• Title/Summary/Keyword: agenda setting

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Characteristics and Problems of First Edition Newspaper in Korea (한국 일간지 가판의 성격과 문제)

  • Cheong, Yeon-Goo
    • Korean journal of communication and information
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    • v.28
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    • pp.171-218
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    • 2005
  • There is a original routine on dealing the first edition newspaper in Korea. Korean national morning newspapers print about 0.5% of total circulation as the first edition and sale those only in Seoul where the newspapers is published. The dead line of first edition is even about 5 pm. According to this routine which couldn't be found in the advanced western nations, like UK, USA etc., there can be some original characteristics and problems on the contents of Korean national morning newspapers. The present study investigated what the characteristics and problems means on the quality of newspaper and the free flow of diverse informations and opinions. Content analysis comparing the first edition to the last edition of 8 national morning newspapers is used to reveal the original characteristics and problems. Major findings in the result of the content analysis are three. First, the quality of the newspapers is damaged by the early dead line. Second, Inter-media agenda setting, which minor papers follow major papers on not only contents but also tone & manner, is manifest. Third, the early time publishing of the first edition allow the reported group including government and business sorter to take time to do make some negotiations on the articles about them, in which procedure even about 40% of total observed articles are changed(eg. removed, replaced, modified).

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Effect of YouTube Usage on the Audience's Attitude and Perception of Importance of Issue (유튜브 이용이 수용자의 이슈 중요성 인식과 태도에 미치는 영향)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.411-416
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    • 2020
  • This study is an empirical study to see if the existing media effects have an effect on the perception of the audience in the media such as newspapers, TV, movies, etc., and whether the viewing of YouTube, an internet-based new media without gatekeeper, can affect the perception of the audience. For this study, 76 university students were divided into two groups, one group was asked to watch YouTube videos about no-buy campaign of Japanese products, and the other group was asked to watch short films for four weeks each, and then the perception and attitude of the issue were measured and analyzed through a survey. The results of the analysis showed that the audience who watched YouTube videos thought that no-buy campaign was more important than the audience who did not watch YouTube videos, and that they would participate more actively in no-buy campaign. The results of this study can be meaningful in that it confirmed the effects of the agenda setting effect and the priming effect of YouTube. It is expected that the theory of the media effect of YouTube will be established as the study on the audience effect in various fields such as politics, economy, society, culture of YouTube continues.

A Study on the Decline of 'Orientating Journalism' in Korean News Media: An Empirical Analysis of News Coverage of Major Newspapers and Terrestrial TV (매체 간 경쟁의 심화에 따른 안내적 저널리즘의 약화: 중앙종합언론의 보도에 대한 실증적 분석)

  • Jang, Ha-Yong
    • Korean journal of communication and information
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    • v.56
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    • pp.48-70
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    • 2011
  • Although many researchers propose that market-driven journalism is incurred by the worsening of financial situation as a result of intensifying competition in mass media industry, few studies investigated this claim with actual news data. This study analyzed the headline news of eight major newspapers and two terrestrial TV companies to find the weakening of 'orientating-journalism' function of Korean news media. The results revealed that the duplication rate of news items among ten news companies were decreasing, and the range of news subjects were broadened into diverse topics during last ten years. Therefore it seemed that the tendency of monopolization of a certain events or issues was weakening in news reporting. The financial situation of news companies is an important factor in explaining the change of news reporting. The companies with more worse financial situation have higher duplication rate of news topics along as the more amount of soft news items, leading to the gradual deterioration of their own voices in reporting. The rate of 'independent issue report' was also less than seven precent, thus their reporting is evaluated as having many limitations. In sum, the major newspapers and network broadcasting companies are still exerting strong influences in agenda-setting, but they(mostly newspapers) are suffering from the financial problems, resulting the deterioration of performing orientation journalism function. This study concluded with remarks about the role of major news media in current changing situation.

