• Asia Marketing Journal
• /
• v.19 no.4
• /
• pp.1-14
• /
• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of The Korean Association For Science Education
• /
• v.16 no.3
• /
• pp.249-259
• /
• 1996

The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

• Journal of Korean Elementary Science Education
• /
• v.38 no.3
• /
• pp.360-374
• /
• 2019

The purpose of this study is to investigate the self-perceptions of the elementary school students' on the affective, behavioral and cognitive domains in science class. To see if there are differences in students' perceptions according to grade levels, a self-perception questionnaire was applied to third and fifth grade students in Seoul, Korea. The major results of the study are as follows. First, the perception level of the affective domain was higher than that of the cognitive domain in third grade students. There was no significant difference in the self-perception level of the fifth grade students. Both third and fifth grade students perceived the greatest improvement in the cognitive domain through one year of science teaching. Second, in the life science class, the same tendency was also observed. The students in the third and fifth grade reported that cognitive domains were the most improved through the one-year life science class. Third, when the students' perceptions were compared by grades, the third grade students showed higher self-perception scores than fifth grade students. As the grade increased, the perception scores of the students' lowered. Based on these findings, implications for science education research and teaching and learning at school are discussed.

• Journal of Korean Elementary Science Education
• /
• v.39 no.2
• /
• pp.168-182
• /
• 2020

This study investigated how elementary students' science-related affective characteristics and their perception of measurement changed following participation in citizen science activities through a GLOBE program. Before and after the activities, test of positive experiences about science (PES) and perception of measurement were conducted with twelve fourth grade students. In addition, the teacher who participated in the GLOBE program with students observed and recorded the students' involvement, conversation and behavior to qualitatively analyze the value of the program and the students' perceptions of measurement. After the end of the program, an open questionnaire was conducted to fill any gaps in these observations. The results showed that citizen science activities had a positive impact on elementary students' science-related affective characteristics. In all areas of PES test, the post-test scores were higher than the pre-test results, and a statistically significant difference was seen in the 'science learning motivation' area. Furthermore, students' perception of the value and meaning of measurements was seen to deepen through ongoing global environmental data measurement activities. And their understanding of various units of measurement and numerous situations in which they might need to make measurements was also elaborated.

• Journal of Engineering Education Research
• /
• v.17 no.6
• /
• pp.20-29
• /
• 2014

The purpose of this study is to analyze the traits on the cognitive and affective learning style of university students. CALSIU(The Cognitive & Affective Learning Style Inventory for University School Students) by Kim, E. J. was modified for applying to university students and performed with 399 university students from three universities in Daejeon and Chungnam. Statistical analysis done in this study were ANOVA and Scheffe's test. Findings of the study are as follows : First, the students with high academic achievements have intuitive perception type, whole processing type, and deep storage & recall type. Secondly, the students with low academic achievement have strong non-academic learning type. Third, interaction attitude of affective learning styles is the important element to determine their academic achievement. The students with independent type get high academic achievements. Therefore, instructor should consider the learning styles of students, and it should be used to improve their teaching & learning strategy for better academic achievements of university students.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.15 no.4
• /
• pp.1464-1485
• /
• 2021

Emotional style of multimedia art works are abstract content information. This study aims to explore emotional style transfer method and find the possible way of matching music with appropriate images in respect to emotional style. DCNNs (Deep Convolutional Neural Networks) can capture style and provide emotional style transfer iterative solution for affective image generation. Here, we learn the image emotion features via DCNNs and map the affective style on the other images. We set image emotion feature as the style target in this style transfer problem, and held experiments to handle affective image generation of eight emotion categories, including dignified, dreaming, sad, vigorous, soothing, exciting, joyous, and graceful. A user study was conducted to test the synesthesia emotional image style transfer result with ground truth user perception triggered by the music-image pairs' stimuli. The transferred affective image result for music-image emotional synesthesia perception was proved effective according to user study result.

• Korean Journal of Cognitive Science
• /
• v.23 no.4
• /
• pp.457-485
• /
• 2012

The current study explores how media modality and message frame interact to form individuals' affective risk perception and behavioral intention. Specifically, participants were exposed to positive and negative messages on irradiated foods in text, audio, and audio/video formats and their affective risk perception and purchase intention were measured. Results indicate that individuals' affective risk perception and purchase intention were influenced by media modality and message frame. The significant interaction effects between the two variables were also observed. The results indicate that the appropriate media modality should be carefully selected based on the message content for effective risk communication.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.997-1007
• /
• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• School Mathematics
• /
• v.17 no.1
• /
• pp.99-118
• /
• 2015

The purpose of this study is to investigate teachers' perception of core competencies and affective aspects in mathematics. For this purpose, a nationwide survey was conducted. The survey questionnaire consists of three core competencies including problem solving, reasoning and communication, and two affective aspects including good human nature and attitudes. The survey results were further analyzed based on school level, teaching experience, location of schools, and types of high schools. As a result, four findings were identified. First, elementary school teachers tend to put more emphasis on core competencies and affective aspects than secondary school teachers do. Second, in elementary school level, longer teaching experience is correlated with more positive perception of core competencies and affective aspects. However, there was an opposite tendency in secondary school level. Third, teachers working at schools in metropolitan cities tend to emphasize core competencies and affective aspects more than those at schools located in mid-sized cities and rural areas. Fourth, the school types in high school didn't seem to affect the teachers' perception on core competencies and affective aspects.

• Phonetics and Speech Sciences
• /
• v.8 no.3
• /
• pp.67-78
• /
• 2016

This study examined the affective prosodic characteristics observed from the children with cochlear implant (CI, hereafter) and normal hearing (NH, hereafter) along with listener's perception on them. Speech samples were acquired from 15 normal and 15 CI children. 8 SLPs(Speech Language Pathologists) perceptually evaluated affective types using Praat's ExperimentMFC. When it comes to the acoustic results, there were statistically meaningful differences between 2 groups in affective types [joy (discriminated by intensity deviation), anger (by intensity-related variables dominantly and duration-related variables partly), and sadness (by all aspects of prosodic variables)]. CI's data are much more louder when expressing joy, louder and slower when expressing anger, and higher, louder, and slower when it comes to sadness than those of NH. The listeners showed much higher correlation when evaluating normal children than CI group(p<.001). Chi-square results revealed that listeners did not show coherence at CI's utterance, but did at those of NH's (CI(p<.01), normal(p=.48)). When CI utterances were discriminated into 3 emotional types by DA(Discriminant Analysis) using 8 acoustic variables, speed related variables such as articulation rate took primary role.