• Title/Summary/Keyword: aged image

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A Study on Clothing Images: Their Constructing Factors and Evaluative Dimensions (의복 이미지의 구성요인과 평가차원에 대한 연구)

  • Chung Ihn-Hee;Rhee Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.379-391
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    • 1992
  • This study was intended to identify the constructing factors and the evaluative dimensions of clothing images. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 298 female subjects aged between 22 to 37 responsed to the 110 words for two photographs during September in 1991. After survey, 110 words were reduced to 62 words based on their independence, then factor analysis was conducted. As a result of factor analysis,6 factors-grace, modernity, unattractive- ness, activeness, dressiness, and youthfulness were found out as constructing factors of clothing images. One additional interest was the effect of design line to the formation of clothing images. ANOVA identified that curved line designs were perceived to be more graceful, modern, dressy, and youthful, and straight line designs were perceived to be more unattractive and active. The other interest was the effect of image factors to the total evaluation. So, regression was used. Consequently, the most influential factor to the total evaluation was found out as grace, followed by unattractiveness, modernity, youthfulness and activeness in a descending order. To identify the evaluative dimensions of clothing images, nine words of unattractiveness image factor were eliminated, and multidimensional scaling analysis was employed. Here, three dimensions were judged to be appropriate to explain the result. The first dimension in the multidimensional space was the evaluation in 'mannish image versus feminine image'. The second was the evaluation in 'simple image versus decorative image'. The third was the evaluation in 'pastoral image versus urbane image'.

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A Study on Store Image Preferences which is Followed by Clothing Buying Motives -As Object of Middle Age Women- (의복구매동기에 따른 점포이미지 선호도에 관한 연구 -중상층 중년여성을 중심으로-)

  • Lee Joo Eun;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.14 no.4 s.36
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    • pp.252-261
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    • 1990
  • This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

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A Study on the Distinguishing Characteristics of Middle-aged Male CEO's Appearance Management using Class Theory Bourdieu's (부르디외의 계급이론을 이용한 중년 남성 CEO의 외모관리에서 나타나는 구별짓기 특성에 관한 연구)

  • Eun, Kwang Hee;Mun, Yunkyeong
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.766-775
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    • 2019
  • This study investigated the appearance management aspects of middle-aged male CEO's based on Bourdieu's class theory. We conducted in-depth interviews with male CEOs in their 40s and 50s to understand the characteristics of appearance management in terms of economic, cultural and social capital. We found that they acquire educational capital based on their parents' economic capital and form their own cultural capital as adults. They had the characteristics of Petit Brujois, which aimed for a higher class. The characteristics of differentiation based on appearance management identified three results came from solidifying one's class position: clothing management, diversifying and upgrading appearance management, and pursuing their own ideal image. The influence of social network and cultural capital was also observed in appearance management. This study explored the characteristics of discriminatory appearance management through an in-depth study of middle-aged male CEOs as well as contributed to understanding the context of capital and appearance management by applying Bourdieu's class theory. In addition, this study provides basic data that can be referred to a design and marketing direction for the men's clothing market by providing information on male consumers with high purchasing power.

Appearance Contamination of EPDM Article from Water Solution (EPDM 소재의 수용액으로부터의 외관 오염)

  • Choi, Sung-Seen;Chung, Hye-Seung;Joo, Yong-Tae;Yang, Kyung-Mo;Lee, Seong-Hoon
    • Elastomers and Composites
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    • v.45 no.2
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    • pp.100-105
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    • 2010
  • An EPDM article was aged in air, distilled water, tap water, NaCl/$CaCl_2$ solution, and $CaCl_2/FeCl_3$ solution for 7 days. The aging temperature was $90^{\circ}C$. The samples aged in air and distilled water did not appear the whitening, those aged in tap water, NaCl/$CaCl_2$ solution, and $CaCl_2/FeCl_3$ solution showed the whitening. Soluble organic materials were analyzed using GC/MS to identify the whitening materials, surface morphology of the aged sample surface was examined using image analyzer and SEM, and elemental analysis of the materials accumulated on the sample surface was performed using EDX. Principal reason to cause whitening might be formation of metal salt of fatty acid by reaction between metal cation and fatty acid.