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A Study of the Public's Perception and Opinion Formation on Particulate Matter Risk Focusing on the Moderating Effects of the Perceptions toward Promotional News and Involvement (미세먼지 위험에 대한 수용자의 인식과 의견 형성에 관한 연구 프로모션 기사 인식정도와 관여도에 따른 분석)

  • Kim, Yung-wook;Lee, Hyun-seung;Lee, Hye-jin;Jang, You-jin
    • Korean journal of communication and information
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    • v.72
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    • pp.52-91
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    • 2015
  • The purpose of this study is to examine the effects of attribute agenda-setting and priming through content analysis and a survey about Particulate Matter($PM_{10}$ & $PM_{2.5}$) using both promotional news and general news. The study results were as follows. First, promotional news and general news were found to showcase similar cognitive attributes. Second, the results did not show a significant relationship between highlighted attributes in media coverage and the public's salient attributes, but media attributes had been generally reflected in the public's perception because the public was highly aware of the importance of all media attributes. Third, the recognition of the public's attribute importance affected the direction of public opinion, which resulted in the acceptance of priming effects. Meanwhile, the recognition of the public's attribute importance towards economic damage, international cooperation, individual response, and the recognition of promotional news had affected risk perception. Furthermore, the recognition of promotional news and involvement appeared to have an interaction effect on risk perception.

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A Study on Participants in Policy Agenda Setting - Focusing on the Multi-cultural Families Support Act - (정책의제형성에 있어서 참여자에 관한 연구 - 다문화가족지원법 중심으로 -)

  • Bae, Seon-Sik;Kim, Seung-Il
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.2
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    • pp.116-127
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    • 2015
  • The phenomenon of international migration since the 1980s comes to be born 'multi-cultural families support law' due to the foreign workers' inflow into labor market and to a rise in married female immigrants caused by globalization and diversification. Accordingly, the purpose of this study is to examine who are participants? given being led to the enactment of 'multi-cultural families support law' by which the social issue called multi-cultural family is highlighted as the public agenda. Also, the mobilization will be selected and explained among three types in mobilization model, outside initiative model, and inside access model in the process of driving by confirming it as the government's formal agenda out of social issues. With having the case characteristics in mind, the aim is to research by choosing a case analysis method that uses research theses & books, newspaper, daily newspaper, election pledges, civic group, internet, and seminar data based on the existing theory and model. The temporal scope is limited to the one from the time as saying "revise the Overseas Korean Act of opposing the banishment of migrant workers" in November 2003 to February 2008 when 'multi-cultural families support bill(alternative plan)' is legislated with agreement by the 7th plenary session for the 271th provisional session of the National Assembly.

Examining News Report Research Trends Using Keyword Network Analyses (국내 뉴스 보도 연구 동향에 관한 주제어 연결망 분석)

  • Cho, Yiyoung;Ahn, Dohyun
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.278-291
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    • 2016
  • This study examined research trends via network analyses of keywords appeared in academic research articles about news reports in South Korea during the last 10 years from 2006 to 2015. Keyword network analyses of 4410 keywords from 1108 articles suggested that framing, agenda setting, third-person effect, selective exposure, and uses and gratification were main theories but most studies used framing theory. Research areas included news reports on politics, economics, science, world issues, or tour. However, research on news reports covering culture, sports or daily life were not identified. In terms of media, research on both traditional and emerging media were ample. Research on broadcasting new, online news, and social media were frequently observed.

A Study on the Evaluation of School Library Policy (학교도서관 정책평가에 관한 연구)

  • Lee Jae-Won;Cho Hyun-Yang
    • Journal of Korean Library and Information Science Society
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    • v.37 no.2
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    • pp.97-126
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    • 2006
  • According to the 7th education curriculum and advent of information society people expect the school library to do various things. Based on an evaluation model of education policy, the policy process of the school library was divided into an agenda setting, policy making and policy implementation. Then I developed a method of evaluation from an administrative and political point of view. Using this, I analyzed problems with school library policy and I categorized them. I suggested better solutions for Improving the school library policy.

