• 벤처창업연구
• /
• 제9권1호
• /
• pp.165-176
• /
• 2014

본 연구는 스파의 서비스 실패로 인해서 발생한 고객의 불만을 고객만족으로 전환시키기 위한 가장 유용한 회복전략이 무엇인가를 각각의 공정성 요인을 통해 살펴보고 고객 불만 대처시스템을 구축하여 스파 고객의 불만이나 불평을 해결하기 위한 실질적인 대응 방안으로 제시하고자 하였고, 서비스 실패에 대한 회복 후 사후행동으로서 대안매력, 전환의사와의 관계를 검증하였다. 그리고 이 과정에서 서비스 실패 회복에 따른 신뢰 형성이 어떠한 매개효과를 지니는지를 분석하였다. 본 연구의 목적을 달성하기 위해, 최근 1년 이내 서울 및 경기도 지역에 위치한 미용에스테틱 목적의 사설 데이 스파(Day Spa) 이용고객으로서, 성인 여성을 대상으로 하였다. 이들을 대상으로 스파 서비스에 불만과 불평을 한 경험이 있는지 파악한 후 이들이 지각한 스파 업체측의 회복 노력에 대해 공정성과 신뢰의 지각과 사후 행동으로서 대안매력과 전환의사를 조사하였다. 연구 가설의 검증결과, 스파 서비스 품질에 따른 서비스 회복 노력의 공정성 요인인 분배공정성 절차 공정성 상호작용 공정성의 세차원에 대해 긍정적 일수록 회복 만족이 증가하는 것으로 나타났다. 회복만족과 신뢰, 대안매력, 전환의사의 관계에서 회복 만족은 신뢰에 긍정적인 영향을 미치고 대안매력에는 부정적인 영향을 미친다는 결과가 나왔으나, 당초 회복 만족이 전환의사에 부정적인 영향을 미칠 것이 라는 가설과는 달리 긍정적 유의미한 결과가 나타났다. 또한 회복만족이 전환의사에 미치는 직접효과 보다는 신뢰나 대안매력을 매개한 간접효과를 고려해야 하는 것을 의미한다. 본 연구에서 회복 노력과 전환의사 간에는 간접효과가 높고 총 효과가 긍정적인 결과를 나타내는 것으로 보아 회복 만족이 감소하면 전환의사가 높아 진다기 보다는 신뢰나 대안매력의 동반증가가 전환의사 를 높이는 것으로 해석 할 수 있다. 전환의사와 신뢰, 대안매력의 관계에서 신뢰와 대안매력은 전환의사에 각각 부정적인 영향과 긍정적인 영향을 주었고, 또한 신뢰는 대안매력 에도 부정적인 영향을 주었다. 고품질의 서비스 또는 서비스 회복이 고객들의 행위 의도에 확신을 주는 일련의 직접적인 인과 관계가 존재한다는 것이다.

• Journal of Positioning, Navigation, and Timing
• /
• 제4권4호
• /
• pp.161-171
• /
• 2015

Alternative binary offset carrier (AltBOC) signals can be approximated by four synchronized direct sequence spread spectrum (DSSS) signals, each pair of which is a quadrature phase shift keyed (QPSK) signal at a different frequency. Therefore, depending on the strength of an incoming AltBOC signal, an acquisition technique can reduce the mean acquisition time (MAT) by searching the four DSSS signals asynchronously; the search for each of the four DSSS signals can start at one of the evenly separated hypotheses on the two-dimensional hypothesis space. And detection sensitivity can be improved by multiple levels when different numbers of search results for the same hypothesis are combined. In this paper, we propose a fast AltBOC acquisition technique that has an asynchronous search strategy and efficiently utilizes the output of the four search results to increase the sensitivity level when sensitivity improvement is needed. We provide a complete theoretical analysis and demonstrate with numerous Monte Carlo simulations that the MAT of the proposed technique is much smaller than conventional AltBOC acquisition techniques.

• 한국영어학회지:영어학
• /
• 제1권4호
• /
• pp.587-608
• /
• 2001

When teaching English in elementary schools was introduced in Korea in 1997, the theoretical basis was the critical period hypothesis (CPH). The object of this study was to test whether the Korean situation satisfies the conditions for the CPH such as the amount of English input and needs. As a test for this, English input and needs were compared in Korea, the U.S.A. and Singapore. The items for English input were on a continuum of primary to secondary sources and the items for English needs were on a continuum of immediate to future needs. The 0-5 scale was used. The result showed that the total means of English input were 4.87, 4.62, and 1.05 for children in the U.S.A., Singapore and Korea respectively. The total means of English needs were 4.32, 3.81, and 1.52 for children in the U.S.A., Singapore and Korea respectively. These figures show that Korean children's levels of both input and needs were from “almost none” to “little,” while those of children in the U.S.A. and Singapore were from “much” to “very much.” This shows that teaching English in Korea presently is far from meeting the conditions that are expected by the CPH. As an alternative to explain what happens cognitively to Korean children, this paper suggests the automatization and proceduralization processes.

