• Culinary science and hospitality research
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• v.20 no.2
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• pp.232-245
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• 2014

The purpose of this study is to show that the servicescape influences customers' attitudes and behavior in retail business environments. Based on the findings from the related studies, this study proposed a model which explores how customers' perceptions of sevicescape influence customers' cognitive, affective, and conative attitudes (i.e., brand image, customer satisfaction, and revisit intention) in franchise coffee shops. In order to test the proposed research framework, the data were collected in Daegu and two other cites located in Gyeongbuk province. Descriptive statistics, factor analysis, and a series of multiple regression analysis were utilized in the study. The findings showed that the servicescape of franchise coffee shops significantly affected customers' cognitive, affective, and conative attitudes. In particular, it is found that the affective attitude (i.e., customer satisfaction) was best explained by the servicecape among the three types of attitudes. Marketing implications are also discussed based on the findings.

• Journal of the Korean Chemical Society
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• v.50 no.3
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• pp.256-262
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• 2006

purpose of this study was to examine the effect of Small-Scale Chemistry(below SSC) Lab Program on academic achievement and science-related affective domain of high school students. For this study, SSC Lab Program was developed on the basis of analyzing the chemistry part of the high school science textbook in the 7th curriculum. The experimental group was received SSC experiment lessons(below SSC group), and the comparison group was received traditional lessons. According to the result of this study, there was a significant difference (p<.01) between a SSC group and a comparison group in academic achievement. Also, there were significant differences in science-related affective domain, especially interest and scientific attitude. It showed that SSC Lab Program was more effective to improve the academic achievement and science-related affective domain. Student perceptions on SSC Lab Program were also discussed. Majority of students thought that SSC lab program was an effective and interesting way in science study.

• Korean Journal of Childcare and Education
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• v.11 no.2
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• pp.109-129
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• 2015

This study is to examine the effects of smartphone addiction on the mothers' parenting efficacy and parenting attitude. This study consisted of 203 smartphone using mothers of preschoolers in Gyonggi-do. The measurements included smartphone addiction scale(National Information Society Agency, 2011), the parenting efficacy scale(Choi & Chung, 2001), and the parenting attitude scale(Bae, 2005). Theses analyses were included in the Pearson correlation coefficient, the T-test, and the Hierarchical regression analysis. The findings indicated that the younger mothers showed higher levels of smartphone addiction. The results of smartphone addiction subscales on parenting efficacy indicated that the disturbance of adaptive functioning was related with general parenting ability, healthy parenting ability, communication ability, and learning guidance ability. The results of smartphone addiction subscales on parenting attitude showed that the disturbance of adaptive functioning was positively related with rejective parenting attitude and virtual life orientation was negatively associated with affective and autonomous parenting attitude. These findings can emphasize parents' appropriate smartphone use, and be useful resources to develop and utilize the programs of positive parenting efficacy and parenting attitude.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.235-253
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• 2013

This research investigates the interaction effects of factors, namely, advertiser awareness, advertisement appeal, and customer involvement and need for cognition, selected from the parties involved in public service advertisement. Manipulating the participant's involvement, attitude toward the advertisement and the advertiser and intention to donate according to 2 (awareness) X 2 (cognitive/affective appeal) factors were surveyed. In result, participants with high involvement were relatively less affected by advertiser awareness. Also, high need for cognition indicated less effect of advertiser awareness on intention to donate. Moreover, when cognitive appeal is used, advertiser awareness affected less on consumers' attitude toward the advertisement and the advertiser and intention to donate. Further issues on changing customers' attitudes and behaviors are discussed.

