and the moderating effects of the situational factors on the relationship between two factors. For the analytical purpose of this article, Fisher＇s Z-transformation and SGC(split groups correlations) methods were introduced. Generally 2 leadership styles are found to have influenced on altruism and conscientiousness respectively. Out of 36 cases, only 2 cases were significant in moderating effects. Based on empirical results, there is no moderating effects in conscientiousness. But altruism is found to be more closely related with employee-centered leadership in low centralized group than in high centralized group, and more closely related with job-centered leadership in low growth-needs group than in high growth-needs group.

• Journal of the Korea Safety Management & Science
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• v.19 no.4
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• pp.241-251
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• 2017

The purpose of this study is to review the effects of organizational citizenship behavior on innovative behavior and intention to leave, and the moderating effects of self-efficacy in Korea Politechnics' teachers and professors. In order to verify and achieve the purposes mentioned above, questionnaire data were gathered and analysed from 206 employees of Korea Politechnics campus. Empirical survey's findings are as follows; First, altruism, conscientiousness, sportsmanship appeared to be positively related with innovative behavior. Second, courtesy, conscientiousness, sportsmanship appeared to be negatively related with intention to leave. Third, self-efficacy moderated negatively the relationship between altruism and intention to leave. Fourth, self-efficacy moderated negatively the relationship between sportsmanship and intention to leave.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.382-390
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• 2012

The purpose of this study was to research the relationship among ethical leadership, sportsmanship, altruism and locus of control of employees in hotel corporations. Ethical leadership is the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships and the promotion of such conduct to followers through two-way communication, reinforcement and decision-making. Ethical leadership is expected to have positive effects on the attitudes and ethical conduct of employees and ultimately evev on business unit or organizational performance. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 241 employees in hotel corporations. The results of empirical analysis showed as follows. First, Perceived ethical leadership has a significant effect on sportsmanship. Second, Perceived ethical leadership has a significant effect on altruism. Third, Locus of control was also found to have moderating effect upon the relationship between ethical leadership and altruism Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.