• Journal of the Korean Data and Information Science Society
• /
• 제9권2호
• /
• pp.289-298
• /
• 1998

We investigate the distribution of likelihood ratio test(LRT) of null hypothesis a sample is from single gamma with unknown shape and scale against the alternative hypothesis a sample is from a mixture of two gammas, each with unknown scale and unknown (but equal) scale. To obtain stable maximum likelihood estimates(MLE) of a mixture of two gamma distributions, the EM(Dempster, Laird, and Robin(1977))and Modified Newton(Jensen and Johansen(1991)) algorithms were implemented. Based on EM, we made a simple structure likelihood equation for each parameter and could obtain stable solution by Modified Newton Algorithms. Simulation study was conducted to investigate the distribution of LRT for sample size n = 25, 50, 75, 100, 50, 200, 300, 400, 500 with 2500 replications. To determine the small sample distribution of LRT, I considered the model of a gamma distribution with shape parameter equal to 1 + f(n) and scale parameter equal to 2. The simulation results indicate that the null distribution is essentially invariant to the value of the shape parameter. Modeling of the null distribution indicates that it is well approximated by a gamma distribution with shape parameter equal to the quantity $0.927+1.18/\sqrt{n}$ and scale parameter equal to 2.16.

• 한국경영과학회지
• /
• 제12권1호
• /
• pp.19-26
• /
• 1987

In analyzing time series, estimating the level or the current mean of the process plays an important role in understanding its structure and in being able to make forecasts. The studies the class of time series models where the level of the process is assumed to follow a random walk and the deviation from the level follow an ARMA process. The estimation and forecasting problem in a Bayesian framework and uses the Kalman filter to obtain forecasts based on estimates of level. In the analysis of time series, we usually make the assumption that the time series is generated by one model. However, in many situations the time series undergoes a structural change at one point in time. For example there may be a change in the distribution of random variables or in parameter values. Another example occurs when the level of the process changes abruptly at one period. In order to study such problems, the assumption that level follows a random walk process is relaxed to include a major level change at a particular point in time. The major level change is detected by examining the likelihood raio under a null hypothesis of no change and an alternative hypothesis of a major level change. The author proposes a method for estimation the size of the level change by adding one state variable to the state space model of the original Kalman filter. Detailed theoretical and numerical results are obtained for th first order autoregressive process wirth level changes.

• Journal of the Korean Data and Information Science Society
• /
• 제28권6호
• /
• pp.1547-1555
• /
• 2017

This paper studies Bayesian test of homogeneity in contingency tables made by discretizing a continuous variable. Sometimes when we are considering events of interest in small area setup, we can think of discretization approaches about the continuous variable. If we properly discretize the continuous variable, we can find invisible relationships between areas (groups) and a continuous variable of interest. The proper discretization of the continuous variable can support the alternative hypothesis of the homogeneity test in contingency tables even if the null hypothesis was not rejected through k-sample tests involving one-way ANOVA. In other words, the proportions of variables with a particular level can vary from group to group by the discretization. If we discretize the the continuous variable, it can be treated as an analysis of the contingency table. In this case, the chi-squared test is the most commonly employed method. However, further discretization gives rise to more cells in the table. As a result, the count in the cells becomes smaller and the accuracy of the test becomes lower. To prevent this, we can consider the Bayesian approach and apply it to the setup of the homogeneity test.

• 한국어교육
• /
• 제29권3호
• /
• pp.197-225
• /
• 2018

The purpose of this study is to compare the difference in the interactions between beginning language learners and heritage learners on their forms based on the interaction hypothesis. In this study, three types of information gap activities were used to analyze Language Related Episodes (LREs) while investigating the interaction patterns in language use between four pairs (eight learners) of foreign learners and four pairs (eight learners) of English-speaking heritage learners. The result indicated that foreign learners had a high focus on form during interaction. In particular, they had a tendency to focus on vocabulary rather than grammar, and they conducted self-repair by examining and mostly adjusting their speech to postposition and tense. However, in the problem-solving process, they showed a limited ability in interaction, and thus directly asked others to settle the problem or resorted to using English due to their lack of ability to employ various communication strategies. However, heritage learners had a relatively low focus on form compared to foreign learners. Yet, they also focused more on vocabulary rather than grammar and conducted self-repair in interaction, especially for vocabulary. In addition, they were skillful at using various communication strategies such as indirect expressions, use of alternative words, evasion, and delaying, to expand speech and prevent communication breakdown. They focused less on grammar and mostly did not provide negative feedback in interaction.