• Korean Journal of English Language and Linguistics
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• v.1 no.1
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• pp.163-185
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• 2001

Listening comprehension is an integrative and creative process of interaction through which listeners receive speakers' production of linguistic or non-linguistic knowledge. Improving listening comprehension requires continual attentiveness and interest. .Listening skill can be extended systematically only when students are frequently exposed to a wide range of listening materials with an affective, cultural, social, and psycholinguistic approach. Therefore, teachers should help students learn how to comprehend intactly the overall meaning of intended messages. Practical classroom teaching necessitates a systematic procedure in which students should take part in meaningful tasks and activities. This study purposes to investigate the effects of task-based listening comprehension instruction on improvement of EFL learners' listening comprehension and their attitude and interest. 74 freshmen who enrolled in College English conversation classes in Kongju National University participated in this study. The participants were administered listening comprehension tests and questionnaires. The results show that the listening comprehension instruction through tasks and activities has a positive impact on EFL learners' improvement of listening comprehension and their attitude and interest toward the target language as well.

• Korean Journal of Child Studies
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• v.11 no.2
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• pp.59-81
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• 1990

The purpose of this study was to investigate family-demographic variables (sibling status, maternal attitude and demographic variables) affecting sibling sociability and peer sociability. Mothers and teachers of 291 kindergarten children were sampled. Specifically, 206 children of two-child families were studied by sibling status to investigate differences in sociability among siblings. Factor analysis, F-test, Pearson correlation, and multiple-analysis of variance were conducted. Sibling sociability and peer sociability were affected by sibling status. Maternal attitude and sibling sociability were positively correlated. The important family-demographic variables for both sibling sociability and peer sociability were maternal affective attitudes and sex of child.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.4
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• pp.848-862
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• 2013

This study shows how social presence(SP) dimensions influence online consumer's behavior in the social commerce(SC) context. It is expected that the results could be utilized in the development of SC websites. According to the results, the awareness and cognitive SP dimensions affected consumer trust, but affective SP did not. And then consumer trust toward SC websites as a belief affected attitude and intention of consumer. Thus, it was re-confirmed that a consecutive influential relationship in the theory of reasoned action, i.e., "belief-attitude-intention", was significant in SC context as well. Finally, it is required as a future research how to implement the awareness and cognitive SP dimensions in the SC websites.

• Journal of Family Resource Management and Policy Review
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• v.1 no.2
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• pp.79-95
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• 1997

The purpose of this empirical study is to examine the effects of middle-aged married women’s attitude and activity for leisure upon their life satisfaction. The samples were composed of 388 married women between 40 years and 59 years old, selected by age and local distribution. As the major findings of this study, the most decisive factors to enhance the life satisfaction are found as follows: First, the behavioral factor among the leisure attitudes is most affective to highten the life satisfaction. Second, self-development activity, friend-making activity and home-oriented activity are the most decisive factors in the category of participation rate of leisure activities. Third, in the types of leisure activities, leisure activity with husbands is the most affecting. Also, the economic factor of the samples was the most significant factor to affect the life satisfaction. The findings of this study provide some implications regarding the policies on the leisure facilities, leisure education programs, the governmental and social supporting systems, and the spontaneous efforts of women themselves to enhance the quality of life of the middle-aged married women.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.254-264
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• 2018

The study aims were to verify the influences of job environment factors and work attitude on turnover intention of school foodservice employees, and then to verify the mediating effect of organization commitment between six areas of worklife and turnover intention so that organizations can intervene to reduce the turnover intentions of employees. The subjects were 205 employees who were working in the school foodservice field. The job environment factors were measured by six areas of worklife (workload, control, reward, fairness, community, value) and the organizational commitment was measured by two types of commitments (affective, continuance). The results were as follows. First, workload, reward, community and value of six areas of worklife reduced affective commitment, control and fairness increased continuance commitment, and affective commitment reduced turnover intention. Second, only reward and community showed direct effect on turnover intention, but all six areas of worklife had a statistically significant indirect effect on turnover intention through affective commitment. These results showed that job environment factors had both direct and indirect effect on employees' behavior through employees' affection. These findings imply that organizations can control employees' turnover intention by providing education or social support to maintain their affective commitment even when organizations cannot change job environment.

• The Korean Journal of Franchise Management
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• v.8 no.4
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.