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Professional Security Management and Investigation for the New Competitive Advantage

  • Button, Mark;Lee, Ju-Lak;Kim, Hak-Kyong
    • International Journal of Contents
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    • v.7 no.3
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    • pp.71-81
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    • 2011
  • This paper is mainly associated with setting out an agenda for the transformation of security by creating a new framework for a security system, which can maximise its effectiveness. Noticeably, this research shows empirically that crimes are getting a major cost to organisations, which if reduced by security and investigations could reap substantial rewards to the finances of an organisation. However, the problem is that the delivery of security is frequently delegated to personnel (e.g. security guards) with limited training, inadequate education, and no real commitment to professionalism - 'sub-prime' security, finally causing security failures. Therefore, if security can be enhanced to reduce the crime cost, this will produce financial benefits to business, and consequently could produce a competitive advantage. For this, the paper basically draws upon Luke's theoretical framework for deconstructing 'power' into three dimensions. Using this three-dimensional approach, the paper further sets out a model of how security can be enhanced, utilising a new Security Risk Management (SRM) model, and how can this SRM model create competitive advantage in business. Finally, this paper ends with the six strategies needed to enhance the quality of security: refiguring as SRM, Professional Staff, Accurate Measurement, Prevention, Cultural Change, and Metrics.

Agenda-setting Process in Enacting the Korea's Nuclear Safety Act in 2011 adopting Multi Streams Approach (다중흐름모형을 통한 원자력 규제정책 의제설정 과정 분석: 2011년 원자력안전법 제정을 중심으로)

  • Kim, Yeong-Jun;Lee, Chan-Gu
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.49-79
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    • 2017
  • 본 연구는 2011년 "원자력안전법" 제정 사례에 있어 정책의제 설정 과정을 동태적으로 이해하기 위해 다중흐름모형을 활용하여 분석을 수행하였다. 연구범위는 이명박 정부와 제18대 국회임기가 겹치는 기간인 2009년부터 2011년 간 기간으로서, 동 기간은 UAE 원전수출과 후쿠시마 원전사고라는 정 반대의 초점사건이 발생하면서 두 차례 의제설정 여부를 결정하는 정책의 창이 개방되었다. 분석결과, 문제의 흐름 영역에서는 정부의 원자력 정책에 있어 진흥과 규제기능을 별도 법령으로 분리하고 독립된 예산 및 전담조직을 구성하는 체계를 구축해야 한다는 문제는 장기간 존재해왔다. 1990년대부터 소수의 법학자들을 중심으로 문제인식과 대안제시가 이뤄지는 정책의 흐름이 발전되어 왔는데, 이후 UAE 원전수출 이후 2010년에 이르러서야 본격적으로 표출집단인 관료와 국회의원을 통해 구체적 대안이 제시되었고, 2011년 후쿠시마 원전사고 직후인 5월 원자력안전법이 제정되었다. 분석결과, 2009년 UAE원전수출 이후, 수출 확대 목적으로 제시된 원자력 규제 독립 법안이 통과되지 못했던 것에 반해, 2011년 후쿠시마 이후 원자력안전법이 통과 된 이유는 대안의 가치정합성, 사회여론, 정치환경 등 정치의 흐름이 크게 작용한 것으로 분석되었다.

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The Study of Development and Assessment of On-site Customized Education Program with Living Lab for Students in Early Childhood Education College (유아교육과 학생 대상의 리빙랩을 활용한 현장 맞춤형 교육 프로그램 개발과 평가 과정 연구)

  • Yeon, Hye-Min
    • Journal of Industrial Convergence
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    • v.18 no.5
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    • pp.102-107
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    • 2020
  • The purpose of this study is conduct development and assessment of the on-site customized education program in college curriculum with utilizing Living Lab. The development process is conducted in Living Lab's mechanism ; idea expression, setting agenda, actual activities, and feedback. The developed early education program is constructed four subjects, sixteen sub themes, and fifty three activities. For the assessment of the program, the satisfaction survey was conducted to sixty eight teachers who work for early education institutes in Busan, S. Korea. In the result, more than 80% of respondents answered that the program was satisfying. The study is meaningful as a basic data to utilize Living Lab in various subjects and majors in college.