• 대한후두음성언어의학회지
• /
• 제9권2호
• /
• pp.142-146
• /
• 1998

Background : It has been established that the fundamental frequency(Fo) of the vowels varies systemically as a function of vowel height. Specifically, high vowels have a higher Fo than low vowels. Two major explanations or hypotheses dominate contemporary accounts of fired to explain the mechanisms underlying intrinsic variation in vowel Fo, source-tract coupling hypothesis and tongue-pull hypothesis. Objectives : Total laryngectomy surgery necessiates removal of all structures between the hyoid bone and the tracheal rings. Therefore, the assumption that no direct interconnection exists between the tongue and pharyngoesophageal segment that would mediate systematic variation in vowel Fo appears quite reasonable. If tongue-pull hypothesis is correct, systemic differences in Fo between high versus low vowels produced by esophageal speakers would not Or expected. We analyzed the Fo in the vowels of esophageal voice. Materials and method : The subjects were 11 cases of laryngectomee patients with fluent esophageal voice. The five essential vowels were recorded and analyzed with computer speech analysis system(Computerized Speech Lab). The Fo was measured using acoustic waveform, automatically and manually, and narrow band spectral analysis. Results : The results of this study reveal that intrinsic variation in vowel Fo is clearly evident in esophageal speech. By analysis using acoustic waveform automatically, the signals were too irregular to measure the Fo precisely. So the data from automatic analysis of acoustic waveform is not logical. But the Fo by measuring with manually calculated acoustic waveform or narrowband spectral analysis resulted in acceptable results. These results were interpreted to support neither the source-tract coupling nor the tongue-pull hypotheses and led us to offer an alternative explanation to account for intrinsic variation of Fo.

• 디지털융복합연구
• /
• 제12권12호
• /
• pp.233-241
• /
• 2014

본 연구는 소비자들이 묶음제품의 가치를 평가하는 메카니즘을 이해하여 향후 보다 성공적인 묶음제품 전략 방안을 제시하는 데 그 목적이 있다. 반응 조화설 및 프레이밍 이론, 조절 초점이론에 근거하여 같은 묶음 제품이라도 번들 구성 요소나 혜택을 어떤 방식으로 제시하느냐에 따라 고객의 태도에 영향을 미칠 것이라 보았으며, 특히 마음에 드는 옵션을 선택하는 상황과 마음에 들지 않는 옵션들을 제거해 나가는 각기 다른 상황에 따라 각각 그와 적합성이 맞는 프레이밍 방법을 사용하면 고객의 긍정적인 반응을 유도할 수 있을 것이라는 연구 가설을 검증하기 위하여 실험을 실시하였다. 이를 통해 묶음 제품 옵션의 선택/제거 상황에 따라 향상적 프레이밍 혹은 방어적 프레이밍이 각각 다른 효과를 미친다는 점을 발견할 수 있었다.

• 한국조리학회지
• /
• 제17권5호
• /
• pp.139-153
• /
• 2011

본 연구는 호텔기업의 브랜드 증거가 전환과 관계성과에 대한 인과관계를 파악하여 차별화되고 경쟁력 있는 유용한 정보를 제공하고자 하였다. 표본의 단위는 서울지역의 브랜드 증거를 전환한 호텔고객들이 조사에 참여하였으며, 2011년 6월 10일부터 2011년 7월 20일까지 총 500부를 배포하고 이중 408부에 대하여 SPSS 18.0과 AMOS 18.0을 이용하여 요인분석과 신뢰성 검증을 실시하고, 제시된 연구가설을 검증하기 위해서 공분산구조분석을 실시하였다. 분석결과 종사자서비스는 전환장벽과 전환비용에 유의한 영향을 미치는 것으로 나타났으며, 브랜드 네임은 전환장벽과 전환비용에, 이미지 일치성은 전환장벽과 전환비용, 대안매력에 유의한 결과를 보이는 것으로 나타났다. 그리고 지각된 가격은 전환장벽에 유의한 영향을 미치는 것으로 나타났다. 둘째, 전환장벽, 전환비용, 대안매력은 관계성과 즉, 전환의도와 비재무적성과에 유의한 영향을 미치는 것으로 나타났다. 셋째, 종사자서비스, 브랜드 네임, 이미지일치성은 전환의도 및 비재무적성과에 유의한 결과를 보이고 있는 것으로 밝혀졌다.