Treatment of Whitening of a Car TPE Component (자동차용 TPE 부품의 백화 처리)

  • Choi, Sung-Seen;Chung, Hye-Seung;Joo, Yong-Tae;Min, Byung-Kwon;Lee, Seong-Hoon
    • Elastomers and Composites
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    • v.45 no.2
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    • pp.94-99
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    • 2010
  • 340 nm UV radiation of $2500\;kJ/m^2$ irradiated a thermoplastic elastomer (TPE) specimen used for interior and exterior materials of a car. After the UV irradiation, the black sample surface was changed to gray. Materials on the aged sample were collected and analyzed using GC/MS, but significant materials were not found. Lots of small cracks were found on the aged specimen surface. Whitening phenomenon of the aged sample disappeared by brushing or searing with a fire on the aged surface. After brushing or searing with a fire, small cracks on the surface vanished. Samples before and after the aging, and the treated samples with brush or fire were analyzed using image analyzer, SEM, EDX, and ATR and the results were compared. The vanished whitening phenomenon by brushing or searing was explained with filling the small cracks by polypropylene of TPE.

A Qualitative Study on the Consumption Value of Preschooler Clothing by Mothers (취학 전 자녀에 대한 부모의 유아복 소비가치에 관한 질적 연구)

  • Rhee, Young Ju;Lee, Joo Yun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1100-1116
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    • 2012
  • Due to the growth of the preschooler clothing industry, significant research has been conducted on the pursued benefits, purchase behavior, and purchase intension related to preschooler clothing; however, reports on the consumption value of preschooler clothing remain limited. This study provides a consumption value for preschooler clothing through qualitative research. A total of 15 mothers of preschoolers aged 1-6 years old were interviewed on the consumption value of preschooler clothing. The subsequent consumption value of preschooler clothing consisted of 9 major factors (vicarious satisfaction value, social display/image value, safety value, convenient value, economic value, distinguishable value, expressive-aesthetic value, fashionable value and conditional value). In addition, the vicarious satisfaction value, social display/image value, safety value, and convenient value were new-expressed values that differed from previous reports on the consumption value of adult clothing.

Psychedelic Image expressed in costume (복식에 나타난 싸이키델릭 이미지)

  • 안선경;양숙희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.1
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    • pp.147-158
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    • 1999
  • This study focused on situational simularity of psychedelic expressed in the mid-1960s with culture including costume in the end of 20th century. So this study is composed of psychedelic concept and the comparision of temporal background and general characteristics of psychedelia in the 1960s and 1990s and relationship with Art-Nouveau which has originated psychedelia and psycheelic image including mysticism play illusionism and narcissism. The New psychedelic revival of the early 1980s came at a time when as in the mid-1960s the world's attentions were firmly focused on British youth. The same could be said of the mid-1990s when 'BriPop' once again has international appeal and the result has been a kind of New New Psychedelic revival with all manner of British youth styles from the 1960s blended together. The swirling patterns hallucinogenic colors and space-aged designs of the psychedelics have become a symbolic representation of cocktail of youth sex and optimism

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An Empirical Study on Factors affecting in Apparel Store Choice -On Fashion Life-Style, Self-Image, and Situational Factors- (의류점 선택에 영향을 미치는 요인에 관한 실증적 연구 -패션 라이프스타일, 자아이미지, 상황요인을 중심으로-)

  • Kim, Hyeon-Ju;Moon-Sook;Yoo, Dong-Keun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.774-789
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    • 1995
  • The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.

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Evaluation of Visual Responses in Viewing a 3D Image (3D 영상 시청 시 시각반응의 평가)

  • Lee, Mu-Hyuk;Son, Jeong-Sik;Kim, Jaedo;Yu, Dong-Sik
    • Journal of Korean Ophthalmic Optics Society
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    • v.17 no.2
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    • pp.165-170
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    • 2012
  • Purpose: The aim of this study was to measure and evaluate changes of visual responses in viewing a 2D and 3D (three-dimensional) image. Methods: The subjects were 44 college students aged 19 to 25 years with normal binocular vision. The visual responses measured were CA/C (convergence accommodation/convergence) ratio, convergence-induced PD(interpupillary distance), accommodative responses, perceived distance in viewing a 3D image. Results: Convergence and accommodative responses in viewing the 3D image were significantly larger (p<0.05) than in 2D. A moderate positive correction was found between CA/C ratio and accommodative response (r = 0.477, p = 0.001). It was indicated that smaller PD had larger depth perception. Convergence in viewing the 3D image was significantly larger (p<0.05) than that at cognitive distance. Conclusions: The visual fatigue may be more intense in larger CA/C ratio and smaller PD when viewing 3D images.

The Effects of Usage Motivation of Hashtag of Fashion Brands’ Image Based SNS on Customer Social Participation and Brand Equity : Focusing on Moderating Effect of SNS Involvement (패션브랜드의 이미지 기반 SNS에서 해시태그의 이용동기가 고객소셜참여와 브랜드 자산에 미치는 영향 : SNS 참여도의 조절효과를 중심으로)

  • Chae, Heeju;Shin, Jiye;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.942-955
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    • 2015
  • Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.